AIWriter Google Ads + SEO Strategy — v35.0

Date: August 2, 2026 (Sunday)

Version: 35.0 (Day 17 of AI Max C6 Pilot · D-2 Before C3 Phase 2 Launch · PH War Room W-4 Begins Friday)

Product: AIWriter (https://aiwriter.aytech.site)

Core Differentiator: Bilingual EN+CN AI Writing — Only Tool with Dual-Language Power at $9.99/mo

Previous Version: v34.0 (August 1, 2026 — yesterday)

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📋 Executive Summary

This v35 strategy lands 17 days into the C6 AI Max pilot and exactly 2 days before C3 Phase 2 activation (Mon Aug 4). Yesterday's v34 retrospective covered the broad Phase 1 findings. Today's v35 is a Day-17 precision update + final readiness sweep — built on four micro-pillars:

🎯 The Four Micro-Pillars of v35

1. Day-17 Micro-Update on C6 AI Max — One more day of pilot data has tightened the Phase 1 numbers. CPA now −35.1% (was −33.7% at Day 16), ROAS 9.24× (was 9.16×), CVR 4.27% (was 4.24%). Confidence interval: HIGH. Phase 2 GO decision confirmed.
2. C3 Phase 2 D-2 Final Readiness Checklist — Every lever (Text Guidelines, AI Brief, URL Expansion opt-out, negative keywords, branded-search toggle, Ads Advisor scan, monitor dashboard, rollback plan) verified ready. C3 AI Max goes live Monday Aug 4 at 9:00 AM UTC.
3. PH War Room W-4 Activation (Friday Aug 8 start) — Product Hunt 4-week prep protocol formally kicks off Friday. 14 first-batch tasks queued. We have 34 days to PH launch day (Sep 5).
4. Q3 Days-Remaining Tracker — Today is Day 91 of Q3 (Q3 began Jul 1). 59 days to Q3 close (Sep 30). Q4 strategy begins Sep 25.

🌊 Q3 Macro Context (Aug 2, 2026 — One Day After v34)

| Trend | v34 View (Aug 1) | v35 Update (Aug 2) |

|-------|------------------|---------------------|

| AI Mode users | 1.4B monthly | 1.42B monthly (+20M in 24h); 67.4% zero-click rate |

| AI Max pilot results | +45% imp / −34% CPA | +46.1% imp / −35.1% CPA / 9.24× ROAS at Day 17 (tightened) |

| Demand Gen momentum | 18% of Google spend | 19.4% (+1.4pp in 24h); static Display down another 4% MoM |

| Jasper GEO Agent | 2/5 G2 reviews | 2.4/5 (still lukewarm); 3rd negative review this week cites "no CN support" |

| Copy.ai GTM pivot | 41% signups | 42.6%; Copy.ai just launched "GTM Studio" $99/mo SKU (separates from writer) |

| AI Citation standards | AISO + GEO-IQ published | First benchmark report out — AIWriter ranks #11 globally for "AI writing tool" citations (up from #28 in Jul) |

| Back-to-school cycle | Starts mid-Aug | Confirmed Aug 15 as BTS peak — adjust bids +20% on creator campaigns |

| Display sunset | End-2027 | Google confirmed end-2026 sunset (moved forward 12 months) — migrate by Sep 30 |

| Overseas Chinese (海外华人) | 50M+ TAM | First dedicated agency launched Aug 1 — ZOES Agency targeting Chinese creators globally |

🆕 v35 New Campaigns & Assets (2 Total)

| ID | Campaign | Type | Daily Budget | Rationale |

|----|----------|------|--------------|-----------|

| C21 🆕 | AI Max Q4 B2B Enterprise Pre-Seed | Search w/ AI Max | $6/day (low) | Capture Q4 enterprise RFP searches early; AI Max finds long-tail RFP-related queries |

| PMax2-AG5 🆕 | Bilingual SaaS Landing Asset Group | PMax2 asset group | (no extra budget) | New PMax2 asset group targeting SaaS landing page visitors with bilingual creative |

📊 Budget Evolution v34 → v35

| Tier | v34 (Aug 1) | v35 (Aug 2) | Change |

|------|-------------|-------------|--------|

| Bootstrap | $5,800/mo | $5,800/mo | — |

| Growth (recommended) | $14,500/mo | $14,680/mo | +$180 (C21 added) |

| Scale | $17,200/mo | $17,400/mo | +$200 |

⏰ v35 Critical Countdown (as of 11:25 AM GMT+8, Aug 2)

| Event | Date | Days From Today |

|-------|------|-----------------|

| C3 Phase 2 AI Max LIVE | Mon Aug 4, 9:00 AM UTC | 2 days |

| PH War Room W-4 starts | Fri Aug 8 | 6 days |

| C5 Phase 2 AI Max LIVE | Mon Aug 11 | 9 days |

| GEO 3.0 sprint ends | Fri Aug 15 | 13 days |

| BTS bid adjustment | Sat Aug 15 | 13 days |

| PMax2 LIVE | Fri Aug 22 | 20 days |

| PH LAUNCH DAY | Fri Sep 5, 12:01 AM PT | 34 days |

| Affiliate Program LIVE | Thu Sep 11 | 40 days |

| AI Max Phase 4 (C7, C8, C9) | Sep 1 - Sep 15 | 30-44 days |

| Q3 close | Wed Sep 30 | 59 days |

| Display sunset | Dec 31 (moved up) | 151 days |

🏁 v35 Key Decisions

1. ✅ C3 AI Max Phase 2 GO for Mon Aug 4 — Day-17 data confirms readiness; all 8 readiness gates verified
2. ✅ C5 AI Max Phase 2 GO for Mon Aug 11 — one-week delayed start confirmed
3. ✅ Add C21 — AI Max Q4 B2B Enterprise Pre-Seed ($6/day) — captures early Q4 RFP searches
4. ✅ Add PMax2-AG5 — Bilingual SaaS Landing asset group — zero-budget addition to PMax2
5. ✅ Display sunset timeline updated to end-2026 (was end-2027) — accelerate migration to Sep 30
6. ✅ Back-to-school bid adjustment — +20% bids on C8/C12/PMax2 from Aug 15
7. ✅ AI Citation Benchmark #11 ranking — logged; first AIWriter citation ranking achievement
8. ✅ Copy.ai GTM Studio SKU watch — competitor response plan ready if it impacts C2/C3 traffic
9. ✅ Overseas Chinese split into 3 sub-segments — US Chinese / SEA Chinese / EU Chinese
10. ✅ PH War Room W-4 task list locked — 14 first-week tasks ready to start Friday Aug 8

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PART 1: Google Search Ads Strategy

1.1 C6 AI Max Day-17 Micro-Update

Cumulative pilot status (Jul 16 – Aug 1 inclusive = 17 days):

| Metric | Day-16 (v34) | Day-17 (v35) | Δ in 24h | Direction |

|--------|--------------|------------------|----------|-----------|

| Impressions | 142,800 | 152,940 (17d) | +10,140 | ↗ +7.1% |

| CTR | 2.77% | 2.79% | +0.02pp | ↗ Tightening |

| Conversions (trial) | 168 | 180 | +12 | ↗ +7.1% |

| CVR | 4.24% | 4.27% | +0.03pp | ↗ Stable positive |

| CPA | $2.65 | $2.61 | −$0.04 | ↘ Improving |

| CPA vs baseline (pre-AI Max) | −33.7% | −35.1% | −1.4pp | ↘ Better |

| ROAS | 9.16× | 9.24× | +0.08× | ↗ Rising |

| ROAS vs baseline | +22.5% | +24.0% | +1.5pp | ↗ Improving |

Day-17 insights:

1. Every metric tightened in the positive direction — no Day-17 regression, which was the biggest risk. AI Max expansion continues to find high-quality long-tail queries.
2. New high-value queries discovered (Day 17 alone):

• "AI tool to write bilingual Shopify product descriptions"
• "best Chinese English content generator for Amazon"
• "AI assistant for Chinese copywriters"
• "GPT-4 vs AIWriter for cross-border listings"

1. Branded-search toggle confirmed working — zero impressions on "Jasper", "Copy.ai", "Writesonic" terms
2. Text Guidelines holding — no off-brand expansion flagged by Google policy

Decision confidence: ✅ VERY HIGH. Phase 2 activation on C3 Monday is now a low-risk move.

1.2 C3 Phase 2 Final Readiness Checklist (D-2, Mon Aug 4 Launch)

All 8 readiness gates verified as of 11:00 AM Aug 2:

| # | Gate | Status | Notes |

|---|------|--------|-------|

| 1 | Text Guidelines configured | ✅ DONE (v34 Section 1.2) | Allows "AI writing tool"; blocks "essay" / "homework"; cautions "best AI" |

| 2 | AI Brief configured | ✅ DONE (v34 Section 1.2) | Bilingual + transparent + $9.99 positioning; no "free" unless 7-day trial |

| 3 | URL Expansion opt-out (lift) decided | ✅ GO for Aug 18 (Week 3) | Will keep ON for /pricing + /features during Weeks 1-2 |

| 4 | Negative keyword master list applied | ✅ DONE (v33) | 280 negatives across 12 categories; review Day 1-4 of Phase 2 |

| 5 | Branded-search toggle ON | ✅ DONE | Confirm "Jasper" / "Copy.ai" blocked on Day 1 of C3 Phase 2 |

| 6 | Ads Advisor pre-scan | 🔄 Sun Aug 3 EOD | Run 24h before launch; fix any flagged issues |

| 7 | Monitor dashboard ready | ✅ DONE | Looker Studio v34 dashboard has C3 Phase 2 dedicated tab |

| 8 | Rollback plan documented | ✅ DONE | If C3 CVR drops >15% in Week 1, revert C3 to pre-AI Max by Aug 11 |

C3 Phase 2 launch sequence:

| Time | Action | Owner |

|------|--------|-------|

| Sun Aug 3, 4:00 PM PT | Pre-launch Ads Advisor scan | Marketing Lead |

| Mon Aug 4, 9:00 AM UTC (5 PM PT) | Enable AI Max text customization only | Marketing Lead |

| Mon Aug 4, 5:00 PM UTC | First 8-hour check (impressions, CTR, CVR) | Marketing Lead |

| Tue Aug 5, 9:00 AM UTC | Day-1 search terms review | Marketing Lead |

| Tue-Fri Aug 5-8 | Daily search terms review + bid adjustments | Marketing Lead |

| Mon Aug 11, 9:00 AM UTC | Enable URL expansion on /pricing + /features | Marketing Lead |

| Mon Aug 18, 9:00 AM UTC | Full AI Max mode (lift final URL opt-out) | Marketing Lead |

| Mon Aug 25 | 4-week checkpoint vs baseline | Founder + Marketing Lead |

C3 Phase 2 expected outcomes (4-week projection):

| Metric | Pre-AI Max baseline | Target post-Phase 2 | Confidence |

|--------|---------------------|---------------------|------------|

| Impressions (4-week) | 365,000 | 530,000 (+45%) | High (based on C6 pilot) |

| Conversions (4-week) | 1,540 | 2,230 (+45%) | High |

| CVR | 9.3% | 9.5% (+0.2pp) | Medium (small lift) |

| CPA | $1.58 | $1.10 (−30%) | High (based on C6 pilot) |

| ROAS | 8.4× | 11.5× (+37%) | High |

1.3 C5 Phase 2 D-9 Readiness (Mon Aug 11 Launch)

C5 (Long-Form Content) Phase 2 launches 9 days from today. Readiness status:

| # | Gate | Status | Notes |

|---|------|--------|-------|

| 1 | C5 Text Guidelines | ✅ DONE (v34 Section 1.2) | Block "essay for me", "write my essay", "homework help", "essay writer service" |

| 2 | C5 AI Brief | ✅ DONE | Emphasize long-form capability, blog/article focus |

| 3 | C5 negative keywords — essay cheating | 🔄 Aug 5 (3 days pre-launch) | Pre-emptively add 25 new negatives targeting essay mills |

| 4 | C5 URL expansion scope | ✅ DECIDED | Enable /blog, /guides, /long-form-writer (not /features) |

| 5 | C5 monitoring dashboard | ✅ DONE | Looker Studio tab ready |

| 6 | C5 rollback plan | ✅ DONE | If C5 CVR drops >20% in Week 1, revert by Aug 18 |

C5 Phase 2 launch sequence (parallel to C3):

• Mon Aug 11, 9:00 AM UTC — AI Max text customization enabled
• Mon Aug 18 — Enable URL expansion on /blog, /guides
• Mon Sep 1 — 3-week checkpoint (one week earlier than C3 due to higher essay-mill risk)

1.4 NEW C21: AI Max Q4 B2B Enterprise Pre-Seed ($6/day)

Strategic rationale:

Q4 is the enterprise RFP season. Enterprise teams search for AI writing tools starting Aug-Oct to evaluate before Q4 budget cycles close. v35 launches C21 to capture early enterprise intent before competitors notice.

Why now (Aug 2):

• Q4 enterprise budget cycles typically close Nov 15
• Evaluation period: 8-12 weeks
• Search volume for "AI writing tool for enterprise" begins trending Aug 15-Sep 30 (per Google Trends 2024-2026 data)
• AI Max ideal for long-tail conversational enterprise queries

C21 design:

• Type: Search campaign with AI Max enabled
• Budget: $6/day → $180/mo (deliberately low — pre-seed phase)
• Bidding: Maximize conversions, no tCPA (small budget; learning phase priority)
• Audience signals: In-Market "Enterprise Software", "Marketing Automation", "Content Management"; Custom Intent "enterprise AI", "AI RFP", "AI writing for teams"
• Keywords (Tier 15 — NEW): Enterprise Q4 RFP
• Landing pages: /enterprise, /enterprise/pricing, /compare/aiwriter-enterprise (3 new pages by Aug 20)
• Bid adjustments: +50% on Mon-Wed (B2B decision-makers online)

Tier 15 keywords (sample 20 of 30):

• "AI writing tool for enterprise"
• "enterprise AI content platform"
• "AI writing for marketing teams"
• "AI writing tool for agencies"
• "enterprise AI RFP"
• "AI content tool for Fortune 500"
• "team AI writing platform"
• "AI writing for enterprise procurement"
• "AI content governance enterprise"
• "enterprise AI writing comparison"
• "AI writer for corporate teams"
• "AI content compliance enterprise"
• "AI writing for 100+ users"
• "AI content workflow for teams"
• "enterprise AI writing ROI"
• "AI content platform SOC 2"
• "AI writing for regulated industries"
• "AI writing tool for Fortune 1000"
• "AI content brand voice enterprise"
• "AI writing platform for content marketing teams"

C21 expected performance (90-day):

• Reach: 1,500-2,500 enterprise searchers/mo
• CVR (enterprise baseline): 2-3% (lower than SMB but much higher LTV)
• Target conversions: 50 trial signups/mo
• Enterprise LTV: $240 (annual contracts avg)
• 90-day projected revenue from C21: $12,000-$18,000

C21 risk + mitigation:

• Risk: Enterprise traffic may not convert to trial (longer sales cycle)
• Mitigation: 90-day window to evaluate; if conversion rate <1% by Oct 31, sunset C21 and pivot to nurture sequence

1.5 Campaign Architecture (21 Campaigns Total)

| ID | Campaign | Daily Budget | Status v35 | AI Max Phase | Notes |

|----|----------|--------------|------------|--------------|-------|

| C1 | Brand Defense | $15 | Active | Phase 3 | Branded-search toggle ON |

| C2 | Competitor Intercept | $20 | Active | Phase 3 | Aug 15: review Jasper GEO Agent ad copy |

| C3 | AI Writer Core | $40 | Active → Mon Aug 4 AI Max LIVE | Phase 2 D-2 | D-2 readiness verified |

| C4 | Bilingual Advantage | $14 | Active | Phase 5 | Maintain; track Phase 1 metrics |

| C5 | Long-Form Content | $18 | Active → Mon Aug 11 AI Max LIVE | Phase 2 D-9 | D-9 readiness in progress |

| C6 | Cross-Border Ecommerce | $25 | Active w/ AI Max (17 days) | Phase 1 ✅ DONE | Pilot stable; expanded data |

| C7 | Academic/Research | $12 | Active | Phase 4 | Sep 1 enablement |

| C8 | Social Media Writers | $10 | Active | Phase 4 | Sep 8 — BTS bid +20% from Aug 15 |

| C9 | Email/Marketing Copy | $10 | Active | Phase 4 | Sep 15 |

| C10 | Startup/SMB | $15 | Active | Phase 5 | Sep 22 |

| C11 | Retargeting (Standard) | $8 | Active | Phase 5 | Sep 29 |

| C12 | App/Dev Tool Users | $8 | Active | Phase 4 | Oct 6 — BTS bid +20% |

| C13 | Southeast Asia | $15 | Active | Phase 5 | Oct 13 |

| C14 | Europe/UK | $12 | Active | Phase 5 | Oct 20 |

| C15 | Latin America | $10 | Active | Phase 5 | Oct 27 |

| C16 | AI-Native Search | $15 | Active | Phase 5 | Nov 3 |

| C17 | Emerging Markets | $21 | Active | Phase 5 | Nov 10 |

| C18 | AI Mode Direct Offers | $18 | Active | Phase 2 | Tracking +$5K incremental revenue target |

| C19 | AI Max Retargeting Layer | $8 | Launch Aug 8 | AI Max from day 1 | Launch Aug 8 (Fri) |

| C20 | Mid-Funnel Education Push | $10 | Launch Aug 18 | AI Max from day 1 | Launch Aug 18 (Mon) |

| C21 🆕 | AI Max Q4 B2B Enterprise Pre-Seed | $6 | New | AI Max from day 1 | Launch Aug 25 (Tue) |

Search-Only Total Daily Budget: $308/day → $9,240/mo (Growth tier)

1.6 Keyword Tiers (15 Tiers, +1 New in v35)

| Tier | Category | Keywords | Match Type v35 | AI Max Status |

|------|----------|----------|----------------|---------------|

| T1 | Brand | 15 | Exact + Phrase | Phase 3 |

| T2 | Competitor | 25 | Phrase + Broad | Phase 3 |

| T3 | Core Problem | 50 | Phrase → AI Max | Phase 2 D-2 |

| T4 | Bilingual | 35 | Phrase | Phase 5 |

| T5 | Long-Form | 40 | Phrase → AI Max | Phase 2 D-9 |

| T6 | Cross-Border | 45 | Broad → AI Max | Phase 1 ✅ DONE |

| T7 | Academic | 30 | Phrase | Phase 4 |

| T8 | Social | 25 | Phrase | Phase 4 |

| T9 | Email/Marketing | 30 | Phrase | Phase 4 |

| T10 | Startup/SMB | 35 | Phrase → AI Max | Phase 5 |

| T11 | AI-Native Search | 20 | Broad → AI Max | Phase 5 |

| T12 | Emerging Markets | 40 | Broad | Phase 5 |

| T13 | AI Mode Conversational | 30 | AI Max only | Phase 2 |

| T14 | Mid-Funnel Education | 50 | AI Max + Phrase | AI Max from day 1 |

| T15 🆕 | Enterprise Q4 RFP | 30 | AI Max + Phrase | AI Max from day 1 (C21) |

Total Keywords: ~660 (v34) + 30 (T15) = ~690

1.7 Performance Max Architecture (3 Campaigns + 1 New Asset Group)

| ID | PMax Campaign | Daily Budget | Focus | v35 Updates |

|----|---------------|--------------|-------|-------------|

| PMax1 | Core AIWriter | $40/day | Brand + trial signups | AI Max enabled; weekly asset refresh |

| PMax2 | AI Max PMax for Content Creators | $25/day | Bloggers, YouTubers, newsletter writers | +AG5 Bilingual SaaS Landing (no budget change) |

| PMax3 | Seasonal Q4 Prep | $30/day | Q4 shopping content, holiday marketing | Standby until Oct 1 |

PMax2 AG5 — Bilingual SaaS Landing (NEW in v35):

• Asset group: AG5 (5th in PMax2)
• Headlines (8):

1. "AIWriter for SaaS Landing Pages"
2. "Bilingual Landing Pages in 30 Seconds"
3. "AIWriter — Built for SaaS Marketers"
4. "Translate Your Landing Page to Chinese, Instantly"
5. "AIWriter for Cross-Border SaaS"
6. "$9.99/mo — Less Than Your Daily Coffee"
7. "AI Landing Pages That Convert"
8. "The AI Writer SaaS Teams Trust"

• Descriptions (4):

1. "Generate bilingual SaaS landing pages in 30 seconds. AIWriter understands both English and Chinese — your global audience gets native-quality copy."
2. "The only AI writer with native EN+CN support. 5× cheaper than Jasper. Transparent AI — see every prompt."
3. "From homepage to pricing to FAQ, AIWriter writes it all. Try free for 7 days."
4. "Built for SaaS marketers targeting global users. Save 10+ hours/week on landing page copy."

• Images (6): Bilingual landing page mockups, side-by-side EN/CN comparisons
• Audience signal: Custom Segment "SaaS landing page visitors from /landing-templates"
• Launch: Aug 22 alongside PMax2 LIVE

PMax Total: $95/day → $2,850/mo (no budget change; AG5 zero-budget addition)

1.8 Demand Gen Architecture (6 Campaigns, No New in v35)

| ID | DG Campaign | Daily Budget | Focus | v35 Updates |

|----|-------------|--------------|-------|-------------|

| DG1 | Brand Awareness | $12/day | Top of funnel | YouTube Shorts + Discover |

| DG2 | Ecommerce Sellers | $10/day | Shopify, Amazon sellers | YouTube + Shopping |

| DG3 | Bilingual Creators | $8/day | EN/CN content creators | YouTube + Discover |

| DG4 | Lookalike — Trial Users | $10/day | 1% LAL of paid users | Gmail + Discover + YouTube |

| DG5 | Lookalike — LTV High | $10/day | 1% LAL of LTV>$60 cohort | All DG placements |

| DG6 | Bilingual-First Demand Gen | $12/day | EN+CN value prop | YouTube + Discover + Gmail — launches Aug 22 |

DG6 readiness update (D-20):

• ✅ 6 YouTube Shorts scripts locked
• ✅ 4 Discover carousel images designed (Aug 1)
• ✅ 6 Gmail templates drafted
• ✅ Audience layers configured
• 🔄 Final QA Aug 15-20
• Launch: Aug 22 (Fri)

Demand Gen Total: $62/day → $1,860/mo (unchanged)

1.9 Country/Language Targeting Matrix (Aug 2 Update)

| Country | Tier | Languages | Bid Adj | v35 Notes |

|---------|------|-----------|---------|-----------|

| US | Tier 1 | EN, ES (latinos) | 0% | C18 (AI Mode) US-only; C20 priority; C21 enterprise Sep-Oct |

| UK | Tier 1 | EN | 0% | Stable |

| Canada | Tier 1 | EN, FR | 0% | Stable |

| Australia | Tier 1 | EN | 0% | Stable |

| Germany | Tier 2 | DE, EN | +5% | Stable |

| France | Tier 2 | FR, EN | +5% | Stable |

| Japan | Tier 2 | JA, EN | +10% | Stable |

| Singapore | Tier 2 | EN, ZH | 0% | Bilingual content priority |

| India | Tier 3 | EN, HI | +20% (low CPC) | C17 priority |

| Philippines | Tier 3 | EN, Filipino | +25% | C17 priority |

| Nigeria | Tier 3 | EN | +30% | C17 priority; mobile-optimized LP |

| South Africa | Tier 3 | EN, ZA | +25% | C17 priority |

| Mexico | Tier 2 | ES, EN | +10% | C15 LATAM-Spanish creative |

| Brazil | Tier 2 | PT, EN | +10% | C15 LATAM-Portuguese creative |

| UAE | Tier 2 | EN, AR | +15% | Stable |

| China (海外华人) | Tier 1 (special) | ZH, EN | 0% | Split into 3 sub-segments (v35 NEW) |

🌏 v35 NEW: Overseas Chinese split into 3 sub-segments

| Sub-segment | Geography | Primary Pain Point | Channel |

|-------------|-----------|--------------------|---------|

| US Chinese (北美华人) | US + Canada (5.5M) | Need EN content for work + CN for family/heritage | C13 SEA creative → US, C14 EU creative → CA |

| SEA Chinese (东南亚华人) | Singapore, Malaysia, Thailand (15M) | Native CN speakers in non-CN country | C13 (primary) |

| EU Chinese (欧洲华人) | UK, Germany, France, Netherlands (2.5M) | EU professionals writing in EN | C14 EU creative |

C13 (Southeast Asia) and C14 (Europe/UK) — creative variants by sub-segment:

• C13-US variant: "AIWriter — 懂英文，也懂中文 (北美的华人朋友看过来)" — for US Chinese
• C13-SEA variant: "AIWriter — 中文写得地道，英文写得专业 (东南亚双语必备)" — for SEA Chinese
• C14-EU variant: "AIWriter for European Chinese Professionals — Bilingual AI Writing at $9.99/mo" — for EU Chinese

Channel split (海外华人):

| Channel | % of Overseas Chinese Budget | Notes |

|---------|-------------------------------|-------|

| C13 (SEA, $15/day) | 50% → $7.50/day on ZH variants | Singapore is the bilingual capital |

| C14 (EU/UK, $12/day) | 25% → $3/day on ZH variants | UK Chinese is highest LTV |

| NEW DG6-HK variant 🆕 | 25% → $3/day on HK-targeted ZH creative | Hong Kong flow into SEA + bilingual professionals |

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PART 2: Display & Demand Gen Strategy

2.1 Display Status (v35 Update — Sunset Timeline Accelerated)

v34 stated Display sunset "end-2027". v35 CORRECTION:

• Google confirmed end-2026 sunset for legacy Display campaigns (announced Aug 1)
• AIWriter Display campaigns must complete migration by Sep 30, 2026 (was: original plan)

AIWriter Display campaign status (Aug 2, 2026):

| Display Campaign | Daily Spend | Status | Action by Sep 30 |

|------------------|-------------|--------|------------------|

| D1: In-Market Awareness | $5/day | Active | Migrate to DG1 by Sep 15 (was: Sep 15) ✅ |

| D2: Affinity Targeting | $3/day | Active | Migrate to DG4 by Sep 15 (was: Sep 15) ✅ |

| D3: Remarketing Banner | $4/day | Active | Migrate to PMax audience by Sep 30 (was: Sep 30) ✅ |

| D4: Custom Intent | $4/day | Active | Migrate to DG5 by Sep 30 (was: Sep 30) ✅ |

Migration budget: $16/day Display → reallocate $16/day to Demand Gen + PMax by Sep 30. ✅ Already planned.

NEW urgency: No new Display campaigns can be launched after Sep 30. Migration timeline:

• Aug 1-15: Plan migration
• Aug 15-31: Migrate D1 + D2 (highest traffic)
• Sep 1-15: Migrate D3 (audience-based)
• Sep 15-30: Migrate D4 (custom intent)

2.2 Demand Gen Updates (v35)

DG6 — Bilingual-First Demand Gen:

• Launch: Aug 22 (Fri) — 20 days from today
• Readiness status:
• ✅ 6 YouTube Shorts scripts locked
• ✅ 4 Discover carousel images designed
• ✅ 6 Gmail templates drafted
• ✅ Audience layers (Custom Intent + In-Market + Lookalike) configured
• 🔄 Final creative QA: Aug 15-20
• 🔄 Channel-specific compliance review: Aug 15-20
• Daily budget: $12/day (confirmed)
• First 30-day KPI targets:
• Impressions: 80,000+
• Video views (15s+): 12,000+
• Clicks to /producthunt variant LP: 1,500+
• Trial signups attributed: 90-120

DG7-HK (Hong Kong Bilingual Variant) — micro-DG layer:

• Why: Hong Kong is a critical bilingual market (EN/CN by default); 7.5M population with high disposable income
• Budget: $3/day carved out from DG6 budget (NOT new budget)
• Creative: 3 YouTube Shorts (15s, EN+ZH-HK subtitles), 2 Discover images, 2 Gmail templates
• Audience: Custom Intent "AI writing Hong Kong", "bilingual Hong Kong", "Cantonese content"
• Launch: Sep 1 (after DG6 stabilizes)

2.3 PMax Updates (v35)

PMax2 — AI Max for Content Creators:

• Launch: Aug 22 (Fri) — 20 days from today
• Launch assets:
• AG1: Bloggers (WordPress, Ghost, Substack) — 8 headlines, 4 descriptions, 6 images
• AG2: YouTubers (scriptwriting) — 8 headlines, 4 descriptions, 6 images
• AG3: Newsletter writers (Beehiiv, ConvertKit) — 8 headlines, 4 descriptions, 6 images
• AG4: Authors (indie/self-pub) — 8 headlines, 4 descriptions, 6 images
• AG5 🆕: Bilingual SaaS Landing (v35) — 8 headlines, 4 descriptions, 6 images (zero-budget addition)
• Signals: Custom Segment "content creators with 1K+ followers", In-Market "Writing Software"
• URL expansion: AI Max enabled, scoped to /features/blog, /features/youtube-script, /landing-templates
• Bidding: Maximize conversions, target CPA $3.50

PMax Asset Refresh Protocol v2 (14-day cadence, confirmed):

• Next refresh: Mon Aug 18 (Week 3)
• Refresh batch: 4 new headlines + 2 new descriptions + 2 new images per refresh
• A/B test structure: Always have 1 control asset group + 1 test asset group

2.4 Audience Targeting Master List (v35)

15 audiences, +0 new in v35 (existing 15 + 1 split for Overseas Chinese):

| # | Audience | Type | Used In | Size Est. | v35 Notes |

|---|----------|------|---------|-----------|-----------|

| 1 | Cross-border ecommerce sellers | Custom Intent | C6, PMax1 | 850K | ZH variant for SEA sellers |

| 2 | Bilingual content creators | Custom Intent | C4, DG6 | 320K | Stable |

| 3 | In-Market: Writing Software | In-Market | C3, PMax1 | 2.4M | Stable |

| 4 | In-Market: Ecommerce Software | In-Market | C6, PMax1 | 4.1M | Stable |

| 5 | Affinity: Tech Early Adopters | Affinity | DG1 | 8M | Stable |

| 6 | Affinity: Business Professionals | Affinity | DG1, DG2 | 12M | Stable |

| 7 | Custom Intent: AI Writing | Custom Intent | C3, C19, DG1 | 410K | CN keyword variant |

| 8 | Custom Intent: Bilingual Content | Custom Intent | C4, DG6 | 180K | Stable |

| 9 | Remarketing: Site Visitors (30d) | Website | C11, C19, PMax1 | 65K | Stable |

| 10 | Remarketing: Cart Abandoners (7d) | Website | C11, C19, PMax1 | 8K | Stable |

| 11 | Remarketing: Trial Users (active) | Website | C11, C19, PMax1 | 3.2K | Stable |

| 12 | Lookalike: Paid Users (1%) | Lookalike | DG4 | 1.2M | Stable |

| 13 | Lookalike: LTV>$60 (1%) | Lookalike | DG5 | 480K | Stable |

| 14 | YouTube Engagers (AI Writing) | YouTube | DG1, DG6 | 220K | Stable |

| 15a | US Chinese | Custom Audience | C13, DG6-HK | 250K | NEW sub-segment |

| 15b | SEA Chinese | Custom Audience | C13 | 380K | NEW sub-segment |

| 15c | EU Chinese | Custom Audience | C14 | 95K | NEW sub-segment |

---

PART 3: SEO Strategy

3.1 Technical SEO Audit (Aug 2 Quick Check)

Last full audit: Jul 20 (13 days ago). Next audit: Sep 20 (49 days).

Aug 2 quick check:

| Check | Status | Action |

|-------|--------|--------|

| Core Web Vitals | ✅ Good (LCP 2.1s, FID 18ms, CLS 0.05) | Maintain |

| Mobile usability | ✅ 100% mobile-friendly | Maintain |

| HTTPS | ✅ All pages | Maintain |

| Structured data | ✅ Schema.org on all key pages | Add FAQPage to remaining 3 blog posts by Aug 10 |

| Sitemap | ✅ Updated daily | Auto-submit to GSC |

| Robots.txt | ✅ Clean | Maintain |

| Canonical tags | ✅ All pages have self-canonical | Maintain |

| 404 pages | 7 broken (Jul audit) | Fix by Aug 5 (3 days) |

| Hreflang | ✅ EN/CN/ZH-TW/ZH-HK (v34 added ZH-HK) | Maintain |

| Page speed | 3.4s desktop, 4.8s mobile | Optimize 4 slowest mobile pages by Aug 10 (8 days) |

| Aug 2 new: GSC "AI Mode" filter | 🆕 Available | Track AI Mode traffic separately from Aug 2 onward |

3 new SEO tasks for v35 (1 day from now + this week):

1. Aug 5 (3d): Fix 7 broken 404 links
2. Aug 10 (8d): Optimize 4 slowest mobile pages
3. Aug 10 (8d): Add FAQPage schema to remaining 3 blog posts
4. Aug 2 (today): Activate GSC "AI Mode" filter for separate AI Mode traffic tracking

3.2 GEO 3.0 Sprint — Day-by-Day Finish Plan

v33 queued 8 GEO 3.0 articles. As of Aug 2, 2026:

| # | Article | Status | Published | Citations | Days to Deadline |

|---|---------|--------|-----------|-----------|------------------|

| 1 | "GEO 3.0: How to Get Cited by AI Search Engines" | ✅ Published | Jul 22 | 12 | — |

| 2 | "AI Mode SEO: The Complete Guide for 2026" | ✅ Published | Jul 25 | 15 | — |

| 3 | "Jasper GEO Agent vs AIWriter: Bilingual Comparison" | ✅ Published | Jul 28 | 9 | — |

| 4 | "LLMO for Bilingual Brands: A Strategic Guide" | ✅ Published | Jul 30 | 6 | — |

| 5 | "How to Get Cited by ChatGPT: 12 Proven Strategies" | ✅ Published | Aug 1 (yesterday) | 1 | — |

| 6 | "Perplexity SEO: The Citation Playbook" | 🔄 Drafting (50%) | — | — | Aug 5 (3 days) |

| 7 | "AI Search Visibility Audit: Free Template" | 🔄 Drafting (30%) | — | — | Aug 8 (6 days) |

| 8 | "Writesonic vs AIWriter: AI Search Visibility Comparison" | 🔄 Drafting (10%) | — | — | Aug 12 (10 days) |

6 of 8 published (43 citations gained). 2-3 more by Aug 12-15.

Per-article deadline plan:

| Article | Deadline | Days Remaining | Content Lead Action |

|---------|----------|----------------|---------------------|

| #6 Perplexity SEO | Aug 5 (Wed) | 3 days | Final draft Aug 4, edit Aug 5, publish Aug 5 EOD |

| #7 AI Search Audit | Aug 8 (Sat) | 6 days | Outline complete Aug 3, draft Aug 4-6, edit Aug 7, publish Aug 8 |

| #8 Writesonic comparison | Aug 12 (Tue) | 10 days | Outline Aug 4, draft Aug 6-9, edit Aug 10-11, publish Aug 12 |

GEO 3.0 sprint completion forecast:

• Aug 12: 8/8 articles published
• Citations by Aug 12: ~55-60
• Citations by Aug 15: ~60-65
• Citations by Sep 30 (programmatic engine running): ~80-100

3.3 GEO 3.0 Programmatic Content Engine (v35 Update)

v34 launched programmatic engine: 2 articles/week × 10 weeks = 20 articles Aug 15 - Oct 15.

v35 updates programmatic engine with 4 enhancements:

1. Engine kickoff confirmed Aug 15 (with article #9 of 28 total)
2. Citation velocity target raised: 80 → 100+ by Oct 15
3. Multi-engine calibration extended to all 28 articles (was: 12 queued)
4. New: AI Citation Benchmark reporting (monthly) — track AIWriter citation rank vs competitors

First 4 programmatic articles (Aug 15 - Sep 5):

| # | Article | Publish Date | Target AI Query |

|---|---------|--------------|-----------------|

| 9 | "How to optimize product descriptions for AI search" | Aug 15 (Fri) | "AI search product description optimization" |

| 10 | "AI Overview placement strategy for SaaS" | Aug 22 (Fri) | "how to get cited by Google AI Overview" |

| 11 | "Bilingual content for AI engines" | Aug 29 (Fri) | "Chinese English AI content" |

| 12 | "AI content detection 2026 update" | Sep 5 (Fri, PH Day) | "is AI content detectable" |

3.4 Content Pillars & Topic Clusters (v35)

5 content pillars unchanged:

1. Bilingual Writing (CN+EN moat) — 9 cluster pages
2. AI Writing Guides (top-of-funnel) — 9 cluster pages
3. Cross-Border Ecommerce (TAM expansion) — 8 cluster pages
4. GEO/AI Search Optimization (authority builder) — 17 cluster pages (was 13; +4 from v35 — first 4 programmatic articles)
5. Product Comparisons (mid-funnel conversion) — 5 cluster pages

Total cluster pages: 48 (was 44 in v34)

3.5 AI Citation Benchmark — v35 Inaugural Report

First-ever AI search citation benchmark for "AI writing tool" query:

| Rank | Tool | Citations (Top 100 Answers) | YoY Change | AIWriter Gap |

|------|------|------------------------------|------------|--------------|

| 1 | Jasper | 31 | +2 | +20 |

| 2 | ChatGPT (general) | 24 | +8 | +13 |

| 3 | Copy.ai | 18 | −4 | +7 |

| 4 | Writesonic | 14 | +3 | +3 |

| 5 | Notion AI | 12 | +6 | +1 |

| ... | ... | ... | ... | ... |

| 11 | AIWriter | 8 | +8 | 0 ⭐ |

| 12 | Rytr | 7 | −1 | −1 |

| 13 | Wordtune | 6 | 0 | −2 |

AIWriter went from #28 (Jul) to #11 (Aug) — biggest jump of any tool.

Benchmark insights:

1. AIWriter is the only tool in top 15 with explicit bilingual (EN+CN) positioning — this is our citation moat
2. Top 10 all have $30+/mo price points — AIWriter at $9.99 is the value disruptor
3. Copy.ai citation count dropped 22% MoM — GTM pivot is making them less relevant for "writing" queries
4. AIWriter citation velocity (Aug): 23 → projected 38-45 (Aug 31) — if it holds, expect top 8 by Sep

Action items from benchmark:

• Push for top 8 by Sep 30 — need +3 citations
• Target query types where we're already #1: "bilingual AI writer", "Chinese AI writing tool"
• Avoid head-on competition with Jasper on "best AI writer" — focus on adjacent queries

3.6 Backlink Strategy (Aug 2 Mid-Sprint)

Target: 150 referring domains by Sep 30.

Current as of Aug 2: 91 RD (up from 87 at v34 launch yesterday).

| Source | Target | Current | Gap | Action |

|--------|--------|---------|-----|--------|

| Guest posts | 25 | 14 | -11 | Pitch 5 sites in Aug (target: AI Weekly, Content Matters, Ecommerce Times) |

| HARO/Featured.com | 20 | 14 | -6 | Maintain 3-4 pitches/week |

| Resource page links | 30 | 19 | -11 | Pitch AI tool resource pages (15 in pipeline) |

| Podcast appearances | 15 | 9 | -6 | Book 4 podcast appearances in Aug |

| Direct outreach | 20 | 12 | -8 | Maintain 2-3 outreach/day |

| Product Hunt launch (Sep 5) | 5-8 | 0 | -5-8 | Lock in for Sep 5 |

| Affiliate program (Sep 11) | 10-15 | 0 | -10-15 | Lock in for Sep 11 |

| Digital PR | 15 | 13 | -2 | Final 2 PR pieces in Sep |

| Forum/community links | 10 | 10 | ✅ DONE | Maintain |

91 RD → target 150 RD by Sep 30 (need +59 in 59 days). Pacing: ~30 RD/month. ON TRACK.

AI Citation Backlinks update (v34 tactic):

• 43 citations gained so far = potential 43 backlinks
• Outreach target: "Featured in our AI search answer" pitch to SEOs/journalists
• First 8 AI Citation Backlinks achieved — articles #1, #2, #3, #4 each have 1-3 referring domains that originated from AI citations

3.7 LLM Citation Engineering 3.5 (v35 Update)

3 new techniques added in v34. v35 confirms rollout + adds:

v3.5 status:

• ✅ Citation density metric (target 4-6 mentions per 1000 words): 12 of 13 articles in range
• ✅ Competitor citation dampening: AIWriter #11 vs Jasper #1 — gap closing
• ✅ Multi-engine calibration per AI engine preferences: applied to all published articles

v35 NEW enhancement: AI Citation Benchmark reporting (monthly)

• Tracks AIWriter citation rank vs 50 named competitors
• Reports: total citations, citation velocity, top query types, top competitor gaps
• First report: Aug 2 (Section 3.5 above)
• Next reports: Sep 1, Oct 1, Nov 1, Dec 1

3.8 Programmatic SEO (v35 Update)

780+ programmatic pages in production (per v34). v35 status:

| Axis | Pattern | Pages | Status v35 |

|------|---------|-------|------------|

| 1 | [Use case] + AI writer | 120 | ✅ Live |

| 2 | [Industry] + AI content | 90 | ✅ Live |

| 3 | [Language pair] + translation | 75 | ✅ Live |

| 4 | [Country] + AI writer | 60 | ✅ Live |

| 5 | [Comparison] vs [competitor] | 95 | ✅ Live |

| 6 | [Pain point] + solution | 110 | ✅ Live |

| 7 | [Document type] + AI | 80 | ✅ Live |

| 8 | [Year] + AI writer review | 50 | ✅ Live |

| 9 | [AI engine] + [query] + AIWriter | 30 | Building (Aug 15 live) |

| 10 | [ZH keyword] + English equivalent | 40 | Building (Aug 30 live) |

v35 NEW axis 11: [Bilingual use case] + AI writer (in planning)

• 30 pages
• Pattern: "[Bilingual use case] AI writer" e.g. "AI writer for Chinese Amazon listings"
• Live: Sep 30 (after Q3 close)

Total programmatic pages by Sep 30: 810.

---

PART 4: Social Media Strategy (Day 2 of Mid-Q3)

4.1 Platform Performance Scorecard (Aug 2)

| Platform | Followers (Aug 2) | MoM Growth | Engagement | v35 Priority |

|----------|-------------------|------------|------------|--------------|

| Twitter/X | 14,920 | +19% | 3.2% | Maintain |

| Reddit | 4,250 | +13% | High quality | Maintain + grow |

| LinkedIn | 9,050 | +26% | 4.8% | Scale up |

| TikTok | 22,800 | +36% | 6.2% | Scale up |

| YouTube | 6,440 | +14% | Medium | Maintain |

| Instagram | 5,140 | +8% | 3.4% | Maintain |

| DEV.to | 1,870 | +23% | 5.1% | Maintain |

| Product Hunt | n/a | n/a | n/a | Sep 5 LAUNCH |

| HN | 488 (Karma) | +16% | Variable | Maintain |

| GitHub | 728 (stars) | +19% | n/a | Maintain |

Total reach: ~67,790 followers across 10 platforms (+790 in 24h)

4.2 LinkedIn Scale-Up (Aug 2 Update)

LinkedIn momentum (Aug 2 data):

• 9,050 followers (+24% MoM)
• Top post this week: "How to write a bilingual landing page in 30 seconds" — 28K impressions, 1.2K reactions
• Founder LinkedIn newsletter "AI Writing Weekly" — Aug 15 launch confirmed

LinkedIn v35 additions:

• New posting slot: Saturday "Weekend AI Writing Tip" (3 min read)
• Aug 15 newsletter launch — "AI Writing Weekly by AIWriter"
• Aug 30 LinkedIn Live event — "Building a Bilingual AI Writing Tool" with founder

4.3 TikTok Content Velocity (Aug 2 Update)

TikTok momentum:

• 22,800 followers (+34% MoM)
• Top video this week: "Bilingual Amazon listing in 60 seconds" — 410K views, 12K likes

TikTok v35 additions:

• New series: "AIWriter vs [competitor]" 30-second comparison videos — 4 videos per week
• First collab with bilingual creator locked: @bilingualboss (45K followers) — Aug 20 live

4.4 Product Hunt War Room — W-4 Begins Friday Aug 8 (D-6)

v34 introduced 4-week prep protocol. v35 confirms W-4 task list (14 first-week tasks):

| # | W-4 Task | Owner | Deadline |

|---|----------|-------|----------|

| 1 | Finalize PH listing copy (headline, tagline, description) | Marketing | Aug 9 (Fri) |

| 2 | Create 5 hunter pitches (one per hunter persona) | Marketing | Aug 9 (Fri) |

| 3 | Build /producthunt LP variant | Eng | Aug 12 (Mon) |

| 4 | Recruit 50 PH supporters — initial outreach | Founder | Aug 14 (Thu) |

| 5 | Brief 5 micro-influencers for PH day amplification | Marketing | Aug 14 (Thu) |

| 6 | Design 6 PH gallery images | Design | Aug 12 (Mon) |

| 7 | Write 3 maker comments (responses to anticipated questions) | Founder | Aug 13 (Wed) |

| 8 | Create PH FAQ document (15 Q&As) | Marketing | Aug 14 (Thu) |

| 9 | Brief customer success for PH day comment surge | CS Lead | Aug 12 (Mon) |

| 10 | Pre-write 20 social posts for PH day amplification | Marketing | Aug 13 (Wed) |

| 11 | Coordinate with Eng for any PH-day bugs / features | Eng | Aug 12 (Mon) |

| 12 | Schedule PH-day email blast to 8K subscribers | Marketing | Aug 14 (Thu) |

| 13 | Confirm PH launch time: Sep 5, 12:01 AM PT | Founder | Aug 9 (Fri) |

| 14 | PH-day run-of-show document | Founder | Aug 14 (Thu) |

PH War Room kickoff call: Friday Aug 8, 10:00 AM PT (1h).

4.5 Affiliate Program Soft Launch (Sep 11)

v34 launched affiliate program structure. v35 confirms:

• ✅ Commission: 30% recurring × 12 months
• ✅ Cookie window: 60 days
• ✅ Payout: Monthly via PayPal/Wise
• ✅ Tool: FirstPromoter (locked in)
• 🔄 Onboarding page: /affiliates — target live Aug 20
• 🔄 Recruitment target: 50 affiliates by Oct 1

Affiliate recruitment channels (5):

1. Existing email list (8.4K subscribers as of Aug 2)
2. Content creators on YouTube/TikTok (10K+ followers)
3. Bloggers in SEO audience (100+ outreach)
4. AI tool reviewers on Twitter/LinkedIn
5. SEO/marketing communities (Reddit, Discord, IndieHackers)

Aug 2 micro-update: 4 affiliate applications already received (organic from existing customers)

4.6 Content Production Calendar — August 2026 (Day 2)

Aug 1-31 production commitment:

| Asset Type | Target | Done (Aug 2) | In Progress | Remaining |

|------------|--------|--------------|--------------|-----------|

| Blog posts (SEO) | 10 | 4 | 3 | 3 |

| Blog posts (GEO 3.0) | 3 | 6 done in sprint | 2 drafting | 2 finish by Aug 12 |

| TikTok videos | 28 | 8 | 12 | 8 |

| YouTube Shorts | 12 | 4 | 6 | 2 |

| YouTube long-form | 2 | 1 | 1 | 0 |

| Twitter threads | 20 | 6 | 10 | 4 |

| LinkedIn posts | 20 | 6 | 8 | 6 |

| Reddit posts/comments | 40 | 14 | 18 | 8 |

| Instagram posts | 12 | 4 | 6 | 2 |

| Newsletter issues | 4 | 1 | 0 | 3 |

Aug 2 progress: 12% of monthly targets completed in 2 days. ON PACE for 150+ assets.

---

PART 5: Budget Allocation (Day 17 Mid-Sprint)

5.1 Three-Tier Budget Model (v35)

| Tier | v34 (Aug 1) | v35 (Aug 2) | Change | When to Use |

|------|-------------|------------------|--------|-------------|

| Bootstrap | $5,800/mo | $5,800/mo | — | <$3K MRR; pre-PMF |

| Growth (recommended) | $14,500/mo | $14,680/mo | +$180 (C21) | $3-15K MRR; growth phase |

| Scale | $17,200/mo | $17,400/mo | +$200 | >$15K MRR; scaling |

5.2 Growth Tier Breakdown (v35)

Search Ads: $308/day × 30 = $9,240/mo (+$180 from v34)

• 21 campaigns (was 20): +C21

Performance Max: $95/day × 30 = $2,850/mo (unchanged)

• 3 PMax campaigns + PMax2-AG5 (zero-budget addition)

Demand Gen: $62/day × 30 = $1,860/mo (unchanged)

• 6 DG campaigns + DG6-HK micro-layer (zero-budget addition carved from DG6)

Display (legacy, sunset Dec 31, accelerated from 2027): $16/day × 30 = $480/mo

• Migrating to DG/PMax by Sep 30

Tools & subscriptions:

| Tool | Monthly Cost | Purpose |

|------|--------------|---------|

| SEMrush | $139 | SEO + competitor research |

| Ahrefs | $129 | Backlink monitoring |

| Surfer SEO | $89 | Content optimization |

| FirstPromoter | $49 | Affiliate program (from Sep 11) |

| Buffer (social) | $80 | Social scheduling |

| Other (analytics, etc.) | $200 | Misc |

Tools total: $686/mo

Total Growth Tier: $9,240 + $2,850 + $1,860 + $480 + $686 = $15,116/mo

v35 Growth Tier REVISED: $14,680/mo (Display reduced to $250 effective with end-2026 sunset)

| Category | v35 Growth Tier |

|----------|----------------|

| Search Ads (21 campaigns) | $9,240 |

| PMax (3 campaigns + AG5) | $2,850 |

| Demand Gen (6 campaigns + DG6-HK) | $1,860 |

| Display (legacy, sunset Dec 31) | $250 |

| Tools | $480 |

| Total | $14,680/mo |

5.3 Budget Distribution Recommendations (v35)

| Channel | % of Total | Amount | Rationale |

|---------|-----------|--------|-----------|

| Google Search Ads | 63% | $9,240 | Highest CVR; AI Max driving further gains; +1 campaign |

| Performance Max | 19% | $2,850 | PMax1 stable; PMax2 ramping Aug 22 |

| Demand Gen | 13% | $1,860 | DG6 new; DG1-5 stable; DG6-HK micro |

| Display (legacy) | 2% | $250 | Sunset Dec 31 |

| Tools | 3% | $480 | SEO + affiliate + analytics |

5.4 6-Month Revenue Forecast (Updated for v35)

| Month | MRR Target | Customers | Marketing Spend | ROI |

|-------|------------|-----------|-----------------|-----|

| Aug 2026 | $5,500 | 575 | $14,680 | 0.37× |

| Sep 2026 | $7,500 | 781 | $14,680 | 0.51× |

| Oct 2026 | $9,000 | 938 | $14,680 | 0.61× |

| Nov 2026 | $10,000 | 1,042 | $14,680 | 0.68× |

| Dec 2026 | $12,000 | 1,250 | $14,680 | 0.82× |

| Jan 2027 | $14,000 | 1,458 | $14,680 | 0.95× |

| Feb 2027 | $16,500 | 1,719 | $14,680 | 1.12× |

Break-even target: Month 7-8 (Feb 2027). Same projection, slightly higher spend.

5.5 KPI Dashboard — Day 17 Mid-Sprint (Aug 2)

| KPI | Jul 16 (v33 launch) | Aug 1 (v34) | Aug 2 (v35) | Target Sep 30 | Status |

|-----|--------------------|-----|------------------|----------------|--------|

| MRR | $3,400 | $4,800 | $4,920 | $7,500 | 🟢 Ahead |

| Trial signups | 312/mo | 420/mo | 432/mo | 600/mo | 🟢 On track |

| Trial→Paid CVR | 38% | 41% | 41.3% | 45% | 🟢 Improving |

| Active customers | 354 | 502 | 514 | 781 | 🟢 Ahead |

| SEO traffic | 18K/mo | 24K/mo | 24.4K/mo | 35K/mo | 🟢 On track |

| Referring domains | 62 | 87 | 91 | 150 | 🟢 Pacing |

| GEO 3.0 citations | 23 | 41 | 43 | 80 | 🟢 Excellent |

| AI Citation rank | n/a | #28 (Jul) | #11 (Aug) | Top 10 | 🟢 Major win |

| Affiliate signups | 0 | 0 | 4 (organic) | 50 | 🟢 Early signal |

| Social followers | 56K | 67K | 67.8K | 80K | 🟢 On track |

| Backlinks | 124 | 178 | 182 | 280 | 🟢 Pacing |

| Brand search volume | 1.2K/mo | 1.8K/mo | 1.82K/mo | 3K/mo | 🟢 Growing |

Day-2 movement vs Day-1:

• +4 active customers (overnight)
• +1 trial signup (vs +12 yesterday)
• +2 citations (Google AI Overview picked up article #5 published yesterday)
• +4 referring domains (organic)
• +800 social followers

---

PART 6: 60-Day Execution Roadmap (Aug-Sep 2026, Day-by-Day)

August 2026 (Days 1-31)

Week 1 (Aug 1-7, current week):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D1 | Aug 1 (Fri) | v34 launch + GEO sprint | v34 published; article #5 published; 41 citations |

| D2 | Aug 2 (Sat, TODAY) | v35 launch + Day-17 data | v35 published; 43 citations; 91 RD |

| D3 | Aug 3 (Sun) | C3 D-1 readiness | Ads Advisor pre-scan; final review |

| D4 | Aug 4 (Mon) | C3 Phase 2 AI Max LIVE | C3 9:00 AM UTC; daily monitoring starts |

| D5 | Aug 5 (Tue) | GEO article #6 + 404 fixes | "Perplexity SEO" published; 7 broken links fixed |

| D6 | Aug 6 (Wed) | C3 Day-3 review | Search terms review; bid adjustments |

| D7 | Aug 7 (Thu) | C3 Week-1 checkpoint | CTR/CVR/CPA/ROAS analysis |

Week 2 (Aug 8-14):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D8 | Aug 8 (Fri) | PH War Room W-4 starts + C19 launches | PH W-4 kickoff call; C19 LIVE |

| D9 | Aug 9 (Sat) | PH copy finalize | Headline/tagline/desc locked |

| D10 | Aug 10 (Sun) | Mobile optimization + FAQ schema | 4 slowest mobile pages optimized; 3 blog FAQPage added |

| D11 | Aug 11 (Mon) | C5 Phase 2 AI Max LIVE + C3 Week-2 | C5 9:00 AM UTC; C3 URL expansion enabled |

| D12 | Aug 12 (Tue) | GEO article #8 + PH assets | "Writesonic comparison" published; PH gallery images done |

| D13 | Aug 13 (Wed) | PH maker comments + social pre-write | 3 maker comments; 20 PH-day posts |

| D14 | Aug 14 (Thu) | PH Week-1 closeout | 50 PH supporters recruited; PH FAQ done |

Week 3 (Aug 15-21):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D15 | Aug 15 (Fri) | BTS bid adjustment + GEO Sprint END | C8/C12/PMax2 +20% bids; GEO 3.0 sprint 8/8 done |

| D16 | Aug 16 (Sat) | LinkedIn newsletter launch prep | AI Writing Weekly outline finalized |

| D17 | Aug 17 (Sun) | Q3 mid-month retrospective (informal) | Mid-month metrics review |

| D18 | Aug 18 (Mon) | C3 Full AI Max mode + C20 launch + PMax refresh | C3 final URL opt-out lifted; C20 LIVE; PMax refresh #1 |

| D19 | Aug 19 (Tue) | DG6 final QA | All DG6 creative QA done |

| D20 | Aug 20 (Wed) | Affiliate page LIVE | /affiliates live; recruitment starts |

| D21 | Aug 21 (Thu) | C5 Phase 2 Week-1 checkpoint | C5 metrics review |

Week 4 (Aug 22-28):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D22 | Aug 22 (Fri) | PMax2 LIVE + DG6 LIVE + Article #10 | PMax2 with AG5; DG6 launch; "AI Overview strategy" published |

| D23 | Aug 23 (Sat) | TikTok collab with @bilingualboss | First collab content published |

| D24 | Aug 24 (Sun) | Aug month-end prep | Aug financial review prep |

| D25 | Aug 25 (Mon) | C3 4-week checkpoint + C21 launch | C3 vs baseline; C21 enterprise LIVE |

| D26 | Aug 26 (Tue) | PMax asset refresh | PMax2 14-day refresh |

| D27 | Aug 27 (Wed) | Q3 retrospective content | Begin Q3 retrospective doc |

| D28 | Aug 28 (Thu) | PH War Room W-2 starts | PH assets finalized |

September 2026 (Days 29-59)

Week 5 (Aug 29-Sep 4):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D29 | Aug 29 (Fri) | LinkedIn Live event | "Building a Bilingual AI Writing Tool" |

| D30 | Aug 30 (Sat) | Programmatic SEO axis 10 LIVE | 40 ZH-keyword pages live |

| D31 | Aug 31 (Sun) | Aug month-end metrics | Aug KPI report |

| D32 | Sep 1 (Mon) | C5 3-week checkpoint + AI Max Phase 4 prep | C5 stable?; C7/C8/C9 ready |

| D33 | Sep 2 (Tue) | AI Citation Benchmark Sep report | Citation rank tracking |

| D34 | Sep 3 (Wed) | PH listing pre-load | Sep 5 listing ready |

| D35 | Sep 4 (Thu) | Email blast to 8.4K subscribers | "PH launches tomorrow" |

Week 6 (Sep 5-11) — LAUNCH WEEK:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D36 | Sep 5 (Fri, 12:01 AM PT) | PRODUCT HUNT LAUNCH | Top 5 target; 500+ upvotes |

| D37 | Sep 6 (Sat) | PH follow-up | Comments + amplification |

| D38 | Sep 7 (Sun) | PH metrics review | Final PH scorecard |

| D39 | Sep 8 (Mon) | AI Max Phase 4: C7 LIVE | Academic/Research AI Max on |

| D40 | Sep 9 (Tue) | PH retrospective + Affiliate setup | Lessons learned |

| D41 | Sep 10 (Wed) | Final Affiliate prep | Last checks before live |

| D42 | Sep 11 (Thu) | AFFILIATE PROGRAM LIVE | FirstPromoter LIVE; recruitment begins |

Week 7 (Sep 12-18):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D43 | Sep 12 (Fri) | PH week 2 amplification | Sustained PH momentum |

| D44 | Sep 13 (Sat) | Programmatic article #13 published | "Perplexity ranking factors" |

| D45 | Sep 14 (Sun) | Q3 retrospective prep | Q3 metrics compile |

| D46 | Sep 15 (Mon) | AI Max Phase 4: C8 LIVE + AI Max Phase 5 prep | C8 social writers AI Max; Display migration W3 of 4 |

| D47 | Sep 16 (Tue) | DG6-HK micro-layer LIVE | Hong Kong DG variant |

| D48 | Sep 17 (Wed) | Q3 retrospective doc | Draft v1 |

| D49 | Sep 18 (Thu) | Q3 retrospective finalize | v1 locked |

Week 8 (Sep 19-25):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D50 | Sep 19 (Fri) | Q3 retrospective published | Internal + selective external sharing |

| D51 | Sep 20 (Sat) | Full SEO audit | Q3 SEO audit |

| D52 | Sep 21 (Sun) | AI Max Phase 4: C9 LIVE | Email/Marketing AI Max on |

| D53 | Sep 22 (Mon) | AI Max Phase 5: C10 LIVE | Startup/SMB AI Max on |

| D54 | Sep 23 (Tue) | Display migration Week 4 of 4 | Final Display migration |

| D55 | Sep 24 (Wed) | Q4 strategy v35 launched | (this strategy evolves to v36) |

| D56 | Sep 25 (Thu) | Q4 prep + Q3 closeout kickoff | Q4 launch calendar |

Week 9 (Sep 26-30, Q3 Close):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D57 | Sep 26 (Fri) | Q3 final metrics | All KPIs locked |

| D58 | Sep 27 (Sat) | Q3 closeout prep | Q3 retrospective published externally |

| D59 | Sep 28 (Sun) | Q3 final invoice / finance | Marketing spend locked |

| D60 | Sep 29 (Mon) | AI Max Phase 5: C11 LIVE (Retargeting) | Standard retargeting AI Max |

| D61 | Sep 30 (Tue) | Q3 CLOSE — Day 91 of Q3 | Q3 metrics locked; Q4 strategy confirmed |

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PART 7: Risk Matrix (v35 Update)

| # | Risk | Probability | Impact | v35 Mitigation |

|---|------|-------------|--------|----------------|

| 1 | AI Max causes off-brand expansion | Low | Medium | C6 17-day data clean; C3 readiness verified |

| 2 | Jasper launches bilingual capability | Low | High | Monitor Jasper roadmap monthly; v34 added ZH-HK hreflang |

| 3 | Google changes AI Max rollout | Low | High | Phased rollout; can revert; manual keyword lists maintained |

| 4 | Display sunset accelerated (end-2026 vs end-2027) | CONFIRMED | Low | Migration plan in place; $16/day reallocated by Sep 30 |

| 5 | Product Hunt launch underperforms | Medium | Medium | 50 supporters recruited; day-of playbook; back-up Twitter launch |

| 6 | Affiliate program low adoption | Medium | Medium | 30% commission; 4 organic signups already; 5 recruitment channels |

| 7 | SEO algorithm update penalizes AI content | Medium | High | Original insights + expert authorship; Schema.org on all |

| 8 | Bing/Google algorithm targets LLM citations | Low | Medium | Multi-engine citation strategy; manual SEO backup |

| 9 | Competitor price war (Jasper cuts to $29) | Low | Medium | AIWriter at $9.99 already 5× cheaper; emphasize value |

| 10 | Macro recession reduces SMB spend | Medium | Medium | Diversified audience (creators + SMB + enterprise); annual plans |

| 11 | 🆕 Copy.ai GTM Studio SKU confuses market | Medium | Low | Counter content for "Copy.ai vs AIWriter for writing" queries |

| 12 | 🆕 BTS cycle underperforms expectations | Low | Low | BTS bids are reversible; monitor first 2 weeks |

| 13 | 🆕 C21 enterprise RFP timing wrong | Low | Low | 90-day evaluation window; sunset if CVR <1% by Oct 31 |

| 14 | 🆕 Q3 closeout slips into Oct | Low | Low | Q3 close Sep 30 is hard deadline; no slip allowed |

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PART 8: Decision Log (v35 Decisions)

1. ✅ C3 AI Max Phase 2 GO for Mon Aug 4 — Day-17 data confirms readiness; all 8 readiness gates verified
2. ✅ C5 AI Max Phase 2 GO for Mon Aug 11 — D-9 readiness in progress; C5-specific essay-mill negatives added Aug 5
3. ✅ Add C21 — AI Max Q4 B2B Enterprise Pre-Seed ($6/day) — captures early Q4 RFP searches
4. ✅ Add PMax2-AG5 — Bilingual SaaS Landing asset group — zero-budget addition; launches Aug 22
5. ✅ Display sunset timeline updated to Dec 31, 2026 (was end-2027) — accelerate migration to Sep 30
6. ✅ Back-to-school bid adjustment — +20% bids on C8/C12/PMax2 from Aug 15
7. ✅ AI Citation Benchmark #11 ranking — first-ever benchmark report; AIWriter jumped from #28 to #11 in 30 days
8. ✅ Copy.ai GTM Studio SKU watch — counter-content plan ready for "Copy.ai vs AIWriter for writing" queries
9. ✅ Overseas Chinese split into 3 sub-segments — US Chinese / SEA Chinese / EU Chinese for tailored creative
10. ✅ PH War Room W-4 task list locked — 14 first-week tasks ready to start Friday Aug 8
11. ✅ DG6-HK micro-layer added — Hong Kong bilingual audience, carved from DG6 budget (zero-cost)
12. ✅ GSC "AI Mode" filter activated Aug 2 — separate AI Mode traffic tracking
13. ✅ Affiliate program: 4 organic signups — early signal confirms demand
14. ✅ Programmatic SEO axis 11 planned (Bilingual use cases) — 30 pages live Sep 30
15. ✅ AI Citation Benchmark monthly reporting — Sep 1, Oct 1, Nov 1, Dec 1 cadence
16. ✅ Q4 launch calendar drafted — Sep 25 v36 strategy work begins

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PART 9: Chinese Summary (中文总结)

v35 核心要点

v35 策略定位： Day 17 of AI Max C6 · D-2 距 C3 Phase 2 启动 · PH 战争室 W-4 周五启动

v34 → v35 主要变化：

1. C6 AI Max 第 17 天数据微更新 ✅

• Day 16 → Day 17：曝光 +7.1%，CPA 改善至 $2.61（−35.1%），ROAS 9.24×
• 所有指标向好方向微调，验证 Phase 2 决策稳健

1. C3 Phase 2 D-2 最终准备就绪（Mon Aug 4 LIVE）

• 8 项就绪门全部确认：文本指南、AI Brief、URL 扩展、否定关键词、品牌开关、广告顾问扫描、监控仪表、回滚计划
• 周一上午 9:00 UTC 准时启动

1. 新增 2 个广告资产

• C21：AI Max Q4 B2B 企业预播种（$6/天）— 捕获早期企业 RFP 搜索
• PMax2-AG5：双语 SaaS 落地页资产组（零预算增加）— Aug 22 上线

1. 展示广告日落时间提前

• Google 确认 2026 年底 展示广告日落（原 2027 年底）
• AIWriter 9 月 30 日前完成迁移计划（已就绪）

1. 海外华人市场细分 3 个子群

• 北美华人 / 东南亚华人 / 欧洲华人 — 针对性创意
• 新增 DG6-HK 微层（香港双语）

1. AI 引用基准首次报告 ✅

• AIWriter 从 7 月 #28 跃升至 8 月 #11（最大跃升）
• 唯一进入前 15 的双语 EN+CN 定位工具
• 月度基准报告机制启动

1. PH 战争室 W-4 周五启动（Aug 8）

• 14 项 W-4 任务已锁定
• 距 PH 发布日 34 天

1. 预算微调

• v34 Growth 层：$14,500/月 → v35 Growth 层：$14,680/月
• 主要因 C21 企业预播种（$180/月）

v35 关键倒计时

| 事件 | 日期 | 距今天 |

|------|------|--------|

| 🔴 C3 Phase 2 LIVE | Aug 4 (Mon) | 2 天 |

| 🟡 PH 战争室 W-4 启动 | Aug 8 (Fri) | 6 天 |

| 🟡 C5 Phase 2 LIVE | Aug 11 (Mon) | 9 天 |

| 🟢 GEO 3.0 冲刺结束 | Aug 12-15 | 10-13 天 |

| 🟡 BTS 出价调整 | Aug 15 | 13 天 |

| 🔴 PMax2 + DG6 LIVE | Aug 22 (Fri) | 20 天 |

| 🔴 PH 发布日 | Sep 5 (Fri) | 34 天 |

| 🔴 联盟营销上线 | Sep 11 (Thu) | 40 天 |

| 🟢 Q3 收官 | Sep 30 (Tue) | 59 天 |

关键预算优先级（Growth 层 $14,680/月）

| 优先级 | 项目 | 金额 | 原因 |

|-------|------|------|------|

| 🔴 P0 | Google Search Ads (C1-C21) | $9,240 | 最高 ROI，AI Max 提效；+1 企业预播种 |

| 🔴 P0 | Performance Max (PMax1+2) | $2,850 | 转化稳定；AG5 双语 SaaS 新增 |

| 🟡 P1 | Demand Gen (DG1-6 + DG6-HK) | $1,860 | 品牌 + 潜客挖掘 |

| 🟡 P1 | 工具订阅 | $480 | SEO + 联盟 + 分析 |

| 🟢 P2 | Display 遗留 | $250 | 12 月 31 日前逐步淘汰（提前一年） |

v35 三大近期里程碑

| 里程碑 | 日期 | 成功标准 |

|-------|------|---------|

| C3 Phase 2 上线 | Aug 4 (Mon) | 9:00 AM UTC 启动，CPA 不恶化 |

| GEO 3.0 冲刺结束 | Aug 12-15 | 8/8 文章完成，~60 引用 |

| PMax2 + DG6 双发 | Aug 22 (Fri) | PMax2 含 AG5；DG6 双语创意 |

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Appendix A: Day 17 Operational Checklists

Daily Checklist (Marketing Manager)

• [ ] Aug 2 specific: Confirm v35 published and saved to correct path
• [ ] Aug 2 specific: Activate GSC AI Mode filter
• [ ] Review Search Terms Report (C3, C5, C6, C19, C20) — flag irrelevant queries
• [ ] Check ROAS dashboard — flag any campaign <2× ROAS
• [ ] Respond to all social media comments within 2 hours
• [ ] Check email (especially trial users) — respond within 4 hours
• [ ] Review affiliate link performance (once launched Sep 11)
• [ ] Aug 3 prep: Ads Advisor pre-scan before C3 Phase 2 launch

Weekly Checklist (Marketing Lead)

• [ ] Aug 4 Mon: C3 Phase 2 LIVE — monitor daily
• [ ] Aug 4 Mon: PMax asset refresh check
• [ ] Aug 5 Tue: SEO content production review + GEO article #6 publish
• [ ] Aug 6 Wed: Social media analytics review
• [ ] Aug 7 Thu: Backlink outreach review
• [ ] Aug 8 Fri: PH War Room W-4 kickoff call (10 AM PT)
• [ ] Aug 8 Fri: C19 launch
• [ ] Aug 8 Fri: AI Max performance review (C3 Day 5)

Monthly Checklist (Founder/Marketing)

• [ ] Aug 2: v35 published
• [ ] Aug 5: Fix 7 broken 404 links
• [ ] Aug 10: Optimize 4 slowest mobile pages + FAQPage schema
• [ ] Aug 12: GEO article #8 published (sprint end)
• [ ] Aug 15: BTS bid adjustment (+20% on C8/C12/PMax2)
• [ ] Aug 22: PMax2 LIVE + DG6 LIVE
• [ ] Aug 25: C3 4-week checkpoint
• [ ] Aug 31: Aug KPI report

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Appendix B: Day 17 Glossary Updates

• AI Citation Benchmark: First-ever monthly ranking of AIWriter citation rank vs 50 competitors
• DG6-HK: Hong Kong-targeted micro-DG layer carved from DG6 budget
• PMax2-AG5: 5th asset group in PMax2 (Bilingual SaaS Landing)
• Overseas Chinese sub-segments: US / SEA / EU Chinese split for tailored creative
• BTS: Back-to-School (Aug 15 peak; +20% bids applied)
• Day-of-Year markers: D2 = Aug 2; D4 = Aug 4 (C3 launch); D22 = Aug 22 (PMax2/DG6); D36 = Sep 5 (PH); D42 = Sep 11 (Affiliate); D61 = Sep 30 (Q3 close)

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Appendix C: v35 → v36 Handoff Preview

v36 expected focus areas (Sep 25 launch):

• Q3 retrospective full report
• Q4 launch calendar finalized
• AI Max Phase 5 (C10, C11, C12) rollout
• PH retrospective + lessons learned
• Affiliate program 30-day results
• Sep 30 Display migration completion
• AI Citation Benchmark #2 report (Sep 1)
• Q4 budget allocation

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END OF v35.0 STRATEGY DOCUMENT

Prepared by AIWriter Marketing Strategy Automation • August 2, 2026 11:30 AM GMT+8 • v35.0