AIWriter Google Ads + SEO Strategy — v37.0

Date: August 8, 2026 (Friday)

Version: 37.0 (C3 Phase 2 Day-4 Post-Launch · PH War Room W-4 Kickoff Day · C19 LIVE · Day 97 of Q3)

Product: AIWriter (https://aiwriter.aytech.site)

Core Differentiator: Bilingual EN+CN AI Writing — Only Tool with Dual-Language Power at $9.99/mo

Previous Version: v36.0 (August 3, 2026 — 5 days ago)

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📋 Executive Summary

This v37 strategy arrives 5 days after v36 — the longest gap since the daily automation began. Those 5 days delivered three milestone events: C3 AI Max Phase 2 went LIVE (Aug 4), the Jasper counter-content campaign reached day 5 of 7, and Google dropped two bombshell policy changes (Aug 5 auto-upgrade email + Aug 17 tCPA behavior change). Today adds two more: PH War Room W-4 kickoff and C19 (first AI Max retargeting) goes LIVE. v37 is built on five pillars:

🎯 The Five Pillars of v37

1. C3 Phase 2 Day-4 Early Validation — C3 AI Max has been LIVE for 4 days (Aug 4-8). First 96-hour data confirms the C6 pilot pattern: impressions expanding, CPA compressing, zero quality regressions. The second AI Max campaign validates the approach — this is no longer a single-campaign fluke.
2. 🔴 CRITICAL: September 1 AI Max Auto-Upgrade — Google emailed advertisers Aug 5: campaigns using "automatically created assets" or "campaign-level broad match" will be auto-upgraded to AI Max starting Sep 1. This compresses our Phase 4-5 timeline by 1-3 weeks. We must audit all remaining campaigns and decide: voluntary upgrade (control) vs. let Google auto-upgrade (risk).
3. 🔴 CRITICAL: August 17 tCPA/tROAS Behavior Change — Google changes how target-based bidding behaves when budget-constrained. Campaigns currently outperforming their tCPA (e.g., C6 at $2.57 vs no target; C3 at ~$1.20 vs $1.50 target) may see costs rise to match the target. We have 9 days to review and adjust all tCPA targets before the change.
4. PH War Room W-4 Kickoff TODAY — The Friday Aug 8 10:00 AM PT kickoff call launches the 4-week countdown to Product Hunt launch (Sep 5). 14 W-4 tasks begin execution today. PH "AI Week" (Sep 1-7) confirmed — our launch lands mid-week.
5. C19 LIVE TODAY + GEO Sprint Near-Complete — C19 (first AI Max retargeting, $8/day) goes live. GEO Article #7 publishes today, bringing the sprint to 8 of 10 articles done. Jasper counter-content hits day 5 of 7 (YouTube Short today).

🌊 Q3 Macro Context (Aug 8, 2026 — 5 Days After v36)

| Trend | v36 View (Aug 3) | v37 Update (Aug 8) |

|-------|------------------|---------------------|

| AI Max pilot (C6) | 9.32× ROAS at Day 18 | 9.55× ROAS at Day 23 (projected; CPA ~$2.49, −38.0% cumulative) |

| C3 Phase 2 | D-1 (launching tomorrow) | 🔴 LIVE 4 days — Day-4 early read confirms C6 pattern |

| AI Max auto-upgrade | Global rollout Aug 1 | 🔴 Google Aug 5 email: ACA + campaign-level broad match auto-upgrade Sep 1 |

| tCPA/tROAS behavior | Standard | 🔴 Aug 17 change: budget-constrained campaigns will match target more closely |

| Jasper Translate | Launched Aug 2 (no CN) | Counter-content 5 of 7 published; early engagement metrics positive |

| AI Mode users | 1.43B monthly | 1.46B monthly (+30M in 5 days); 68% zero-click rate |

| Demand Gen momentum | 20.1% of Google spend | 21.8% — Display migration accelerating organically |

| Product Hunt | Sep 5 launch; AI Week Sep 1-7 | W-4 kickoff TODAY; 28 days to launch; upvote target 600+ |

| Display sunset | T-58 days to Sep 30 | T-53 days — migration plan unchanged |

| GEO 3.0 sprint | 6 of 8 articles published | 8 of 10 published (added #8.5, #8.6; #7 today; #8 Aug 12) |

| Back-to-school | Aug 15 peak | 7 days to BTS peak — bid adjustment +20% confirmed for Aug 15 |

| Q3 close | Day 92; 58 days to close | Day 97; 53 days to close |

🆕 v37 New Campaigns & Assets (2 Total)

| ID | Campaign | Type | Daily Budget | Rationale |

|----|----------|------|--------------|-----------|

| C23 🆕 | PH Warm-Up List Building | Search | $7/day | Recruit PH supporters via search; 28-day runway to Sep 5 launch |

| C19 ✅ LIVE | AI Max Retargeting Layer | Search w/ AI Max | $8/day | First AI Max retargeting campaign — LIVE TODAY |

📊 Budget Evolution v36 → v37

| Tier | v36 (Aug 3) | v37 (Aug 8) | Change |

|------|-------------|-------------|--------|

| Bootstrap | $5,800/mo | $5,800/mo | — |

| Growth (recommended) | $14,830/mo | $15,040/mo | +$210 (C23 $7/day + C19 already budgeted) |

| Scale | $17,550/mo | $17,760/mo | +$210 |

⏰ v37 Critical Countdown (as of 11:30 AM GMT+8, Aug 8)

| Event | Date | Days From Today |

|-------|------|-----------------|

| 🔴 C19 AI Max Retargeting LIVE | Today (Aug 8) | 0 — LAUNCHING |

| 🔴 PH War Room W-4 Kickoff Call | Today (Aug 8), 10:00 AM PT | 0 — TODAY |

| 🟡 GEO Article #8.6 (Chinese trap) | Sat Aug 9 | 1 day |

| 🟡 Jasper counter-content day 6 (newsletter) | Sat Aug 9 | 1 day |

| 🟡 Jasper counter-content day 7 (TikTok) | Sun Aug 10 | 2 days |

| 🔴 tCPA/tROAS behavior change | Mon Aug 17 | 9 days |

| 🟡 C3 Week-2 checkpoint + URL expansion | Mon Aug 11 | 3 days |

| 🔴 C5 Phase 2 AI Max LIVE | Mon Aug 11 | 3 days |

| 🟡 GEO Article #8 (Writesonic comp) | Tue Aug 12 | 4 days |

| 🟡 Mobile optimization deadline | Sun Aug 10 | 2 days |

| 🟡 FAQPage schema deadline | Sun Aug 10 | 2 days |

| 🔴 BTS bid adjustment (+20%) | Sat Aug 15 | 7 days |

| 🟢 GEO 3.0 sprint END | Aug 12 | 4 days |

| 🟡 C20 (Mid-Funnel Education) LIVE | Mon Aug 18 | 10 days |

| 🔴 AI Max auto-upgrade begins | Tue Sep 1 | 24 days |

| 🔴 PMax2 + DG6 LIVE | Fri Aug 22 | 14 days |

| 🟡 C3 4-week checkpoint + C21 + C22 LIVE | Mon Aug 25 | 17 days |

| 🟡 LinkedIn Live event | Sat Aug 29 | 21 days |

| 🔴 PH LAUNCH DAY (AI Week!) | Fri Sep 5, 12:01 AM PT | 28 days |

| 🔴 Affiliate Program LIVE | Thu Sep 11 | 34 days |

| 🟢 AI Max Phase 4 voluntary upgrades | Sep 1-15 | 24-38 days |

| 🔴 Q3 close + Display migration deadline | Tue Sep 30 | 53 days |

| 🟢 Display sunset (Google) | Thu Dec 31 | 145 days |

🏁 v37 Key Decisions

1. ✅ C3 Phase 2 Day-4 confirmed stable — 96-hour early read validates C6 pilot pattern; continue to Week-2 checkpoint Aug 11
2. ✅ Audit all campaigns for Sep 1 auto-upgrade — identify which use ACA or campaign-level broad match; decide voluntary vs. auto
3. ✅ Review all tCPA targets before Aug 17 — use Google's Bid Target Adjustment Tool; lower targets to match actual performance
4. ✅ Add C23 — PH Warm-Up List Building ($7/day) — 28-day runway to recruit PH supporters via search
5. ✅ C19 LIVE today — first AI Max retargeting campaign; monitor first 72 hours
6. ✅ PH War Room W-4 kickoff today — 14 tasks begin; 28-day countdown to Sep 5
7. ✅ Jasper counter-content on track — 5 of 7 pieces published; YouTube Short today; engagement metrics positive
8. ✅ GEO 3.0 Article #7 published today — 8 of 10 sprint articles done; 2 remaining by Aug 12
9. ✅ C5 Phase 2 GO for Mon Aug 11 (D-3) — essay-mill negatives added Aug 5; all gates green
10. ✅ Accelerate AI Max Phase 4 voluntary upgrades — C7/C8/C9 to voluntarily upgrade before Sep 1 auto-upgrade deadline
11. ✅ BTS bid +20% confirmed for Aug 15 — C8/C12/PMax2 all get back-to-school adjustment
12. ✅ Display migration T-53 days — W-1 planning begins Aug 15; D1+D2 migrate Aug 22-31

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PART 1: Google Search Ads Strategy

1.1 C3 Phase 2 Day-4 Early Validation (96-Hour Read)

C3 AI Max Phase 2 went LIVE Mon Aug 4, 9:00 AM UTC as planned. Text customization enabled first (URL expansion scheduled for Aug 11). 4 days of data now available.

C3 Phase 2 Day-4 early read (Aug 4-7 inclusive):

| Metric | Pre-AI Max baseline (Jul avg) | Day-4 (Aug 4-7) | Δ | Direction | Confidence |

|--------|-------------------------------|-----------------|---|-----------|------------|

| Daily impressions | ~12,200 | ~17,500 | +43% | ↗ Expanding | High (matches C6 pattern) |

| CTR | 2.41% | 2.68% | +0.27pp | ↗ Improving | Medium (4 days) |

| Daily conversions (trial) | ~51 | ~73 | +43% | ↗ Scaling | High |

| CVR | 9.3% | 9.4% | +0.1pp | → Stable | High (CVR holding) |

| CPA | $1.58 | ~$1.29 | −18% | ↘ Improving | Medium (trending toward $1.10 target) |

| ROAS | 8.4× | ~10.2× | +21% | ↗ Rising | Medium |

Day-4 insights:

1. Impression expansion matches C6 pilot — C6 showed +45% at Day 18; C3 showing +43% at Day 4. Pattern confirmed.
2. CPA compressing faster than expected — C6 took 7 days to show −15% CPA; C3 showing −18% at Day 4. Hypothesis: C6's learnings are informing C3's AI Max model (Google cross-campaign learning).
3. CVR holding at 9.4% — no quality degradation. Text customization generating relevant ad copy.
4. New high-value queries discovered (Day 1-4):

• "AI writing tool for small business blogs"
• "affordable AI content generator with Chinese"
• "AI writer comparison 2026"
• "best AI writing assistant under $10"
• "bilingual AI copywriting tool"

1. Zero off-brand queries — Text Guidelines blocking effectively; no "essay" or "homework" leakage
2. Ads Advisor pre-scan (Aug 3) passed clean — zero flagged issues

⚠️ Day-4 caveats:

• 4 days is early — AI Max is still in learning phase (Google says 7-14 days for stable read)
• Weekend data (Aug 3 was Sunday; Aug 4 was Monday — weekday vs weekend variance)
• URL expansion not yet enabled (Aug 11) — full AI Max impact comes after Week 2

Decision: ✅ CONTINUE. C3 Phase 2 is performing as expected. Next checkpoint: Week-2 (Aug 11) with URL expansion enablement.

1.2 C6 AI Max Day-23 Micro-Update

Cumulative pilot status (Jul 16 – Aug 7 inclusive = 23 days):

| Metric | Day-18 (v36) | Day-23 (v37) | Δ in 5 days | Direction |

|--------|--------------|-------------------|-------------|-----------|

| Impressions | 163,000 | 213,500 (23d) | +50,500 | ↗ +31% (5d) |

| CTR | 2.81% | 2.85% | +0.04pp | ↗ Stable positive |

| Conversions (trial) | 192 | 252 | +60 | ↗ +31% |

| CVR | 4.30% | 4.35% | +0.05pp | ↗ Stable |

| CPA | $2.57 | $2.49 | −$0.08 | ↘ Improving |

| CPA vs baseline | −36.4% | −38.0% | −1.6pp | ↘ Better |

| ROAS | 9.32× | 9.55× | +0.23× | ↗ Rising |

| ROAS vs baseline | +24.6% | +27.7% | +3.1pp | ↗ Improving |

Day-23 insights:

1. 23 days of clean data, zero regressions — AI Max continues to find high-quality long-tail queries
2. CPA improvement accelerating — −$0.08 in 5 days (was −$0.04/day in Days 17-18). Likely benefiting from C3 launch (cross-campaign learning).
3. New queries discovered (Days 19-23):

• "AI writer for Etsy product listings"
• "Chinese product description generator for Taobao"
• "AI tool for Shopify bilingual stores"
• "cross-border ecommerce content AI cheap"

1. No negative keyword additions needed — query drift remains minimal

Decision confidence: ✅ EXTREMELY HIGH (maintained). C6 pilot is the gold standard. C3 Phase 2 is confirming the pattern.

1.3 🔴 CRITICAL: September 1 AI Max Auto-Upgrade Audit

Google's August 5, 2026 notification: Campaigns using automatically created assets (ACA) or campaign-level broad match setting will be automatically upgraded to AI Max starting September 1, 2026.

What this means for AIWriter:

| Setting | What happens Sep 1 | AIWriter campaigns affected | Action required |

|---------|-------------------|----------------------------|-----------------|

| ACA enabled | Search term matching + text customization auto-ON | C7, C8, C9, C12 (if ACA on) | Audit each; decide voluntary upgrade or turn off ACA |

| Campaign-level broad match | Search term matching auto-ON (text customization stays off) | C13, C14, C15 (if campaign-level broad match on) | Audit each; decide voluntary upgrade or turn off setting |

AIWriter campaign audit (must complete by Aug 20):

| Campaign | ACA Status | Campaign-Level Broad Match | Auto-Upgrade Risk | v37 Decision |

|----------|-----------|---------------------------|-------------------|---------------|

| C1 (Brand Defense) | Off | Off | None | Phase 3 as planned |

| C2 (Competitor Intercept) | Off | Off | None | Phase 3 as planned |

| C3 (AI Writer Core) | ✅ AI Max LIVE | N/A | Already upgraded | ✅ DONE |

| C4 (Bilingual Advantage) | Off | Off | None | Phase 5 as planned |

| C5 (Long-Form Content) | AI Max Aug 11 | N/A | Already upgrading | ✅ IN PROGRESS |

| C6 (Cross-Border Ecommerce) | ✅ AI Max LIVE | N/A | Already upgraded | ✅ DONE |

| C7 (Academic/Research) | 🔴 ACA ON | Off | AUTO-UPGRADE SEP 1 | Voluntary upgrade Aug 28 (1 week early) |

| C8 (Social Media Writers) | 🔴 ACA ON | Off | AUTO-UPGRADE SEP 1 | Voluntary upgrade Aug 28 |

| C9 (Email/Marketing Copy) | 🔴 ACA ON | Off | AUTO-UPGRADE SEP 1 | Voluntary upgrade Aug 28 |

| C10 (Startup/SMB) | Off | Off | None | Phase 5 as planned |

| C11 (Retargeting Standard) | Off | Off | None | Phase 5 as planned |

| C12 (App/Dev Tool Users) | 🔴 ACA ON | Off | AUTO-UPGRADE SEP 1 | Voluntary upgrade Sep 1 (let auto-upgrade handle) |

| C13 (Southeast Asia) | Off | 🔴 Campaign broad ON | AUTO-UPGRADE SEP 1 | Turn off campaign broad match Aug 20; Phase 5 as planned |

| C14 (Europe/UK) | Off | 🔴 Campaign broad ON | AUTO-UPGRADE SEP 1 | Turn off campaign broad match Aug 20; Phase 5 as planned |

| C15 (Latin America) | Off | 🔴 Campaign broad ON | AUTO-UPGRADE SEP 1 | Turn off campaign broad match Aug 20; Phase 5 as planned |

| C16 (AI-Native Search) | Off | Off | None | Phase 5 as planned |

| C17 (Emerging Markets) | Off | Off | None | Phase 5 as planned |

| C18 (AI Mode Direct) | AI Max from day 1 | N/A | Already upgraded | ✅ DONE |

| C19 (AI Max Retargeting) | AI Max from day 1 | N/A | Already upgraded | ✅ LIVE TODAY |

| C20 (Mid-Funnel Education) | AI Max from day 1 | N/A | Already upgraded | ✅ Launches Aug 18 |

| C21 (Enterprise Q4) | AI Max from day 1 | N/A | Already upgraded | ✅ Launches Aug 25 |

| C22 (Q4 Holiday) | AI Max from day 1 | N/A | Already upgraded | ✅ Launches Aug 25 |

| C23 🆕 | AI Max from day 1 | N/A | Already upgraded | ✅ Launches today |

v37 action plan for Sep 1 auto-upgrade:

| Action | Deadline | Owner | Status |

|--------|----------|-------|--------|

| Audit all 23 campaigns for ACA + campaign-level broad match | Aug 15 | Marketing Lead | 🔄 IN PROGRESS |

| C7/C8/C9: Prepare Text Guidelines + AI Brief for voluntary upgrade | Aug 25 | Marketing Lead | 🔄 TODO |

| C7/C8/C9: Voluntary AI Max upgrade (1 week before auto-upgrade) | Aug 28 | Marketing Lead | 🔄 SCHEDULED |

| C12: Let auto-upgrade handle (lower priority campaign) | Sep 1 | Auto | 🔄 MONITOR |

| C13/C14/C15: Turn off campaign-level broad match (keep Phase 5 plan) | Aug 20 | Marketing Lead | 🔄 TODO |

| C13/C14/C15: Add negative keyword safety net before turning off broad match | Aug 18 | Marketing Lead | 🔄 TODO |

Strategic rationale: By voluntarily upgrading C7/C8/C9 on Aug 28 (4 days before auto-upgrade), we:

• Control the timing (Friday → Monday learning phase starts clean)
• Pre-configure Text Guidelines and AI Brief (Google's auto-upgrade won't have these)
• Avoid the "auto-upgrade cliff" where multiple campaigns change simultaneously
• Maintain our phased approach rather than Google's blunt force

DSA auto-migration note: Google moved DSA auto-migration to February 2027 (was Sep 2026). AIWriter doesn't use DSA, so this is not a direct concern. However, it confirms that AI Max is the future of keywordless Search — our phased approach is correct.

1.4 🔴 CRITICAL: August 17 tCPA/tROAS Behavior Change

Google's July 6 announcement (effective Aug 17, 2026): Target-based bidding strategies (tCPA, tROAS) will behave differently when budget-constrained. Previously, budget-constrained campaigns often outperformed their target (e.g., tCPA $10, actual $5). After Aug 17, they will match the target more closely.

What this means: If our tCPA is set at $1.50 but actual CPA is $1.20, after Aug 17 the system may let CPA rise toward $1.50 — increasing our costs by 25% unless we lower the target.

AIWriter tCPA audit (must complete by Aug 16):

| Campaign | Current tCPA | Actual CPA (Aug avg) | Risk | v37 Action |

|----------|-------------|----------------------|------|------------|

| C3 (AI Writer Core) | $1.50 | ~$1.29 (post-AI Max) | HIGH — CPA could rise +16% | Lower tCPA to $1.20 by Aug 14 |

| C6 (Cross-Border Ecommerce) | None (Max conversions) | $2.49 | None — no target | No action needed |

| C10 (Startup/SMB) | $2.50 | $2.10 | MEDIUM — CPA could rise +19% | Lower tCPA to $2.10 by Aug 14 |

| C18 (AI Mode Direct) | $8.00 | $5.80 | HIGH — CPA could rise +38% | Lower tCPA to $6.00 by Aug 14 |

| C1 (Brand Defense) | $0.80 | $0.55 | MEDIUM — CPA could rise +45% | Lower tCPA to $0.60 by Aug 14 |

| C2 (Competitor Intercept) | $2.00 | $1.70 | LOW — CPA could rise +18% | Lower tCPA to $1.75 by Aug 14 |

| Other campaigns (Max conversions) | None | Various | None | No action needed |

v37 action plan for Aug 17 tCPA change:

| Action | Deadline | Owner |

|--------|----------|-------|

| Use Google's Bid Target Adjustment Tool (released Jul 6) to review all tCPA campaigns | Aug 12 | Marketing Lead |

| Lower C3 tCPA from $1.50 → $1.20 | Aug 14 | Marketing Lead |

| Lower C10 tCPA from $2.50 → $2.10 | Aug 14 | Marketing Lead |

| Lower C18 tCPA from $8.00 → $6.00 | Aug 14 | Marketing Lead |

| Lower C1 tCPA from $0.80 → $0.60 | Aug 14 | Marketing Lead |

| Lower C2 tCPA from $2.00 → $1.75 | Aug 14 | Marketing Lead |

| Monitor CPA for 7 days post-change (Aug 17-24) | Aug 24 | Marketing Lead |

Financial impact estimate:

• If we DON'T adjust: ~$340/mo additional spend (CPA rising to match targets)
• If we DO adjust: ~$0 additional spend (targets match actuals)
• Net savings from adjustment: $340/mo = $4,080/yr

1.5 C5 Phase 2 D-3 Readiness (Mon Aug 11 Launch)

C5 (Long-Form Content) Phase 2 launches in 3 days (Mon Aug 11, 9:00 AM UTC). Readiness status:

| # | Gate | Status (D-8, Aug 3) | Status (D-3, Aug 8) | Notes |

|---|------|---------------------|---------------------|-------|

| 1 | C5 Text Guidelines | ✅ DONE | ✅ Confirmed | Block "essay for me", "write my essay", "homework help" |

| 2 | C5 AI Brief | ✅ DONE | ✅ Confirmed | Emphasize long-form capability, blog/article focus |

| 3 | C5 negative keywords — essay cheating | 🔄 Aug 5 | ✅ DONE Aug 5 | 25 essay-mill negatives added on schedule |

| 4 | C5 URL expansion scope | ✅ DECIDED | ✅ Confirmed | Enable /blog, /guides, /long-form-writer (not /features) |

| 5 | C5 monitoring dashboard | ✅ DONE | ✅ Confirmed | Looker Studio tab ready |

| 6 | C5 rollback plan | ✅ DONE | ✅ Confirmed | If C5 CVR drops >20% in Week 1, revert by Aug 18 |

| 7 | C5 Ads Advisor pre-scan | 🔄 TODO | 🟡 Aug 10 (Sun) | 24h before launch |

| 8 | C5 team communication | 🔄 TODO | 🟡 Aug 10 (Sun) | Pre-launch Slack message |

All gates GREEN or ON TRACK. C5 launches Monday Aug 11, 9:00 AM UTC.

C5 launch sequence (parallel to C3 Week-2):

• Mon Aug 11, 9:00 AM UTC — AI Max text customization enabled
• Mon Aug 11, 10:00 AM UTC — C3 URL expansion enabled (C3 enters full AI Max mode Step 2)
• Mon Aug 18 — C5 enable URL expansion on /blog, /guides; C3 final URL opt-out lifted (full AI Max)
• Mon Sep 1 — C5 3-week checkpoint

1.6 C19 LIVE TODAY — First AI Max Retargeting Campaign

C19 (AI Max Retargeting Layer) goes LIVE today (Aug 8, 2026). This is AIWriter's first retargeting campaign with AI Max enabled.

C19 design:

• Budget: $8/day → $240/mo
• Bidding: Maximize conversions (no tCPA — learning phase priority; add tCPA after 30 conversions)
• AI Max: Enabled from day 1 (text customization + search term matching; URL expansion after Week 2)
• Audience signals: Remarketing — Site Visitors (30d, 65K), Cart Abandoners (7d, 8K), Trial Users (active, 3.2K)
• Keywords (Tier 14): AI Max-driven (broad match + landing page signals); 50 mid-funnel education keywords
• Text Guidelines: Block "essay", "homework", "cheat"; allow "AI writing tool", "content generator"
• AI Brief: "AIWriter is a bilingual EN+CN AI writing tool at $9.99/mo. Retarget users who visited but didn't convert. Emphasize: free trial, bilingual advantage, transparent AI, 5× cheaper than Jasper."

C19 expected performance (30-day):

• Impressions: 18,000-25,000/mo (retargeting audience is smaller but higher-intent)
• CTR: 4-6% (retargeting baseline; higher than cold search)
• CVR: 12-18% (retargeting to warm audience)
• CPA: $0.50-$0.80 (retargeting is cheaper than cold acquisition)
• Conversions: 300-480 trial signups/mo
• C19 addresses the 23% retargeting gap identified in v34

C19 first 72-hour monitoring plan:

| Checkpoint | Time | Metrics to verify |

|------------|------|-------------------|

| 1-hour check | Aug 8, 10:00 AM UTC | Impressions serving, no errors |

| 8-hour check | Aug 8, 5:00 PM UTC | CTR, CPC, search terms review |

| 24-hour check | Aug 9, 9:00 AM UTC | Conversions, CPA, CVR |

| 48-hour check | Aug 10, 9:00 AM UTC | Trend analysis, negative keyword additions |

| 72-hour check | Aug 11, 9:00 AM UTC | Week-1 projection; decision: continue or adjust |

1.7 NEW C23: PH Warm-Up List Building ($7/day)

Strategic rationale:

Product Hunt launch is 28 days away (Sep 5). We need 600+ upvotes for Top 5. The best PH supporters are people who:

1. Already know about AIWriter (warm audience)
2. Are active PH users (have accounts, upvote regularly)
3. Can be reached via search when looking for "AI tools", "new AI products", "product hunt alternatives"

C23 captures this audience via search before PH launch day.

C23 design:

• Type: Search campaign (standard, no AI Max — precise keyword control for PH-intent)
• Budget: $7/day → $210/mo (28-day runway = ~$196 total spend)
• Bidding: Maximize clicks (priority: reach over conversion; goal is email capture)
• Keywords (Tier 17 — NEW): PH Warm-Up Intent

Tier 17 keywords (25):

• "product hunt AI tools"
• "new AI writing tools 2026"
• "AI tool launch directory"
• "best AI products 2026"
• "AI writing tool reviews"
• "AI tool discovery"
• "upcoming AI product launches"
• "AI startup directory"
• "bilingual AI tool"
• "affordable AI writing tool"
• "AI writer under $10"
• "AI writing tool comparison"
• "AI tool for content creators"
• "best AI copywriting tool"
• "AI writing assistant review"
• "cheap AI writing tool"
• "AI writer free trial"
• "AI content generator review"
• "AI writing tool for bloggers"
• "bilingual AI writing"
• "AI writer for ecommerce"
• "AI tool for cross-border sellers"
• "transparent AI writing tool"
• "AI writer with Chinese support"
• "AI writing tool launch"

Landing page: /producthunt (variant LP with PH-specific CTA: "Support our Product Hunt launch — get 30% off your first 3 months")

C23 conversion goal: Email capture (not trial signup) — build the supporter list

C23 expected performance (28-day runway):

• Impressions: 8,000-12,000 total
• Clicks: 200-400 total
• Email captures: 60-120 total
• Target: 100+ PH supporters recruited via C23 by Sep 4

C23 risk + mitigation:

• Risk: PH-intent searchers may not convert to email captures
• Mitigation: Landing page offers 30% off + "be first to know" urgency; exit-intent popup

C23 launch: TODAY (Aug 8) — 28 days of runway before PH launch

1.8 Campaign Architecture (23 Campaigns Total)

| ID | Campaign | Daily Budget | Status v37 | AI Max Phase | Notes |

|----|----------|--------------|------------|--------------|-------|

| C1 | Brand Defense | $15 | Active | Phase 3 | tCPA review by Aug 14 ($0.80 → $0.60) |

| C2 | Competitor Intercept | $20 | Active | Phase 3 | tCPA review by Aug 14 ($2.00 → $1.75); Jasper counter ad copy live |

| C3 | AI Writer Core | $40 | 🚀 AI Max LIVE (Day 4) | Phase 2 ACTIVE | Day-4 data excellent; URL expansion Aug 11; tCPA review by Aug 14 ($1.50 → $1.20) |

| C4 | Bilingual Advantage | $14 | Active | Phase 5 | Maintain |

| C5 | Long-Form Content | $18 | Active → Mon Aug 11 AI Max LIVE | Phase 2 D-3 | All gates green; Ads Advisor scan Aug 10 |

| C6 | Cross-Border Ecommerce | $25 | Active w/ AI Max (23 days) | Phase 1 ✅ DONE | Day-23 data: ROAS 9.55×, CPA $2.49 |

| C7 | Academic/Research | $12 | Active | Phase 4 → voluntary Aug 28 | 🔴 ACA ON — voluntary upgrade before Sep 1 auto-upgrade |

| C8 | Social Media Writers | $10 | Active | Phase 4 → voluntary Aug 28 | 🔴 ACA ON — BTS bid +20% from Aug 15 |

| C9 | Email/Marketing Copy | $10 | Active | Phase 4 → voluntary Aug 28 | 🔴 ACA ON — voluntary upgrade |

| C10 | Startup/SMB | $15 | Active | Phase 5 | tCPA review by Aug 14 ($2.50 → $2.10) |

| C11 | Retargeting (Standard) | $8 | Active | Phase 5 | Sep 29 |

| C12 | App/Dev Tool Users | $8 | Active | Phase 4 → auto Sep 1 | 🔴 ACA ON — let auto-upgrade handle; BTS bid +20% |

| C13 | Southeast Asia | $15 | Active | Phase 5 | 🔴 Campaign broad ON — turn off Aug 20 |

| C14 | Europe/UK | $12 | Active | Phase 5 | 🔴 Campaign broad ON — turn off Aug 20 |

| C15 | Latin America | $10 | Active | Phase 5 | 🔴 Campaign broad ON — turn off Aug 20 |

| C16 | AI-Native Search | $15 | Active | Phase 5 | Nov 3 |

| C17 | Emerging Markets | $21 | Active | Phase 5 | Nov 10 |

| C18 | AI Mode Direct Offers | $18 | Active | Phase 2 | tCPA review by Aug 14 ($8.00 → $6.00) |

| C19 | AI Max Retargeting | $8 | 🚀 LIVE TODAY | AI Max from day 1 | First AI Max retargeting; 72h monitoring |

| C20 | Mid-Funnel Education | $10 | Launch Aug 18 | AI Max from day 1 | 10 days to launch |

| C21 | AI Max Q4 B2B Enterprise | $6 | Launch Aug 25 | AI Max from day 1 | 17 days to launch |

| C22 | AI Max Q4 Holiday E-commerce | $5 | Launch Aug 25 | AI Max from day 1 | 17 days to launch |

| C23 🆕 | PH Warm-Up List Building | $7 | 🆕 LIVE TODAY | Standard (no AI Max) | 28-day runway to PH launch Sep 5 |

Search-Only Total Daily Budget: $320/day → $9,600/mo (Growth tier)

1.9 Keyword Tiers (17 Tiers, +1 New in v37)

| Tier | Category | Keywords | Match Type v37 | AI Max Status |

|------|----------|----------|----------------|---------------|

| T1 | Brand | 15 | Exact + Phrase | Phase 3 |

| T2 | Competitor | 25 | Phrase + Broad | Phase 3 |

| T3 | Core Problem | 50 | Phrase → AI Max | Phase 2 ACTIVE (Day 4) |

| T4 | Bilingual | 35 | Phrase | Phase 5 |

| T5 | Long-Form | 40 | Phrase → AI Max | Phase 2 D-3 |

| T6 | Cross-Border | 45 | Broad → AI Max | Phase 1 ✅ DONE (Day 23) |

| T7 | Academic | 30 | Phrase | Phase 4 (voluntary Aug 28) |

| T8 | Social | 25 | Phrase | Phase 4 (voluntary Aug 28) |

| T9 | Email/Marketing | 30 | Phrase | Phase 4 (voluntary Aug 28) |

| T10 | Startup/SMB | 35 | Phrase → AI Max | Phase 5 |

| T11 | AI-Native Search | 20 | Broad → AI Max | Phase 5 |

| T12 | Emerging Markets | 40 | Broad | Phase 5 |

| T13 | AI Mode Conversational | 30 | AI Max only | Phase 2 |

| T14 | Mid-Funnel Education | 50 | AI Max + Phrase | AI Max from day 1 (C19, C20) |

| T15 | Enterprise Q4 RFP | 30 | AI Max + Phrase | AI Max from day 1 (C21) |

| T16 | Q4 Holiday E-commerce | 35 | AI Max + Broad | AI Max from day 1 (C22) |

| T17 🆕 | PH Warm-Up Intent | 25 | Phrase + Exact | Standard (no AI Max) |

Total Keywords: ~725 (v36) + 25 (T17) = ~750

1.10 Performance Max Architecture (3 Campaigns + 2 Asset Groups)

| ID | PMax Campaign | Daily Budget | Focus | v37 Updates |

|----|---------------|--------------|-------|-------------|

| PMax1 | Core AIWriter | $40/day | Brand + trial signups | AI Max enabled; weekly asset refresh; next refresh Aug 18 |

| PMax2 | AI Max PMax for Content Creators | $25/day | Bloggers, YouTubers, newsletter writers | +AG5 Bilingual SaaS Landing; launches Aug 22 (14 days) |

| PMax3 | Seasonal Q4 Prep | $30/day | Q4 shopping content, holiday marketing | +AG1 Q4 Holiday E-commerce (pre-warming Day 5); live Oct 1 |

PMax3-AG1 pre-warming update (Day 5):

• Pre-warming started Aug 3 — Google has been learning from signals for 5 days
• 60-day head start target (Aug 3 → Oct 1) — on track
• Custom Segment "Q4 ecommerce searchers" accumulating data
• No creative changes needed yet; first asset review Aug 22

PMax Total: $95/day → $2,850/mo (unchanged)

1.11 Jasper Translate Counter-Content — Day 5 of 7 Execution Update

7-piece counter-content campaign (Aug 4-10) — 5 of 7 published:

| Day | Date | Platform | Content | Status | Early Metrics |

|-----|------|----------|---------|--------|---------------|

| 1 | Aug 4 (Mon) | Blog | "Jasper Translate vs AIWriter: The Chinese Gap" | ✅ Published | 2,400 views; 18 RD; 3 AI citations |

| 2 | Aug 5 (Tue) | Twitter | Thread: "8 languages without Chinese" | ✅ Published | 89K impressions; 412 likes; 127 retweets |

| 3 | Aug 6 (Wed) | LinkedIn | "The $1.4T ecommerce market Jasper can't reach" | ✅ Published | 12,600 views; 340 reactions; 47 comments |

| 4 | Aug 7 (Thu) | Reddit | Organic founder response (r/copywriting) | ✅ Published | 1,800 upvotes; 89 comments; front page of r/copywriting |

| 5 | Aug 8 (Fri, TODAY) | YouTube Short | "Jasper Translate vs AIWriter — bilingual test in 60s" | 🟡 Publishing today | — |

| 6 | Aug 9 (Sat) | Newsletter | "Jasper's Chinese blind spot" | 🔄 Drafting | — |

| 7 | Aug 10 (Sun) | TikTok | "Bilingual AI showdown" side-by-side | 🔄 Script ready | — |

Early impact of counter-content (5 days):

• Brand search spike: +2,400 brand searches Aug 4-8 (vs +1,200 on Aug 2 alone)
• C2 Competitor Intercept CTR: +0.31pp (Aug 4-8 vs Jul avg) — counter ad copy resonating
• 3 AI citations gained from Article #1 ("Jasper Translate vs AIWriter: The Chinese Gap")
• r/copywriting front page — highest-engagement Reddit post in AIWriter history
• LinkedIn post 4.2× engagement vs average LinkedIn post

C2 Competitor Intercept updates (v37):

• 5 new keywords added Aug 4: "Jasper Translate alternative", "Jasper no Chinese", "bilingual AI writing tool", "AI writer with Chinese support", "Jasper vs AIWriter bilingual"
• 3 new ad copy variants emphasizing CN capability (live since Aug 5)
• Aug 15: full C2 ad copy review

1.12 Demand Gen Architecture (6 Campaigns + DG6-HK Prep)

| ID | DG Campaign | Daily Budget | Focus | v37 Updates |

|----|-------------|--------------|-------|-------------|

| DG1 | Brand Awareness | $12/day | Top of funnel | YouTube Shorts + Discover; BTS creative refresh Aug 15 |

| DG2 | Ecommerce Sellers | $10/day | Shopify, Amazon sellers | YouTube + Shopping |

| DG3 | Bilingual Creators | $8/day | EN/CN content creators | YouTube + Discover |

| DG4 | Lookalike — Trial Users | $10/day | 1% LAL of paid users | Gmail + Discover + YouTube |

| DG5 | Lookalike — LTV High | $10/day | 1% LAL of LTV>$60 cohort | All DG placements |

| DG6 | Bilingual-First Demand Gen | $12/day | EN+CN value prop | Launches Aug 22 (14 days); final QA Aug 15-20 |

DG6 readiness update (D-14):

• ✅ 6 YouTube Shorts scripts locked
• ✅ 4 Discover carousel images designed
• ✅ 6 Gmail templates drafted
• ✅ Audience layers configured
• 🔄 Final QA: Aug 15-20 (next week)
• Launch: Aug 22 (Fri) — 14 days from today

DG6-HK (Hong Kong Bilingual Variant):

• Launch: Sep 1 (Mon) — 24 days from today
• Creative finalization: Aug 20-25
• 3 YouTube Shorts, 2 Discover images, 2 Gmail templates
• Budget: $3/day (carved from DG6)

Demand Gen Total: $62/day → $1,860/mo (unchanged)

1.13 Country/Language Targeting Matrix (Aug 8 Update)

| Country | Tier | Languages | Bid Adj | v37 Notes |

|---------|------|-----------|---------|-----------|

| US | Tier 1 | EN, ES | 0% | C18/C19/C23 priority; C3 Phase 2 driving US growth |

| UK | Tier 1 | EN | 0% | Stable |

| Canada | Tier 1 | EN, FR | 0% | Stable |

| Australia | Tier 1 | EN | 0% | Stable |

| Germany | Tier 2 | DE, EN | +5% | Jasper Translate counter (DE in Jasper v1) |

| France | Tier 2 | FR, EN | +5% | Jasper Translate counter (FR in Jasper v1) |

| Japan | Tier 2 | JA, EN | +10% | Jasper Translate counter (JA in Jasper v1) |

| Singapore | Tier 2 | EN, ZH | 0% | Bilingual content priority; C23 PH warm-up |

| India | Tier 3 | EN, HI | +20% | C17 priority; low CPC |

| Philippines | Tier 3 | EN, Filipino | +25% | C17 priority |

| Nigeria | Tier 3 | EN | +30% | C17 priority; mobile-optimized LP |

| South Africa | Tier 3 | EN, ZA | +25% | C17 priority |

| Mexico | Tier 2 | ES, EN | +10% | C15 LATAM |

| Brazil | Tier 2 | PT, EN | +10% | C15 LATAM |

| UAE | Tier 2 | EN, AR | +15% | Stable |

| China (海外华人) | Tier 1 (special) | ZH, EN | 0% | 4 sub-segments (US/SEA/EU/HK Chinese) |

v37 NEW: C23 adds PH-intent targeting across US, UK, Singapore, India (PH's top user geos)

---

PART 2: Display & Demand Gen Strategy

2.1 Display Status (v37 Update — T-53 to Migration Deadline)

Today is Aug 8 = T-53 days to Sep 30 migration deadline.

| Display Campaign | Daily Spend | Status | Migration Target | Days to Migrate |

|------------------|-------------|--------|------------------|-----------------|

| D1: In-Market Awareness | $5/day | Active | DG1 by Sep 15 | T-38 |

| D2: Affinity Targeting | $3/day | Active | DG4 by Sep 15 | T-38 |

| D3: Remarketing Banner | $4/day | Active | PMax audience by Sep 30 | T-53 |

| D4: Custom Intent | $4/day | Active | DG5 by Sep 30 | T-53 |

Migration timeline (unchanged from v36):

| Week | Date | Migration | Status |

|------|------|-----------|--------|

| W-1 | Aug 15-21 | Plan migration; create DG1/DG4 backup asset sets | 🔄 7 days |

| W-2 | Aug 22-31 | Migrate D1 + D2 (highest traffic) | 🔄 14 days |

| W-3 | Sep 1-7 | Migrate D3 (audience-based) | 🔄 24 days |

| W-4 | Sep 15-30 | Migrate D4 (custom intent) | 🔄 38 days |

| W-4 end | Sep 30 EOD | All Display off; full DG/PMax | 🔄 53 days |

2.2 Audience Targeting Master List (v37)

19 audiences, +2 in v37 (C19 retargeting layers + C23 PH warm-up):

| # | Audience | Type | Used In | Size Est. | v37 Notes |

|---|----------|------|---------|-----------|-----------|

| 1 | Cross-border ecommerce sellers | Custom Intent | C6, PMax1, C22 | 850K | Stable |

| 2 | Bilingual content creators | Custom Intent | C4, DG6 | 320K | Stable |

| 3 | In-Market: Writing Software | In-Market | C3, PMax1 | 2.4M | Stable |

| 4 | In-Market: Ecommerce Software | In-Market | C6, PMax1, C22 | 4.1M | Stable |

| 5 | Affinity: Tech Early Adopters | Affinity | DG1 | 8M | Stable |

| 6 | Affinity: Business Professionals | Affinity | DG1, DG2 | 12M | Stable |

| 7 | Custom Intent: AI Writing | Custom Intent | C3, C19, DG1 | 410K | +C19 retargeting layer |

| 8 | Custom Intent: Bilingual Content | Custom Intent | C4, DG6 | 180K | Stable |

| 9 | Remarketing: Site Visitors (30d) | Website | C11, C19, PMax1 | 68K | +C19 (+3K in 5 days) |

| 10 | Remarketing: Cart Abandoners (7d) | Website | C11, C19, PMax1 | 9K | +C19 (+1K) |

| 11 | Remarketing: Trial Users (active) | Website | C11, C19, PMax1 | 3.5K | +C19 (+300) |

| 12 | Lookalike: Paid Users (1%) | Lookalike | DG4 | 1.2M | Stable |

| 13 | Lookalike: LTV>$60 (1%) | Lookalike | DG5 | 480K | Stable |

| 14 | YouTube Engagers (AI Writing) | YouTube | DG1, DG6 | 220K | Stable |

| 15a | US Chinese | Custom Audience | C13, DG6-HK | 250K | Stable |

| 15b | SEA Chinese | Custom Audience | C13 | 380K | Stable |

| 15c | EU Chinese | Custom Audience | C14 | 95K | Stable |

| 15d | HK Chinese | Custom Audience | DG6-HK, C14 | 180K | Stable |

| 16a | Black Friday searchers | Custom Intent | C22, PMax3-AG1 | 380K | Stable |

| 16b | Q4 ecommerce searchers | Custom Intent | C22, PMax3-AG1 | 540K | Stable |

| 16c | Bilingual holiday shoppers | Custom Intent | C22, DG6 | 290K | Stable |

| 17 🆕 | PH warm-up intent | Custom Intent | C23 | 180K | NEW (v37) — PH-active users searching AI tools |

| 18 🆕 | Retargeting: Video viewers (YouTube) | YouTube | C19, DG1 | 45K | NEW (v37) — YouTube Shorts viewers added to C19 retargeting |

---

PART 3: SEO Strategy

3.1 Technical SEO Audit (Aug 8 Update)

Last full audit: Jul 20 (19 days ago). Next audit: Sep 20 (43 days).

Aug 8 status update:

| Check | v36 Status (Aug 3) | v37 Status (Aug 8) | Action |

|-------|---------------------|---------------------|--------|

| Core Web Vitals | ✅ Good (LCP 2.1s) | ✅ Good (LCP 2.0s, improved) | Maintain |

| Mobile usability | ✅ 100% | ✅ 100% | Maintain |

| HTTPS | ✅ All pages | ✅ All pages | Maintain |

| Structured data | ✅ Schema.org | ✅ Schema.org | FAQPage to 3 remaining posts by Aug 10 (2 days) |

| Sitemap | ✅ Updated daily | ✅ Updated daily | Auto-submit to GSC |

| Robots.txt | ✅ Clean | ✅ Clean | Maintain |

| Canonical tags | ✅ All pages | ✅ All pages | Maintain |

| 404 pages | 7 broken (Jul audit) | ✅ FIXED Aug 5 | ✅ Done |

| Hreflang | ✅ EN/CN/ZH-TW/ZH-HK | ✅ Confirmed | Maintain |

| Page speed | 3.4s desktop, 4.8s mobile | 🔄 4 slowest mobile pages due Aug 10 | 2 days |

| GSC "AI Mode" filter | ✅ Active since Aug 2 | ✅ Active | Tracking AI Mode traffic |

| Claude Citation Cards monitoring | 🔄 Setup by Aug 10 | 🔄 Setup by Aug 10 | 2 days |

3 critical SEO tasks for v37 (this week):

1. Aug 10 (Sun): Optimize 4 slowest mobile pages (2 days remaining)
2. Aug 10 (Sun): Add FAQPage schema to remaining 3 blog posts
3. Aug 10 (Sun): Setup Claude Citation Card monitoring in Looker Studio

3.2 GEO 3.0 Sprint — 8 of 10 Articles Published

v36 status was 6 of 8 published. v37: 8 of 10 published (+2 in 5 days):

| # | Article | Status | Published | Citations | v37 Notes |

|---|---------|--------|-----------|-----------|-----------|

| 1 | "GEO 3.0: How to Get Cited by AI Search Engines" | ✅ Published | Jul 22 | 14 (+2) | Steady citation growth |

| 2 | "AI Mode SEO: The Complete Guide for 2026" | ✅ Published | Jul 25 | 17 (+2) | Top-performing article |

| 3 | "Jasper GEO Agent vs AIWriter: Bilingual Comparison" | ✅ Published | Jul 28 | 11 (+2) | Jasper counter benefit |

| 4 | "LLMO for Bilingual Brands: A Strategic Guide" | ✅ Published | Jul 30 | 8 (+2) | Steady |

| 5 | "How to Get Cited by ChatGPT: 12 Proven Strategies" | ✅ Published | Aug 1 | 6 (+3) | ChatGPT citation growth |

| 6 | "Perplexity SEO: The Citation Playbook" | ✅ Published Aug 5 | Aug 5 | 2 | ✅ Published on schedule |

| 7 | "AI Search Visibility Audit: Free Template" | ✅ Published TODAY Aug 8 | Aug 8 | 0 (just published) | ✅ Published on schedule |

| 8.5 | "Jasper Translate vs AIWriter: The Chinese Gap" | ✅ Published Aug 6 | Aug 6 | 3 | ✅ Published; highest early citation velocity |

| 8.6 | "Why '8 Languages Without Chinese' Is a Marketing Trap" | 🔄 Drafting | — | — | Publish Aug 9 (tomorrow) |

| 8 | "Writesonic vs AIWriter: AI Search Visibility Comparison" | 🔄 Drafting (40%) | — | — | Publish Aug 12 (4 days) |

Sprint progress: 8 of 10 articles published. 53 total citations (up from 45 in v36).

Citation velocity:

• Jun: 8/mo
• Jul: 23/mo
• Aug (through Day 8): 19 citations — projected 45-55/mo (2× July)

GEO 3.0 sprint completion forecast:

• Aug 9: 9/10 articles published
• Aug 12: 10/10 articles published — SPRINT COMPLETE
• Citations by Aug 15: ~65-70
• Citations by Sep 30 (programmatic engine running): ~90-110

3.3 GEO 3.0 Programmatic Content Engine (v37 Update)

v34 launched programmatic engine: 2 articles/week × 10 weeks = 20 articles Aug 15 - Oct 15.

v37 updates:

1. Engine kickoff confirmed Aug 15 (7 days) — with article #9 of 30 total
2. Citation velocity target: 100+ by Oct 15 (unchanged)
3. Multi-engine calibration extended to 6 surfaces (Claude Citation Cards)
4. Jasper Translate counter-articles integrated into programmatic schedule

First 4 programmatic articles (Aug 15 - Sep 5):

| # | Article | Publish Date | Target AI Query |

|---|---------|--------------|-----------------|

| 9 | "How to optimize product descriptions for AI search" | Aug 15 (Fri, 7 days) | "AI search product description optimization" |

| 10 | "AI Overview placement strategy for SaaS" | Aug 22 (Fri, 14 days) | "how to get cited by Google AI Overview" |

| 11 | "Bilingual content for AI engines" | Aug 29 (Fri, 21 days) | "Chinese English AI content" |

| 12 | "AI content detection 2026 update" | Sep 5 (Fri, PH Day, 28 days) | "is AI content detectable" |

3.4 Content Pillars & Topic Clusters (v37)

6 content pillars (unchanged from v36):

1. Bilingual Writing (CN+EN moat) — 9 cluster pages
2. AI Writing Guides (top-of-funnel) — 9 cluster pages
3. Cross-Border Ecommerce (TAM expansion) — 8 cluster pages
4. GEO/AI Search Optimization (authority builder) — 17 cluster pages
5. Product Comparisons (mid-funnel conversion) — 5 cluster pages
6. Jasper Translate Counter (competitive) — 3 cluster pages

Total cluster pages: 51 (unchanged from v36)

3.5 AI Citation Benchmark — Week-2 Update (v37)

| Rank | Tool | Citations (Aug 2) | Citations (Aug 8) | Δ (6 days) | AIWriter Gap |

|------|------|-------------------|-------------------|------------|--------------|

| 1 | Jasper | 31 | 33 | +2 | +16 |

| 2 | ChatGPT (general) | 24 | 28 | +4 | +12 |

| 3 | Copy.ai | 18 | 15 | −3 | +1 |

| 4 | Writesonic | 14 | 15 | +1 | +1 |

| 5 | Notion AI | 12 | 15 | +3 | +1 |

| ... | ... | ... | ... | ... | ... |

| 10 | Rytr | 7 | 9 | +2 | −5 |

| 11 | AIWriter | 8 | 17 | +9 ⭐ | 0 |

| 12 | Wordtune | 6 | 7 | +1 | −1 |

AIWriter gained +9 citations in 6 days — driven by:

• Article #5 (ChatGPT citations): +3
• Article #6 (Perplexity SEO): +2
• Article #8.5 (Jasper Translate counter): +3 (highest early velocity of any AIWriter article)
• Article #7 (AI Search Audit): just published today

AIWriter is now 2 citations away from #10 (Rytr at 9). Projected to break into Top 10 by Aug 12.

Copy.ai continues to drop (−3 in 6 days) — GTM pivot reducing their citation count.

v37 action: Push for Top 10 by Aug 12. Strategy:

• Article #8.6 (Chinese trap) publishing tomorrow — high citation potential
• Article #8 (Writesonic comparison) publishing Aug 12 — direct competitor comparison drives citations
• Focus on "bilingual AI writer" and "Chinese AI writing" long-tail where AIWriter already ranks #1

3.6 Backlink Strategy (Aug 8 Update)

Target: 150 referring domains by Sep 30.

Current as of Aug 8: 108 RD (up from 95 at v36 launch — +13 in 5 days).

| Source | Target | Current | Gap | Action |

|--------|--------|---------|-----|--------|

| Guest posts | 25 | 17 | -8 | Pitch 4 sites in Aug |

| HARO/Featured.com | 20 | 17 | -3 | Maintain 3-4 pitches/week |

| Resource page links | 30 | 22 | -8 | Pitch AI tool resource pages |

| Podcast appearances | 15 | 11 | -4 | Book 3 podcast appearances in Aug |

| Direct outreach | 20 | 15 | -5 | Maintain 2-3 outreach/day |

| Product Hunt launch (Sep 5) | 5-8 | 0 | -5-8 | Locked in for Sep 5 |

| Affiliate program (Sep 11) | 10-15 | 0 | -10-15 | Locked in for Sep 11 |

| Digital PR | 15 | 14 | -1 | Final 1 PR piece in Sep |

| Forum/community links | 10 | 13 | ✅ +3 ABOVE | Maintain |

| Jasper Translate counter-mentions | 5 | 3 | -2 | 3 tech blog pitches Aug 8-14 |

108 RD → target 150 RD by Sep 30 (need +42 in 53 days). Pacing: ~24 RD/month. ON TRACK.

Jasper Translate counter-content backlink impact:

• Article #1 (blog post) gained 18 referring domains in 4 days
• Reddit r/copywriting front page drove 7 community links
• LinkedIn post drove 4 B2B backlinks
• Total from Jasper counter-content: 29 backlinks, 18 RD in 5 days

3.7 LLM Citation Engineering 3.6 (v37 Status)

v3.6 confirmed in v36. v37 status:

• ✅ Citation density metric (target 4-6 mentions per 1000 words): 14 of 15 articles in range (Article #8.5 at 7.2 — slightly above target, adjusting)
• ✅ Competitor citation dampening: AIWriter #11 → projected #10 by Aug 12 (gap to Rytr: 2 citations)
• ✅ Multi-engine calibration per AI engine preferences: applied to all published articles
• ✅ AI Citation Benchmark: Week-2 update shows AIWriter +9 citations in 6 days
• 🔄 Claude Citation Card calibration: top 10 articles optimization by Aug 31 (8 articles remaining)

3.8 Programmatic SEO (v37 Update)

780+ programmatic pages live + 75 in production. v37 status:

| Axis | Pattern | Pages | Status v37 |

|------|---------|-------|------------|

| 1 | [Use case] + AI writer | 120 | ✅ Live |

| 2 | [Industry] + AI content | 90 | ✅ Live |

| 3 | [Language pair] + translation | 75 | ✅ Live |

| 4 | [Country] + AI writer | 60 | ✅ Live |

| 5 | [Comparison] vs [competitor] | 95 | ✅ Live |

| 6 | [Pain point] + solution | 110 | ✅ Live |

| 7 | [Document type] + AI | 80 | ✅ Live |

| 8 | [Year] + AI writer review | 50 | ✅ Live |

| 9 | [AI engine] + [query] + AIWriter | 30 | Building (Aug 15 live, 7 days) |

| 10 | [ZH keyword] + English equivalent | 40 | Building (Aug 30 live, 22 days) |

| 11 | [Bilingual use case] + AI writer | 30 | Planning (Sep 30 live) |

| 12 | [Jasper Translate alternative] + [language pair] | 20 | Building (Aug 20 live, 12 days) |

| 13 | [Q4 holiday use case] + AI writer | 25 | Building (Aug 30 live, 22 days) |

Total programmatic pages by Sep 30: 855 (unchanged from v36).

---

PART 4: Social Media Strategy (Day 5 of Jasper Counter-Campaign)

4.1 Platform Performance Scorecard (Aug 8)

| Platform | Followers (Aug 3) | Followers (Aug 8) | 5-Day Growth | Engagement | v37 Priority |

|----------|-------------------|-------------------|--------------|------------|--------------|

| Twitter/X | 15,120 | 16,280 | +1,160 | 3.8% | Maintain + Jasper counter finishing |

| Reddit | 4,310 | 4,890 | +580 | High quality | Scale up (r/copywriting win) |

| LinkedIn | 9,180 | 9,740 | +560 | 5.2% | Scale up |

| TikTok | 23,200 | 24,100 | +900 | 6.2% | Scale up (Jasper TikTok Aug 10) |

| YouTube | 6,520 | 6,680 | +160 | Medium | Maintain (Short today) |

| Instagram | 5,180 | 5,320 | +140 | 3.4% | Maintain |

| DEV.to | 1,890 | 1,940 | +50 | 5.1% | Maintain |

| Product Hunt | n/a | n/a | n/a | n/a | Sep 5 LAUNCH (28 days) |

| HN | 496 (Karma) | 512 | +16 | Variable | Maintain |

| GitHub | 738 (stars) | 762 | +24 | n/a | Maintain |

Total reach: ~70,524 followers across 10 platforms (+1,924 in 5 days)

Jasper Translate counter-content drove +1,924 followers in 5 days — 2.5× normal weekly growth rate.

4.2 Jasper Translate Counter-Content — Final 2 Days

5 of 7 pieces published. 2 remaining:

| Day | Date | Platform | Content | Status |

|-----|------|----------|---------|--------|

| 5 | Aug 8 (Fri, TODAY) | YouTube Short | "Jasper Translate vs AIWriter — bilingual test in 60s" | 🟡 Publishing today |

| 6 | Aug 9 (Sat) | Newsletter | "Jasper's Chinese blind spot" | 🔄 Drafting |

| 7 | Aug 10 (Sun) | TikTok | "Bilingual AI showdown" side-by-side | 🔄 Script ready |

Post-campaign analysis (Aug 11):

• Compile full engagement metrics across all 7 pieces
• Measure brand search lift (Aug 4-10 vs Jul 28-Aug 3)
• Measure C2 CTR lift (competitor intercept)
• Measure AI citation lift (Article #8.5 + #8.6)
• Publish internal "Jasper Counter-Campaign Retrospective" Aug 12

4.3 Product Hunt War Room — W-4 Kickoff TODAY

🔴 PH War Room W-4 kickoff call: TODAY (Aug 8), 10:00 AM PT (1 hour).

28-day countdown to PH launch (Sep 5, 12:01 AM PT).

W-4 task list (14 tasks, execution begins today):

| # | W-4 Task | Owner | Deadline | Status (Aug 8) |

|---|----------|-------|----------|----------------|

| 1 | Finalize PH listing copy (headline, tagline, description) | Marketing | Aug 9 (Fri) | 🟡 80% draft (Jasper counter insights improving copy) |

| 2 | Create 5 hunter pitches (one per hunter persona) | Marketing | Aug 9 (Fri) | 🟡 2 of 5 done |

| 3 | Build /producthunt LP variant | Eng | Aug 12 (Mon) | 🟡 50% done |

| 4 | Recruit 50 PH supporters — initial outreach | Founder | Aug 14 (Thu) | 🔄 Starting today (C23 supports this) |

| 5 | Brief 5 micro-influencers for PH day amplification | Marketing | Aug 14 (Thu) | 🔄 2 of 5 briefed |

| 6 | Design 6 PH gallery images | Design | Aug 12 (Mon) | 🟡 2 done, 3 in progress |

| 7 | Write 3 maker comments (responses to anticipated questions) | Founder | Aug 13 (Wed) | 🔄 1 drafted |

| 8 | Create PH FAQ document (15 Q&As) | Marketing | Aug 14 (Thu) | 🔄 8 of 15 done |

| 9 | Brief customer success for PH day comment surge | CS Lead | Aug 12 (Mon) | 🔄 Not started |

| 10 | Pre-write 20 social posts for PH day amplification | Marketing | Aug 13 (Wed) | 🔄 5 of 20 done |

| 11 | Coordinate with Eng for any PH-day bugs / features | Eng | Aug 12 (Mon) | 🟡 Initial brief sent |

| 12 | Schedule PH-day email blast to 8.5K subscribers | Marketing | Aug 14 (Thu) | 🔄 Not started |

| 13 | Confirm PH launch time: Sep 5, 12:01 AM PT | Founder | Aug 9 (Fri) | ✅ DONE |

| 14 | PH-day run-of-show document | Founder | Aug 14 (Thu) | 🔄 Not started |

v37 NEW: C23 PH Warm-Up List Building — supports Task #4 (recruit 50 PH supporters). C23 drives search traffic to /producthunt LP variant where visitors can sign up as PH supporters. Target: 100+ email captures via C23 by Sep 4.

PH "AI Week" timing advantage:

• PH announced "AI Week" Sep 1-7
• Our Sep 5 launch lands mid-week (best day for engagement)
• Upvote target: 600+ (raised from 500 in v36)
• #PHAIWeek hashtag added to all PH-day content
• Average Friday upvotes for Top 5: 340 (per hunted.space data) — our 600 target is ambitious but achievable with AI Week boost

4.4 Affiliate Program Update (Aug 8)

v37 updates:

• ✅ Commission: 30% recurring × 12 months
• ✅ Cookie window: 60 days
• ✅ Payout: Monthly via PayPal/Wise
• ✅ Tool: FirstPromoter (locked in)
• 🔄 Onboarding page: /affiliates — target live Aug 20 (12 days)
• 🔄 Recruitment target: 50 affiliates by Oct 1

v37 update: 11 organic signups (up from 7 in v36 — +4 in 5 days)

• Average LTV of signup cohort: $84
• 3 of 11 are existing customers (referral pattern)
• 7 of 11 are content creators (YouTube, TikTok, blog)
• 1 of 11 is a Jasper Translate counter-content reader (new acquisition channel)

Affiliate recruitment acceleration:

• Jasper counter-content drove 4 new affiliate signups (readers who want to promote AIWriter's CN advantage)
• New recruitment channel: "Jasper Translate alternative" content readers
• Email list grew from 8.4K to 8.5K in 5 days

4.5 Content Production Calendar — August 2026 (Day 8)

| Asset Type | Target | Done (Aug 8) | In Progress | Remaining |

|------------|--------|--------------|-------------|-----------|

| Blog posts (SEO) | 10 | 6 | 2 | 2 |

| Blog posts (GEO 3.0) | 10 (was 8) | 8 | 2 | 0 (+2 new) |

| Jasper counter posts | 7 | 5 | 2 | 0 |

| TikTok videos | 28 | 14 | 10 | 4 |

| YouTube Shorts | 12 | 7 | 4 | 1 |

| YouTube long-form | 2 | 1 | 1 | 0 |

| Twitter threads | 20 | 12 | 6 | 2 |

| Jasper counter threads | 3 | 1 | 2 | 0 |

| LinkedIn posts | 20 | 10 | 6 | 4 |

| Jasper counter LinkedIn | 1 | 1 | 0 | 0 |

| Reddit posts/comments | 40 | 22 | 14 | 4 |

| Instagram posts | 12 | 6 | 4 | 2 |

| Newsletter issues | 4 | 1 | 1 | 2 |

Aug 8 progress: 35% of monthly targets completed in 8 days. ON PACE for 175+ assets (up from 165 in v36; +10 from Jasper counter content performing well).

---

PART 5: Budget Allocation (Day 97 Mid-Sprint)

5.1 Three-Tier Budget Model (v37)

| Tier | v36 (Aug 3) | v37 (Aug 8) | Change | When to Use |

|------|-------------|------------------|--------|-------------|

| Bootstrap | $5,800/mo | $5,800/mo | — | <$3K MRR; pre-PMF |

| Growth (recommended) | $14,830/mo | $15,040/mo | +$210 (C23 $7/day) | $3-15K MRR; growth phase |

| Scale | $17,550/mo | $17,760/mo | +$210 | >$15K MRR; scaling |

5.2 Growth Tier Breakdown (v37)

Search Ads: $320/day × 30 = $9,600/mo (+$210 from v36: +C23)

• 23 campaigns (was 22): +C23

Performance Max: $95/day × 30 = $2,850/mo (unchanged)

• 3 PMax campaigns + PMax2-AG5 + PMax3-AG1

Demand Gen: $62/day × 30 = $1,860/mo (unchanged)

• 6 DG campaigns + DG6-HK micro-layer

Display (legacy, sunset Dec 31): $16/day × 30 = $480/mo → effective $250/mo

• Migrating to DG/PMax by Sep 30

Tools & subscriptions: $480/mo (unchanged)

| Category | v37 Growth Tier |

|----------|-----------------|

| Search Ads (23 campaigns) | $9,600 |

| PMax (3 campaigns + AG5 + AG1) | $2,850 |

| Demand Gen (6 campaigns + DG6-HK) | $1,860 |

| Display (legacy, sunset Dec 31) | $250 |

| Tools | $480 |

| Total | $15,040/mo |

5.3 Budget Distribution Recommendations (v37)

| Channel | % of Total | Amount | Rationale |

|---------|-----------|--------|-----------|

| Google Search Ads | 64% | $9,600 | Highest CVR; AI Max driving gains; +1 PH warm-up campaign |

| Performance Max | 19% | $2,850 | PMax1 stable; PMax2 ramping Aug 22; PMax3-AG1 pre-warming |

| Demand Gen | 12% | $1,860 | DG6 new Aug 22; DG1-5 stable |

| Display (legacy) | 2% | $250 | Sunset Dec 31 |

| Tools | 3% | $480 | SEO + affiliate + analytics |

5.4 6-Month Revenue Forecast (Updated for v37)

| Month | MRR Target | Customers | Marketing Spend | ROI |

|-------|------------|-----------|-----------------|-----|

| Aug 2026 | $5,800 | 604 | $15,040 | 0.39× |

| Sep 2026 | $7,800 | 813 | $15,040 | 0.52× |

| Oct 2026 | $9,500 | 989 | $15,040 | 0.63× |

| Nov 2026 | $10,800 | 1,125 | $15,040 | 0.72× |

| Dec 2026 | $12,500 | 1,302 | $15,040 | 0.83× |

| Jan 2027 | $14,500 | 1,510 | $15,040 | 0.96× |

| Feb 2027 | $17,000 | 1,771 | $15,040 | 1.13× |

Break-even target: Month 7 (Feb 2027). Slightly ahead of v36 projection due to C3 Phase 2 + C19 + Jasper counter-content momentum.

Aug MRR revised up from $5,500 (v36) to $5,800 — Jasper counter-content brand search spike + C3 Phase 2 early conversion lift + 11 affiliate organic signups contributing.

5.5 KPI Dashboard — Day 97 Mid-Sprint (Aug 8)

| KPI | Aug 3 (v36) | Aug 8 (v37) | Target Sep 30 | Status |

|-----|-------------|------------------|----------------|--------|

| MRR | $4,990 | $5,310 | $7,800 | 🟢 Ahead |

| Trial signups | 438/mo | 465/mo | 600/mo | 🟢 On track |

| Trial→Paid CVR | 41.4% | 41.8% | 45% | 🟢 Improving |

| Active customers | 520 | 554 | 813 | 🟢 Ahead |

| SEO traffic | 24.7K/mo | 26.2K/mo | 35K/mo | 🟢 On track |

| Referring domains | 95 | 108 | 150 | 🟢 Pacing ahead |

| GEO 3.0 citations | 45 | 53 | 80 | 🟢 Excellent |

| AI Citation rank | #11 | #11 (17 citations, −2 from #10) | Top 10 | 🟢 Imminent |

| Affiliate signups | 7 (organic) | 11 (organic) | 50 | 🟢 Early signal |

| Social followers | 68.6K | 70.5K | 80K | 🟢 On track |

| Backlinks | 186 | 215 | 280 | 🟢 Pacing ahead |

| Brand search volume | 1.84K/mo | 2.4K/mo | 3K/mo | 🟢 Spiking (Jasper counter) |

5-day movement (Aug 3 → Aug 8):

• +34 active customers (+6.5/day avg)
• +27 trial signups (+5.4/day avg)
• +8 citations
• +13 referring domains
• +4 affiliate organic signups
• +1,924 social followers
• +560 brand search volume/mo (Jasper counter-content driving brand awareness)

Jasper Translate counter-content impact (5 days):

• Brand search: +560/mo (+30% lift)
• Backlinks: +29 (from 186 → 215)
• Referring domains: +13 (from 95 → 108)
• AI citations: +9 (from 8 → 17)
• Social followers: +1,924
• Affiliate signups: +4

---

PART 6: 60-Day Execution Roadmap (Aug-Sep 2026, Day-by-Day)

August 2026 (Days 8-31) — Day 97 of Q3, 53 days to Q3 close

Week 2 (Aug 8-14) — CURRENT WEEK:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D8 | Aug 8 (Fri, TODAY) | PH War Room W-4 kickoff + C19 LIVE + C23 LIVE + GEO #7 + Jasper YouTube Short | PH W-4 call 10 AM PT; C19 LIVE; C23 LIVE; Article #7 published; YouTube Short published |

| D9 | Aug 9 (Sat) | GEO #8.6 + Jasper newsletter + PH copy finalize | "Chinese trap" published; newsletter sent; PH headline/tagline locked |

| D10 | Aug 10 (Sun) | Mobile optimization + FAQ schema + Jasper TikTok + C5 Ads Advisor scan | 4 mobile pages optimized; 3 blog FAQPage; TikTok showdown; C5 pre-scan |

| D11 | Aug 11 (Mon) | 🔴 C5 Phase 2 AI Max LIVE + C3 URL expansion + C3 Week-2 checkpoint | C5 9:00 AM UTC; C3 URL expansion ON; C3 Week-2 metrics |

| D12 | Aug 12 (Tue) | GEO #8 + PH assets + AI Citation Top 10 push | "Writesonic comparison" published; PH gallery images done; Top 10 citation target |

| D13 | Aug 13 (Wed) | PH maker comments + social pre-write | 3 maker comments; 20 PH-day posts |

| D14 | Aug 14 (Thu) | tCPA target adjustments + PH Week-1 closeout | Lower all tCPA targets before Aug 17; 50 PH supporters recruited; PH FAQ done |

Week 3 (Aug 15-21):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D15 | Aug 15 (Fri) | 🔴 BTS bid +20% + GEO Sprint END + Programmatic #9 + tCPA change takes effect | C8/C12/PMax2 +20% bids; GEO 3.0 sprint complete (10/10); "Product descriptions" published; Aug 17 tCPA behavior change |

| D16 | Aug 16 (Sat) | tCPA post-change monitoring (Day 1) | CPA monitoring across all tCPA campaigns |

| D17 | Aug 17 (Sun) | tCPA post-change monitoring (Day 2) + LinkedIn newsletter prep | CPA stability check |

| D18 | Aug 18 (Mon) | C3 Full AI Max mode + C20 launch + PMax refresh | C3 final URL opt-out lifted; C20 LIVE; PMax refresh #1 |

| D19 | Aug 19 (Tue) | DG6 final QA + C13/14/15 broad match audit | All DG6 creative QA done; campaign broad match review |

| D20 | Aug 20 (Wed) | Affiliate page LIVE + Programmatic axis 12 LIVE + C13/14/15 broad match OFF | /affiliates live; 20 Jasper alternative pages live; campaign broad match turned off |

| D21 | Aug 21 (Thu) | C5 Phase 2 Week-1 checkpoint + Display W-1 planning | C5 metrics review; D1/DG1 + D2/DG4 migration plan |

Week 4 (Aug 22-28):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D22 | Aug 22 (Fri) | PMax2 LIVE + DG6 LIVE + Article #10 + Display D1+D2 migration starts | PMax2 with AG5; DG6 launch; "AI Overview strategy" published; D1→DG1, D2→DG4 |

| D23 | Aug 23 (Sat) | TikTok collab with @bilingualboss | First collab content published |

| D24 | Aug 24 (Sun) | tCPA 7-day post-change review + Aug month-end prep | CPA stability confirmed; Aug financial review |

| D25 | Aug 25 (Mon) | C3 4-week checkpoint + C21 launch + C22 launch + C7/C8/C9 AI Max prep | C3 vs baseline; C21 enterprise LIVE; C22 holiday LIVE; C7/C8/C9 Text Guidelines ready |

| D26 | Aug 26 (Tue) | PMax asset refresh + AI Citation Benchmark Aug report | PMax2 14-day refresh; monthly citation report |

| D27 | Aug 27 (Wed) | Q3 retrospective content | Begin Q3 retrospective doc |

| D28 | Aug 28 (Thu) | 🔴 C7/C8/C9 voluntary AI Max upgrade (4 days before Sep 1 auto-upgrade) | C7/C8/C9 AI Max LIVE with Text Guidelines + AI Brief |

| D29 | Aug 29 (Fri) | LinkedIn Live event | "Building a Bilingual AI Writing Tool" |

September 2026 (Days 30-61)

Week 5 (Aug 30-Sep 5) — PH LAUNCH WEEK:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D30 | Aug 30 (Sat) | Programmatic SEO axes 10+13 LIVE + Aug month-end metrics | 40 ZH-keyword pages + 25 Q4 pages live; Aug KPI report |

| D31 | Aug 31 (Sun) | PH listing pre-load + Sep prep | PH listing ready for Sep 5 |

| D32 | Sep 1 (Mon) | 🔴 AI Max auto-upgrade begins + C5 3-week checkpoint + DG6-HK LIVE | C12 auto-upgrades; C5 stable?; HK variant LIVE; PH AI Week starts |

| D33 | Sep 2 (Tue) | AI Citation Benchmark Sep report | Citation rank tracking |

| D34 | Sep 3 (Wed) | PH listing pre-load final + email blast prep | Sep 5 listing ready |

| D35 | Sep 4 (Thu) | Email blast to 8.5K subscribers + C23 final push | "PH launches tomorrow" + last supporter recruitment |

| D36 | Sep 5 (Fri, 12:01 AM PT) | 🔴 PRODUCT HUNT LAUNCH (AI Week!) | Top 5 target; 600+ upvotes; 24 trial signups on launch day |

Week 6 (Sep 6-12):

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D37 | Sep 6 (Sat) | PH follow-up | Comments + amplification |

| D38 | Sep 7 (Sun) | PH metrics review + AI Week ends | Final PH scorecard |

| D39 | Sep 8 (Mon) | AI Max Phase 4: C7 checkpoint (voluntary upgrade) | C7/C8/C9 11-day post-upgrade review |

| D40 | Sep 9 (Tue) | PH retrospective + Affiliate setup | Lessons learned |

| D41 | Sep 10 (Wed) | Final Affiliate prep | Last checks before live |

| D42 | Sep 11 (Thu) | 🔴 AFFILIATE PROGRAM LIVE | FirstPromoter LIVE; recruitment begins |

Week 7-9 (Sep 12-30) — Q3 CLOSE:

| Day | Date | Focus | Key Deliverables |

|-----|------|-------|------------------|

| D43-48 | Sep 12-17 | PH amplification + Display D3 migration + Programmatic articles | Sustained PH momentum; D3→PMax audience; articles #13-14 |

| D49-53 | Sep 18-22 | Q3 retrospective + Full SEO audit + AI Max Phase 5: C9 checkpoint + C10 LIVE | Q3 retro doc; Q3 audit; C10 AI Max on |

| D54 | Sep 22 (Mon) | AI Max Phase 5: C10 LIVE + Display D4 migration | Startup/SMB AI Max; D4→DG5 |

| D55-57 | Sep 23-25 | Display migration finalization + Q4 strategy v38 | All Display off; Q4 plan |

| D58-61 | Sep 26-30 | Q3 final metrics + C11 AI Max + Q3 CLOSE | All KPIs locked; C11 retargeting AI Max; Q3 CLOSE Sep 30 |

---

PART 7: Risk Matrix (v37 Update)

| # | Risk | Probability | Impact | v37 Mitigation |

|---|------|-------------|--------|----------------|

| 1 | AI Max causes off-brand expansion | Low | Medium | C6 23-day data clean; C3 Day-4 data clean; both validate approach |

| 2 | Jasper Translate expands to include CN | Medium | High | Monitor Jasper roadmap weekly; counter-content already published (7 pieces Aug 4-10) |

| 3 | Google changes AI Max rollout | Low | High | Phased rollout; can revert; Sep 1 auto-upgrade now COMPRESSION risk |

| 4 | Display sunset accelerated (end-2026) | CONFIRMED | Low | Migration plan on track; T-53 days |

| 5 | Product Hunt launch underperforms | Low | Medium | PH AI Week timing + 600 upvote target + C23 supporter recruitment + 50 supporters + day-of playbook |

| 6 | Affiliate program low adoption | Low (was Medium) | Medium | 30% commission; 11 organic signups; Jasper counter-content driving new signups |

| 7 | SEO algorithm update penalizes AI content | Medium | High | Original insights + expert authorship; Schema.org on all |

| 8 | Bing/Google algorithm targets LLM citations | Low | Medium | Multi-engine citation strategy (6 surfaces); manual SEO backup |

| 9 | Competitor price war (Jasper cuts to $29) | Low | Medium | AIWriter at $9.99 already 5× cheaper; emphasize value |

| 10 | Macro recession reduces SMB spend | Medium | Medium | Diversified audience; annual plans; C21 enterprise hedge |

| 11 | Copy.ai GTM Studio SKU confuses market | Medium | Low | Counter content for "Copy.ai vs AIWriter for writing" queries |

| 12 | BTS cycle underperforms expectations | Low | Low | BTS bids are reversible; monitor first 2 weeks |

| 13 | C21 enterprise RFP timing wrong | Low | Low | 90-day evaluation window; sunset if CVR <1% by Oct 31 |

| 14 | Q3 closeout slips into Oct | Low | Low | Q3 close Sep 30 is hard deadline; no slip allowed |

| 15 | Anthropic Citation Cards change format | Low | Low | Track format; 6-month re-optimization cycle |

| 16 | Claude 4.5 raises competitor quality | Low | Low | AIWriter's EN+CN differentiator remains; monitor quality drift |

| 17 | C22 Q4 holiday intent timing wrong | Low | Low | 90-day evaluation; sunset if CVR <2% by Oct 31 |

| 18 🆕 | 🔴 Sep 1 AI Max auto-upgrade disrupts campaigns | Medium | Medium | Voluntary upgrade C7/C8/C9 on Aug 28 (4 days early); turn off campaign broad match C13/C14/C15 on Aug 20; monitor C12 auto-upgrade Sep 1 |

| 19 🆕 | 🔴 Aug 17 tCPA change increases costs | High | Medium | Lower all tCPA targets to match actual CPA by Aug 14; use Bid Target Adjustment Tool; monitor 7 days post-change |

| 20 🆕 | C19 retargeting underperforms | Low | Low | 72-hour monitoring plan; if CVR <8% in Week 1, add audience signals |

| 21 🆕 | C23 PH warm-up low email capture | Low | Low | 28-day runway; LP optimization; exit-intent popup; if <50 captures by Aug 25, adjust creative |

---

PART 8: Decision Log (v37 Decisions)

1. ✅ C3 Phase 2 Day-4 confirmed stable — 96-hour early read validates C6 pilot pattern; continue to Week-2 checkpoint
2. ✅ Audit all campaigns for Sep 1 auto-upgrade — identify ACA/campaign-level broad match; voluntary upgrade C7/C8/C9 on Aug 28; turn off broad match C13/C14/C15 on Aug 20
3. ✅ Review all tCPA targets before Aug 17 — lower C3/C1/C2/C10/C18 tCPA to match actual CPA; use Bid Target Adjustment Tool
4. ✅ Add C23 — PH Warm-Up List Building ($7/day) — 28-day runway to recruit 100+ PH supporters via search
5. ✅ C19 LIVE today — first AI Max retargeting campaign; 72-hour monitoring plan active
6. ✅ PH War Room W-4 kickoff today — 14 tasks begin; 28-day countdown to Sep 5
7. ✅ Jasper counter-content on track — 5 of 7 published; YouTube Short today; post-campaign analysis Aug 11
8. ✅ GEO 3.0 Article #7 published today — 8 of 10 sprint articles done; 2 remaining by Aug 12
9. ✅ C5 Phase 2 GO for Mon Aug 11 (D-3) — all gates green; Ads Advisor scan Aug 10
10. ✅ Accelerate AI Max Phase 4 voluntary upgrades — C7/C8/C9 to voluntarily upgrade Aug 28 (before Sep 1 auto-upgrade)
11. ✅ BTS bid +20% confirmed for Aug 15 — C8/C12/PMax2 all get back-to-school adjustment
12. ✅ Display migration T-53 days — W-1 planning begins Aug 15; D1+D2 migrate Aug 22-31
13. ✅ AI Citation Top 10 push — 17 citations, 2 away from #10; projected Top 10 by Aug 12
14. ✅ Affiliate signups 7 → 11 — Jasper counter-content driving new acquisition channel
15. ✅ Aug MRR revised up to $5,800 (from $5,500 in v36) — Jasper counter + C3 Phase 2 + affiliate momentum
16. ✅ Break-even projection improved to Feb 2027 Month 7 (from Month 7-8 in v36)
17. ✅ Q3 closeout D-53 (Aug 8) — 53 days to Sep 30; Q4 strategy begins Sep 24

---

PART 9: Chinese Summary (中文总结)

v37 核心要点

v37 策略定位： C3 Phase 2 第 4 天 · PH 战争室 W-4 启动日 · C19 上线日 · Day 97 of Q3

v36 → v37 主要变化（5 天）：

1. C3 Phase 2 第 4 天早期验证 ✅

• 96 小时数据确认 C6 试点模式：曝光 +43%，CPA −18%，ROAS ~10.2×
• 第二个 AI Max 活动验证方法可行——不再是单一活动的偶然
• 下一个检查点：8 月 11 日（第 2 周）启用 URL 扩展

1. 🔴 重大：9 月 1 日 AI Max 自动升级

• Google 8 月 5 日邮件：使用 ACA 或活动级广泛匹配的活动将自动升级
• C7/C8/C9 使用 ACA → 8 月 28 日自愿升级（提前 4 天控制流程）
• C13/C14/C15 使用活动级广泛匹配 → 8 月 20 日关闭（保持 Phase 5 计划）
• DSA 自动迁移推迟至 2027 年 2 月（不影响我们）

1. 🔴 重大：8 月 17 日 tCPA 行为变更

• 预算受限活动将更紧密地匹配目标——目前优于目标的 CPA 可能上升
• C3 tCPA $1.50 → 降至 $1.20（实际 CPA ~$1.29）
• C18 tCPA $8.00 → 降至 $6.00（实际 CPA $5.80）
• 5 个活动需要在 8 月 14 日前调整目标
• 不调整：每月多花 ~$340；调整后：节省 $340/月 = $4,080/年

1. PH 战争室 W-4 启动（今天！）

• 今天 10:00 AM PT 启动会议；14 项 W-4 任务开始执行
• 距 PH 发布 28 天（9 月 5 日，AI Week 中间）
• 新增 C23（$7/天）搜索活动招募 PH 支持者
• 目标：100+ 邮件捕获 → 50+ 活跃支持者

1. C19 上线（今天！）— 首个 AI Max 再营销

• $8/天；再营销受众（网站访客 + 购物车放弃 + 试用用户）
• 预期 CVR 12-18%（再营销基准）；CPA $0.50-$0.80
• 解决 v34 识别的 23% 再营销缺口

1. Jasper 反击内容第 5 天（共 7 天）

• 5/7 已发布：博客、推特、领英、Reddit、YouTube Short（今天）
• Reddit r/copywriting 首页（历史最高参与度）
• 品牌搜索 +560/月（+30% 提升）
• 5 天获得 +29 反链、+13 RD、+9 AI 引用

1. GEO 3.0 冲刺 8/10 完成

• 第 7 篇今天发布；第 8.6 篇明天；第 8 篇 8 月 12 日
• 53 总引用（v36 为 45）；8 月预计 45-55/月（2× 7 月）
• AI 引用排名 #11，距 #10 仅 2 个引用

1. AI Max Phase 4 加速

• C7/C8/C9 自愿升级从 9 月 8-15 日提前至 8 月 28 日
• 在 9 月 1 日自动升级前控制流程
• 预先配置 Text Guidelines + AI Brief（自动升级不会有这些）

1. 联盟营销自然注册：7 → 11

• Jasper 反击内容成为新获客渠道
• 8 月 20 日 /affiliates 页面上线
• 9 月 11 日正式上线

1. 预算调整

• Growth 层：$14,830 → $15,040/月（+C23 $210/月）
• 23 个搜索活动；725+ 关键词；3 PMax + 6 DG
• 预算优先级：Search 64% / PMax 19% / DG 12% / Display 2% / Tools 3%

v37 关键倒计时

| 事件 | 日期 | 距今天 |

|------|------|--------|

| 🔴 C19 + C23 上线 | 今天 (Aug 8) | 0 — 今天 |

| 🔴 PH 战争室 W-4 启动 | 今天 (Aug 8) 10 AM PT | 0 — 今天 |

| 🟡 GEO #8.6 + Jasper newsletter | Aug 9 (Sat) | 1 天 |

| 🔴 tCPA 行为变更 | Aug 17 (Mon) | 9 天 |

| 🔴 C5 Phase 2 LIVE | Aug 11 (Mon) | 3 天 |

| 🟡 GEO 3.0 冲刺结束 | Aug 12 | 4 天 |

| 🔴 BTS 出价 +20% | Aug 15 (Sat) | 7 天 |

| 🟡 C20 启动 + C3 Full AI Max | Aug 18 (Mon) | 10 天 |

| 🔴 C7/C8/C9 自愿 AI Max 升级 | Aug 28 (Thu) | 20 天 |

| 🔴 AI Max 自动升级开始 | Sep 1 (Mon) | 24 天 |

| 🔴 PMax2 + DG6 LIVE | Aug 22 (Fri) | 14 天 |

| 🔴 C3 4 周检查 + C21 + C22 | Aug 25 (Mon) | 17 天 |

| 🔴 PH 发布日（AI Week） | Sep 5 (Fri) | 28 天 |

| 🔴 联盟营销上线 | Sep 11 (Thu) | 34 天 |

| 🔴 Q3 收官 + 展示迁移截止 | Sep 30 (Tue) | 53 天 |

| 🟢 展示广告日落 | Dec 31 | 145 天 |

关键预算优先级（Growth 层 $15,040/月）

| 优先级 | 项目 | 金额 | 原因 |

|-------|------|------|------|

| 🔴 P0 | Google Search Ads (C1-C23) | $9,600 | 最高 ROI；AI Max 提效；+1 PH 预热 |

| 🔴 P0 | Performance Max (PMax1+2+3) | $2,850 | 转化稳定；AG5+AG1 双语 + Q4 预热 |

| 🟡 P1 | Demand Gen (DG1-6 + DG6-HK) | $1,860 | 品牌 + 潜客挖掘 |

| 🟡 P1 | 工具订阅 | $480 | SEO + 联盟 + 分析 |

| 🟢 P2 | Display 遗留 | $250 | 12 月 31 日前逐步淘汰 |

v37 三大近期里程碑

| 里程碑 | 日期 | 成功标准 |

|-------|------|---------|

| tCPA 目标调整 | Aug 14 (Thu) | 5 个活动 tCPA 降至实际 CPA 水平；8 月 17 日变更后无成本上升 |

| C5 Phase 2 上线 | Aug 11 (Mon) | 9:00 AM UTC 启动；Day-7 CVR 不低于 8%；essay-mill 零泄漏 |

| C7/C8/C9 自愿升级 | Aug 28 (Thu) | 3 个活动在 Sep 1 自动升级前完成 AI Max；Text Guidelines + AI Brief 预配置 |

v37 三大战略风险

| 风险 | 概率 | 影响 | 应对 |

|------|------|------|------|

| 🔴 9 月 1 日自动升级打乱活动 | 中 | 中 | 8 月 28 日自愿升级 C7/C8/C9；8 月 20 日关闭 C13/C14/C15 广泛匹配 |

| 🔴 8 月 17 日 tCPA 变更增加成本 | 高 | 中 | 8 月 14 日前降低所有 tCPA 目标；使用 Bid Target Adjustment Tool |

| 🟡 PH 发布表现不佳 | 低 | 中 | AI Week 时机 + C23 支持者招募 + 600 上投票目标 + 50 活跃支持者 |

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Appendix A: Today's Operational Checklist (Aug 8, Friday)

🔴 TODAY (Aug 8) — PH War Room Kickoff + C19/C23 Launch Day

• [ ] 9:00 AM UTC: C19 (AI Max Retargeting) — enable campaign; verify impressions serving
• [ ] 9:00 AM UTC: C23 (PH Warm-Up) — enable campaign; verify /producthunt LP serving
• [ ] 10:00 AM PT (5:00 PM UTC): 🔴 PH War Room W-4 kickoff call (1 hour)
• Review 14 W-4 tasks
• Assign owners and deadlines
• Confirm Sep 5 launch timeline
• C23 supporter recruitment strategy
• [ ] 11:00 AM PT: C19 1-hour check (impressions, no errors)
• [ ] 12:00 PM PT: GEO Article #7 "AI Search Visibility Audit" — publish
• [ ] 1:00 PM PT: YouTube Short "Jasper Translate vs AIWriter — bilingual test in 60s" — publish
• [ ] 2:00 PM PT: C23 first metrics check (impressions, CTR, email captures)
• [ ] 3:00 PM PT: C19 6-hour check (CTR, CPC, search terms)
• [ ] 4:00 PM PT: v37 saved and published
• [ ] 5:00 PM PT: Weekly metrics review (Aug 3-8 week wrap)
• [ ] EOD: C19 Day-1 wrap; C23 Day-1 wrap; Jasper counter day 5 wrap

🔴 THIS WEEKEND (Aug 9-10)

• [ ] Aug 9 (Sat): GEO Article #8.6 "Chinese trap" publish; Jasper newsletter send; PH listing copy finalize
• [ ] Aug 10 (Sun): 4 mobile pages optimize; 3 blog FAQPage schema; Jasper TikTok publish; C5 Ads Advisor pre-scan

🔴 MONDAY (Aug 11) — C5 Launch Day

• [ ] 9:00 AM UTC: C5 AI Max text customization enabled
• [ ] 9:00 AM UTC: C3 URL expansion enabled (C3 enters full AI Max Step 2)
• [ ] 10:00 AM UTC: C5 1-hour check
• [ ] 5:00 PM UTC: C5 8-hour check; C3 Week-2 checkpoint

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Appendix B: v37 vs v36 Delta Summary

| Dimension | v36 (Aug 3) | v37 (Aug 8) | Δ |

|-----------|-------------|-------------|---|

| Search campaigns | 22 | 23 | +1 (C23) |

| Total keywords | ~725 | ~750 | +25 (T17) |

| AI Max live campaigns | 3 (C3 launching, C6, C18) | 5 (C3 LIVE, C6, C18, C19, C23 standard) | +2 |

| GEO articles published | 6 of 8 | 8 of 10 | +2 |

| AI citations | 45 | 53 | +8 |

| AI citation rank | #11 (8 citations) | #11 (17 citations, −2 from #10) | +9 citations |

| Referring domains | 95 | 108 | +13 |

| Backlinks | 186 | 215 | +29 |

| Affiliate signups | 7 | 11 | +4 |

| Social followers | 68.6K | 70.5K | +1.9K |

| Active customers | 520 | 554 | +34 |

| MRR | $4,990 | $5,310 | +$320 |

| Brand search/mo | 1.84K | 2.4K | +560 |

| Budget (Growth) | $14,830/mo | $15,040/mo | +$210 |

| Jasper counter content | 0 of 7 | 5 of 7 | +5 |

| tCPA campaigns needing review | 0 | 5 | +5 (NEW Aug 17 change) |

| Campaigns needing Sep 1 audit | 0 | 7 (C7/C8/C9/C12/C13/C14/C15) | +7 (NEW Sep 1 change) |

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v37.0 — End of Strategy Document

Next scheduled run: Aug 9, 2026, 11:30 AM GMT+8

Next major version: v38.0 (Sep 24, 2026 — Q4 Strategy)