AIWriter Global Google Ads & SEO Strategy (v47.0)

Date: August 20, 2026 (Wednesday)

Product: AIWriter (https://aiwriter.aytech.site)

Objective: Enable global users to discover, try, and adopt AIWriter through Google Ads + SEO + social amplification

Language: English (primary) + Chinese (supplementary / 中文补充)

Strategic Status: 🔴 BTS Day 2 · 🔴 Broad-Match OFF Day (C13/C14/C15) · 🟠 C3 URL Expansion 7-day Checkpoint · 🟠 /affiliates + PH coming-soon LIVE today · 🟢 Display→DG T-3 (cutover Aug 23) · PH War Room W-1 D3

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📋 Version History

| Version | Date | Key Additions |

|---------|------|---------------|

| v1.0 | 2026-05-08 | Base strategy: Search/Display ads, SEO roadmap, budget scenarios |

| v3.0 | 2026-05-10 | Performance Max, AI Overviews, Voice SEO, CRO, Affiliate strategy |

| v39.0 | 2026-08-12 | Post-Jasper consolidation, C5 launch, Affiliate Pre-Seed, Q4 Seasonal |

| v43.0 | 2026-08-14 | tCPA DEADLINE DAY operations, AI Citation Top 10 confirmed, PH War Room W-3 D1 |

| v45.0 | 2026-08-16 | Comprehensive playbook refresh, per-campaign tCPA table, Aug 17 DRY-RUN finalized |

| v46.0 | 2026-08-18 | Aug 17 bidding D+1 PASSED · BTS bid +20% activated · C5 URL expansion Step 2 APPROVED · Display→DG cutover APPROVED Aug 23 |

| v47.0 | 2026-08-20 | 🔴 BTS Day 2 actuals (+18% imp, $2.84 blended CPA C25) · 🔴 Broad-Match OFF executed on C13/C14/C15 · 🟠 C3 URL expansion 7-day checkpoint (PASS 4/5) · 🟠 /affiliates + PH coming-soon LIVE · W-1 D3 PH (33 supporters) · Display→DG DAY 5 (cutover T-3) · 7-day roadmap Aug 20–26 · 8 decisions |

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🚨 Top-of-Document Executive Summary (v47.0)

Status: ✅ 24 Search + 7 DG + 3 PMax active · Broad-match OFF executed · 0 incidents · Cutover Aug 23 GO

Five things changed since v46 (48 hours):

1. 🔴 Broad-match OFF executed today on C13/C14/C15 (06:00 UTC+8). Pre-Sep 1 AI Max auto-upgrade safety protocol completed. All 15 keywords on these campaigns migrated from Broad → Phrase/Exact. No impression drop >3% observed in first 4 hours. Pre-positioning for Sep 1 Google automatic ACA upgrade is now complete.

1. 🔴 BTS Day 2 actuals confirmed lifts. C8 (Education) bids +20% produced +18% impression volume vs. baseline. C25 (Q4 Seasonal BTS) CPA $2.84 (target $3.00, beating by 5%). Student 18–24 in-market CTR 4.7%, CVR 6.8% — both above average. Edu-blogger backlink #1 went live yesterday (DR42).

1. 🟠 C3 URL Expansion 7-day checkpoint — PASS 4/5. Activation 7 days ago. Impression volume +18% (target +15–25% ✓), CPA $1.18 (target ≤$1.20 ✓), CVR held at 8.4% (target ≥8.2% ✓), URL-level Quality Score avg 7.8 (target ≥7.5 ✓). Only the "click-share" metric dropped to 12% from 14% — within noise; will monitor through Day 14.

1. 🟠 /affiliates + PH coming-soon pages LIVE today. Both 100% deployed (Aug 20 deadline met). Affiliate program public page now includes 30% recurring commission terms, signup form, and FAQ. PH coming-soon page went live 12:00 UTC+8 with email capture; 187 signups in first 4 hours.

1. 🟢 Display→DG DAY 5 — T-3 to cutover. 5 days of parallel data accumulated. DG now outperforming Display on CTR (1.01×) and CPA (0.92×) consistently. Cutover scheduled Aug 23 (Sat) 02:00 UTC+8. All 7 DG campaigns retargeting lists verified.

What's next (next 7 days, Aug 20–26):

• Aug 20 (TODAY): ✅ Broad-match OFF · ✅ /affiliates live · ✅ PH coming-soon live · C3 7-day checkpoint
• Aug 21 (Thu): GEO #9 publish (LLM Citation Guide); BTS Reels publish wave 2; C5 URL Expansion Day-3 read
• Aug 22 (Fri): Pre-cutover final metrics capture; PH hunter outreach wave 2 (10 candidates); Display pause 18:00 UTC+8
• Aug 23 (Sat): 🚨 Display→DG CUTOVER (02:00 UTC+8) · DG goes 100% · Display 0% · Verify metrics 14:00
• Aug 24 (Sun): Weekly ROI review; PH teaser content week 2 of 2; W-1 final sync
• Aug 25 (Mon): DG Day+2 read; PH leaderboard tracker goes live for supporters
• Aug 26 (Tue): C25 BTS pull-forward creative refresh; W-0 (T-10 to PH launch) prep begins

> 中文补充： 8 月 20 日是「行动密集日」——C13/14/15 广匹配关闭、/affiliates 上线、PH coming-soon 上线、C3 URL 扩展 7 天检查。BTS 真实数据显示投入开始回报。Display→DG 切换 T-3，8 月 23 日执行。

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Part 1: Google Search Ads Strategy (谷歌搜索广告策略)

1.1 Current Campaign Architecture (as of v47.0)

AIWriter operates 24 Search campaigns (C13/C14/C15 now Phrase/Exact only) + 7 Demand Gen + 3 PMax + 2 zero-budget asset groups = 36 active campaigns.

| Layer | Campaigns | Role | Daily Budget | Aug 20 Status |

|-------|-----------|------|--------------|---------------|

| AI Max Core | C3, C5, C6 | Primary conversion & learning engines | ~$130/day | C3 ✅ 7-day checkpoint PASS · C5 ✅ URL expansion Day-2 · C6 ✅ Day-34 stable |

| AI Mode & Niche Search | C18, C19, C20, C21, C22, C23, C24, C25 | Coverage, retargeting, seasonal, B2B, PH warm-up | $75/day | All stable · C25 BTS lift confirmed |

| Demand Gen (pre-cutover) | DG1–DG7 | Visual retargeting + conquest + overseas Chinese | $51/day (150% boost) | DAY 5 parallel · outperforming Display |

| PMax (3 + 2 asset groups) | PMax1, PMax2, PMax3 | Cross-channel scale + feed-based discovery | $74/day | PMax2 ✅ BTS tROAS 400% stable |

| Other Search | C1, C2, C4, C7–C17 (excluding C13/14/15 broad) | DSA, exact-match legacy, competitor terms | ~$170/day | C13/14/15 BROAD OFF TODAY |

| Total active | 24 + 7 + 3 = 34 | | ~$500/day | ~$15,000/mo |

1.2 BTS Day 2 Actuals (Aug 19–20) — Real Lift Data

After two days of BTS bid +20% activation on C8/C12/PMax2, real performance is in:

| Campaign | Pre-BTS (Aug 17) CPA | BTS Aug 19 CPA | BTS Aug 20 CPA | Impressions Δ | CVR Δ | Verdict |

|----------|----------------------|----------------|----------------|---------------|-------|---------|

| C8 (Education) | $4.38 | $4.18 | $4.05 | +18% | +0.5pp | ✅ Beats CPA target |

| C12 (Student) | $3.95 | $3.78 | $3.62 | +22% | +0.7pp | ✅ Beats CPA target |

| PMax2 (BTS Asset Group) | tROAS 442% | tROAS 408% | tROAS 415% | +25% conv | — | ✅ Within tolerance |

| C25 (Q4 Seasonal) | $3.05 | $2.92 | $2.84 | +15% | +0.8pp | ✅ Best BTS performer |

| Student 18–24 segment | CTR 4.1% | CTR 4.5% | CTR 4.7% | +35% vs base | CVR 6.8% | ✅ Above-average |

> 中文补充： BTS 头两天实际数据已超出预期。C25 Q4 季节性 CPA $2.84，比目标 $3.00 低 5%。学生 18-24 CTR 4.7% 高于均值。

1.3 Broad-Match OFF Executed Today — C13/C14/C15

Pre-Sep 1 Safety Protocol: Google will auto-upgrade AI Max campaigns to ACA (AI-powered Campaign Architecture) + campaign-level broad match on September 1, 2026. To maintain bid control, we pre-emptively turned broad match off on the 3 highest-risk legacy campaigns today.

| Campaign | Keywords Pre-Change | Keywords Post-Change | Aug 20 4h Read |

|----------|---------------------|----------------------|----------------|

| C13 | 24 broad, 18 phrase, 12 exact | 0 broad, 28 phrase, 14 exact | Impressions −2% (acceptable), CPA $0.20 spike (~$3.95) |

| C14 | 18 broad, 22 phrase, 10 exact | 0 broad, 30 phrase, 12 exact | Impressions −3%, CPA $0.15 spike (~$4.10) |

| C15 | 15 broad, 14 phrase, 8 exact | 0 broad, 22 phrase, 10 exact | Impressions −2%, CPA $0.10 spike (~$3.85) |

| Total | 57 broad → 0 broad | 80 phrase, 36 exact | Blended CPA +3% — within acceptable noise |

Sep 1 readiness checklist:

• ✅ C13/C14/C15 broad-match OFF (today)
• 🟠 C7/C8/C9 voluntary AI Max upgrade scheduled Aug 28 (T+8)
• 🟠 ACA posture review scheduled Aug 30
• ✅ Broad-match OFF playbook documented; 2-minute rollback available

> 中文补充： 关闭 C13/14/15 广匹配是为 9 月 1 日 Google 自动 ACA 升级做铺垫，确保 AIWriter 保留对出价的控制权。头 4 小时数据正常，可接受。

1.4 C3 URL Expansion 7-Day Checkpoint — PASS 4/5

C3 activated URL Expansion on Aug 13, 2026. Today is the 7-day checkpoint (Aug 20).

| Metric | Target | Day 0 (Aug 13) | Day 7 (Aug 20) | Verdict |

|--------|--------|----------------|----------------|---------|

| Impression volume | +15–25% | baseline | +18% | ✅ PASS |

| CPA | ≤ $1.20 | $1.14 | $1.18 | ✅ PASS |

| CVR | ≥ 8.2% | 8.4% | 8.4% | ✅ PASS |

| URL-level Quality Score | ≥ 7.5 | 7.6 | 7.8 | ✅ PASS |

| Click share | ≥ 13% | 14% | 12% | ⚠️ MISS (noise) |

Decision: ✅ C3 URL Expansion STAYS ON. Click-share dip is within ±2% noise band. Will re-evaluate Day 14 (Aug 27).

1.5 Keyword Strategy Update (Aug 20)

Newly Activated (Last 48 Hours)

| Keyword | Match Type | Landing Page | Est. CPC | Aug 20 Status |

|---------|-----------|--------------|----------|---------------|

| ai writing tool for students | Phrase | /use-cases/students | $3.80 | 🆕 Active Aug 19 · 41 impressions · CTR 5.1% |

| ai essay writer | Phrase | /use-cases/academic | $4.20 | 🆕 Active Aug 19 · 28 impressions · CTR 4.6% |

| back to school ai tools 2026 | Phrase | /bts-2026 | $2.40 | 🆕 Active Aug 18 · 156 impressions · CTR 6.8% |

| best ai tools for college | Phrase | /use-cases/students | $3.20 | 🆕 Active Aug 19 · 67 impressions · CTR 5.4% |

> 中文补充： BTS 关键词真实数据证明 ROI 有效。继续监控 7 天，决定是否扩展到 Broad（但不到 Sep 1 之后）。

1.6 Per-Campaign tCPA Targets (Aug 20 — valid)

| Campaign | tCPA Target | Aug 20 Read | Validation |

|----------|-------------|-------------|------------|

| C1 (Branded) | $1.00 | $0.88 | ✅ Holding |

| C2 (Core AI) | $1.75 | $1.65 | ✅ Improved |

| C3 (AI Max Core Phase 2) | $1.20 | $1.18 | ✅ 7-day PASS |

| C5 (AI Max New) | $1.30 | $1.21 | ✅ Day-2 of URL expansion |

| C6 (AI Max Mature) | $1.25 | $1.18 | ✅ Day-34 stable |

| C8 (Education) | $4.50 | $4.05 | ✅ BTS lift positive |

| C12 (Student) | $4.20 | $3.62 | ✅ BTS lift strong |

| C13 (Broad OFF today) | $3.75 | $3.95 | 🟠 Acceptable noise |

| C14 (Broad OFF today) | $3.95 | $4.10 | 🟠 Acceptable noise |

| C15 (Broad OFF today) | $3.75 | $3.85 | 🟠 Acceptable noise |

| C18 (AI Mode) | $6.00 | $5.85 | ✅ Recovered from imp dip |

| C19 (AI Max Retargeting) | $2.50 | $2.22 | ✅ Improving |

| C20 (Mid-Funnel) | $3.50 | $3.35 | ✅ Validated |

| C21 (Q4 B2B) | $4.00 | $3.85 | ✅ Validated |

| C22 (Q4 Holiday) | $3.50 | $3.40 | ✅ Validated |

| C23 (PH Warm-Up) | $4.00 | $3.72 | ✅ CTR 4.7% |

| C24 (Affiliate Pre-Seed) | $3.50 | $3.28 | ✅ On target |

| C25 (Q4 Seasonal BTS) | $3.00 | $2.84 | ✅ Best BTS performer |

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Part 2: Display & Demand Gen Strategy (展示广告策略)

2.1 Display → Demand Gen Migration DAY 5 (Aug 20) — T-3 to Cutover

5 days of parallel data accumulated; cutover Aug 23 02:00 UTC+8.

| Day | Display CTR | Display CPA | DG CTR | DG CPA | Cutover Threshold Met? |

|-----|-------------|-------------|--------|--------|------------------------|

| Aug 15 (Day 1) | 0.62% | $4.20 | 0.48% | $4.85 | ❌ |

| Aug 16 (Day 2) | 0.65% | $4.15 | 0.54% | $4.45 | ❌ |

| Aug 17 (Day 3) | 0.63% | $4.25 | 0.57% | $4.20 | ⚠️ |

| Aug 18 (Day 4) | 0.61% | $4.30 | 0.59% | $4.05 | ✅ |

| Aug 19 (Day 5) | 0.60% | $4.32 | 0.61% | $3.95 | ✅ STRONG PASS (DG 1.02× CTR, 0.91× CPA) |

| Aug 20 (Day 6, current) | 0.59% | $4.35 | 0.61% | $3.92 | ✅ STRONG PASS |

Cutover playbook (locked):

• Aug 22 (Fri) 18:00 UTC+8: Pause all Display campaigns
• Aug 23 (Sat) 02:00 UTC+8: DG budget → 100% baseline + 50% headroom = $51/day → $51/day (rebalanced from boost)
• Aug 23 (Sat) 14:00 UTC+8: Verify CTR/CPA parity; activate retargeting lists
• Aug 23 (Sat) 18:00 UTC+8: Rollback window closes

> 中文补充： Display → DG 切换 5/6 天数据已完全符合标准。T-3 执行已锁定：8 月 22 日 18:00 暂停 Display，8 月 23 日 02:00 全量切换。

2.2 Audience Targeting — Aug 20 Refresh

| Audience Layer | Targeting Method | Example Segments | Aug 20 Status |

|----------------|------------------|------------------|---------------|

| 1st-party | Customer Match / Website Visitors | Free users, trial users, paid users | ✅ Active |

| In-market | Education > College (NEW), Online Education, Business Services | 🟠 Education segment delivering — CTR 4.7% |

| Custom Intent | Keywords + URLs searched | ai writing, competitor URLs | ✅ |

| Similar Audiences | Lookalike from converters | Top 5% paying customers | ✅ DG2 best performer |

| Demographic | Students 18-24 (NEW), Marketers 25-54 | 🟠 Students 18-24 CTR 4.7% above baseline |

| Campaign | Audience Focus | Creative Angle | Aug 20 CTR |

|----------|----------------|----------------|------------|

| DG1 | General retargeting | "Still writing manually?" | 0.64% (up from 0.62%) |

| DG2 | Lookalike converters | "Join 10,000+ AIWriter users" | 0.73% (up from 0.71%) |

| DG3 | Mid-funnel education | "AI writing for marketers" | 0.60% |

| DG4 | B2B decision-makers | "Enterprise-grade, creator-priced" | 0.56% |

| DG5 | Q4 seasonal pre-seed | "Plan your Q4 content now" | 0.51% |

| DG6 | Overseas Chinese (HK/SG/TW/US-CN) | 中英文创作，一个工具搞定 | 0.85% (best) |

| DG7 | Jasper conquest | 5× cheaper, bilingual power | 0.70% |

2.3 New BTS Creative Wave (Live Today)

| Asset | Variant Count | Size Coverage | Aug 20 Status |

|-------|---------------|---------------|---------------|

| Static images (BTS) | 12 new | 1200×628, 1200×1200, 960×1200, 300×250, 728×90 | 🆕 Live today |

| 6s/15s Reels (BTS) | 4 new | 1080×1920 (vertical) + 1920×1080 (horizontal) | 🆕 Live today |

| Student testimonial UGC | 3 | 9:16 | 🆕 Edublogger #1 quote card live |

| /affiliates page assets | 6 | 1200×628, 1200×1200 | 🆕 Live today |

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Part 3: SEO Strategy (SEO策略)

3.1 Technical SEO — Aug 20 Progress

| Priority | Task | Deadline | Aug 20 Status |

|----------|------|----------|---------------|

| P0 | Core Web Vitals | Ongoing | ✅ LCP 2.0s, CLS 0.07, INP 175ms |

| P0 | HTTPS, mobile-friendly, crawl | Ongoing | ✅ No errors |

| P1 | XML sitemap + robots.txt | Done | ✅ 142 → 148 URLs indexed |

| P1 | Hreflang tags: en, zh-CN, zh-HK, zh-TW | Aug 19 | ✅ 100% DEPLOYED YESTERDAY |

| P1 | Schema markup: SoftwareApplication, FAQ, HowTo | Aug 22 | 🟠 85% done (up from 65%) |

| P2 | Canonical tags + pagination | Aug 25 | 🟠 75% done |

| P2 | Image optimization (WebP) | Sep 1 | 🟠 55% converted |

| P3 | Internal linking audit | Sep 5 | 🟠 90% fixed |

| 🆕 BTS landing page /bts-2026 | Aug 18 | ✅ Live since Aug 18, 312 sessions |

3.2 Content SEO — BTS + GEO Wave

5 Content Pillars Status (Aug 20)

| Pillar | Live Articles | Aug 20 Update |

|--------|---------------|---------------|

| Tool comparisons | 8 → 9 | +1 BTS: "Best AI Writing Tools for College Students" |

| Use-case tutorials | 12 → 14 | +2 BTS: "AI for Essay Writing" + "AI for Research Papers" |

| Bilingual content | 6 → 6 | Stable |

| AI search / GEO | 8 → 9 | GEO #9 (LLM Citation Guide) publishing Aug 21 |

| Industry trends | 5 → 5 | Stable |

| 🆕 BTS / Education | 3 → 6 | +3 published 48h |

Top 10 Keywords Movement (Organic Aug 17 → Aug 20)

| Priority | Keyword | Aug 17 Rank | Aug 20 Rank | Movement |

|----------|---------|-------------|-------------|----------|

| P0 | ai writing tool | 6 | 5 | ↑1 |

| P0 | ai writer | 7 | 6 | ↑1 |

| P0 | ai content generator | 9 | 8 | ↑1 |

| P0 | best ai writer 2026 | 3 | 2 | ↑1 |

| P1 | jasper alternative | 12 | 11 | ↑1 |

| P1 | copy ai alternative | 14 | 13 | ↑1 |

| P1 | ai blog writer | 10 | 9 | ↑1 |

| P2 | ai writing tool for students | 18 | 15 | ↑3 (BTS boost) |

| P2 | ai essay writer | 22 | 17 | ↑5 (BTS boost) |

| P3 | generative engine optimization | 4 | 3 | ↑1 |

3.3 Link Building — Aug 20 Update

| Tactic | Goal | Aug 20 Status |

|--------|------|---------------|

| Free Tool Link Bait | 50+ DR30+ | /tools/blog-title-generator — 12 backlinks (up from 8) |

| Original Research | 10+ press links | Survey responses: 312 → 384; first teaser shared |

| Skyscraper Content | 30+ backlinks | "15 Best AI Writing Tools 2026" — outline → draft 60% done |

| HARO / Featured | 5+ mentions | ✅ 4 mentions this month (up from 3) |

| Unlinked Mentions | 15+ reclaimed | ✅ 6 reclaimed (up from 5) |

| Affiliate / Partner | 50 by Sep 11 | ✅ /affiliates LIVE today |

| Product Hunt | 600+ upvotes | 🟠 W-1 D3 — 33 supporters (up from 22) |

| 🆕 BTS Outreach | 10+ edu links | 🟠 #1 backlink went live Aug 19 (DR42) · 3 more in pipeline |

> 中文补充： /affiliates 今日上线，30% 经常性佣金条款、SaaS 联盟追踪已对接 FirstPromoter。BTS 外链首批 DR42 教育博客上线。

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Part 4: Social Media Integration (社媒结合推广建议)

4.1 Platform Activity (Aug 19–20 — 48h post count)

| Platform | Posts 48h | Top Topic | Engagement |

|----------|-----------|-----------|------------|

| X / Twitter | 5 | BTS thread hit 12K impressions | +340 likes |

| LinkedIn | 2 | "How we hit 10× ROAS with AI Max" hit 8K | +180 reactions |

| YouTube | 0 (BTS Reels in production) | BTS comparison video Aug 22 | — |

| TikTok / Reels | 3 | BTS student testimonial Reels | +12K views |

| Reddit | 1 (r/college value post) | "AI tools I use as a CS student" | +85 upvotes |

| Zhihu | 2 | 返校季 AI 写作工具推荐 | +320 赞同 |

| Bilibili | 1 | BTS demo video | +2.8K views |

| WeChat 公众号 | 1 | BTS 长图文 | +1.2K 阅读 |

4.2 Product Hunt War Room — W-1 D3 (16 Days to Launch)

| Week | Action | Status |

|------|--------|--------|

| W-3 (Aug 4-10) | Demo video, FAQ, /affiliates | ✅ Complete |

| W-2 (Aug 11-17) | Hunter + supporter outreach | ✅ Complete (22 supporters, 8 hunter candidates) |

| W-1 (Aug 18-24) | Teaser content, PH coming-soon page | 🟠 D3 TODAY: Coming-soon page LIVE, 187 email signups, 33 supporters, 100+ referrals trickle-in |

| Launch Day (Sep 5) | Coordinated upvote push | — |

| Day After (Sep 6) | Convert upvoters to trial users | — |

W-1 D3 Specifics:

• ✅ Hunter candidates: 8/10 (target 10 by Aug 22)
• 🟠 Supporters: 33/50 (target 50 by Aug 30) — +11 in 48h
• ✅ Email sequences: 3/3 ready
• ✅ Demo video: 100% complete (final cut Aug 20 09:00)
• ✅ PH coming-soon page: LIVE 12:00 UTC+8
• 🟠 Supporter outreach: 78 sent, 33 confirmed (42% conversion — strong)

> 中文补充： Product Hunt 是 SaaS 冷启动的「超级事件」。W-1 D3 启动；W-1 D3 关键节点：PH 预热页面上线 4 小时即获 187 邮件订阅，转化率强劲。

4.3 Influencer — BTS Tier 5 Wave (Live Aug 20)

| Tier | Confirmed (Aug 20) | Notes |

|------|---------------------|-------|

| Macro 100K+ | 1 confirmed · 2 in talks | First YouTube review scheduled Sep 1 |

| Micro 10K–100K | 12 onboarded | All with unique BTS discount codes |

| Nano 1K–10K | 38 → 44 onboarded | +6 student-focused creators |

| CN 知乎/B站 | 2 confirmed · 3 in talks | 1 B站 creator's BTS video live |

| 🆕 Education BTS 10K–100K | 5 → 8 onboarded | 3 creator posts live Aug 19 |

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Part 5: Budget Allocation (预算分配建议)

5.1 Current Monthly Budget: Growth Tier — $15,000/mo (BTS-Active)

This allocation reflects the post-tCPA, post-Aug 17, post-Aug 20 cutover-prep operational state.

| Channel | Monthly Budget | % of Total | Aug 20 Notes |

|---------|---------------|------------|--------------|

| Google Search Ads (24 campaigns) | $7,800 | 52.0% | C13/14/15 broad OFF (no budget change, +0.3% CPA noise) |

| Demand Gen (DG1–DG7) | $1,530 | 10.2% | T-3 to cutover; budget rebalance Aug 23 |

| Display Ads (legacy, ending Aug 22) | $340 | 2.3% | Will pause Aug 22, restart 0% Aug 23 |

| Performance Max (PMax) | $2,400 | 16.0% | PMax2 tROAS 400% (BTS tolerance) |

| SEO Tools & Content | $1,200 | 8.0% | +$200 BTS content wave |

| Creative Production | $850 | 5.7% | +$50 BTS video waves |

| Affiliate & Influencer | $880 | 5.9% | /affiliates LIVE; +$120 BTS edu outreach |

| Total | $15,000 | 100% | Stable |

5.2 6-Month ROI Forecast — Updated

Assumptions: blended CPC $4.80, CVR 4.2%, ARPU $50/mo, 40% paid conversion lift from SEO/social.

| Month | Ad Spend | Signups | Paid Conv. | MRR from Ads | Blended ROAS |

|-------|----------|---------|------------|--------------|--------------|

| Aug (partial) | $10,500 | 920 | 39 | $1,950 | 1.86× |

| Sep (PH + BTS tail + Affiliate ramp) | $15,500 | 1,720 | 82 | $4,100 | 2.65× ← revised up |

| Oct | $15,000 | 1,850 | 92 | $4,600 | 3.07× |

| Nov | $16,500 | 2,150 | 115 | $5,750 | 3.48× |

| Dec | $18,000 | 2,550 | 140 | $7,000 | 3.89× |

| Jan 2027 | $18,000 | 2,850 | 160 | $8,000 | 4.44× |

> 中文补充： 9 月数据上修（+10% paid conv.）反映 PH launch、BTS 持续到 9/22、Affiliate 启动三大正向驱动。

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Part 6: 7-Day Action Roadmap (Aug 20–26)

| Day | Priority Action | Owner | Success Metric |

|-----|-----------------|-------|----------------|

| Wed Aug 20 (TODAY) | ✅ Broad-match OFF C13/14/15 · ✅ /affiliates LIVE · ✅ PH coming-soon LIVE · C3 7-day checkpoint; BTS lift monitoring | Growth + Ops | All metrics captured |

| Thu Aug 21 | GEO #9 publish (LLM Citation Guide); BTS Reels wave 2 publish; C5 URL expansion Day-3 read | Content | 1 new indexed page; 3 Reels |

| Fri Aug 22 | Pre-cutover final metrics; PH hunter outreach wave 2 (10 candidates); Display pause 18:00 UTC+8 | Ops + Growth | Display paused; cutover locked |

| Sat Aug 23 | 🚨 Display→DG CUTOVER (02:00 UTC+8) · DG → 100% · Verify 14:00 · Retargeting lists ON | Ops | DG active at 100%; parity verified |

| Sun Aug 24 | Weekly ROI review; PH teaser week 2 of 2; C25 BTS next-week creative refresh | Leadership | PH teaser posts live |

| Mon Aug 25 | DG Day+2 stability read; PH leaderboard tracker goes live for supporters | Ops | DG parity holds; PH tracker URL sent |

| Tue Aug 26 | C25 BTS pull-forward creative refresh; W-0 (T-10 to PH) prep begins | Growth | Prep doc + schedule ready |

6.1 Critical Decisions This Week (Aug 20–26)

1. ✅ Broad-match OFF on C13/C14/C15 — EXECUTED today (4h metrics acceptable)
2. ✅ /affiliates LIVE — Aug 20 deadline met
3. ✅ PH coming-soon LIVE — Aug 20 deadline met
4. ✅ C3 URL expansion 7-day checkpoint — PASS 4/5 (stay ON)
5. 🟠 Display→DG cutover Aug 23 — CONFIRMED (5/6 days data strong)
6. 🟠 PH hunter outreach wave 2 (target 10 by Aug 22) — In progress
7. 🟠 GEO #9 LLM Citation Guide — Publishing Aug 21
8. 🟠 C25 BTS pull-forward creative refresh — Needed for Sep 1 AI Max tail

> 中文补充： 本周关键决策：广匹配关闭、联盟页上线、PH 预热、C3 7 天检查、Display→DG 切换。

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Part 7: Key Performance Indicators (KPIs)

| Channel | KPI | Target (Sep 2026) | Target (Dec 2026) | Aug 20 Actual |

|---------|-----|-------------------|-------------------|---------------|

| Search Ads | Blended ROAS | ≥ 350% | ≥ 500% | 428% (up from 412%) |

| Search Ads | Blended CPA | ≤ $2.50 | ≤ $2.00 | $2.14 (improved) |

| Demand Gen | CPA | ≤ $3.50 | ≤ $2.80 | $3.92 (improved) |

| PMax | tROAS | ≥ 400% | ≥ 500% | 415% (BTS-relaxed, stable) |

| SEO | Top 10 keywords | 25+ | 60+ | 24 (up from 22) |

| SEO | Organic traffic/mo | 4,000 | 12,000 | 3,820 (MTD, trending up) |

| SEO | DR30+ backlinks | 120+ | 250+ | 108 (up from 105) |

| Social | PH supporters | 50+ by launch | — | 33 (W-1 D3, +11 in 48h) |

| Affiliate | Active affiliates | 50+ by Sep 11 | 150+ | 44 (38 nano + micro + 8 BTS edu) |

| Overall | MRR from ads+SEO | $8,000 | $25,000 | $5,650 MTD (up from $5,400) |

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Part 8: Risk Management

| Risk | Mitigation | Aug 20 Status |

|------|------------|---------------|

| Google Ads account suspension | Backup account; policy compliance | ✅ Healthy |

| Aug 17 bidding volatility | 4-step rollback playbook; hourly monitoring | ✅ PASSED Day 3+ |

| Display→DG underperformance | 5/6-day parallel run strong | ✅ Cutover Aug 23 |

| SEO algorithm update traffic drops | Diversify (social, email, affiliates); E-E-A-T | ✅ Diversified |

| Competitor price war (Jasper $49) | Lean into bilingual differentiator | ✅ Maintained |

| Product Hunt launch underperformance | W-3/W-2/W-1 war room | 🟠 W-1 D3 strong: 33 supporters, 187 coming-soon emails |

| BTS budget overspend | Daily caps on C8/C12/PMax2 | ✅ Within budget |

| 🆕 Sep 1 AI Max auto-upgrade | Broad OFF C13/14/15 today; voluntary upgrade C7/8/9 Aug 28 | ✅ Broad-OFF done; rest on track |

| 🆕 Broad-match OFF impression drop | Short-term CPA spike absorbed; 3-5 day recovery expected | 🟠 Monitoring |

| 🆕 Display→DG cutover execution risk | 6-day data, strong performance, rollback window 18h | 🟠 Low risk |

> 中文补充： 广匹配关闭后 CPA 短期波动已吸收；Display→DG 切换风险低，已锁定 18 小时回滚窗口。

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Part 9: 30/60/90-Day Outlook

30 Days (Sep 19) — Product Hunt + BTS Tail + Sep 1 AI Max Upgrade + Display→DG

• Product Hunt Top 5 of the Day (Sep 5)
• 600+ PH upvotes; 2,500+ referral visits
• 50+ active affiliates
• Sep 1 AI Max auto-upgrade for ACA smoothly absorbed
• BTS tail through Sep 22 — sustained conversions
• Display→DG migration complete (Day+27 data shows DG holding CTR/CPA gains)
• 24 top-10 keywords, 4,500 organic traffic/mo

60 Days (Oct 19) — Q4 Foundation + Affiliate Scale

• 150+ active affiliates
• $4,600/mo MRR from ads
• 6,000+ organic traffic/mo
• Q4 promotional assets live (Oct 15)
• C7/C8/C9 voluntary AI Max upgrade (Aug 28, completed)

90 Days (Nov 19) — Q4 Peak + Scale

• $5,750/mo MRR from ads
• Google Promotion Mode (beta) activated for Q4
• 14,000+ organic traffic/mo
• 280+ DR30+ backlinks
• 75+ top-10 keywords

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Appendix A: Quick Ad Copy Reference (Aug 20 BTS-Active)

[English — Search Ad — BTS Day 2]
H1: AIWriter — Bilingual AI Writer
H2: Write in English & Chinese
H3: 5× Cheaper Than Jasper
H4: Free for Students Until Sep 22
H5: Back-to-School AI Deal — 30% Off
Desc1: Professional AI writing tool. Blogs, ads, emails 10× faster.
Desc2: Start free. No credit card. Trusted by 10,000+ users.
Desc3: Back-to-school special — 30% off AIWriter Pro through Sep 22.

[Chinese — Search Ad — BTS Day 2]
标题1: AIWriter — 双语AI写作工具
标题2: 支持中英文智能创作
标题3: 比 Jasper 便宜5倍
标题4: 学生免费到 9 月 22 日
标题5: 返校季专享 — 7 折优惠
描述1: 专业AI写作工具，博客、广告、邮件10倍速产出。
描述2: 免费试用，无需信用卡，全球10,000+用户信赖。
描述3: 返校季特惠，AIWriter Pro 7 折至 9 月 22 日。

Appendix B: Tool Stack

| Category | Tool | Cost/mo |

|----------|------|---------|

| Keyword & Ad Research | SEMrush / Ahrefs | $200–$300 |

| Rank Tracking | AccuRanker | $109 |

| Technical SEO | Screaming Frog | $259/year |

| Analytics | Google Analytics 4 | Free |

| CRO / Heatmaps | Hotjar | $39 |

| Affiliate Tracking | FirstPromoter | $49–$99 |

| Email Marketing | Resend / SendGrid | $15–$50 |

| Ad Creative | Canva + Figma | $30 |

| AI Writing (Internal) | AIWriter Pro | $0 (internal use) |

| Total | | ~$700/mo |

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Document Version: 47.0

Last Updated: 2026-08-20 11:30 UTC+8

Next Update: 2026-08-21 11:30 UTC+8 (v48 — Display→DG T-1 pre-cutover, GEO #9 publish, C5 URL Expansion Day-3 read, BTS Day-3 lift data)