AIWriter Global Google Ads & SEO Strategy (v44.0)

Date: 2026-08-15 (Saturday — Display Migration DAY 1, 12:24 PM UTC+8)

Product: AIWriter (https://aiwriter.aytech.site)

Objective: Enable global users to discover, try, and pay for AIWriter through Google Ads + SEO + Social

Language: English (primary) + Chinese (supplementary)

Current Phase: 🟠 Display → Demand Gen Migration DAY 1 (parallel run live) · Aug 17 Bidding Change T-2 · C5 Phase 2 Day-4 Read · GEO #8 Published · PH War Room W-3 Day 2 · 21 Days to Product Hunt · 27 Days to Affiliate Hard Launch

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📋 Version History

| Version | Date | Key Additions |

|---------|------|---------------|

| v1.0 | 2026-05-08 | Base strategy: Search/Display/SEO/Budget |

| v3.0 | 2026-05-10 | PMax, AI Overviews, Voice SEO, Affiliate, CRO |

| v32.0 | 2026-07-06 | Full-funnel global growth, 17 campaigns, 5-pillar content |

| v34.0 | 2026-08-01 | AI Max Phase 2, C19-C20, DG6, PMax2, PH + Affiliate prep |

| v40.0 | 2026-08-11 | C5 Phase 2 D-Day, tCPA T-3, Aug 17 impact matrix, Jasper $49 counter |

| v41.0 | 2026-08-13 (01:14) | C3 URL expansion decision gate, tCPA T-2 execution, C5 Day-2 read |

| v42.0 | 2026-08-13 (11:30) | tCPA T-1, C3 URL expansion RESULT, Aug 17 hourly protocol |

| v43.0 | 2026-08-14 (11:30) | 🔴 tCPA T-0 DEADLINE DAY — C2/C3/C18 execution, Display T-1 final prep, C3 URL expansion formalized, AI Citation Top 10 confirmed, PH W-3 kickoff |

| v44.0 | 2026-08-15 (12:24) | 🟠 Display Migration DAY 1 — parallel run activated (D 50% / DG 150%), tCPA post-execution VERIFICATION, GEO #8 Writesonic published, C5 Day-4 read, Aug 17 T-2 (DRY-RUN tomorrow), PH W-3 Day 2 (demo video filming + FAQ 15/15 + affiliate page static), 7-day roadmap Aug 15-21 |

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🎯 Executive Summary

AIWriter is a bilingual (EN+CN) AI writing SaaS priced at $9.99/mo Basic / $19.99/mo Pro. As of August 15, 12:24 PM, the account maintains 25 Search campaigns, 7 Demand Gen campaigns, 3 PMax campaigns, ~790 keywords, and 19 audiences. Today marks the kickoff of the Display → Demand Gen migration — the parallel running period (D1/D2 at 50% budget, DG4/DG5 at 150%) goes live, with full cutover scheduled Aug 23. This is the single most important structural change before Google's Aug 17 Smart Bidding behavior change (T-2 days).

🟠 Top 5 Priorities — Next 24 Hours

1. 🟠 ACTIVATE Display Migration parallel run (09:00-10:00 UTC+8 today) — D1/D2 to 50% budget, DG4/DG5 to 150%; capture Day-1 baseline metrics (CTR, CPM, reach) at 12:00 and 18:00.
2. ✅ VERIFY tCPA execution (C2/C3/C18 lowered Aug 14) — Confirm all three executed; check first 24h post-change stability (impression loss <20%, CPA within 1.3× new target).
3. 📰 PUBLISH GEO #8 (AIWriter vs Writesonic comparison) — Scheduled for today; push live and submit to Search Console for indexing.
4. Read C5 Phase 2 Day-4 data — Continuing the C3/C6 benchmark comparison (Day-3 was +44% imp, $1.31 CPA, 9.9× ROAS).
5. Aug 17 T-2 prep — Finalize the Saturday Aug 16 DRY-RUN agenda; confirm rollback playbook data access for all 5 adjusted campaigns.

✅ Wins Since v43.0 (24h delta)

• ✅ C2 tCPA → $1.75, C3 tCPA → $1.20, C18 tCPA → $6.00 — executed Aug 14 per deadline (verification pending; see Section 1.5).
• ✅ Display Migration checklist completed — D1/D2 audience exports intact, 5 banner assets ported to DG, DG4/DG5 signal capacity verified.
• ✅ GEO #8 draft reached 90%+ — Writesonic comparison ready to publish today.
• ✅ PH FAQ bank 15/15 completed (final FAQ drafted Aug 14).
• ✅ /affiliates page static build 80%+ — on track for Aug 16 static-ready milestone.
• ✅ C25 BTS signal sustained — Q4 seasonal impressions hold at +12% vs baseline.

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Part 1: Google Search Ads Strategy （谷歌搜索广告策略）

1.1 Campaign Architecture (Current State: 25 Campaigns, ~$486/day)

Tier 1: AI Max Core Campaigns (Phase 2 Active)

| Campaign | Status | Daily Budget | tCPA / tROAS | Key Purpose |

|----------|--------|--------------|--------------|-------------|

| C3 | Phase 2 + URL Expansion ON · tCPA lowered $1.20 | $40 | $1.20 ✅ (lowered Aug 14) | Long-form content intent |

| C5 | Phase 2 · Day 4 read | $35 | $1.75 (no change — Day 4) | Essay/long-form student/creator |

| C6 | Day-28+ mature | $30 | tROAS 900% | Highest ROAS (~9.62×) |

| C19 | AI Max Retargeting · $10/day | $10 | tCPA $3.50 | Retargeting 30d visitors + cart abandoners |

Tier 2: Brand & Competitor Conquest — ✅ tCPA TRILOGY COMPLETE

| Campaign | Budget | Focus | tCPA Status |

|----------|--------|-------|-------------|

| C1 — Brand Defense | $25 | "AIWriter", "aiwriter aytech" | ✅ $0.60 (stable since Aug 13) |

| C2 — Competitor Conquest | $35 | Jasper, Copy.ai, Writesonic alternatives | ✅ $1.75 (executed Aug 14) |

| C4 — ChatGPT Alternative | $14 | "better than chatgpt for writing" | No change |

| C10 — B2B SaaS | $15 | "AI writing for marketing teams" | ✅ $2.10 (stable since Aug 13) |

| C18 — AI Mode Direct Offers | $18 | US-only AI Mode placements | ✅ $6.00 (executed Aug 14 — monitor 4h×48h) |

Tier 3: Niche & Pre-Seed Campaigns

| Campaign | Budget | Launch / Focus | Status |

|----------|--------|----------------|--------|

| C20 — Mid-Funnel Education | $10 | "what is AI writing", research-phase queries | Stable; BTS lift from Aug 18 |

| C21 — Q4 B2B Pre-Seed | $6 | Early enterprise RFP searches | Running; 90-day eval |

| C22 — Q4 Holiday Pre-Seed | $5 | Black Friday / Cyber Monday writing tools | Running; 90-day eval |

| C23 — PH Warm-Up List Building | $7 | Recruit Product Hunt supporters | CTR stable ≥4%; LP opt continues |

| C24 — Affiliate Pre-Seed | $8 | "AI writing affiliate program" | Running; 15 signups to date |

| C25 — Q4 Seasonal | $10 | Back-to-school / holiday seasonal | 🟢 BTS impressions +12% sustained |

1.2 Keyword Strategy by Tier

| Tier | Match Type | Example Keywords (EN) | Example Keywords (CN) | Est. CPC |

|------|------------|----------------------|----------------------|----------|

| T1 Core | Exact / Phrase | ai writing tool, ai writer, bilingual ai writer | AI写作工具, 双语AI写作 | $3.20-$6.00 |

| T2 Competitor | Phrase | jasper ai alternative, copy ai vs, writesonic alternative | Jasper替代品, Copy.ai替代 | $4.50-$8.00 |

| T3 Long-tail | Phrase / Broad (controlled) | best ai writer for seo blogs, how to write product descriptions with ai | AI写SEO博客, AI写产品描述 | $2.00-$4.50 |

| T4 AI Mode | Conversational | what is the best ai writing tool for small business, ai writer that supports chinese and english | 支持中英文的AI写作工具 | $2.50-$5.50 |

| T5 PH / Affiliate | Exact | product hunt ai writing, ai writing affiliate program 2026 | AI写作联盟计划 | $1.50-$3.50 |

| T6 Conversational / Voice | Phrase | hey google which ai writer is best, what's the cheapest bilingual ai tool | 嘿，谷歌推荐AI写作工具 | $2.20-$4.80 |

| T7 High-Intent Demo | Phrase | ai writer free trial no credit card, aiwriter vs jasper demo | AIWriter免费试用 | $1.80-$3.50 |

1.3 Ad Copy Templates — Updated for v44.0

English — High-Intent Core

Headline 1: AIWriter — Bilingual AI Writing
Headline 2: English + Chinese, One Tool
Headline 3: Start Free, No Credit Card
Description 1: Write blogs, ads, emails, and product copy 10x faster. EN/CN native support.
Description 2: Jasper dropped to $49? We're $9.99. Transparent AI, no hidden fees.

English — Competitor Conquest (v44 — bilingual moat + price counter)

Headline 1: Jasper Dropped to $49? We're $9.99
Headline 2: Bilingual AI Writer — EN + CN
Headline 3: Same Quality, 5× Less
Description 1: AIWriter supports English and Chinese natively. Jasper doesn't.
Description 2: Free trial. No credit card. Switch in 2 minutes.

English — Back-to-School Seasonal (T-3 days to BTS bid lift)

Headline 1: Write Your Essay 10× Faster
Headline 2: Bilingual AI Writer — EN + CN
Headline 3: Students Save 50% — $4.99/mo
Description 1: Essays, reports, citations in minutes. Not an essay mill — your AI writing assistant.
Description 2: Back-to-school special. Free trial. No credit card needed.

English — Q4 BFCM Early Access (C25 ramp — Aug 25-Sep 5)

Headline 1: Q4 Black Friday 50% Off — AIWriter
Headline 2: 1,200+ Q4 Campaigns Already Powered
Headline 3: Lock In Discount Before Nov 1
Description 1: Bilingual AI writing for holiday marketing. BFCM pricing tier available now.
Description 2: Early access ends Oct 31. Reserve your seat for Q4 success.

Chinese — 核心搜索广告

标题1: AIWriter — 双语AI写作工具
标题2: 中英文创作，一个平台搞定
标题3: 免费试用，无需信用卡
描述1: 博客、广告、邮件、产品描述10倍速产出。支持简体中文与繁体中文。
描述2: Jasper降到$49？我们只需$9.99。透明AI，无隐藏费用。

1.4 Targeting Settings

| Setting | Recommendation |

|---------|----------------|

| Locations (Priority 1) | US, UK, Canada, Australia, Singapore, Hong Kong |

| Locations (Priority 2) | Germany, France, Netherlands, UAE, Japan, Taiwan, China (target via ZH ads only) |

| Languages | English (primary), Chinese Simplified, Chinese Traditional |

| Devices | All devices; mobile bid +15% (trial signup flow is mobile-optimized) |

| Schedule | 24/7 with +25% bid modifier 08:00-11:00 and 19:00-22:00 in target timezone |

| Demographics | Age 25-54; household income top 30% where available; exclude <18 |

| BTS Adjustment (T-3 days) | C8/C12/PMax2 +20% starting Aug 18 through Sep 15 |

1.5 Bidding Strategy — ✅ tCPA TRILOGY EXECUTED (Post-Execution Verification)

| Phase | Strategy | Target | Timeline |

|-------|----------|--------|----------|

| Learning | Maximize Conversions (with CPA cap) | CPA ≤$8 | First 14 days |

| Efficiency | tCPA | Per-campaign targets (see table) | Mature campaigns |

| Profit | tROAS | 600%-900% | C6 and high-LTV campaigns |

| Scale | Portfolio bid strategy + shared budget | Maintain ROAS while increasing spend | After 30 clean days |

✅ tCPA Execution Status (v44 — VERIFICATION PHASE)

| Campaign | Old tCPA | New tCPA | Savings/mo | Status | 24h Post-Change Check |

|----------|----------|----------|------------|--------|----------------------|

| C1 Brand Defense | $0.80 | $0.60 | ~$45 | ✅ Stable (Aug 13) | Monitor only |

| C10 B2B SaaS | $2.50 | $2.10 | ~$75 | ✅ Stable (Aug 13) | Monitor only |

| C2 Competitor | $2.00 | $1.75 | ~$90 | ✅ Executed Aug 14 | Verify: impression loss <20%, CPA ≤$2.28 (1.3×) |

| C3 AI Max Phase 2 | $1.50 | $1.20 | ~$100 | ✅ Executed Aug 14 | Verify: impression loss <20%, CPA ≤$1.56 (1.3×) |

| C18 AI Mode | $8.00 | $6.00 | ~$30 | ✅ Executed Aug 14 | 🔴 Monitor 4h×48h; CPA ≤$7.80 (1.3×) |

| Total | | | ~$340/mo | | |

> ⚠️ Aug 17 is T-2 days. The 72-hour recalibration window (Aug 14-17) is active. If any of C2/C3/C18 shows impression loss >20% or CPA spike >30% in the first 48h, execute the pre-positioned rollback playbook (Appendix D). C18 is the highest risk — AI Mode placements are new, so monitor most closely through Aug 17.

Aug 17 Hourly Monitoring Protocol — DRY-RUN TOMORROW (Aug 16)

| Time Block (UTC) | Action | Alert Threshold |

|-------------------|--------|-----------------|

| 00:00-04:00 | Baseline check — capture pre-change metrics | N/A (data collection) |

| 04:00-08:00 | First post-change read — compare CPA vs new tCPA | CPA > tCPA × 1.3 = ⚠️ |

| 08:00-12:00 | Peak hours monitoring — highest traffic window | Impression drop >20% = ⚠️ |

| 12:00-16:00 | Midday stability check — conversion rate validation | CVR drop >25% = 🔴 |

| 16:00-20:00 | Afternoon read — budget pacing check | Budget burn >70% by 16:00 = ⚠️ |

| 20:00-24:00 | End-of-day summary — daily CPA vs tCPA comparison | Daily CPA > tCPA × 1.2 = 🔴 |

v44.0 action: The DRY-RUN is TOMORROW (Saturday Aug 16). Today's task is to confirm all 5 campaigns' data access works and the 4-step rollback playbook (Appendix D) can execute in <5 minutes per campaign.

1.6 AI Max Control Levers

1. Text Guidelines — Emphasize bilingual EN+CN, transparent AI, $9.99 pricing, no essay-mill usage.
2. AI Brief — "AIWriter is an affordable bilingual writing assistant for marketers, students, and cross-border sellers."
3. Negative Keywords — 425+ negative list; 25 essay-mill negatives on C5.
4. Branded-Search Toggle — C3 ON (formalized); C1 OFF.
5. Final URL Expansion — C3 KEEP ON (formalized); C5 Step 1 text-only, Step 2 URL expansion Aug 18.
6. Ads Advisor Scan — Run before any major change; next scan C5 (Aug 18) and C7/C8/C9 (Aug 25).

1.7 C3 URL Expansion — 7-Day Checkpoint Countdown

C3 URL expansion was formalized KEEP ON on Aug 13 (5/5 thresholds met). The 7-day checkpoint review is Aug 20 (5 days away). Continue monitoring expanded-query quality; add 10 negatives/week if low-quality clusters appear.

1.8 Aug 17 DRY-RUN — Tomorrow (Aug 16)

Today's prep (Aug 15):

• [ ] Confirm rollback playbook data access for C1/C2/C3/C10/C18
• [ ] Verify each campaign's settings page loads and tCPA/budget fields are editable
• [ ] Set a 15-minute calendar block tomorrow 10:00 UTC+8 for the DRY-RUN
• [ ] Designate backup operator (in case primary is unavailable Aug 17)

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Part 2: Display & Demand Gen Strategy （展示广告与Demand Gen策略）

2.1 Audience Targeting Matrix

| Segment | Source | Campaigns | Creative Angle |

|---------|--------|-----------|----------------|

| Website Visitors 30d | Google Ads remarketing | C19, DG4 | "Still writing alone?" |

| Cart Abandoners 7d | GA4 audience | C19 | "Your AI writing assistant is waiting" |

| Trial Users (no purchase) | CRM upload | C19, DG5 | "Unlock Pro features — 50% off first month" |

| In-Market: SaaS / Business Services | Google in-market | DG1, DG2 | "Scale content without scaling headcount" |

| In-Market: Online Education | Google in-market | DG3 | "Write essays, reports, citations faster" |

| Custom Intent: AI Writing Searchers | Search-term-based | DG1-DG3 | "The bilingual AI writer marketers trust" |

| Similar Segments (Lookalike) | Customer list seed | DG6, DG7 | "Writers like you choose AIWriter" |

| YouTube Engagers (≥30s) | YouTube data | DG2, DG6 | "Watch how AIWriter writes in 2 languages" |

| Overseas Chinese (US/SEA/EU/HK) | Language + location | C13/C14, DG6-HK | 「英文中文，一个工具搞定」 |

| Jasper/Copy.ai Site Visitors | Custom intent + affinity | DG7 | "Jasper dropped to $49. We're $9.99 and bilingual." |

2.2 Creative Specifications

| Format | Specs | Quantity | Refresh Cadence |

|--------|-------|----------|-----------------|

| YouTube Shorts | 9:16, 15-30s, captions | 8 active | Every 14 days |

| YouTube In-Stream | 16:9, 15-60s | 4 active | Every 21 days |

| Discovery Ads | 1200×628 + 1200×1200 | 6 images | Every 14 days |

| Gmail Ads | Logo, hero image, CTA | 2 templates | Every 30 days |

Top 6 Creative Concepts

| Concept | Headline | Visual | CTA |

|---------|----------|--------|-----|

| Before/After | "3 minutes vs 3 hours" | Split-screen writing | Try Free |

| Bilingual Moat | "English + Chinese. Finally." | EN/CN toggle UI | Start Writing |

| Price Counter | "Jasper $49. AIWriter $9.99." | Pricing comparison | Compare Now |

| Testimonial | "I save 15 hours/week" | User screen recording | Sign Up |

| Use Case | "Product descriptions at scale" | E-commerce dashboard | Write for Me |

| PH Countdown | "Launching Sep 5 on Product Hunt" | Calendar animation | Notify Me |

2.3 Display Migration — 🟠 DAY 1 (Parallel Run Activated)

Google Display campaigns sunset by end of 2026. Migration begins TODAY.

| Phase | Timeline | Action | Budget Impact |

|-------|----------|--------|---------------|

| Phase 1 | Aug 15 (TODAY) — Aug 22 | Convert D1 + D2 to Demand Gen (parallel run: D 50% / DG 150%) | $8/day Display split |

| Phase 1 Cutover | Aug 23 | Pause D1/D2; full budget to DG4/DG5 | $8/day freed |

| Phase 2 | Sep 1-15 | Convert D3 to Demand Gen | $5/day Display → DG6 expansion |

| Phase 3 | Sep 15-30 | Final D4 migration + budget reallocation | $3/day Display → PMax or Search |

| Target | Sep 30 | Zero Display spend; fully migrated to DG/PMax | $16/day freed → reallocated |

🟠 Day-1 Execution Protocol (today):

• 09:00 UTC+8: Verify D1/D2 audience exports intact (confirmed yesterday)
• 10:00 UTC+8: ✅ ACTIVATE parallel running — D1/D2 to 50% budget, DG4/DG5 to 150%
• 12:00 UTC+8: First comparison check (CTR, CPM, reach) — capture baseline
• 18:00 UTC+8: End-of-day comparison — baseline capture for Aug 15-22 period

Day-1 baseline capture table (fill in today):

| Metric | D1/D2 (50%) | DG4/DG5 (150%) | Delta | Verdict |

|--------|-------------|----------------|-------|---------|

| CTR | — | — | — | — |

| CPM | — | — | — | — |

| Reach | — | — | — | — |

| Conversion rate | — | — | — | — |

| CPA | — | — | — | — |

> Decision rule: If DG4/DG5 CTR ≥ D1/D2 CTR × 0.85 and CPA ≤ D1/D2 CPA × 1.1 by Aug 22, proceed with cutover Aug 23 as planned. If not, extend parallel run 3 days and investigate creative/audience mismatch.

2.4 C19 AI Max Retargeting — $10/day Hold

| Metric | Weekend (Aug 8-11) | Mon | Tue | Wed | Thu (Aug 14) | Target |

|--------|---------------------|-----|-----|-----|--------------|--------|

| CVR | 9.5% | 13.8% | 12.4% | 13.1% | 12.8% | ≥12% |

| CTR | 2.8% | 3.6% | 3.4% | 3.5% | 3.4% | ≥3.5% |

| CPA | $4.20 | $3.18 | $3.46 | $3.28 | $3.35 | ≤$3.50 |

| Cost/Email Capture | $1.80 | $1.32 | $1.41 | $1.36 | $1.38 | ≤$1.50 |

Decision: Hold at $10/day. Full-week read Aug 18. If Fri (Aug 15) CVR ≥12% holds → consider +$1/day (to $11) Aug 18.

2.5 C23 PH Warm-Up — CTR Stabilized

| Metric | Mon | Tue | Wed | Thu | Target |

|--------|-----|-----|-----|-----|--------|

| CTR | 4.6% | 4.2% | 4.4% | 4.3% | ≥4% |

| Email Captures (7-day) | 17 | 22 | 28 | 33 | ≥40 by Aug 25 |

Status: LP optimization ongoing; demo video filming begins today (Aug 16-17); 14 supporters recruited (target 20 by Aug 20).

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Part 3: SEO Strategy （SEO策略）

3.1 Technical SEO Checklist

| Priority | Task | Status | Owner |

|----------|------|--------|-------|

| P0 | HTTPS + mobile-friendly + no crawl errors | ✅ | Done |

| P0 | Core Web Vitals (LCP <2.5s, CLS <0.1, INP <200ms) | 🟡 5 pages passing | Dev |

| P1 | XML sitemap + robots.txt submitted | ✅ | Done |

| P1 | Canonical tags + hreflang (en, zh-CN, zh-HK, zh-TW) | ✅ | Done |

| P1 | Schema: SoftwareApplication, FAQPage, HowTo, Product | 🟡 5 blog FAQ schemas live; pillar pages next | Content |

| P2 | Image WebP + lazy loading | ✅ | Done |

| P2 | Internal linking audit (Screaming Frog) | 🟡 In progress | SEO |

| P3 | Log file analysis for crawl budget | 🟡 Started Aug 14 | SEO |

3.2 AI Overviews / GEO Optimization — Top 10 Maintained

✅ AI Citation Top 10 maintained — AIWriter holds 22 citations vs #10 Anyword at 21. Anthropic Citation Card push active.

6-surface citation tracking (Aug 15):

| AI Surface | Citations | Top Competitor | Gap |

|------------|-----------|----------------|-----|

| Google AI Overviews | 8 | Jasper 14 | 6 to #1 |

| ChatGPT Search | 5 | Jasper 11 | 6 to #1 |

| Perplexity | 4 | Jasper 9 | 5 to #1 |

| Bing Copilot | 3 | Jasper 7 | 4 to #1 |

| Claude Citation Cards | 1 | Jasper 4 | 3 to #1 |

| Anthropic Claude | 1 | Jasper 5 | 4 to #1 |

| Total | 22 | Jasper 50 | — |

Today's GEO priorities:

1. 📰 PUBLISH GEO #8 (AIWriter vs Writesonic comparison) — live today; submit URL to Search Console.
2. Continue GEO #9 (LLM Citation Engineering Complete Guide) drafting — target publish Aug 22.
3. Add 5 new structured FAQ schema entries to top pillar pages.

3.3 Content SEO: 5-Pillar Architecture

| Pillar | Clusters | Target Keywords (EN) | Target Keywords (CN) |

|--------|----------|---------------------|---------------------|

| AI Writing Tools | Best-of lists, comparisons, tutorials | best ai writing tool, ai writer review 2026, aiwriter vs jasper | AI写作工具推荐, AIWriter评测 |

| Bilingual Content | EN+CN marketing, cross-border e-commerce | bilingual ai writer, chinese english ai tool | 双语AI写作, 中英文AI工具 |

| SEO & Marketing | AI for SEO, blog writing, product descriptions | ai writing for seo, ai blog writer | AI写SEO文章, AI博客写作 |

| Use Cases | Students, agencies, freelancers, SaaS | ai writing for students, ai writing for marketing teams | 学生AI写作, 营销团队AI写作 |

| AI Search Future | GEO, AI Overviews, voice search | generative engine optimization, ai overview seo | 生成式引擎优化, AI搜索结果优化 |

3.4 GEO 3.0 Sprint — Updated Status

| Article | Topic | Status | Citations Gained |

|---------|-------|--------|------------------|

| #1-7 | Published (Jul 16 - Aug 9) | ✅ Complete | +45 |

| #8 | AIWriter vs Writesonic | 📰 PUBLISHING TODAY (Aug 15) | Target +3 |

| #8.5 | Jasper Translate Counter | ✅ Published Aug 6 | +2 |

| #8.6 | Chinese Trap Article | ✅ Published Aug 9 | +2 |

| #9 | LLM Citation Engineering Complete Guide | 🔵 Drafting (70%) | Target +4-6 |

| #10 | Final sprint article | Planned Aug 25-31 | Target +3-4 |

Sprint progress: 9/10 articles published or in final stages (GEO #8 live today).

3.5 90-Day Content Calendar (Aug 15 — Nov 12)

| Week | Content | Type | Citation Goal |

|------|---------|------|---------------|

| W1-W2 (Aug 11-24) | AIWriter vs Writesonic (Aug 15 ✅); LLM Citation Guide (Aug 22) | Comparisons + Guide | +7-10 |

| W3 (Aug 25-31) | Back-to-School Content Marketing Playbook (Aug 27); Anthropic Citation Cards push | Blog + Cardinal | +5 |

| W4 (Sep 1-7) | Product Hunt Launch Week — /producthunt landing page + FAQ | Landing | +5 social signals |

| W5 (Sep 8-14) | Affiliate Program Launch Post + Partner Onboarding | Resource | +2 backlinks |

| W6 (Sep 15-21) | AI Writing for Cross-Border E-commerce Sellers | Pillar | +4 |

| W7 (Sep 22-28) | LLM Citation Engineering: Complete 2026 Guide v2 | Guide | +6 |

| W8 (Sep 29-Oct 5) | Q4 Holiday Marketing: AI Content Calendar | Blog | +3 |

| W9 (Oct 6-12) | AIWriter vs Jasper Enterprise: SMB Guide | Comparison | +3 |

| W10 (Oct 13-19) | How Marketing Agencies Scale with AIWriter | Case Study | +2 backlinks |

| W11 (Oct 20-26) | Voice Search SEO Checklist 2026 | Blog | +2 |

| W12 (Oct 27-Nov 2) | Year-End Content Audit + 2027 AI Writing Trends | Report | +5 backlinks |

3.6 Programmatic SEO Axes — 825 pages target by Sep 30

| Axis | Pages | Status | Target Live |

|------|-------|--------|-------------|

| 1. Use-case landing pages | 120 | Live | Done |

| 2. Template library | 150 | Live | Done |

| 3. Competitor alternatives | 80 | Live | Done |

| 4. Industry × use case | 90 | Live | Done |

| 5. Language pair pages | 60 | Live | Aug 25 |

| 6. AI engine query pages | 50 | In progress | Aug 30 |

| 7. Bilingual keyword + English equivalent | 40 | Planned | Sep 15 |

| 8. Jasper Translate alternatives | 20 | Planned | Aug 20 |

| 9. Q4 holiday use cases | 25 | Planned | Aug 30 |

| 10. Use case × country | 100 | Planned | Sep 20 |

| 11. Bilingual AI writer variations | 30 | Planned | Sep 30 |

| 12. Bilingual use case | 30 | Planned | Sep 30 |

| 13. Voice search pages | 30 | Planned | Oct 31 |

| Total | 825 | 620 currently live / 205 planned | 825 by Sep 30 |

3.7 Backlink Strategy

| Tactic | Target | Status |

|--------|--------|--------|

| Free tool bait (/title-generator, /meta-description-generator) | 30 RD/mo | ✅ Active |

| Skyscraper: "Best AI Writing Tools 2026" | 20 RD | 🟡 In outreach |

| HARO / Featured.com responses | 5 high-DR links/qtr | 🟡 4 pending |

| Unlinked brand mentions | 5-10 links/mo | ✅ Active |

| Directories (Capterra, G2, Product Hunt, SaaSworthy) | 15 profiles | ✅ Active |

| Anthropic Citation Cards optimization | 10 citations | ✅ Push active |

| Guest posts on marketing blogs | 2 posts/mo | 🟡 2 pending |

| PH launch backlink momentum | 30 RD launch week | 🔵 Prep underway (Sep 5) |

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Part 4: Social Media Integration （社媒结合推广建议）

4.1 Platform Matrix

| Platform | Content Type | Frequency | Goal | KPI |

|----------|-------------|-----------|------|-----|

| Twitter/X | Threads, tips, memes, product updates | 2-3x/day | Awareness + community | Followers, engagement |

| LinkedIn | Long-form articles, B2B case studies | 2x/week | B2B leads | Leads, shares |

| Reddit | Value-first posts in r/marketing, r/copywriting, r/SEO | 3-4x/week | Organic traffic | Upvotes, clicks |

| TikTok/Reels/Shorts | 15-30s demos, before/after, tips | 5x/week | Viral reach | Views, profile clicks |

| YouTube | Tutorials, comparisons, case studies | 1x/week | Education + SEO | Subscribers, watch time |

| Product Hunt | Launch prep, Maker comments | Daily (pre-launch) | Launch momentum | Supporters, upvotes |

| Zhihu (知乎) | In-depth answers, tutorials | 2x/week | CN market | Followers, conversions |

| Bilibili (B站) | Tutorial videos | 1x/week | CN Gen-Z | Views, comments |

| GitHub | Open-source tools, README links | 1x/month | Developer trust | Stars, traffic |

| Newsletter | Weekly AI writing tips + product updates | 1x/week | Retention | Open rate, CTR |

4.2 Content Pillars for Social

1. Bilingual Moat — "One tool, two languages."
2. Price Counter — Jasper $49 vs AIWriter $9.99.
3. Use Case Demos — Blog, ad, email, product description in 30s.
4. Behind the Scenes — Building AIWriter as an indie team.
5. User Wins — Testimonials, case studies, screenshots.
6. AI Citation Wins — "AIWriter is now cited by Google AI Overviews." (post-Top 10)

4.3 Product Hunt War Room — W-3 Day 2 (21 days to launch)

| Task | Status | Due | Priority |

|------|--------|-----|----------|

| Listing copy finalized | ✅ Done | — | — |

| Hunter pitches (5 hunters) | ✅ 5/5 sent | — | — |

| /producthunt landing page | 🟡 78% done | Aug 18 | HIGH — reach 80% by Aug 16 |

| Demo video (60s) | 🟡 Filming begins today (Aug 16-17) | Aug 22 | HIGH |

| FAQ bank (15 questions) | ✅ 15/15 done | Aug 16 | DONE |

| Supporters recruited | 🟡 14/50 | Aug 25 | HIGH — recruit 6 more this week |

| Launch-day schedule | 🟡 Draft v2 | Aug 20 | MEDIUM |

| Social proof assets | 🟡 Collecting (4 of 6) | Aug 25 | MEDIUM |

| Email sequences for supporters | 🟡 Drafting today | Aug 28 | HIGH |

| 24h launch-day ops team | 🔵 Forming | Sep 4 | MEDIUM |

| Post-launch follow-up plan | 🔵 Drafting | Sep 4 | MEDIUM |

| Target | 600+ upvotes, Top 5 Product of the Day | Sep 5 | — |

W-3 Day 2 focus (Aug 15):

1. Demo video filming — begin footage capture (script finalized Aug 14)
2. Email sequences — draft "Launch day" + "Thank you" + "Refer friends" today
3. /affiliates page static — reach static-ready milestone (80%+)
4. +6 supporters this week — Slack/Discord, Twitter DMs, newsletter outreach

4.4 Influencer & Affiliate Playbook

| Tier | Follower Count | Quantity | Offer | Goal |

|------|---------------|----------|-------|------|

| Nano | 1K-10K | 30 | Free Pro + affiliate 30% | UGC volume |

| Micro | 10K-100K | 15 | Free Pro + affiliate 30% + $100/post | Targeted reach |

| Mid | 100K-500K | 5 | $500/post + affiliate 30% | Brand awareness |

| Macro | 500K+ | 1-2 | Negotiated | Viral moment |

Affiliate commission: 30% recurring × 12 months.

Current affiliate signups: 15 (was 14; +1 from C24) — target: 50 by Oct 1.

/affiliates page target live date: August 20.

/affiliates page launch prep:

• Static page 80%+ today; static-ready by Aug 16
• FirstPromoter integration tested Aug 17-18
• Soft launch Aug 20, hard launch Sep 11

---

Part 5: Budget Allocation （预算分配建议）

5.1 Monthly Budget Scenarios

| Item | Bootstrap ($5K/mo) | Growth ($14.7K/mo — Current) | Scale ($25K/mo) |

|------|-------------------|------------------------------|-----------------|

| Google Search Ads | $2,500 | $8,500 | $15,000 |

| Demand Gen (YouTube/Discover/Gmail) | $1,000 | $3,000 | $5,500 |

| Performance Max | $800 | $2,500 | $4,000 |

| SEO Tools (SEMrush/Ahrefs/Screaming Frog) | $300 | $450 | $600 |

| Content Creation (writers, video) | $200 | $1,000 | $2,500 |

| Affiliate & Influencer | $0 | $500 | $1,500 |

| Product Hunt & Events | $0 | $250 | $500 |

| Total | $4,800 | $14,700 (post-tCPA) | $25,600 |

5.2 Campaign-Level Budget (Growth Tier — $14,820/mo post-tCPA)

| Category | Campaigns | Daily | Monthly | % of Total |

|----------|-----------|-------|---------|------------|

| Search — AI Max Core | C3, C5, C6, C19 | $115 | $3,450 | 23% |

| Search — Brand & Competitor | C1, C2, C4, C10, C18 | $107 | $3,210 | 22% |

| Search — Niche / Pre-Seed | C20-C25 | $48 | $1,440 | 10% |

| Demand Gen | DG1-DG7 | $51 | $1,530 | 10% |

| Performance Max | PMax1-PMax3 | $83 | $2,490 | 17% |

| Tools & SEO | SEMrush, Ahrefs, etc. | $15 | $450 | 3% |

| Content & Creative | Writers, video, design | $33 | $1,000 | 7% |

| Affiliate / Influencer / PH | Partners, launch costs | $25 | $750 | 5% |

| Buffer / Testing | New experiments | $13 | $500 | 3% |

| Total | | $490 | $14,820 | 100% |

> Note: Display → DG migration will shift ~$8/day within the Demand Gen line starting today (D1/D2 50% / DG4/DG5 150%). Net budget unchanged during parallel run.

5.3 6-Month Revenue Forecast

| Month | MRR (Start) | New MRR | Churn | MRR (End) | Ad+SEO Spend | ROAS |

|-------|-------------|---------|-------|-----------|--------------|------|

| Aug 2026 | $5,450 | +$1,300 | -$155 | $6,595 | $14,820 | 1.00× |

| Sep 2026 | $6,595 | +$2,200 | -$190 | $8,605 | $14,820 | 1.46× |

| Oct 2026 | $8,605 | +$1,800 | -$225 | $10,180 | $14,820 | 1.42× |

| Nov 2026 | $10,180 | +$2,500 | -$260 | $12,420 | $16,800 (Q4 boost) | 1.48× |

| Dec 2026 | $12,420 | +$2,800 | -$310 | $14,910 | $16,800 | 1.66× |

| Jan 2027 | $14,910 | +$2,500 | -$370 | $17,040 | $14,820 | 1.83× |

Break-even projection: February 2027 (Month 7-8 at Growth tier).

---

Part 6: Sep 1 AI Max Auto-Upgrade Preparation — Updated

| Campaign | Current Match Type | ACA Status | Auto-Upgrade Impact | Action Required | Deadline |

|----------|-------------------|------------|---------------------|-----------------|----------|

| C7 | Broad match | ACA ON | Auto-upgrade Sep 1 | Voluntary upgrade Aug 28 | Aug 28 |

| C8 | Broad match | ACA ON | Auto-upgrade Sep 1 | Voluntary upgrade Aug 28 | Aug 28 |

| C9 | Broad match | ACA ON | Auto-upgrade Sep 1 | Voluntary upgrade Aug 28 | Aug 28 |

| C12 | Campaign-level broad | ACA OFF | Auto-upgrade handles it | Let auto-upgrade proceed; monitor | Sep 1 |

| C13 | Campaign-level broad | ACA OFF | Auto-upgrade | Turn OFF broad match Aug 20 | Aug 20 (T-5 days) |

| C14 | Campaign-level broad | ACA OFF | Auto-upgrade | Turn OFF broad match Aug 20 | Aug 20 (T-5 days) |

| C15 | Campaign-level broad | ACA OFF | Auto-upgrade | Turn OFF broad match Aug 20 | Aug 20 (T-5 days) |

C7/C8/C9 voluntary upgrade plan (Aug 28):

1. Aug 25: Run Ads Advisor pre-scan on C7/C8/C9
2. Aug 26: Add 15 negative keywords per campaign
3. Aug 27: Configure AI Brief and Text Guidelines
4. Aug 28 9:00 AM UTC: Enable AI Max Step 1 (text customization only)
5. Aug 28-31: Monitor 4x daily
6. Sep 4: Step 2 decision (URL expansion)

BTS Bid Adjustment (T-3 days):

• Aug 18: +20% bids on C8/C12/PMax2 (BTS peak Aug 25 - Sep 15)
• Monitor CTR daily during BTS peak
• Reduce bid adjustment Sep 16

---

Part 7: 7-Day Execution Roadmap (Aug 15-21)

| Day | Priority Actions | Owner | Status |

|-----|------------------|-------|--------|

| Sat Aug 15 (TODAY) | 🟠 Activate Display Migration parallel run (D 50% / DG 150%); capture Day-1 baseline; ✅ verify tCPA execution (C2/C3/C18); 📰 publish GEO #8 Writesonic; PH demo video filming begins; /affiliates static 80%+; email sequences draft | Ads / Growth | 🔴 IN PROGRESS |

| Sun Aug 16 | 🔴 Aug 17 DRY-RUN (rollback playbook practice 10:00 UTC+8); PH demo video filming complete; /producthunt LP 80%+; FAQ 15/15 confirmed; weekend data review | Ops | ⏳ Scheduled |

| Mon Aug 17 (BIDDING CHANGE) | 🔴 Google "所设即所得" goes live — activate hourly monitoring; C5 Day-6 read; pre/post CPA comparison; rollback playbook ready | Ads | ⏳ CRITICAL |

| Tue Aug 18 | C5 URL expansion Step 2 decision; BTS bid +20% on C8/C12/PMax2; C19/C23 7-day read; C7/C8/C9 Ads Advisor pre-scan prep | Ads | ⏳ Scheduled |

| Wed Aug 19 | PH War Room W-3 mid-week check; Anthropic Citation Card progress; GEO #9 outline review; affiliate tier 2 outreach | Strategy | ⏳ Scheduled |

| Thu Aug 20 (TARGET DAY) | 🔴 Turn OFF C13/C14/C15 broad match; C3 URL expansion 7-day checkpoint; /affiliates page LIVE; PH demo video edit | Ads | ⏳ Scheduled |

| Fri Aug 21 | Display Migration Week-1 review (D vs DG performance); BTS bid adjustment Day-4 read; GEO #9 drafting check | Ads / Strategy | ⏳ Scheduled |

---

Part 8: Key Performance Indicators (KPIs)

| Channel | KPI | Current | Target (Sep 30) | Trend |

|---------|-----|---------|-----------------|-------|

| Google Search Ads | CPC | ~$4.15 | <$4.00 | 🟢 Improving |

| Google Search Ads | CVR | ~7.4% | >8% | 🟢 Improving (AI Max) |

| Google Search Ads | ROAS | ~6.7× account avg | >7× | 🟢 Improving |

| Google Search Ads | tCPA Variance | Within target ±5% | ±10% max | 🟢 Post-Aug 17 monitoring |

| Demand Gen | CPM | ~$8.30 | <$8.00 | 🟡 Flat |

| Demand Gen | CTR | ~3.9% | >4.5% | 🟡 DG migration boost expected |

| SEO | Organic sessions/mo | ~4,800 | 8,000+ | 🟢 Growing |

| SEO | Keywords in Top 10 | ~38 | 60+ | 🟢 Growing |

| SEO | Referring domains | ~113 | 150+ | 🟢 Growing |

| SEO | AI citations | 22 (Top 10 🎉) | 80+ | 🟢 Growing |

| Social | Total followers | ~72.5K | 90K+ | 🟢 Growing |

| Product Hunt | Supporters | 14 | 100+ by Sep 4 | 🟡 Needs acceleration |

| Affiliate | Active affiliates | 15 | 50+ | 🟢 Growing |

| Business | MRR | $5,450 | $8,000+ | 🟢 On track |

| Business | Paying customers | 582 | 850+ | 🟢 On track |

| Business | Trial signups/wk | 28 | 50+ | 🟢 Growing |

---

Part 9: Risk Management — Updated for v44.0

| Risk | Probability | Impact | Mitigation | Status |

|------|-------------|--------|------------|--------|

| Aug 17 tCPA change causes CPA spike >30% | Medium | High | All 5 targets lowered Aug 14; monitor hourly Aug 17-19; DRY-RUN Aug 16 | 🟡 T-2 days |

| Display migration audience signal loss | Low | Medium | Parallel run Aug 15-22 at 50%/150%; cutover Aug 23; decision rule documented | 🟠 DAY 1 live |

| C18 AI Mode CPA spike post-tCPA | Medium | High | Monitor 4h×48h; pause expansion if CTR drops >40% | 🟡 Monitoring |

| C5 Phase 2 underperforms C3/C6 | Medium | Medium | Step 1 text-only through Aug 17; URL expansion Step 2 Aug 18 | 🟢 Day-4 data positive |

| Product Hunt launch misses 600 upvotes | Medium | High | Recruit 100 supporters; hunter backups; email sequences today | 🟡 14/50 supporters |

| Jasper/Copy.ai price/feature counter | Medium | Medium | Bilingual moat; Anthropic Citation Card push; weekly comparison content | 🟢 Counter deployed |

| Google AI Overviews reduce organic CTR | High | Medium | Optimize for citations; diversify to email/affiliate/community | 🟢 GEO 3.0 active |

| Affiliate program launch delays | Low | Medium | Soft launch Sep 1; hard launch Sep 11; /affiliates live Aug 20 | 🟢 On track |

| Sep 1 AI Max auto-upgrade disrupts C7/C8/C9 | Medium | Medium | Voluntary upgrade Aug 28; turn off C13/C14/C15 broad match Aug 20 | 🟡 T-5 days |

| Q4 BFCM early ramp under-delivers | Low | Medium | C21/C22/C25 monitoring weekly; C25 +12% signal confirmed | 🟢 Positive |

| Anthropic Citation Cards underperform | Low | Medium | If <+5 by Aug 31, expand to next 10 articles | 🟢 Active |

| Singapore server cost pressure | Medium | High | Prioritize profitable campaigns; pause experimental spend if needed | 🟢 Monitor |

---

Part 10: Decision Log (v44.0 — 18 Explicit Decisions)

1. 🟠 Display Migration: Activate parallel run TODAY (D1/D2 50% / DG4/DG5 150%); capture Day-1 baseline at 12:00 and 18:00 UTC+8.
2. ✅ tCPA verification: Confirm C2 ($1.75), C3 ($1.20), C18 ($6.00) executed Aug 14; monitor 24-48h post-change.
3. 📰 GEO #8: Publish AIWriter vs Writesonic today; submit to Search Console.
4. C18 monitoring: 4h×48h observation; rollback if CTR drops >40% or CPA >$7.80.
5. C5 Phase 2: Text customization only through Aug 17; URL expansion Step 2 decision Aug 18.
6. C19: Hold at $10/day; full-week read Aug 18; +$1/day if Fri CVR ≥12%.
7. C23: Hold budget; LP optimization continues; demo video filming today.
8. Display cutover decision rule: DG CTR ≥ 0.85× D CTR and DG CPA ≤ 1.1× D CPA by Aug 22 → cutover Aug 23.
9. Aug 17 DRY-RUN: Execute tomorrow (Aug 16) 10:00 UTC+8; confirm <5 min/campaign rollback.
10. PH Demo Video: Filming Aug 16-17; editing Aug 18-19; launch Aug 22.
11. Email sequences: Draft "Launch day" + "Thank you" + "Refer friends" today; ready Aug 28.
12. /affiliates page: Static 80%+ today, static-ready Aug 16, live Aug 20.
13. PH supporters: Recruit 6 more this week (14 → 20 by Aug 20).
14. BTS bid: +20% on C8/C12/PMax2 Aug 18 (T-3 days).
15. C13/C14/C15 broad match: Turn OFF Aug 20 (T-5 days).
16. C7/C8/C9 voluntary upgrade: Aug 28; Ads Advisor pre-scan Aug 25.
17. C25 BTS ramp: Hold $10/day; scale to $12/day Aug 20 if Mon-Thu signal ≥+15%.
18. GEO #9: Continue drafting; target publish Aug 22.

---

Appendix A: Quick Ad Copy Reference (v44.0 refresh)

English Search Ad — Core

H1: AIWriter — Bilingual AI Writing
H2: English + Chinese, One Tool
H3: Start Free, No Credit Card
D1: Write blogs, ads, emails, and product copy 10x faster. EN/CN native support.
D2: Jasper dropped to $49? We're $9.99. Transparent AI, no hidden fees.

English Search Ad — Competitor

H1: Jasper Dropped to $49? We're $9.99
H2: Bilingual AI Writer — EN + CN
H3: Same Quality, 5× Less
D1: AIWriter supports English and Chinese natively. Jasper doesn't.
D2: Free trial. No credit card. Switch in 2 minutes.

English Search Ad — Back-to-School (Aug 25 peak)

H1: Write Your Essay 10× Faster
H2: Bilingual AI Writer — EN + CN
H3: Students Save 50% — $4.99/mo
D1: Essays, reports, citations in minutes. Not an essay mill — your AI writing assistant.
D2: Back-to-school special. Free trial. No credit card needed.

English Search Ad — Q4 BFCM Early Access (C25 ramp)

H1: Q4 Black Friday 50% Off — AIWriter
H2: 1,200+ Q4 Campaigns Already Powered
H3: Lock In Discount Before Nov 1
D1: Bilingual AI writing for holiday marketing. BFCM pricing tier available now.
D2: Early access ends Oct 31. Reserve your seat for Q4 success.

Chinese Search Ad — 核心

标题1: AIWriter — 双语AI写作工具
标题2: 中英文创作，一个平台搞定
标题3: 免费试用，无需信用卡
描述1: 博客、广告、邮件、产品描述10倍速产出。支持简体中文与繁体中文。
描述2: Jasper降到$49？我们只需$9.99。透明AI，无隐藏费用。

---

Appendix B: Recommended Tools Stack

| Category | Tool | Cost/mo |

|----------|------|---------|

| Keyword Research | SEMrush + Ahrefs | $250 |

| Rank Tracking | AccuRanker | $109 |

| Technical SEO | Screaming Frog | $22/mo (annual) |

| Analytics | Google Analytics 4 + Looker Studio | Free |

| Heatmaps/CRO | Hotjar | $39 |

| Email Marketing | Resend / SendGrid | $25 |

| Affiliate Tracking | FirstPromoter | $49 |

| Social Scheduling | Buffer / Typefully | $20 |

| Total | | ~$514/mo |

---

Appendix C: C5 Phase 2 Day-4 Read — Benchmark Comparison

| Metric | C3 Launch Day 4 | C6 Launch Day 4 | C5 Actual Day 4 | Action if Below |

|--------|------------------|-------------------|------------------|-----------------|

| Impressions | +48% vs baseline | +43% vs baseline | +45% vs baseline | If <+30%: check AI Brief |

| CPA | $1.25 (−20%) | $2.38 | $1.29 (−21%) | If >$2.00: add 10 negatives |

| CVR | 9.6% | 9.0% | 9.3% | If <6%: review text customization |

| CTR | 5.4% | 5.1% | 5.2% | If <3%: refresh 2 ad variants |

| ROAS | ~10.6× | ~8.9× | ~10.1× | If <6×: review audience signal |

Verdict: C5 Day-4 continues to track in line with C3/C6 benchmarks. Confidence HIGH. URL expansion Step 2 decision scheduled Aug 18.

---

Appendix D: Aug 17 Bidding Change — Pre-Positioned Emergency Rollback Playbook

| Campaign | If CPA Spike >30% | If Impression Drop >20% | If CVR Drop >25% |

|----------|-------------------|-------------------------|------------------|

| C1 | Lower budget 15% for 48h | Raise tCPA $0.05 increments | Check brand query quality |

| C2 | Lower budget 15% for 48h | Raise tCPA $0.10 increments | Add 10 competitor negatives |

| C3 | Lower budget 20% for 48h | Raise tCPA $0.10 increments | Audit AI-expanded URLs; add 15 negatives |

| C10 | Lower budget 15% for 48h | Raise tCPA $0.15 increments | Review B2B keyword set |

| C18 | Lower budget 25% for 72h | Raise tCPA $0.50 increments | Pause expansion if CTR drops >40% |

Tomorrow (Aug 16) — DRY-RUN: Practice these playbooks to confirm <5 minute execution per campaign.

---

中文核心要点补充

🟠 未来24小时五大紧急优先级

1. 🟠 上午启动Display→Demand Gen迁移并行运行（D1/D2降至50%预算、DG4/DG5提至150%），12:00和18:00各采集一次基线数据。
2. ✅ 核实tCPA下调已生效（C2→$1.75、C3→$1.20、C18→$6.00昨天已完成），检查24小时后的稳定性（曝光损失<20%、CPA≤新目标的1.3倍）。
3. 📰 发布GEO #8（AIWriter vs Writesonic对比文章），提交Search Console加速收录。
4. 读取C5 Phase 2第4天数据：与C3/C6基准一致，信心高；URL扩展Step 2决策8月18日。
5. Aug 17出价变更T-2：明天（8月16日）回滚剧本预演，今天确认5个Campaign数据访问正常。

✅ 自v43.0以来24小时成果

• ✅ C2/C3/C18的tCPA下调已于8月14日按时执行（月省$340）。
• ✅ Display迁移检查清单完成：受众导出完整、5个Banner资产已迁移、DG4/DG5信号容量验证通过。
• ✅ GEO #8草稿达到90%+，今天发布。
• ✅ PH FAQ题库15/15完成。
• ✅ /affiliates页面静态构建80%+，8月16日达到静态就绪。
• ✅ C25 BTS季节性信号持续：曝光量+12%基准。

关键倒计时

• 🟠 T-0 今天：Display→Demand Gen迁移DAY 1（并行运行启动）
• T-1天：Aug 17出价变更回滚剧本预演（8月16日）
• T-2天：Google Smart Bidding行为变更生效（8月17日）— 每小时监控
• T-3天：返校季出价+20%调整（8月18日）
• T-5天：C13/C14/C15关闭Broad Match（8月20日）
• T-5天：/affiliates页面正式上线（8月20日）
• T-6天：Display→DG第一阶段切换（8月23日）
• T-13天：C7/C8/C9自愿升级AI Max（8月28日）
• T-17天：Google AI Max自动升级（9月1日）
• T-21天：Product Hunt上线（9月5日），目标600+ upvotes
• T-27天：Affiliate硬启动（9月11日）

三大里程碑

1. 今天（8月15日）：Display→Demand Gen迁移正式启动（并行运行50%/150%），采集Day-1基线数据。
2. 8月17日：Google出价行为变更生效，启动每小时监控协议（回滚剧本8月16日预演）。
3. 9月5日：Product Hunt正式launch，争取Top 5 + 600+ upvotes + 24 trial signups。

三大战略风险

1. 🟠 Display迁移受众信号丢失：并行运行8月15-22日（50%/150%），8月23日切换；已设定决策规则（DG CTR≥0.85×D CTR且DG CPA≤1.1×D CPA才切换）。
2. Aug 17出价变更可能导致CPA短期上升20-30%——已准备好5-Campaign回滚剧本，明天预演。
3. Sep 1 AI Max自动升级影响7个Campaign——C13/C14/C15在8月20日前关闭Broad Match，C7/C8/C9在8月28日自愿升级。

预算优先级表（v44.0 更新）

| 优先级 | 项目 | 月预算 | 备注 |

|--------|------|--------|------|

| P0 | AI Max核心Campaign（C3/C5/C6/C19） | $3,450 | C19保持$10/日 |

| P0 | 品牌+竞品Campaign（C1/C2/C4/C10/C18） | $3,210 | ✅ tCPA已全部下调 |

| P1 | Performance Max（PMax1-3） | $2,490 | 8月18日BTS+20% |

| P1 | Demand Gen（DG1-7） | $1,530 | 🟠 迁移DAY 1增补 |

| P2 | 内容生产+视频制作 | $1,000 | PH demo视频今日开拍 |

| P2 | SEO工具+数据 | $450 | 不变 |

| P3 | Affiliate/网红/PH启动 | $750 | /affiliates页面8月20日上线 |

| P3 | 测试预算 | $500 | MRR停滞时暂停 |

| P4 | niche/pre-seed Campaign（C20-C25） | $1,440 | C25 BTS信号强劲 |

| 合计 | | $14,820 | post-tCPA + C19 scale |

本周关键行动清单（8月15-21日）

| 日期 | 关键行动 | 负责人 |

|------|----------|--------|

| 8月15日（今天） | 🟠 Display迁移DAY 1；✅ tCPA核实；📰 GEO #8发布；PH demo视频开拍 | Ads/Growth |

| 8月16日（周六） | 🔴 Aug 17回滚剧本预演；PH demo视频完成；/producthunt LP 80%+ | Ops |

| 8月17日 | 🔴 Aug 17出价变更生效 — 每小时监控 | Ads |

| 8月18日 | C5 URL扩展Step 2决策；BTS出价+20%；C19/C23 7天读取 | Ads |

| 8月19日 | 周中复盘；Anthropic Citation Card进度检查 | Strategy |

| 8月20日（目标日） | 🔴 C13/C14/C15关闭Broad Match；C3 URL 7天检查；/affiliates上线 | Ads |

| 8月21日 | Display迁移第一周复盘；BTS出价Day-4读取 | Ads/Strategy |

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Document Version: 44.0

Last Updated: 2026-08-15 12:24 PM UTC+8

Next Review: 2026-08-16

Automation ID: automation-1778201986960

Run: v44.0 (Display Migration Day 1 + tCPA Verification + GEO #8 Publish)