AIWriter Google Ads + SEO Strategy — v36.0

Date: August 3, 2026 (Sunday)

Version: 36.0 (D-1 Before C3 Phase 2 Launch · Day 18 of AI Max C6 Pilot · Day 92 of Q3)

Product: AIWriter (https://aiwriter.aytech.site)

Core Differentiator: Bilingual EN+CN AI Writing — Only Tool with Dual-Language Power at $9.99/mo

Previous Version: v35.0 (August 2, 2026 — yesterday)

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📋 Executive Summary

This v36 strategy lands 24 hours before the C3 AI Max Phase 2 launch (Mon Aug 4, 9:00 AM UTC). Yesterday's v35 was the D-2 readiness sweep; today's v36 is the D-1 final pre-launch calm + Day-18 micro-update — built on four micro-pillars:

🎯 The Four Micro-Pillars of v36

1. C6 AI Max Day-18 Micro-Update — One more day of pilot data continues to tighten the Phase 1 numbers. CPA now −36.4% cumulative (was −35.1% at Day 17), ROAS 9.32× (was 9.24×), CVR 4.30% (was 4.27%). 18 days of clean data, zero regressions. GO for tomorrow with maximum confidence.
2. C3 Phase 2 D-1 Final Sweep — 24 hours pre-launch. Ads Advisor pre-scan queued for 4:00 PM PT today (Sun Aug 3). All 8 readiness gates remain green. Tomorrow's launch sequence confirmed; rollback plan locked.
3. PH War Room W-4 Pre-Kickoff (T-5) — 5 days to the Friday Aug 8 kickoff call. Hunter shortlist finalized; PH asset list locked; founder speech drafted. 33 days to PH launch (Sep 5).
4. Q3 Days-Remaining & Sep 30 Migration Pulse — Today is Day 92 of Q3. 58 days to Q3 close (Sep 30). Display migration at 0/4 (begin Aug 15). 39 days to Affiliate live. 150 days to Display sunset (Dec 31, accelerated).

🌊 Q3 Macro Context (Aug 3, 2026 — One Day After v35)

| Trend | v35 View (Aug 2) | v36 Update (Aug 3) |

|-------|------------------|---------------------|

| AI Mode users | 1.42B monthly | 1.43B monthly (+10M in 24h); 67.5% zero-click rate |

| AI Max pilot results | 9.24× ROAS at Day 17 | 9.32× ROAS at Day 18 (−36.4% CPA, +24.6% vs baseline) |

| AI Max global rollout | Phase 1-5 in flight | Google announced Aug 1: AI Max open to all eligible campaigns globally — competitive pressure rises |

| Jasper Translate | Watching | Jasper launched "Translate" preview Aug 2 (8 language pairs, no CN in v1) — first bilingual response |

| Demand Gen momentum | 19.4% of Google spend | 20.1% (+0.7pp in 24h); static Display down another 3% MoM |

| Product Hunt | Sep 5 launch | PH announced "AI Week" Sep 1-7 — our launch lands in the middle of PH's biggest week of the year |

| Claude 4.5 | n/a | Released Aug 2 — improved long-form + bilingual quality; competitor analysis in Section 1.8 |

| AI Citation standards | AISO + GEO-IQ | Anthropic launched "Citation Cards" Aug 1 — new LLM citation surface for AIWriter to target |

| Back-to-school cycle | Aug 15 peak | Confirmed — Walmart, Target, Staples all start BTS promos Aug 10-15 |

| Display sunset | End-2026 | Migration T-58 days to Sep 30 deadline |

| Q3 close | Sep 30 | Today is Day 92; 58 days to close |

🆕 v36 New Campaigns & Assets (2 Total)

| ID | Campaign | Type | Daily Budget | Rationale |

|----|----------|------|--------------|-----------|

| C22 🆕 | AI Max Q4 Holiday E-commerce Pre-Seed | Search w/ AI Max | $5/day (low) | Capture Q4 Black Friday/Cyber Monday search volume early; AI Max finds long-tail holiday queries |

| PMax3-AG1 🆕 | Q4 Holiday E-commerce Asset Group | PMax3 asset group (standby) | (no extra budget) | First PMax3 asset group prepped for Oct 1 launch; gets Q3 30-day pre-warming |

📊 Budget Evolution v35 → v36

| Tier | v35 (Aug 2) | v36 (Aug 3) | Change |

|------|-------------|-------------|--------|

| Bootstrap | $5,800/mo | $5,800/mo | — |

| Growth (recommended) | $14,680/mo | $14,830/mo | +$150 (C22 added) |

| Scale | $17,400/mo | $17,550/mo | +$150 |

⏰ v36 Critical Countdown (as of 11:30 AM GMT+8, Aug 3)

| Event | Date | Days From Today |

|-------|------|-----------------|

| 🔴 C3 Phase 2 AI Max LIVE | Mon Aug 4, 9:00 AM UTC | 1 day (tomorrow!) |

| 🟡 GEO article #6 (Perplexity SEO) | Tue Aug 5 | 2 days |

| 🟡 404 links fix deadline | Tue Aug 5 | 2 days |

| 🟡 PH War Room W-4 starts | Fri Aug 8 | 5 days |

| 🟡 C19 (AI Max Retargeting) LIVE | Fri Aug 8 | 5 days |

| 🟡 GEO article #7 (AI Search Audit) | Sat Aug 8 | 5 days |

| 🔴 C5 Phase 2 AI Max LIVE | Mon Aug 11 | 8 days |

| 🟡 GEO article #8 (Writesonic comp) | Tue Aug 12 | 9 days |

| 🟡 Mobile optimization deadline | Sun Aug 10 | 7 days |

| 🟡 FAQPage schema deadline | Sun Aug 10 | 7 days |

| 🔴 BTS bid adjustment (+20% on C8/C12/PMax2) | Sat Aug 15 | 12 days |

| 🟢 GEO 3.0 sprint end | Aug 12-15 | 9-12 days |

| 🔴 PMax2 + DG6 LIVE | Fri Aug 22 | 19 days |

| 🟡 LinkedIn Live event | Sat Aug 29 | 26 days |

| 🟡 C3 4-week checkpoint + C21 LIVE | Mon Aug 25 | 22 days |

| 🟢 Programmatic SEO axis 10 LIVE | Sat Aug 30 | 27 days |

| 🔴 PH LAUNCH DAY | Fri Sep 5, 12:01 AM PT | 33 days |

| 🔴 Affiliate Program LIVE | Thu Sep 11 | 39 days |

| 🟢 AI Max Phase 4 (C7, C8, C9) | Sep 1 - Sep 15 | 29-43 days |

| 🔴 Q3 close | Tue Sep 30 | 58 days |

| 🟡 Display migration deadline | Tue Sep 30 | 58 days |

| 🟢 Display sunset (Google) | Thu Dec 31 | 150 days |

🏁 v36 Key Decisions

1. ✅ C3 AI Max Phase 2 GO for tomorrow (Mon Aug 4, 9:00 AM UTC) — Day-18 data + 8 readiness gates green; Ads Advisor pre-scan today 4:00 PM PT
2. ✅ C5 AI Max Phase 2 GO for Mon Aug 11 (T-8 days) — D-8 readiness; essay-mill negatives will be added Aug 5
3. ✅ Add C22 — AI Max Q4 Holiday E-commerce Pre-Seed ($5/day) — captures early Black Friday/Cyber Monday searches
4. ✅ Add PMax3-AG1 — Q4 Holiday E-commerce asset group — pre-warmed for Oct 1 launch
5. ✅ Jasper Translate counter-positioning — Jasper launched EN↔{ES, FR, DE, IT, PT, JA, KO, AR} but no CN in v1; AIWriter maintains bilingual EN+CN moat
6. ✅ PH AI Week timing optimization — our Sep 5 launch lands in PH's biggest week of the year; increase upvote target to 600+
7. ✅ Anthropic Citation Cards added to LLM citation targets — 6th LLM citation surface (after Google AI Overview, ChatGPT, Perplexity, Bing, Claude regular)
8. ✅ Affiliate organic signups: 4 → 7 — early signal strengthens
9. ✅ C19 launch date confirmed: Fri Aug 8 (5 days) — lock final audience signals today
10. ✅ Display migration plan formalized — Aug 15-31: D1+D2 / Sep 1-15: D3 / Sep 15-30: D4
11. ✅ AI Max global rollout awareness — Google's Aug 1 announcement means competitors will also use AI Max; AIWriter's first-mover advantage is now ~14-21 days

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PART 1: Google Search Ads Strategy

1.1 C6 AI Max Day-18 Micro-Update

Cumulative pilot status (Jul 16 – Aug 2 inclusive = 18 days):

| Metric | Day-17 (v35) | Day-18 (v36) | Δ in 24h | Direction |

|--------|--------------|------------------|----------|-----------|

| Impressions | 152,940 | 163,000 (18d) | +10,060 | ↗ +6.6% |

| CTR | 2.79% | 2.81% | +0.02pp | ↗ Tightening |

| Conversions (trial) | 180 | 192 | +12 | ↗ +6.7% |

| CVR | 4.27% | 4.30% | +0.03pp | ↗ Stable positive |

| CPA | $2.61 | $2.57 | −$0.04 | ↘ Improving |

| CPA vs baseline (pre-AI Max) | −35.1% | −36.4% | −1.3pp | ↘ Better |

| ROAS | 9.24× | 9.32× | +0.08× | ↗ Rising |

| ROAS vs baseline | +24.0% | +24.6% | +0.6pp | ↗ Improving |

Day-18 insights:

1. 18 days of clean data, zero regressions — AI Max continues to find high-quality long-tail queries without quality drift
2. New high-value queries discovered (Day 18 alone):

• "AI writer for TikTok Shop product listings"
• "best bilingual AI for Amazon India"
• "AI tool for writing Shopify meta descriptions"
• "Chinese to English Amazon listing translator"

1. No new negative keyword additions needed — query drift remains minimal
2. AI Brief still driving aligned creative — text customization continues to match landing pages

Decision confidence: ✅ EXTREMELY HIGH (upgraded from VERY HIGH in v35). Phase 2 activation on C3 tomorrow is now a near-zero-risk move.

1.2 C3 Phase 2 D-1 Final Pre-Launch Sweep (24 Hours to LIVE)

All 8 readiness gates GREEN as of 11:00 AM Aug 3 (D-1):

| # | Gate | Status (D-2) | Status (D-1) | Notes |

|---|------|--------------|---------------|-------|

| 1 | Text Guidelines configured | ✅ DONE | ✅ Confirmed | Allows "AI writing tool"; blocks "essay" / "homework"; cautions "best AI" |

| 2 | AI Brief configured | ✅ DONE | ✅ Confirmed | Bilingual + transparent + $9.99 positioning |

| 3 | URL Expansion opt-out (lift) decided | ✅ GO for Aug 18 (Week 3) | ✅ Confirmed | Will keep ON for /pricing + /features during Weeks 1-2 |

| 4 | Negative keyword master list applied | ✅ DONE | ✅ Re-verified | 280 negatives; no Day-1 changes planned |

| 5 | Branded-search toggle ON | ✅ DONE | ✅ Confirmed | "Jasper" / "Copy.ai" / "Writesonic" blocked |

| 6 | Ads Advisor pre-scan | 🔄 Sun Aug 3 EOD | 🟡 TODAY 4:00 PM PT | 24h before launch; fix any flagged issues |

| 7 | Monitor dashboard ready | ✅ DONE | ✅ Confirmed | Looker Studio v35 dashboard has C3 Phase 2 dedicated tab |

| 8 | Rollback plan documented | ✅ DONE | ✅ Confirmed | If C3 CVR drops >15% in Week 1, revert C3 to pre-AI Max by Aug 11 |

🔴 CRITICAL: Today (Aug 3) action items — last 24 hours before launch:

| Time | Action | Owner | Status |

|------|--------|-------|--------|

| 11:00 AM PT (NOW) | Confirm v36 published | Marketing | 🟡 IN PROGRESS |

| 12:00 PM PT | Pre-launch communication to team (Slack #marketing) | Marketing Lead | 🔄 TODO |

| 2:00 PM PT | Snapshot pre-launch C3 metrics baseline | Marketing Lead | 🔄 TODO |

| 4:00 PM PT | Ads Advisor pre-scan + fix any issues | Marketing Lead | 🔄 TODO (CRITICAL) |

| 5:00 PM PT | Final review of C3 Text Guidelines + AI Brief | Marketing Lead | 🔄 TODO |

| 6:00 PM PT | Confirm rollback plan with founder (cell phone on) | Founder | 🔄 TODO |

| 9:00 PM PT | Team wind-down; tomorrow is launch day | All | 🔄 TODO |

🚀 C3 Phase 2 launch sequence (Mon Aug 4):

| Time | Action | Owner |

|------|--------|-------|

| Mon Aug 4, 9:00 AM UTC (2:00 AM PT) | Enable AI Max text customization only | Marketing Lead |

| Mon Aug 4, 10:00 AM UTC (3:00 AM PT) | First 1-hour check (impressions, CTR) | Marketing Lead |

| Mon Aug 4, 5:00 PM UTC (10:00 AM PT) | First 8-hour check (impressions, CTR, CVR) | Marketing Lead |

| Mon Aug 4, 11:00 PM UTC (4:00 PM PT) | First 14-hour check; Day-1 wrap | Marketing Lead |

| Tue Aug 5, 9:00 AM UTC | Day-1 search terms review | Marketing Lead |

| Tue-Fri Aug 5-8 | Daily search terms review + bid adjustments | Marketing Lead |

| Mon Aug 11, 9:00 AM UTC | Enable URL expansion on /pricing + /features | Marketing Lead |

| Mon Aug 18, 9:00 AM UTC | Full AI Max mode (lift final URL opt-out) | Marketing Lead |

| Mon Aug 25 | 4-week checkpoint vs baseline | Founder + Marketing Lead |

C3 Phase 2 expected outcomes (4-week projection) — unchanged from v35:

| Metric | Pre-AI Max baseline | Target post-Phase 2 | Confidence |

|--------|---------------------|---------------------|------------|

| Impressions (4-week) | 365,000 | 530,000 (+45%) | Very High (based on 18d C6 pilot) |

| Conversions (4-week) | 1,540 | 2,230 (+45%) | Very High |

| CVR | 9.3% | 9.5% (+0.2pp) | Medium (small lift) |

| CPA | $1.58 | $1.10 (−30%) | Very High (based on 18d C6 pilot) |

| ROAS | 8.4× | 11.5× (+37%) | Very High |

1.3 C5 Phase 2 D-8 Readiness (Mon Aug 11 Launch)

C5 (Long-Form Content) Phase 2 launches 8 days from today. Readiness status:

| # | Gate | Status (D-9) | Status (D-8) | Notes |

|---|------|--------------|---------------|-------|

| 1 | C5 Text Guidelines | ✅ DONE | ✅ Confirmed | Block "essay for me", "write my essay", "homework help" |

| 2 | C5 AI Brief | ✅ DONE | ✅ Confirmed | Emphasize long-form capability, blog/article focus |

| 3 | C5 negative keywords — essay cheating | 🔄 Aug 5 (3 days pre-launch) | 🔄 On track | Pre-emptively add 25 new negatives targeting essay mills |

| 4 | C5 URL expansion scope | ✅ DECIDED | ✅ Confirmed | Enable /blog, /guides, /long-form-writer (not /features) |

| 5 | C5 monitoring dashboard | ✅ DONE | ✅ Confirmed | Looker Studio tab ready |

| 6 | C5 rollback plan | ✅ DONE | ✅ Confirmed | If C5 CVR drops >20% in Week 1, revert by Aug 18 |

C5 Phase 2 launch sequence (parallel to C3):

• Mon Aug 11, 9:00 AM UTC — AI Max text customization enabled
• Mon Aug 18 — Enable URL expansion on /blog, /guides
• Mon Sep 1 — 3-week checkpoint (one week earlier than C3 due to higher essay-mill risk)

1.4 NEW C22: AI Max Q4 Holiday E-commerce Pre-Seed ($5/day)

Strategic rationale:

Q4 is the holiday e-commerce season (Black Friday, Cyber Monday, Singles' Day 11.11, Christmas, New Year). Cross-border ecommerce sellers begin searching for AI writing tools starting Aug-Oct to prep holiday listings. v36 launches C22 to capture this early demand signal.

Why now (Aug 3):

• Black Friday 2026 falls on Nov 27 (113 days from today)
• Ecommerce listing prep cycle: 12-16 weeks
• Search volume for "AI writing for Black Friday" / "AI product description Q4" starts trending Aug 15-Sep 30
• AI Max ideal for long-tail conversational ecommerce queries

C22 design:

• Type: Search campaign with AI Max enabled
• Budget: $5/day → $150/mo (deliberately low — pre-seed phase)
• Bidding: Maximize conversions, no tCPA (small budget; learning phase priority)
• Audience signals: In-Market "Ecommerce Software", "Holiday Marketing", "Black Friday Marketing"; Custom Intent "Black Friday AI", "holiday product description", "Q4 ecommerce content"
• Keywords (Tier 16 — NEW): Q4 Holiday E-commerce
• Landing pages: /holiday-templates, /ecommerce-q4 (2 new pages by Aug 25)
• Bid adjustments: +30% on weekends (BFCM prep browsing peaks Sat-Sun)

Tier 16 keywords (sample 22 of 35):

• "AI writing for Black Friday"
• "AI product description for Cyber Monday"
• "holiday product copy AI"
• "Q4 ecommerce content AI"
• "AI for Singles Day 11.11"
• "AI writer for holiday listings"
• "Black Friday product description generator"
• "Cyber Monday marketing copy AI"
• "AI for Christmas product descriptions"
• "Q4 marketing content AI"
• "AI writer for Amazon holiday"
• "AI for Shopify Black Friday"
• "Bilingual AI for holiday ecommerce"
• "AI for cross-border holiday"
• "AI for Singles Day products China"
• "AI writing for Boxing Day"
• "AI for New Year marketing"
• "AI for Hanukkah marketing copy"
• "AI for Diwali ecommerce listings"
• "AI for Thanksgiving marketing"
• "Holiday sale copy AI"
• "AI for ecommerce seasonal content"

C22 expected performance (90-day):

• Reach: 1,200-2,000 holiday ecommerce searchers/mo
• CVR (holiday ecommerce baseline): 3-4% (higher than general ecommerce)
• Target conversions: 50-70 trial signups/mo
• Holiday LTV: $72 (high intent, conversion-ready users)
• 90-day projected revenue from C22: $9,000-$15,000

C22 risk + mitigation:

• Risk: Q4 seasonality may not match 90-day window
• Mitigation: 90-day evaluation; if CVR <2% by Oct 31, sunset and pivot to general ecommerce ad copy

C22 launch: Mon Aug 25 (after C3 4-week checkpoint, before C5 3-week checkpoint — clean two-week window)

1.5 Campaign Architecture (22 Campaigns Total)

| ID | Campaign | Daily Budget | Status v36 | AI Max Phase | Notes |

|----|----------|--------------|------------|--------------|-------|

| C1 | Brand Defense | $15 | Active | Phase 3 | Branded-search toggle ON |

| C2 | Competitor Intercept | $20 | Active | Phase 3 | Aug 15: review Jasper Translate ad copy |

| C3 | AI Writer Core | $40 | 🚀 LIVE TOMORROW 9 AM UTC | Phase 2 D-1 | D-1 readiness verified; Ads Advisor scan today 4 PM PT |

| C4 | Bilingual Advantage | $14 | Active | Phase 5 | Maintain; track Phase 1 metrics |

| C5 | Long-Form Content | $18 | Active → Mon Aug 11 AI Max LIVE | Phase 2 D-8 | D-8 readiness in progress |

| C6 | Cross-Border Ecommerce | $25 | Active w/ AI Max (18 days) | Phase 1 ✅ DONE | Pilot stable; Day-18 data excellent |

| C7 | Academic/Research | $12 | Active | Phase 4 | Sep 1 enablement |

| C8 | Social Media Writers | $10 | Active | Phase 4 | Sep 8 — BTS bid +20% from Aug 15 |

| C9 | Email/Marketing Copy | $10 | Active | Phase 4 | Sep 15 |

| C10 | Startup/SMB | $15 | Active | Phase 5 | Sep 22 |

| C11 | Retargeting (Standard) | $8 | Active | Phase 5 | Sep 29 |

| C12 | App/Dev Tool Users | $8 | Active | Phase 4 | Oct 6 — BTS bid +20% |

| C13 | Southeast Asia | $15 | Active | Phase 5 | Oct 13 |

| C14 | Europe/UK | $12 | Active | Phase 5 | Oct 20 |

| C15 | Latin America | $10 | Active | Phase 5 | Oct 27 |

| C16 | AI-Native Search | $15 | Active | Phase 5 | Nov 3 |

| C17 | Emerging Markets | $21 | Active | Phase 5 | Nov 10 |

| C18 | AI Mode Direct Offers | $18 | Active | Phase 2 | Tracking +$5K incremental revenue target |

| C19 | AI Max Retargeting Layer | $8 | Fri Aug 8 LAUNCH | AI Max from day 1 | Launch Aug 8 (Fri) — T-5 |

| C20 | Mid-Funnel Education Push | $10 | Launch Aug 18 | AI Max from day 1 | Launch Aug 18 (Mon) |

| C21 | AI Max Q4 B2B Enterprise Pre-Seed | $6 | Launch Aug 25 | AI Max from day 1 | Launch Aug 25 (Tue) |

| C22 🆕 | AI Max Q4 Holiday E-commerce Pre-Seed | $5 | New | AI Max from day 1 | Launch Aug 25 (Tue) |

Search-Only Total Daily Budget: $313/day → $9,390/mo (Growth tier)

1.6 Keyword Tiers (16 Tiers, +1 New in v36)

| Tier | Category | Keywords | Match Type v36 | AI Max Status |

|------|----------|----------|----------------|---------------|

| T1 | Brand | 15 | Exact + Phrase | Phase 3 |

| T2 | Competitor | 25 | Phrase + Broad | Phase 3 |

| T3 | Core Problem | 50 | Phrase → AI Max | Phase 2 D-1 (LIVE tomorrow) |

| T4 | Bilingual | 35 | Phrase | Phase 5 |

| T5 | Long-Form | 40 | Phrase → AI Max | Phase 2 D-8 |

| T6 | Cross-Border | 45 | Broad → AI Max | Phase 1 ✅ DONE |

| T7 | Academic | 30 | Phrase | Phase 4 |

| T8 | Social | 25 | Phrase | Phase 4 |

| T9 | Email/Marketing | 30 | Phrase | Phase 4 |

| T10 | Startup/SMB | 35 | Phrase → AI Max | Phase 5 |

| T11 | AI-Native Search | 20 | Broad → AI Max | Phase 5 |

| T12 | Emerging Markets | 40 | Broad | Phase 5 |

| T13 | AI Mode Conversational | 30 | AI Max only | Phase 2 |

| T14 | Mid-Funnel Education | 50 | AI Max + Phrase | AI Max from day 1 |

| T15 | Enterprise Q4 RFP | 30 | AI Max + Phrase | AI Max from day 1 (C21) |

| T16 🆕 | Q4 Holiday E-commerce | 35 | AI Max + Broad | AI Max from day 1 (C22) |

Total Keywords: ~690 (v35) + 35 (T16) = ~725

1.7 Performance Max Architecture (3 Campaigns + 2 New Asset Groups)

| ID | PMax Campaign | Daily Budget | Focus | v36 Updates |

|----|---------------|--------------|-------|-------------|

| PMax1 | Core AIWriter | $40/day | Brand + trial signups | AI Max enabled; weekly asset refresh |

| PMax2 | AI Max PMax for Content Creators | $25/day | Bloggers, YouTubers, newsletter writers | +AG5 Bilingual SaaS Landing (no budget change); launches Aug 22 |

| PMax3 | Seasonal Q4 Prep | $30/day | Q4 shopping content, holiday marketing | +AG1 Q4 Holiday E-commerce (no budget change); live Oct 1 |

PMax2 AG5 — Bilingual SaaS Landing (v35 update, no change in v36):

• 8 headlines + 4 descriptions + 6 images
• Launch: Aug 22

PMax3-AG1 🆕 — Q4 Holiday E-commerce (v36 new):

• Asset group: AG1 of PMax3 (pre-warming 30 days before live)
• Headlines (8):

1. "AIWriter for Q4 Holiday E-commerce"
2. "Bilingual Holiday Listings in 30 Seconds"
3. "AIWriter — Built for Q4 Sellers"
4. "Black Friday Product Copy, Generated"
5. "AIWriter for Cross-Border Holiday Sales"
6. "10× Faster Q4 Product Descriptions"
7. "AI Holiday Copy That Converts"
8. "The AI Writer Ecommerce Teams Trust"

• Descriptions (4):

1. "Generate bilingual Q4 product listings in 30 seconds. AIWriter handles Black Friday, Cyber Monday, Singles Day, Christmas — all in EN+CN."
2. "The only AI writer with native EN+CN support. 5× cheaper than Jasper. Transparent AI — see every prompt."
3. "From product titles to holiday email campaigns, AIWriter writes it all. Try free for 7 days."
4. "Built for Q4 ecommerce marketers targeting global shoppers. Save 20+ hours/week on holiday copy."

• Images (6): Bilingual holiday product mockups, before/after AI vs manual writing
• Audience signal: Custom Segment "ecommerce sellers browsing Q4 templates"
• Launch: Oct 1 (with PMax3 LIVE)
• Pre-warming starts: Aug 3 (today) — Google starts learning from signals now, giving PMax3 a 60-day head start

PMax Total: $95/day → $2,850/mo (no budget change; AG5 + AG1 are zero-budget additions)

1.8 Jasper Translate Launch — Counter-Positioning (Aug 2 Event)

Jasper launched "Jasper Translate" preview Aug 2, 2026:

• 8 language pairs: EN↔{ES, FR, DE, IT, PT, JA, KO, AR}
• No CN (Chinese) in v1 — Jasper still lacks the world's #2 language
• Pricing: included in Jasper Business tier ($59/mo+)
• Marketing: "Translate content like a native"

AIWriter counter-positioning:

| Dimension | Jasper Translate | AIWriter |

|-----------|------------------|----------|

| Chinese support | ❌ No CN in v1 | ✅ Native EN+CN |

| Price | $59/mo (Business) | $9.99/mo (5.9× cheaper) |

| Transparency | Black box | ✅ Transparent AI (see every prompt) |

| Specialization | Translation only | ✅ Bilingual generation (write in two languages simultaneously) |

| Global ecommerce | 8 languages, fragmented | ✅ EN+CN, 1.4B+ combined native speakers |

Counter-content to publish (next 7 days):

1. Aug 4 (Mon): Blog post "Jasper Translate vs AIWriter: The Chinese Gap That Jasper Won't Admit" — target competitor keyword
2. Aug 5 (Tue): Twitter thread "Why '8 languages without Chinese' is a marketing trap"
3. Aug 6 (Wed): LinkedIn post "The $1.4T ecommerce market Jasper Translate can't reach"
4. Aug 7 (Thu): Reddit r/copywriting response thread (organic, founder voice)
5. Aug 8 (Fri): YouTube Short "Jasper Translate vs AIWriter — bilingual test in 60 seconds"
6. Aug 9 (Sat): Newsletter issue: "Jasper's Chinese blind spot"
7. Aug 10 (Sun): TikTok "Bilingual AI showdown" with side-by-side EN↔CN

C2 Competitor Intercept update:

• Add 5 new keywords targeting "Jasper Translate alternative"
• Add 3 ad copy variants emphasizing CN capability
• Aug 15: full review of C2 ad copy

1.9 Anthropic Citation Cards — New LLM Citation Surface

Anthropic launched "Citation Cards" Aug 1, 2026:

• When Claude answers a question, it now displays a "Citation Card" with the top 3-5 sources
• Available on claude.ai and API responses
• AIWriter content needs to be optimized for Claude Citation Card inclusion
• This is the 6th LLM citation surface alongside:

1. Google AI Overview
2. ChatGPT (general)
3. Perplexity
4. Bing Copilot
5. Claude (regular citations)
6. Claude Citation Cards (NEW)

Optimization tactics for Claude Citation Cards:

1. Authoritative language — use phrases like "According to industry data", "Studies show"
2. Specific data points — Claude prefers concrete numbers over vague claims
3. FAQ structure — Q&A format gets cited more often
4. First-person expertise — "I tested X tool and found..." works well
5. Comparison tables — Claude loves structured data

v36 action: Optimize top 10 articles for Claude Citation Card format by Aug 31

1.10 Demand Gen Architecture (6 Campaigns, +0 New; DG6-HK prep)

| ID | DG Campaign | Daily Budget | Focus | v36 Updates |

|----|-------------|--------------|-------|-------------|

| DG1 | Brand Awareness | $12/day | Top of funnel | YouTube Shorts + Discover |

| DG2 | Ecommerce Sellers | $10/day | Shopify, Amazon sellers | YouTube + Shopping |

| DG3 | Bilingual Creators | $8/day | EN/CN content creators | YouTube + Discover |

| DG4 | Lookalike — Trial Users | $10/day | 1% LAL of paid users | Gmail + Discover + YouTube |

| DG5 | Lookalike — LTV High | $10/day | 1% LAL of LTV>$60 cohort | All DG placements |

| DG6 | Bilingual-First Demand Gen | $12/day | EN+CN value prop | YouTube + Discover + Gmail — launches Aug 22 |

DG6 readiness update (D-19):

• ✅ 6 YouTube Shorts scripts locked
• ✅ 4 Discover carousel images designed
• ✅ 6 Gmail templates drafted
• ✅ Audience layers configured
• 🔄 Final QA Aug 15-20
• Launch: Aug 22 (Fri) — 19 days from today

DG7-HK (Hong Kong Bilingual Variant) — micro-DG layer:

• Budget: $3/day carved from DG6 budget
• Creative: 3 YouTube Shorts, 2 Discover images, 2 Gmail templates
• Audience: Custom Intent "AI writing Hong Kong", "bilingual Hong Kong", "Cantonese content"
• Launch: Sep 1 (after DG6 stabilizes)
• v36 update: Final creative review Aug 20-25

Demand Gen Total: $62/day → $1,860/mo (unchanged)

1.11 Country/Language Targeting Matrix (Aug 3 Update)

| Country | Tier | Languages | Bid Adj | v36 Notes |

|---------|------|-----------|---------|-----------|

| US | Tier 1 | EN, ES (latinos) | 0% | C18 (AI Mode) US-only; C20 priority; C21 enterprise Sep-Oct |

| UK | Tier 1 | EN | 0% | Stable |

| Canada | Tier 1 | EN, FR | 0% | Stable |

| Australia | Tier 1 | EN | 0% | Stable |

| Germany | Tier 2 | DE, EN | +5% | Counter to Jasper Translate (DE in v1) |

| France | Tier 2 | FR, EN | +5% | Counter to Jasper Translate (FR in v1) |

| Japan | Tier 2 | JA, EN | +10% | Counter to Jasper Translate (JA in v1) |

| Singapore | Tier 2 | EN, ZH | 0% | Bilingual content priority |

| India | Tier 3 | EN, HI | +20% (low CPC) | C17 priority |

| Philippines | Tier 3 | EN, Filipino | +25% | C17 priority |

| Nigeria | Tier 3 | EN | +30% | C17 priority; mobile-optimized LP |

| South Africa | Tier 3 | EN, ZA | +25% | C17 priority |

| Mexico | Tier 2 | ES, EN | +10% | C15 LATAM-Spanish creative |

| Brazil | Tier 2 | PT, EN | +10% | C15 LATAM-Portuguese creative |

| UAE | Tier 2 | EN, AR | +15% | Stable |

| China (海外华人) | Tier 1 (special) | ZH, EN | 0% | Split into 3 sub-segments |

v36 NEW: Jasper Translate counter-country adjustments

• DE/FR/JA/IT/PT/KO/AR: monitor CTR (Jasper launching ad campaigns in these languages)
• Bilingual advantage remains uncontested in: EN+CN pair (Jasper has 0% CN)
• GEO article priority: bilingual EN+CN content (not just EN)

---

PART 2: Display & Demand Gen Strategy

2.1 Display Status (v36 Update — T-58 to Migration Deadline)

Google confirmed end-2026 sunset for legacy Display campaigns. Migration deadline: Sep 30, 2026.

Today is Aug 3, 2026 = T-58 days to migration deadline.

AIWriter Display campaign status (Aug 3, 2026):

| Display Campaign | Daily Spend | Status | Migration Target | Days to Migrate |

|------------------|-------------|--------|------------------|-----------------|

| D1: In-Market Awareness | $5/day | Active | DG1 by Sep 15 | T-43 |

| D2: Affinity Targeting | $3/day | Active | DG4 by Sep 15 | T-43 |

| D3: Remarketing Banner | $4/day | Active | PMax audience by Sep 30 | T-58 |

| D4: Custom Intent | $4/day | Active | DG5 by Sep 30 | T-58 |

Migration timeline formalized in v36:

| Week | Date | Migration | Status |

|------|------|-----------|--------|

| W-1 | Aug 15-21 | Plan migration; create DG1/DG4 backup asset sets | 🔄 TODO |

| W-2 | Aug 22-31 | Migrate D1 + D2 (highest traffic) | 🔄 TODO |

| W-3 | Sep 1-7 | Migrate D3 (audience-based) | 🔄 TODO |

| W-4 | Sep 15-30 | Migrate D4 (custom intent) | 🔄 TODO |

| W-4 end | Sep 30 EOD | All Display campaigns off; full DG/PMax | 🔄 TODO |

Migration budget: $16/day Display → reallocate $16/day to Demand Gen + PMax by Sep 30.

2.2 Demand Gen Updates (v36)

DG6 — Bilingual-First Demand Gen:

• Launch: Aug 22 (Fri) — 19 days from today (T-19)
• Readiness status (D-19):
• ✅ 6 YouTube Shorts scripts locked
• ✅ 4 Discover carousel images designed
• ✅ 6 Gmail templates drafted
• ✅ Audience layers (Custom Intent + In-Market + Lookalike) configured
• 🔄 Final creative QA: Aug 15-20
• 🔄 Channel-specific compliance review: Aug 15-20
• Daily budget: $12/day (confirmed)
• First 30-day KPI targets (unchanged):
• Impressions: 80,000+
• Video views (15s+): 12,000+
• Clicks to /producthunt variant LP: 1,500+
• Trial signups attributed: 90-120

DG6-HK (Hong Kong Bilingual Variant) — micro-DG layer:

• Launch: Sep 1 (Mon) — 29 days from today
• Creative finalization: Aug 20-25
• 3 YouTube Shorts, 2 Discover images, 2 Gmail templates
• Budget: $3/day (carved from DG6, zero-cost)

2.3 PMax Updates (v36)

PMax2 — AI Max for Content Creators:

• Launch: Aug 22 (Fri) — 19 days from today
• 5 asset groups (AG1-AG5) ready
• All 5 asset groups: 8 headlines, 4 descriptions, 6 images each

PMax3 — Seasonal Q4 Prep (NEW in v36 update):

• Launch: Oct 1 (Thu) — 89 days from today
• Asset group 1 (NEW): Q4 Holiday E-commerce — pre-warming starts today (Aug 3)
• Future asset groups (planned): AG2 Black Friday specific, AG3 Cyber Monday specific, AG4 Christmas specific
• Signal: Custom Segment "Q4 ecommerce searchers", In-Market "Black Friday Marketing"
• Pre-warming logic: PMax learns from signals 60 days before launch; we get a head start

PMax Asset Refresh Protocol v2 (14-day cadence, confirmed):

• Next refresh: Mon Aug 18 (Week 3)
• Refresh batch: 4 new headlines + 2 new descriptions + 2 new images per refresh

2.4 Audience Targeting Master List (v36)

17 audiences, +2 in v36 (Overseas Chinese split for HK; 1 new for Holiday Q4):

| # | Audience | Type | Used In | Size Est. | v36 Notes |

|---|----------|------|---------|-----------|-----------|

| 1 | Cross-border ecommerce sellers | Custom Intent | C6, PMax1, C22 | 850K | +C22 holiday variants |

| 2 | Bilingual content creators | Custom Intent | C4, DG6 | 320K | Stable |

| 3 | In-Market: Writing Software | In-Market | C3, PMax1 | 2.4M | Stable |

| 4 | In-Market: Ecommerce Software | In-Market | C6, PMax1, C22 | 4.1M | +C22 |

| 5 | Affinity: Tech Early Adopters | Affinity | DG1 | 8M | Stable |

| 6 | Affinity: Business Professionals | Affinity | DG1, DG2 | 12M | Stable |

| 7 | Custom Intent: AI Writing | Custom Intent | C3, C19, DG1 | 410K | CN keyword variant |

| 8 | Custom Intent: Bilingual Content | Custom Intent | C4, DG6 | 180K | Stable |

| 9 | Remarketing: Site Visitors (30d) | Website | C11, C19, PMax1 | 65K | Stable |

| 10 | Remarketing: Cart Abandoners (7d) | Website | C11, C19, PMax1 | 8K | Stable |

| 11 | Remarketing: Trial Users (active) | Website | C11, C19, PMax1 | 3.2K | Stable |

| 12 | Lookalike: Paid Users (1%) | Lookalike | DG4 | 1.2M | Stable |

| 13 | Lookalike: LTV>$60 (1%) | Lookalike | DG5 | 480K | Stable |

| 14 | YouTube Engagers (AI Writing) | YouTube | DG1, DG6 | 220K | Stable |

| 15a | US Chinese | Custom Audience | C13, DG6-HK | 250K | Stable (v35 split) |

| 15b | SEA Chinese | Custom Audience | C13 | 380K | Stable (v35 split) |

| 15c | EU Chinese | Custom Audience | C14 | 95K | Stable (v35 split) |

| 15d | HK Chinese | Custom Audience | DG6-HK, C14 | 180K | NEW (v36) — Hong Kong bilingual |

| 16a | 🆕 Black Friday searchers | Custom Intent | C22, PMax3-AG1 | 380K | NEW (v36) |

| 16b | 🆕 Q4 ecommerce searchers | Custom Intent | C22, PMax3-AG1 | 540K | NEW (v36) |

| 16c | 🆕 Bilingual holiday shoppers | Custom Intent | C22, DG6 | 290K | NEW (v36) |

---

PART 3: SEO Strategy

3.1 Technical SEO Audit (Aug 3 Quick Check)

Last full audit: Jul 20 (14 days ago). Next audit: Sep 20 (48 days).

Aug 3 quick check (24h before C3 launch):

| Check | Status | Action |

|-------|--------|--------|

| Core Web Vitals | ✅ Good (LCP 2.1s, FID 18ms, CLS 0.05) | Maintain |

| Mobile usability | ✅ 100% mobile-friendly | Maintain |

| HTTPS | ✅ All pages | Maintain |

| Structured data | ✅ Schema.org on all key pages | FAQPage to 3 remaining blog posts by Aug 10 |

| Sitemap | ✅ Updated daily | Auto-submit to GSC |

| Robots.txt | ✅ Clean | Maintain |

| Canonical tags | ✅ All pages have self-canonical | Maintain |

| 404 pages | 7 broken (Jul audit) | Fix by Aug 5 (2 days) |

| Hreflang | ✅ EN/CN/ZH-TW/ZH-HK | Maintain |

| Page speed | 3.4s desktop, 4.8s mobile | Optimize 4 slowest mobile pages by Aug 10 (7 days) |

| GSC "AI Mode" filter | ✅ Active since Aug 2 | Tracking AI Mode traffic separately |

| 🆕 Claude Citation Cards monitoring | 🔄 Setup by Aug 10 | Track AIWriter citations on Claude |

3 critical SEO tasks for v36 (this week):

1. Aug 5 (T+2d): Fix 7 broken 404 links
2. Aug 10 (T+7d): Optimize 4 slowest mobile pages
3. Aug 10 (T+7d): Add FAQPage schema to remaining 3 blog posts
4. Aug 10 (T+7d): Setup Claude Citation Card monitoring in Looker

3.2 GEO 3.0 Sprint — Day-by-Day Finish Plan (Updated for v36)

v33 queued 8 GEO 3.0 articles. As of Aug 3, 2026:

| # | Article | Status | Published | Citations | Deadline | Days to Deadline |

|---|---------|--------|-----------|-----------|----------|------------------|

| 1 | "GEO 3.0: How to Get Cited by AI Search Engines" | ✅ Published | Jul 22 | 12 | — | — |

| 2 | "AI Mode SEO: The Complete Guide for 2026" | ✅ Published | Jul 25 | 15 | — | — |

| 3 | "Jasper GEO Agent vs AIWriter: Bilingual Comparison" | ✅ Published | Jul 28 | 9 | — | — |

| 4 | "LLMO for Bilingual Brands: A Strategic Guide" | ✅ Published | Jul 30 | 6 | — | — |

| 5 | "How to Get Cited by ChatGPT: 12 Proven Strategies" | ✅ Published | Aug 1 | 3 | — | — |

| 6 | "Perplexity SEO: The Citation Playbook" | 🔄 Final draft (90%) | — | — | Aug 5 (Tue) | 2 days |

| 7 | "AI Search Visibility Audit: Free Template" | 🔄 Drafting (50%) | — | — | Aug 8 (Sat) | 5 days |

| 8 | "Writesonic vs AIWriter: AI Search Visibility Comparison" | 🔄 Drafting (20%) | — | — | Aug 12 (Tue) | 9 days |

6 of 8 published (45 citations gained). 2-3 more by Aug 12-15.

🆕 v36 NEW articles added to GEO 3.0 queue (Jasper Translate counter-positioning):

• #8.5: "Jasper Translate vs AIWriter: The Chinese Gap" — publish Aug 6 (Wed) — counter to Jasper Translate launch
• #8.6: "Why '8 Languages Without Chinese' Is a Marketing Trap" — publish Aug 9 (Sat) — content marketing follow-up

Per-article deadline plan (v36):

| Article | Deadline | Days Remaining | Content Lead Action |

|---------|----------|----------------|---------------------|

| #6 Perplexity SEO | Aug 5 (Tue) | 2 days | Final edit Aug 4, publish Aug 5 EOD |

| #8.5 Jasper Translate counter | Aug 6 (Wed) | 3 days | Draft today (Aug 3), edit Aug 5, publish Aug 6 |

| #7 AI Search Audit | Aug 8 (Sat) | 5 days | Draft Aug 4-5, edit Aug 6-7, publish Aug 8 |

| #8.6 Chinese trap | Aug 9 (Sun) | 6 days | Draft Aug 5-6, edit Aug 7-8, publish Aug 9 |

| #8 Writesonic comparison | Aug 12 (Tue) | 9 days | Draft Aug 6-9, edit Aug 10-11, publish Aug 12 |

GEO 3.0 sprint completion forecast:

• Aug 9: 9/10 articles published (added #8.5 and #8.6)
• Aug 12: 10/10 articles published
• Citations by Aug 12: ~60-65
• Citations by Aug 15: ~65-70
• Citations by Sep 30 (programmatic engine running): ~85-105

3.3 GEO 3.0 Programmatic Content Engine (v36 Update)

v34 launched programmatic engine: 2 articles/week × 10 weeks = 20 articles Aug 15 - Oct 15.

v36 updates programmatic engine with 3 enhancements:

1. Engine kickoff confirmed Aug 15 (with article #9 of 30 total)
2. Citation velocity target: 100+ by Oct 15 (unchanged from v35)
3. 🆕 Multi-engine calibration extended to 6 surfaces (added Claude Citation Cards in v36)
4. 🆕 Jasper Translate counter-articles added to Q1-Q2 of programmatic schedule

First 4 programmatic articles (Aug 15 - Sep 5):

| # | Article | Publish Date | Target AI Query | v36 Updates |

|---|---------|--------------|-----------------|-------------|

| 9 | "How to optimize product descriptions for AI search" | Aug 15 (Fri) | "AI search product description optimization" | Unchanged |

| 10 | "AI Overview placement strategy for SaaS" | Aug 22 (Fri) | "how to get cited by Google AI Overview" | Unchanged |

| 11 | "Bilingual content for AI engines" | Aug 29 (Fri) | "Chinese English AI content" | Unchanged |

| 12 | "AI content detection 2026 update" | Sep 5 (Fri, PH Day) | "is AI content detectable" | Unchanged |

3.4 Content Pillars & Topic Clusters (v36)

5 content pillars unchanged, +1 sub-pillar added:

1. Bilingual Writing (CN+EN moat) — 9 cluster pages
2. AI Writing Guides (top-of-funnel) — 9 cluster pages
3. Cross-Border Ecommerce (TAM expansion) — 8 cluster pages
4. GEO/AI Search Optimization (authority builder) — 17 cluster pages (unchanged from v35)
5. Product Comparisons (mid-funnel conversion) — 5 cluster pages
6. 🆕 Jasper Translate Counter (competitive) — 3 cluster pages (NEW in v36)

Total cluster pages: 51 (was 48 in v35)

3.5 AI Citation Benchmark — Week-2 Update (v36)

v35 published the first-ever AI search citation benchmark (Aug 2). v36 updates with week-over-week movement:

| Rank | Tool | Citations (Aug 2) | Citations (Aug 9 projected) | Δ | AIWriter Gap |

|------|------|-------------------|----------------------------|---|--------------|

| 1 | Jasper | 31 | 32 | +1 | +22 |

| 2 | ChatGPT (general) | 24 | 26 | +2 | +16 |

| 3 | Copy.ai | 18 | 16 | −2 | +6 |

| 4 | Writesonic | 14 | 14 | 0 | +4 |

| 5 | Notion AI | 12 | 14 | +2 | +4 |

| ... | ... | ... | ... | ... | ... |

| 11 | AIWriter | 8 | 12 (projected) | +4 | 0 ⭐ |

| 12 | Rytr | 7 | 7 | 0 | −1 |

| 13 | Wordtune | 6 | 6 | 0 | −2 |

AIWriter projected to gain +4 citations this week (Aug 2 → Aug 9), driven by:

• Article #5 published Aug 1 (3 citations already + projected 1-2 more)
• Article #6 publishing Aug 5 (Perplexity SEO)
• Article #8.5 publishing Aug 6 (Jasper Translate counter — high citation potential)

Copy.ai continues to drop (−2 MoM) — GTM pivot continues to reduce their citation count for "AI writing" queries.

v36 action: Maintain #11 or push to #10 by Sep 1.

• Need +1 citation to tie #10
• Strategy: focus on "Chinese AI writer" and "bilingual AI writing" long-tail where we already rank #1

3.6 Backlink Strategy (Aug 3 Mid-Sprint)

Target: 150 referring domains by Sep 30.

Current as of Aug 3: 95 RD (up from 91 at v35 launch yesterday).

| Source | Target | Current | Gap | Action |

|--------|--------|---------|-----|--------|

| Guest posts | 25 | 14 | -11 | Pitch 5 sites in Aug |

| HARO/Featured.com | 20 | 15 | -5 | Maintain 3-4 pitches/week |

| Resource page links | 30 | 19 | -11 | Pitch AI tool resource pages |

| Podcast appearances | 15 | 9 | -6 | Book 4 podcast appearances in Aug |

| Direct outreach | 20 | 12 | -8 | Maintain 2-3 outreach/day |

| Product Hunt launch (Sep 5) | 5-8 | 0 | -5-8 | Lock in for Sep 5 |

| Affiliate program (Sep 11) | 10-15 | 0 | -10-15 | Lock in for Sep 11 |

| Digital PR | 15 | 13 | -2 | Final 2 PR pieces in Sep |

| Forum/community links | 10 | 13 | ✅ +3 ABOVE | Maintain; no new pushes needed |

| 🆕 Jasper Translate counter-mentions | 5 | 0 | -5 | Pitch tech blogs Aug 4-10 |

95 RD → target 150 RD by Sep 30 (need +55 in 58 days). Pacing: ~28 RD/month. ON TRACK.

AI Citation Backlinks update:

• 45 citations gained so far = potential 45 backlinks
• First 8 AI Citation Backlinks achieved — articles #1-#4 each have 1-3 referring domains from AI citations

3.7 LLM Citation Engineering 3.6 (v36 Update)

3.5 confirmed in v35. v36 adds 1 new enhancement + Claude Citation Card calibration:

v3.6 status:

• ✅ Citation density metric (target 4-6 mentions per 1000 words): 12 of 13 articles in range
• ✅ Competitor citation dampening: AIWriter #11 vs Jasper #1 — gap closing
• ✅ Multi-engine calibration per AI engine preferences: applied to all published articles
• ✅ AI Citation Benchmark monthly reporting: First report Aug 2 done; next Sep 1

🆕 v3.6 NEW: Claude Citation Card calibration

• Add "According to [source]" patterns to top 10 articles by Aug 31
• Add FAQ structure to top 5 articles by Aug 31
• Add comparison tables to top 5 articles by Aug 31
• Track Claude Citation Card inclusion rate monthly (target: 3-5 cards per major topic)

3.8 Programmatic SEO (v36 Update)

780+ programmatic pages live + 30 in production (per v35). v36 status:

| Axis | Pattern | Pages | Status v36 |

|------|---------|-------|------------|

| 1 | [Use case] + AI writer | 120 | ✅ Live |

| 2 | [Industry] + AI content | 90 | ✅ Live |

| 3 | [Language pair] + translation | 75 | ✅ Live |

| 4 | [Country] + AI writer | 60 | ✅ Live |

| 5 | [Comparison] vs [competitor] | 95 | ✅ Live |

| 6 | [Pain point] + solution | 110 | ✅ Live |

| 7 | [Document type] + AI | 80 | ✅ Live |

| 8 | [Year] + AI writer review | 50 | ✅ Live |

| 9 | [AI engine] + [query] + AIWriter | 30 | Building (Aug 15 live) |

| 10 | [ZH keyword] + English equivalent | 40 | Building (Aug 30 live) |

| 11 | [Bilingual use case] + AI writer | 30 | Planning (Sep 30 live) |

| 🆕 12 | [Jasper Translate alternative] + [language pair] | 20 | NEW (v36) — Building (Aug 20 live) |

| 🆕 13 | [Q4 holiday use case] + AI writer | 25 | NEW (v36) — Building (Aug 30 live) |

Total programmatic pages by Sep 30: 855 (was 810 in v35).

---

PART 4: Social Media Strategy (Day 2 of Mid-Q3)

4.1 Platform Performance Scorecard (Aug 3)

| Platform | Followers (Aug 3) | MoM Growth | Engagement | v36 Priority |

|----------|-------------------|------------|------------|--------------|

| Twitter/X | 15,120 | +19% | 3.2% | Maintain + Jasper Translate response |

| Reddit | 4,310 | +13% | High quality | Maintain + grow |

| LinkedIn | 9,180 | +26% | 4.8% | Scale up |

| TikTok | 23,200 | +36% | 6.2% | Scale up |

| YouTube | 6,520 | +14% | Medium | Maintain |

| Instagram | 5,180 | +8% | 3.4% | Maintain |

| DEV.to | 1,890 | +23% | 5.1% | Maintain |

| Product Hunt | n/a | n/a | n/a | Sep 5 LAUNCH |

| HN | 496 (Karma) | +16% | Variable | Maintain |

| GitHub | 738 (stars) | +19% | n/a | Maintain |

Total reach: ~68,560 followers across 10 platforms (+770 in 24h)

4.2 Jasper Translate Counter-Content (v36 NEW Section)

7 counter-content pieces to publish Aug 4-10 (see Section 1.8 for full plan):

| Day | Platform | Content | Goal |

|-----|----------|---------|------|

| Aug 4 (Mon) | Blog | "Jasper Translate vs AIWriter: The Chinese Gap" | SEO + conversions |

| Aug 5 (Tue) | Twitter | Thread: "8 languages without Chinese" | Virality + awareness |

| Aug 6 (Wed) | LinkedIn | "The $1.4T ecommerce market Jasper can't reach" | B2B credibility |

| Aug 7 (Thu) | Reddit | Organic founder response (r/copywriting) | Authentic community |

| Aug 8 (Fri) | YouTube Short | "Jasper Translate vs AIWriter — bilingual test in 60s" | Video virality |

| Aug 9 (Sat) | Newsletter | "Jasper's Chinese blind spot" | Subscriber engagement |

| Aug 10 (Sun) | TikTok | "Bilingual AI showdown" with side-by-side | Gen Z audience |

4.3 Product Hunt War Room — W-4 Pre-Kickoff (T-5)

v35 introduced 4-week prep protocol. v36 confirms W-4 task list (14 first-week tasks):

| # | W-4 Task | Owner | Deadline | Status (Aug 3) |

|---|----------|-------|----------|----------------|

| 1 | Finalize PH listing copy (headline, tagline, description) | Marketing | Aug 9 (Fri) | 🟡 60% draft |

| 2 | Create 5 hunter pitches (one per hunter persona) | Marketing | Aug 9 (Fri) | 🔄 Not started |

| 3 | Build /producthunt LP variant | Eng | Aug 12 (Mon) | 🟡 30% done |

| 4 | Recruit 50 PH supporters — initial outreach | Founder | Aug 14 (Thu) | 🔄 Not started |

| 5 | Brief 5 micro-influencers for PH day amplification | Marketing | Aug 14 (Thu) | 🔄 Not started |

| 6 | Design 6 PH gallery images | Design | Aug 12 (Mon) | 🟡 1 done |

| 7 | Write 3 maker comments (responses to anticipated questions) | Founder | Aug 13 (Wed) | 🔄 Not started |

| 8 | Create PH FAQ document (15 Q&As) | Marketing | Aug 14 (Thu) | 🔄 Not started |

| 9 | Brief customer success for PH day comment surge | CS Lead | Aug 12 (Mon) | 🔄 Not started |

| 10 | Pre-write 20 social posts for PH day amplification | Marketing | Aug 13 (Wed) | 🔄 Not started |

| 11 | Coordinate with Eng for any PH-day bugs / features | Eng | Aug 12 (Mon) | 🟡 Initial brief sent |

| 12 | Schedule PH-day email blast to 8K subscribers | Marketing | Aug 14 (Thu) | 🔄 Not started |

| 13 | Confirm PH launch time: Sep 5, 12:01 AM PT | Founder | Aug 9 (Fri) | ✅ DONE |

| 14 | PH-day run-of-show document | Founder | Aug 14 (Thu) | 🔄 Not started |

v36 NEW: PH "AI Week" timing advantage

• PH announced "AI Week" Sep 1-7
• Our Sep 5 launch lands in the middle
• Increase upvote target from 500 → 600+
• Coordinate with PH's AI Week promotional emails
• Add PH AI Week hashtag to all PH-day content

PH War Room kickoff call: Friday Aug 8, 10:00 AM PT (1h). — 5 days from today

4.4 Affiliate Program Soft Launch — Update (Aug 3)

v35 launched affiliate program structure. v36 updates:

• ✅ Commission: 30% recurring × 12 months
• ✅ Cookie window: 60 days
• ✅ Payout: Monthly via PayPal/Wise
• ✅ Tool: FirstPromoter (locked in)
• 🔄 Onboarding page: /affiliates — target live Aug 20
• 🔄 Recruitment target: 50 affiliates by Oct 1

🆕 v36 update: 7 organic signups (up from 4 in v35) — early signal strengthens

• Average LTV of signup cohort: $84
• 2 of 7 are existing customers (referral pattern)
• 5 of 7 are content creators (YouTube, TikTok, blog)

Affiliate recruitment channels (5):

1. Existing email list (8.4K subscribers as of Aug 3)
2. Content creators on YouTube/TikTok (10K+ followers)
3. Bloggers in SEO audience (100+ outreach)
4. AI tool reviewers on Twitter/LinkedIn
5. SEO/marketing communities (Reddit, Discord, IndieHackers)

4.5 Content Production Calendar — August 2026 (Day 3)

Aug 1-31 production commitment:

| Asset Type | Target | Done (Aug 3) | In Progress | Remaining |

|------------|--------|--------------|-------------|-----------|

| Blog posts (SEO) | 10 | 4 | 3 | 3 |

| Blog posts (GEO 3.0) | 5 (was 3) | 6 done in sprint | 4 drafting | 2 finish by Aug 12 + 2 new |

| 🆕 Jasper counter posts | 7 | 0 | 0 | 7 (Aug 4-10) |

| TikTok videos | 28 | 8 | 12 | 8 |

| YouTube Shorts | 12 | 4 | 6 | 2 |

| YouTube long-form | 2 | 1 | 1 | 0 |

| Twitter threads | 20 | 6 | 10 | 4 |

| 🆕 Jasper counter threads | 3 | 0 | 0 | 3 (Aug 5-9) |

| LinkedIn posts | 20 | 6 | 8 | 6 |

| 🆕 Jasper counter LinkedIn | 1 | 0 | 0 | 1 (Aug 6) |

| Reddit posts/comments | 40 | 14 | 18 | 8 |

| Instagram posts | 12 | 4 | 6 | 2 |

| Newsletter issues | 4 | 1 | 0 | 3 |

Aug 3 progress: 13% of monthly targets completed in 3 days. ON PACE for 165+ assets (up from 150 in v35; +15 from Jasper counter content).

---

PART 5: Budget Allocation (Day 92 Mid-Sprint)

5.1 Three-Tier Budget Model (v36)

| Tier | v35 (Aug 2) | v36 (Aug 3) | Change | When to Use |

|------|-------------|------------------|--------|-------------|

| Bootstrap | $5,800/mo | $5,800/mo | — | <$3K MRR; pre-PMF |

| Growth (recommended) | $14,680/mo | $14,830/mo | +$150 (C22) | $3-15K MRR; growth phase |

| Scale | $17,400/mo | $17,550/mo | +$150 | >$15K MRR; scaling |

5.2 Growth Tier Breakdown (v36)

Search Ads: $313/day × 30 = $9,390/mo (+$150 from v35)

• 22 campaigns (was 21): +C22

Performance Max: $95/day × 30 = $2,850/mo (unchanged)

• 3 PMax campaigns + PMax2-AG5 + PMax3-AG1 (zero-budget additions)

Demand Gen: $62/day × 30 = $1,860/mo (unchanged)

• 6 DG campaigns + DG6-HK micro-layer (carved from DG6)

Display (legacy, sunset Dec 31): $16/day × 30 = $480/mo

• Migrating to DG/PMax by Sep 30

Tools & subscriptions:

| Tool | Monthly Cost | Purpose |

|------|--------------|---------|

| SEMrush | $139 | SEO + competitor research |

| Ahrefs | $129 | Backlink monitoring |

| Surfer SEO | $89 | Content optimization |

| FirstPromoter | $49 | Affiliate program (from Sep 11) |

| Buffer (social) | $80 | Social scheduling |

| Other (analytics, etc.) | $200 | Misc |

Tools total: $686/mo

Total Growth Tier: $9,390 + $2,850 + $1,860 + $480 + $686 = $15,266/mo

v36 Growth Tier REVISED: $14,830/mo (Display reduced to $250 effective)

| Category | v36 Growth Tier |

|----------|-----------------|

| Search Ads (22 campaigns) | $9,390 |

| PMax (3 campaigns + AG5 + AG1) | $2,850 |

| Demand Gen (6 campaigns + DG6-HK) | $1,860 |

| Display (legacy, sunset Dec 31) | $250 |

| Tools | $480 |

| Total | $14,830/mo |

5.3 Budget Distribution Recommendations (v36)

| Channel | % of Total | Amount | Rationale |

|---------|-----------|--------|-----------|

| Google Search Ads | 63% | $9,390 | Highest CVR; AI Max driving further gains; +1 holiday campaign |

| Performance Max | 19% | $2,850 | PMax1 stable; PMax2 ramping Aug 22; PMax3-AG1 pre-warming |

| Demand Gen | 13% | $1,860 | DG6 new; DG1-5 stable; DG6-HK micro |

| Display (legacy) | 2% | $250 | Sunset Dec 31 |

| Tools | 3% | $480 | SEO + affiliate + analytics |

5.4 6-Month Revenue Forecast (Updated for v36)

| Month | MRR Target | Customers | Marketing Spend | ROI |

|-------|------------|-----------|-----------------|-----|

| Aug 2026 | $5,500 | 575 | $14,830 | 0.37× |

| Sep 2026 | $7,500 | 781 | $14,830 | 0.51× |

| Oct 2026 | $9,000 | 938 | $14,830 | 0.61× |

| Nov 2026 | $10,000 | 1,042 | $14,830 | 0.67× |

| Dec 2026 | $12,000 | 1,250 | $14,830 | 0.81× |

| Jan 2027 | $14,000 | 1,458 | $14,830 | 0.94× |

| Feb 2027 | $16,500 | 1,719 | $14,830 | 1.11× |

Break-even target: Month 7-8 (Feb 2027). Same projection, slightly higher spend.

5.5 KPI Dashboard — Day 92 Mid-Sprint (Aug 3)

| KPI | Jul 16 (v33 launch) | Aug 2 (v35) | Aug 3 (v36) | Target Sep 30 | Status |

|-----|--------------------|-----|------------------|----------------|--------|

| MRR | $3,400 | $4,920 | $4,990 | $7,500 | 🟢 Ahead |

| Trial signups | 312/mo | 432/mo | 438/mo | 600/mo | 🟢 On track |

| Trial→Paid CVR | 38% | 41.3% | 41.4% | 45% | 🟢 Improving |

| Active customers | 354 | 514 | 520 | 781 | 🟢 Ahead |

| SEO traffic | 18K/mo | 24.4K/mo | 24.7K/mo | 35K/mo | 🟢 On track |

| Referring domains | 62 | 91 | 95 | 150 | 🟢 Pacing |

| GEO 3.0 citations | 23 | 43 | 45 | 80 | 🟢 Excellent |

| AI Citation rank | n/a | #11 (Aug 2) | #11 (Aug 3, +4 citations projected by Aug 9) | Top 10 | 🟢 Major win |

| Affiliate signups | 0 | 4 (organic) | 7 (organic) | 50 | 🟢 Early signal |

| Social followers | 56K | 67.8K | 68.6K | 80K | 🟢 On track |

| Backlinks | 124 | 182 | 186 | 280 | 🟢 Pacing |

| Brand search volume | 1.2K/mo | 1.82K/mo | 1.84K/mo | 3K/mo | 🟢 Growing |

Day-1 to Day-2 movement (Aug 2 → Aug 3):

• +6 active customers (overnight, +50% vs yesterday's +4)
• +6 trial signups (vs +12 yesterday — but Sunday typically lower)
• +2 citations
• +4 referring domains
• +3 affiliate organic signups
• +770 social followers

Jasper Translate event impact: +1,200 brand search volume spike Aug 2 (people Googling "Jasper Translate" + AIWriter name)

---

PART 6: 60-Day Execution Roadmap (Aug-Sep 2026, Day-by-Day)

August 2026 (Days 1-31) — Day 92 of Q3, 58 days to Q3 close

Week 1 (Aug 1-7, current week) — D-1 before C3 launch:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D1 | Aug 1 (Fri) | v34 launch + GEO sprint | v34 published; article #5 published; 41 citations |

| D2 | Aug 2 (Sat) | v35 launch + Day-17 data | v35 published; 43 citations; 91 RD |

| D3 | Aug 3 (Sun, TODAY) | v36 launch + Day-18 data + D-1 C3 prep | v36 published; 45 citations; 95 RD; Ads Advisor scan 4 PM PT |

| D4 | Aug 4 (Mon) | 🔴 C3 Phase 2 AI Max LIVE + Jasper counter day 1 | C3 9:00 AM UTC; Jasper vs AIWriter blog post |

| D5 | Aug 5 (Tue) | GEO article #6 + 404 fixes + Jasper counter day 2 | "Perplexity SEO" published; 7 broken links fixed; Twitter thread |

| D6 | Aug 6 (Wed) | C3 Day-3 review + Jasper counter day 3 + GEO #8.5 | Search terms review; Jasper LinkedIn post; "Chinese Gap" article |

| D7 | Aug 7 (Thu) | C3 Week-1 checkpoint + Jasper counter day 4 | CTR/CVR/CPA/ROAS analysis; Reddit organic response |

Week 2 (Aug 8-14):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D8 | Aug 8 (Fri) | PH War Room W-4 starts + C19 launches + Jasper counter day 5 | PH W-4 kickoff call; C19 LIVE; YouTube Short |

| D9 | Aug 9 (Sat) | PH copy finalize + Jasper counter day 6 + GEO #8.6 | Headline/tagline/desc locked; newsletter issue; "Chinese trap" article |

| D10 | Aug 10 (Sun) | Mobile optimization + FAQ schema + Jasper counter day 7 | 4 slowest mobile pages optimized; 3 blog FAQPage; TikTok showdown |

| D11 | Aug 11 (Mon) | C5 Phase 2 AI Max LIVE + C3 Week-2 | C5 9:00 AM UTC; C3 URL expansion enabled |

| D12 | Aug 12 (Tue) | GEO article #8 + PH assets | "Writesonic comparison" published; PH gallery images done |

| D13 | Aug 13 (Wed) | PH maker comments + social pre-write | 3 maker comments; 20 PH-day posts |

| D14 | Aug 14 (Thu) | PH Week-1 closeout | 50 PH supporters recruited; PH FAQ done |

Week 3 (Aug 15-21):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D15 | Aug 15 (Fri) | BTS bid adjustment + GEO Sprint END + Programmatic #9 | C8/C12/PMax2 +20% bids; GEO 3.0 sprint 8+ articles done; "Product descriptions" published |

| D16 | Aug 16 (Sat) | LinkedIn newsletter launch prep | AI Writing Weekly outline finalized |

| D17 | Aug 17 (Sun) | Q3 mid-month retrospective (informal) | Mid-month metrics review |

| D18 | Aug 18 (Mon) | C3 Full AI Max mode + C20 launch + PMax refresh | C3 final URL opt-out lifted; C20 LIVE; PMax refresh #1 |

| D19 | Aug 19 (Tue) | DG6 final QA | All DG6 creative QA done |

| D20 | Aug 20 (Wed) | Affiliate page LIVE + Programmatic axis 12 (Jasper counter) LIVE | /affiliates live; 20 Jasper alternative pages live |

| D21 | Aug 21 (Thu) | C5 Phase 2 Week-1 checkpoint | C5 metrics review |

Week 4 (Aug 22-28):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D22 | Aug 22 (Fri) | PMax2 LIVE + DG6 LIVE + Article #10 + Programmatic axis 13 LIVE | PMax2 with AG5; DG6 launch; "AI Overview strategy" published; 25 Q4 pages live |

| D23 | Aug 23 (Sat) | TikTok collab with @bilingualboss | First collab content published |

| D24 | Aug 24 (Sun) | Aug month-end prep | Aug financial review prep |

| D25 | Aug 25 (Mon) | C3 4-week checkpoint + C21 launch + C22 launch | C3 vs baseline; C21 enterprise LIVE; C22 holiday LIVE |

| D26 | Aug 26 (Tue) | PMax asset refresh | PMax2 14-day refresh |

| D27 | Aug 27 (Wed) | Q3 retrospective content | Begin Q3 retrospective doc |

| D28 | Aug 28 (Thu) | PH War Room W-2 starts | PH assets finalized |

September 2026 (Days 29-59)

Week 5 (Aug 29-Sep 4):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D29 | Aug 29 (Fri) | LinkedIn Live event | "Building a Bilingual AI Writing Tool" |

| D30 | Aug 30 (Sat) | Programmatic SEO axis 10 LIVE + axis 13 LIVE | 40 ZH-keyword pages + 25 Q4 pages live |

| D31 | Aug 31 (Sun) | Aug month-end metrics | Aug KPI report |

| D32 | Sep 1 (Mon) | C5 3-week checkpoint + AI Max Phase 4 prep + DG6-HK LIVE | C5 stable?; C7/C8/C9 ready; HK variant LIVE |

| D33 | Sep 2 (Tue) | AI Citation Benchmark Sep report | Citation rank tracking |

| D34 | Sep 3 (Wed) | PH listing pre-load | Sep 5 listing ready |

| D35 | Sep 4 (Thu) | Email blast to 8.4K subscribers | "PH launches tomorrow" |

Week 6 (Sep 5-11) — LAUNCH WEEK:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D36 | Sep 5 (Fri, 12:01 AM PT) | 🔴 PRODUCT HUNT LAUNCH (AI Week!) | Top 5 target; 600+ upvotes (raised from 500) |

| D37 | Sep 6 (Sat) | PH follow-up | Comments + amplification |

| D38 | Sep 7 (Sun) | PH metrics review | Final PH scorecard |

| D39 | Sep 8 (Mon) | AI Max Phase 4: C7 LIVE | Academic/Research AI Max on |

| D40 | Sep 9 (Tue) | PH retrospective + Affiliate setup | Lessons learned |

| D41 | Sep 10 (Wed) | Final Affiliate prep | Last checks before live |

| D42 | Sep 11 (Thu) | 🔴 AFFILIATE PROGRAM LIVE | FirstPromoter LIVE; recruitment begins |

Week 7 (Sep 12-18):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D43 | Sep 12 (Fri) | PH week 2 amplification | Sustained PH momentum |

| D44 | Sep 13 (Sat) | Programmatic article #13 published | "Perplexity ranking factors" |

| D45 | Sep 14 (Sun) | Q3 retrospective prep | Q3 metrics compile |

| D46 | Sep 15 (Mon) | AI Max Phase 4: C8 LIVE + Display migration W3 of 4 | C8 social writers AI Max; D3 migrates to PMax audience |

| D47 | Sep 16 (Tue) | DG6-HK 2-week review | HK variant performance |

| D48 | Sep 17 (Wed) | Q3 retrospective doc | Draft v1 |

| D49 | Sep 18 (Thu) | Q3 retrospective finalize | v1 locked |

Week 8 (Sep 19-25):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D50 | Sep 19 (Fri) | Q3 retrospective published | Internal + selective external sharing |

| D51 | Sep 20 (Sat) | Full SEO audit | Q3 SEO audit |

| D52 | Sep 21 (Sun) | AI Max Phase 4: C9 LIVE | Email/Marketing AI Max on |

| D53 | Sep 22 (Mon) | AI Max Phase 5: C10 LIVE + Display migration W4 | Startup/SMB AI Max on; D4 migrates to DG5 |

| D54 | Sep 23 (Tue) | Display migration finalization | Confirm all Display off |

| D55 | Sep 24 (Wed) | Q4 strategy v37 launched | (this strategy evolves to v37) |

| D56 | Sep 25 (Thu) | Q4 prep + Q3 closeout kickoff | Q4 launch calendar |

Week 9 (Sep 26-30, Q3 Close):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D57 | Sep 26 (Fri) | Q3 final metrics | All KPIs locked |

| D58 | Sep 27 (Sat) | Q3 closeout prep | Q3 retrospective published externally |

| D59 | Sep 28 (Sun) | Q3 final invoice / finance | Marketing spend locked |

| D60 | Sep 29 (Mon) | AI Max Phase 5: C11 LIVE (Retargeting) | Standard retargeting AI Max |

| D61 | Sep 30 (Tue) | 🔴 Q3 CLOSE — Day 92 of Q3 | Q3 metrics locked; Q4 strategy confirmed |

---

PART 7: Risk Matrix (v36 Update)

| # | Risk | Probability | Impact | v36 Mitigation |

|---|------|-------------|--------|----------------|

| 1 | AI Max causes off-brand expansion | Low | Medium | C6 18-day data clean; C3 readiness verified |

| 2 | Jasper Translate expands to include CN | 🆕 Medium (was Low) | High | Monitor Jasper roadmap weekly; counter-content already in flight (7 pieces Aug 4-10) |

| 3 | Google changes AI Max rollout | Low | High | Phased rollout; can revert; manual keyword lists maintained |

| 4 | Display sunset accelerated (end-2026) | CONFIRMED | Low | Migration plan formalized; $16/day reallocated by Sep 30 |

| 5 | Product Hunt launch underperforms | Low (was Medium) | Medium | PH AI Week timing + 600 upvote target + 50 supporters + day-of playbook |

| 6 | Affiliate program low adoption | Medium | Medium | 30% commission; 7 organic signups already; 5 recruitment channels |

| 7 | SEO algorithm update penalizes AI content | Medium | High | Original insights + expert authorship; Schema.org on all |

| 8 | Bing/Google algorithm targets LLM citations | Low | Medium | Multi-engine citation strategy (6 surfaces now); manual SEO backup |

| 9 | Competitor price war (Jasper cuts to $29) | Low | Medium | AIWriter at $9.99 already 5× cheaper; emphasize value |

| 10 | Macro recession reduces SMB spend | Medium | Medium | Diversified audience; annual plans; C21 enterprise hedge |

| 11 | Copy.ai GTM Studio SKU confuses market | Medium | Low | Counter content for "Copy.ai vs AIWriter for writing" queries |

| 12 | BTS cycle underperforms expectations | Low | Low | BTS bids are reversible; monitor first 2 weeks |

| 13 | C21 enterprise RFP timing wrong | Low | Low | 90-day evaluation window; sunset if CVR <1% by Oct 31 |

| 14 | Q3 closeout slips into Oct | Low | Low | Q3 close Sep 30 is hard deadline; no slip allowed |

| 15 | 🆕 Anthropic Citation Cards change format | Low | Low | Track format; 6-month re-optimization cycle |

| 16 | 🆕 Claude 4.5 raises competitor quality | Low | Low | AIWriter's EN+CN differentiator remains; monitor quality drift |

| 17 | 🆕 C22 Q4 holiday intent timing wrong | Low | Low | 90-day evaluation; sunset if CVR <2% by Oct 31 |

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PART 8: Decision Log (v36 Decisions)

1. ✅ C3 AI Max Phase 2 GO for Mon Aug 4, 9:00 AM UTC — Day-18 data + all 8 readiness gates green; Ads Advisor pre-scan today 4 PM PT
2. ✅ C5 AI Max Phase 2 GO for Mon Aug 11 (T-8 days) — D-8 readiness; essay-mill negatives added Aug 5
3. ✅ Add C22 — AI Max Q4 Holiday E-commerce Pre-Seed ($5/day) — captures early Black Friday/Cyber Monday searches
4. ✅ Add PMax3-AG1 — Q4 Holiday E-commerce asset group — pre-warming starts today for Oct 1 launch
5. ✅ Jasper Translate counter-positioning — Jasper launched 8 languages without CN; 7-piece counter-content plan Aug 4-10
6. ✅ PH AI Week timing optimization — Sep 5 launch lands in PH's biggest week; upvote target raised 500 → 600+
7. ✅ Anthropic Citation Cards added to LLM citation targets — 6th LLM citation surface; LLM Citation Engineering v3.6
8. ✅ Affiliate organic signups: 4 → 7 — early signal strengthens
9. ✅ C19 launch date confirmed: Fri Aug 8 (T-5) — lock final audience signals today
10. ✅ Display migration plan formalized — Aug 15-31: D1+D2 / Sep 1-15: D3 / Sep 15-30: D4
11. ✅ AI Max global rollout awareness — Google's Aug 1 announcement means competitors will also use AI Max; first-mover advantage ~14-21 days
12. ✅ PH AI Week hashtag added — #PHAIWeek for PH-day social posts
13. ✅ Programmatic SEO axes 12-13 added — Jasper Translate alternatives (20 pages) + Q4 holiday use cases (25 pages)
14. ✅ GEO 3.0 sprint expanded to 10 articles — added #8.5 and #8.6 for Jasper Translate counter
15. ✅ Content pillar 6 added: Jasper Translate Counter — 3 cluster pages for competitive positioning
16. ✅ Claude 4.5 launched Aug 2 — quality watch; AIWriter's EN+CN remains differentiation
17. ✅ Q3 closeout D-58 (Aug 3) — 58 days to Sep 30; Q4 strategy begins Sep 24

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PART 9: Chinese Summary (中文总结)

v36 核心要点

v36 策略定位： D-1 距 C3 Phase 2 启动 · Day 18 of AI Max C6 · Day 92 of Q3

v35 → v36 主要变化：

1. C6 AI Max 第 18 天数据微更新 ✅

• Day 17 → Day 18：曝光 +6.6%，CPA 改善至 $2.57（−36.4%），ROAS 9.32×
• 18 天零回归，明天启动 Phase 2 信心度升级为 极高

1. C3 Phase 2 D-1 最终扫描（明天 LIVE）

• 8 项就绪门全部绿色
• 今天 4:00 PM PT 关键：广告顾问预扫描
• 明天 9:00 AM UTC 准时启动；2:00 AM PT 启动 + 14 小时监控

1. 新增 2 个广告资产

• C22：AI Max Q4 节日电商预播种（$5/天）— 捕获早期黑五/网一搜索
• PMax3-AG1：Q4 节日电商资产组（零预算增加，今天开始预热 10 月 1 日上线）

1. Jasper Translate 反击战略（8 月 2 日事件）

• Jasper 推出 8 种语言翻译（无中文！）
• AIWriter 保持 EN+CN 双语护城河
• 8 月 4-10 日 7 件反击内容：博客、推特、领英、Reddit、YouTube Short、newsletter、TikTok

1. Anthropic Citation Cards 加入 LLM 引用目标

• 第 6 个 LLM 引用表面（前 5：Google AI Overview、ChatGPT、Perplexity、Bing、Claude）
• 8 月 31 日前优化 10 篇文章适配 Claude Citation Cards

1. PH "AI Week" 时机优化

• 我们的 9 月 5 日发布落在 PH 一年中最大的 AI 周
• 上投票目标从 500 提升至 600+
• #PHAIWeek 标签加入 PH 当日社媒

1. 海外华人 4 个子群（新增 HK）

• 北美华人 / 东南亚华人 / 欧洲华人 / 香港华人（新）
• DG6-HK 微层 9 月 1 日上线

1. 联盟营销自然注册：4 → 7

• 早期信号加强；现有客户推荐模式显现

1. 展示广告迁移 T-58 天

• 8 月 15-31 日：迁移 D1+D2
• 9 月 1-15 日：迁移 D3
• 9 月 15-30 日：迁移 D4

1. AI Max 全球开放（8 月 1 日 Google 公告）

• 所有合格活动现在可启用 AI Max
• AIWriter 先发优势约 14-21 天
• 竞争对手将快速跟进

v36 关键倒计时

| 事件 | 日期 | 距今天 |

|------|------|--------|

| 🔴 C3 Phase 2 LIVE | Aug 4 (Mon) | 明天！ |

| 🟡 GEO #6 出版 | Aug 5 (Tue) | 2 天 |

| 🟡 PH 战争室 W-4 + C19 启动 | Aug 8 (Fri) | 5 天 |

| 🔴 C5 Phase 2 LIVE | Aug 11 (Mon) | 8 天 |

| 🟢 GEO 3.0 冲刺结束 | Aug 12-15 | 9-12 天 |

| 🔴 BTS 出价调整 | Aug 15 (Sat) | 12 天 |

| 🔴 PMax2 + DG6 LIVE | Aug 22 (Fri) | 19 天 |

| 🟡 C3 4 周检查 + C21+C22 启动 | Aug 25 (Mon) | 22 天 |

| 🔴 PH 发布日（AI Week） | Sep 5 (Fri) | 33 天 |

| 🔴 联盟营销上线 | Sep 11 (Thu) | 39 天 |

| 🔴 Q3 收官 | Sep 30 (Tue) | 58 天 |

| 🟢 展示广告日落（Google） | Dec 31 | 150 天 |

关键预算优先级（Growth 层 $14,830/月）

| 优先级 | 项目 | 金额 | 原因 |

|-------|------|------|------|

| 🔴 P0 | Google Search Ads (C1-C22) | $9,390 | 最高 ROI，AI Max 提效；+1 节日预播种 |

| 🔴 P0 | Performance Max (PMax1+2+3) | $2,850 | 转化稳定；AG5+AG1 双语 + Q4 预热 |

| 🟡 P1 | Demand Gen (DG1-6 + DG6-HK) | $1,860 | 品牌 + 潜客挖掘 |

| 🟡 P1 | 工具订阅 | $480 | SEO + 联盟 + 分析 |

| 🟢 P2 | Display 遗留 | $250 | 12 月 31 日前逐步淘汰 |

v36 三大近期里程碑

| 里程碑 | 日期 | 成功标准 |

|-------|------|---------|

| C3 Phase 2 上线 | Aug 4 (Mon) | 9:00 AM UTC 启动，CPA 不恶化，Day-1 ROAS > baseline |

| Jasper 反击内容发布 | Aug 4-10 | 7 件内容全部上线；2-3 关键查询占据首位 |

| PH 战争室 W-4 启动 | Aug 8 (Fri) | 14 项 W-4 任务开始执行 |

---

Appendix A: D-1 Day Operational Checklists

🔴 TODAY (Aug 3, Sunday) — Last 24 Hours Before C3 Launch

• [ ] 11:00 AM PT (NOW): v36 published and saved
• [ ] 12:00 PM PT: Pre-launch communication to team (Slack #marketing)
• [ ] 2:00 PM PT: Snapshot pre-launch C3 metrics baseline
• [ ] 4:00 PM PT: 🔴 Ads Advisor pre-scan + fix any issues (CRITICAL)
• [ ] 5:00 PM PT: Final review of C3 Text Guidelines + AI Brief
• [ ] 6:00 PM PT: Confirm rollback plan with founder (cell phone on)
• [ ] 9:00 PM PT: Team wind-down; tomorrow is launch day

🚀 Tomorrow (Aug 4, Monday) — C3 Phase 2 LIVE

• [ ] 9:00 AM UTC (2:00 AM PT): Enable AI Max text customization only
• [ ] 10:00 AM UTC (3:00 AM PT): First 1-hour check (impressions, CTR)
• [ ] 5:00 PM UTC (10:00 AM PT): First 8-hour check (impressions, CTR, CVR)
• [ ] 11:00 PM UTC (4:00 PM PT): First 14-hour check; Day-1 wrap
• [ ] EOD: Publish Jasper Translate counter blog post
• [ ] EOD: Publish Jasper Translate counter Twitter thread

Weekly Checklist (Aug 3-9)

• [ ] Aug 4 Mon: C3 Phase 2 LIVE — monitor daily; Jasper counter day 1 (blog)
• [ ] Aug 5 Tue: SEO content production review + GEO article #6 publish + Jasper counter day 2 (Twitter)
• [ ] Aug 5 Tue: 7 broken 404 links fixed
• [ ] Aug 6 Wed: Social media analytics review + Jasper counter day 3 (LinkedIn) + GEO #8.5
• [ ] Aug 7 Thu: Backlink outreach review + Jasper counter day 4 (Reddit)
• [ ] Aug 8 Fri: PH War Room W-4 kickoff call (10 AM PT) + C19 launch + Jasper counter day 5 (YouTube)
• [ ] Aug 8 Fri: AI Max performance review (C3 Day 5)
• [ ] Aug 8 Fri: GEO article #7 publish
• [ ] Aug 9 Sat: Jasper counter day 6 (newsletter) + GEO #8.6

Monthly Checklist (Founder/Marketing)

• [ ] Aug 3: v36 published
• [ ] Aug 4: C3 Phase 2 LIVE 🚀
• [ ] Aug 5: Fix 7 broken 404 links
• [ ] Aug 8: C19 launch + PH War Room W-4
• [ ] Aug 10: Optimize 4 slowest mobile pages + FAQPage schema
• [ ] Aug 11: C5 Phase 2 LIVE
• [ ] Aug 12: GEO article #8 published (sprint end)
• [ ] Aug 15: BTS bid adjustment (+20% on C8/C12/PMax2) + Programmatic #9 + GEO sprint end
• [ ] Aug 20: Affiliate page LIVE + Programmatic axis 12 (Jasper counter)
• [ ] Aug 22: PMax2 LIVE + DG6 LIVE + Programmatic axis 13 (Q4)
• [ ] Aug 25: C3 4-week checkpoint + C21 + C22 launch
• [ ] Aug 31: Aug KPI report

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Appendix B: v36 Glossary Updates

• Jasper Translate (NEW): Jasper's 8-language translation preview launched Aug 2; no CN in v1; key competitor move
• Anthropic Citation Cards (NEW): Claude's new 6th LLM citation surface; AIWriter optimizing for it
• Claude 4.5 (NEW): Released Aug 2; improved long-form + bilingual quality; competitor watch
• PH AI Week (NEW): Product Hunt's Sep 1-7 promotional event; our Sep 5 launch is the bullseye
• C22 — AI Max Q4 Holiday E-commerce Pre-Seed (NEW): $5/day; 35 keywords in Tier 16; launches Aug 25
• PMax3-AG1 (NEW): Q4 Holiday E-commerce asset group; pre-warming starts today; live Oct 1
• Programmatic axis 12 (NEW): Jasper Translate alternatives (20 pages); live Aug 20
• Programmatic axis 13 (NEW): Q4 holiday use cases (25 pages); live Aug 30
• Tier 16 (NEW): Q4 Holiday E-commerce; 35 keywords
• Overseas Chinese sub-segments: 4-way split: US / SEA / EU / HK
• AI Max global rollout (Aug 1): Now open to all eligible campaigns globally
• Day-of-Year markers: D3 = Aug 3; D4 = Aug 4 (C3 launch); D22 = Aug 22 (PMax2/DG6); D25 = Aug 25 (C3 checkpoint); D33 = Sep 5 (PH); D42 = Sep 11 (Affiliate); D61 = Sep 30 (Q3 close)

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Appendix C: v36 → v37 Handoff Preview

v37 expected focus areas (Sep 24 launch):

• Q3 retrospective full report
• Q4 launch calendar finalized
• AI Max Phase 5 (C10, C11, C12) rollout
• PH retrospective + lessons learned
• Affiliate program 30-day results (50 affiliates target)
• Sep 30 Display migration completion confirmation
• AI Citation Benchmark #2 report (Sep 1)
• Q4 budget allocation
• Jasper Translate monitoring (any v2 with CN?)
• Claude Citation Cards 30-day tracking
• PMax3-AG1 LIVE results (60 days pre-warming → 30 days live)
• Affiliate 30-day cohort LTV analysis
• Q4 holiday readiness (Black Friday 58 days away)

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END OF v36.0 STRATEGY DOCUMENT

Prepared by AIWriter Marketing Strategy Automation • August 3, 2026 11:30 AM GMT+8 • v36.0