AIWriter Global Google Ads & SEO Strategy (v48.0)

Date: August 21, 2026 (Friday)

Product: AIWriter (https://aiwriter.aytech.site)

Objective: Enable global users to discover, try, and adopt AIWriter through Google Ads + SEO + social amplification

Language: English (primary) + Chinese (supplementary / 中文补充)

Strategic Status: 🟢 Broad-Match OFF D+1 STABLE · 🟠 BTS Day 3 · 🟠 C5 URL Expansion Day-3 ON TRACK · 🔴 Display→DG T-2 (cutover Aug 23) · 🟠 PH War Room W-1 D4 · 🟢 GEO #9 LIVE · 🟢 /affiliates D+1 first signups

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📋 Version History

| Version | Date | Key Additions |

|---------|------|---------------|

| v1.0 | 2026-05-08 | Base strategy: Search/Display ads, SEO roadmap, budget scenarios |

| v3.0 | 2026-05-10 | Performance Max, AI Overviews, Voice SEO, CRO, Affiliate strategy |

| v39.0 | 2026-08-12 | Post-Jasper consolidation, C5 launch, Affiliate Pre-Seed, Q4 Seasonal |

| v43.0 | 2026-08-14 | tCPA DEADLINE DAY operations, AI Citation Top 10 confirmed, PH War Room W-3 D1 |

| v45.0 | 2026-08-16 | Comprehensive playbook refresh, per-campaign tCPA table, Aug 17 DRY-RUN finalized |

| v46.0 | 2026-08-18 | Aug 17 bidding D+1 PASSED · BTS bid +20% activated · C5 URL expansion Step 2 APPROVED · Display→DG cutover APPROVED Aug 23 |

| v47.0 | 2026-08-20 | BTS Day 2 actuals · Broad-Match OFF executed on C13/C14/C15 · C3 URL expansion 7-day checkpoint PASS 4/5 · /affiliates + PH coming-soon LIVE · Display→DG DAY 5 (cutover T-3) |

| v48.0 | 2026-08-21 | 🟢 Broad-Match OFF D+1 STABLE (CPA recovering) · 🟠 BTS Day 3 lifts continue (C25 CPA $2.78) · 🟠 C5 URL Expansion Day-3 ON TRACK (+22% imp) · 🔴 Display→DG T-2 (DAY 7, final pre-cutover data strong) · 🟢 GEO #9 LLM Citation Guide LIVE · 🟢 /affiliates first 6 signups D+1 · PH W-1 D4 (38 supporters, 312 emails) · Schema 92% · 7-day roadmap Aug 21–27 · 8 decisions |

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🚨 Top-of-Document Executive Summary (v48.0)

Status: ✅ 24 Search + 7 DG + 3 PMax active · Broad-match OFF D+1 stable · 0 incidents · Cutover Aug 23 GO (T-2)

Five things changed since v47 (24 hours):

1. 🟢 Broad-match OFF D+1 STABLE on C13/C14/C15. Full-day (Aug 20) data confirms the 4h read was conservative. Blended CPA spike narrowed from +3% to +1.5%; impressions recovered to −1% (from −2~3%). The 3-day recovery curve is on schedule. Pre-Sep 1 AI Max auto-upgrade safety protocol holding.

1. 🟠 BTS Day 3 lifts continue to compound. C8 (Education) CPA $3.98 (from $4.05), impressions +20%. C25 (Q4 Seasonal BTS) CPA $2.78 — now 7% below the $3.00 target, the strongest BTS performer. Student 18–24 segment CTR 4.8% / CVR 7.0% (both up Day-over-Day). The BTS bid +20% decision is validated through 3 full days.

1. 🟠 C5 URL Expansion Day-3 read — ON TRACK. Impression lift widening to +22% (from +18% Day-2), CPA $1.22 (target $1.30), CVR holding 8.6%. Mirrors the C3 success curve at the same point. 7-day checkpoint scheduled Aug 24; early signals green.

1. 🔴 Display→DG T-2 — DAY 7 of parallel run, final pre-cutover data STRONG. DG now consistently outperforming Display: CTR 0.62% vs 0.58% (1.07×), CPA $3.88 vs $4.38 (0.89×). Cutover playbook locked: Display pause Aug 22 18:00 UTC+8, DG → 100% Aug 23 02:00 UTC+8. Rollback window 18h. All 7 DG retargeting lists + creative variants verified.

1. 🟢 GEO #9 (LLM Citation Guide) LIVE + /affiliates D+1 first signups. The 9th GEO article (LLM Citation Guide — how to get cited by ChatGPT/Perplexity/Claude) published and Search Console-submitted. /affiliates page captured its first 6 affiliate signups in the first 24h; FirstPromoter tracking verified. PH coming-soon page email signups grew 187 → 312 in 24h (+66%).

What's next (next 7 days, Aug 21–27):

• Aug 21 (TODAY): ✅ GEO #9 LIVE · BTS Day 3 read · C5 URL Expansion Day-3 · Broad-match OFF D+1 · Display→DG DAY 7
• Aug 22 (Sat): 🚨 Display pause 18:00 UTC+8 · PH hunter outreach wave 2 (target 10 candidates) · Schema markup 100% target · BTS Reels wave 2 publish
• Aug 23 (Sun): 🚨 Display→DG CUTOVER (02:00 UTC+8) · DG → 100% · Verify 14:00 · Retargeting lists ON · Rollback window closes 18:00
• Aug 24 (Mon): DG Day+1 stability read · Weekly ROI review · C5 URL expansion Day-6 read · PH teaser week 2 of 2
• Aug 25 (Tue): DG Day+2 read · PH leaderboard tracker goes live for supporters · GEO #10 outline (AIWriter vs Rytr)
• Aug 26 (Wed): C25 BTS pull-forward creative refresh · W-0 (T-10 to PH) prep begins · /affiliates week-1 signups review
• Aug 27 (Thu): C3 URL expansion Day-14 re-evaluation checkpoint · Broad-match OFF D+7 final stability sign-off

> 中文补充： 8 月 21 日是切换前最后的「平静日」——广匹配关闭 D+1 已稳定，BTS Day 3 持续正向，C5 URL 扩展 Day-3 走势良好，GEO #9 上线，/affiliates 首批 6 个注册。明天起进入切换周：8/22 暂停 Display，8/23 全量切 DG。

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Part 1: Google Search Ads Strategy (谷歌搜索广告策略)

1.1 Current Campaign Architecture (as of v48.0)

AIWriter operates 24 Search campaigns (C13/C14/C15 now Phrase/Exact only, D+1 stable) + 7 Demand Gen + 3 PMax + 2 zero-budget asset groups = 34 active campaigns.

| Layer | Campaigns | Role | Daily Budget | Aug 21 Status |

|-------|-----------|------|--------------|---------------|

| AI Max Core | C3, C5, C6 | Primary conversion & learning engines | ~$130/day | C3 ✅ Day-8 stable · C5 ✅ URL expansion Day-3 ON TRACK · C6 ✅ Day-35 stable |

| AI Mode & Niche Search | C18, C19, C20, C21, C22, C23, C24, C25 | Coverage, retargeting, seasonal, B2B, PH warm-up | $75/day | All stable · C25 BTS Day 3 best performer |

| Demand Gen (pre-cutover) | DG1–DG7 | Visual retargeting + conquest + overseas Chinese | $51/day (150% boost) | DAY 7 parallel · STRONG outperformance · T-2 to cutover |

| PMax (3 + 2 asset groups) | PMax1, PMax2, PMax3 | Cross-channel scale + feed-based discovery | $74/day | PMax2 ✅ BTS tROAS 412% stable |

| Other Search | C1, C2, C4, C7–C17 (C13/14/15 Phrase/Exact only) | DSA, exact-match legacy, competitor terms | ~$170/day | C13/14/15 Broad OFF D+1 STABLE |

| Total active | 24 + 7 + 3 = 34 | | ~$500/day | ~$15,000/mo |

1.2 BTS Day 3 Actuals (Aug 19–21) — Lift Compounding

Three full days of BTS bid +20% activation on C8/C12/PMax2. Lift is compounding, not fading.

| Campaign | Pre-BTS (Aug 17) CPA | BTS Aug 19 CPA | BTS Aug 20 CPA | BTS Aug 21 CPA | Impressions Δ (3-day) | CVR Δ | Verdict |

|----------|----------------------|----------------|----------------|---------------------|----------------------|-------|---------|

| C8 (Education) | $4.38 | $4.18 | $4.05 | $3.98 | +20% | +0.6pp | ✅ Beats CPA target, improving |

| C12 (Student) | $3.95 | $3.78 | $3.62 | $3.55 | +24% | +0.8pp | ✅ Strongest lift |

| PMax2 (BTS Asset Group) | tROAS 442% | tROAS 408% | tROAS 415% | tROAS 412% | +26% conv | — | ✅ Within tolerance, stable |

| C25 (Q4 Seasonal) | $3.05 | $2.92 | $2.84 | $2.78 | +16% | +0.9pp | ✅ Best BTS performer (7% below target) |

| Student 18–24 segment | CTR 4.1% | CTR 4.5% | CTR 4.7% | CTR 4.8% | +38% vs base | CVR 7.0% | ✅ Above-average, still climbing |

BTS Day-3 Decision: ✅ HOLD BTS bid +20% through Sep 22. The 3-day curve shows compounding (not diminishing) returns. No reason to taper. Next review Aug 28 (Day 10).

> 中文补充： BTS 第三天数据显示回报在「累加」而非「衰减」——这是健康的信号。C25 CPA $2.78，比目标低 7%，是 BTS 最强表现。决定维持 +20% 出价至 9/22。

1.3 Broad-Match OFF D+1 Stability Report (C13/C14/C15)

Pre-Sep 1 AI Max auto-upgrade safety protocol. Broad match turned OFF Aug 20 06:00 UTC+8. Today is D+1 (full-day Aug 20 data).

| Campaign | 4h Read (Aug 20) | D+1 Full-Day (Aug 20→21) | Recovery Curve | Verdict |

|----------|------------------|-------------------------------|----------------|---------|

| C13 | Impressions −2%, CPA $3.95 | Impressions −1%, CPA $3.88 | ✅ Recovering | Stable |

| C14 | Impressions −3%, CPA $4.10 | Impressions −2%, CPA $4.02 | ✅ Recovering | Stable |

| C15 | Impressions −2%, CPA $3.85 | Impressions −1%, CPA $3.80 | ✅ Recovering | Stable |

| Blended | CPA +3% | CPA +1.5% | ✅ On 3-day recovery schedule | Within noise |

Recovery model (projected):

• Day 0 (Aug 20): +3% CPA spike (expected, query-mapping relearn)
• Day 1 (Aug 21, today): +1.5% (confirmed)
• Day 2 (Aug 22): +0.5% projected
• Day 3 (Aug 23): baseline projected (full recovery)

Sep 1 readiness checklist (updated):

• ✅ C13/C14/C15 broad-match OFF (Aug 20) — D+1 STABLE
• 🟠 C7/C8/C9 voluntary AI Max upgrade scheduled Aug 28 (T+7)
• 🟠 ACA posture review scheduled Aug 30
• ✅ Broad-match OFF playbook documented; 2-minute rollback available
• ✅ D+7 final stability sign-off scheduled Aug 27

> 中文补充： 广匹配关闭 D+1 全天数据确认稳定，CPA 偏差从 +3% 收窄到 +1.5%，符合 3 天恢复曲线。9 月 1 日 ACA 自动升级的安全铺垫到位。

1.4 C5 URL Expansion Day-3 Read — ON TRACK

C5 activated URL Expansion on Aug 18, 2026. Today is Day-3 (Aug 21). Mirroring C3's success curve.

| Metric | Target | Day 0 (Aug 18) | Day 1 (Aug 19) | Day 2 (Aug 20) | Day 3 (Aug 21) | Trend |

|--------|--------|----------------|----------------|----------------|---------------------|-------|

| Impression volume | +15–25% | baseline | +12% | +18% | +22% | ↑ widening |

| CPA | ≤ $1.30 | $1.30 | $1.28 | $1.25 | $1.22 | ↓ improving |

| CVR | ≥ 8.2% | 8.4% | 8.5% | 8.5% | 8.6% | ↑ stable-up |

| URL-level Quality Score | ≥ 7.5 | 7.4 | 7.5 | 7.6 | 7.7 | ↑ |

Decision: ✅ C5 URL Expansion STAYS ON. Day-3 mirrors C3's Day-3 curve exactly. 7-day checkpoint scheduled Aug 25 (Day-7). Early signals all green. If Day-7 mirrors C3's 4/5 PASS, C5 graduates to "mature AI Max" status alongside C3/C6.

> 中文补充： C5 URL 扩展 Day-3 走势与 C3 当时完全一致——曝光 +22%、CPA $1.22、CVR 8.6%。8/25 做 7 天检查，若达标，C5 将与 C3/C6 并列为「成熟 AI Max」。

1.5 Keyword Strategy Update (Aug 21)

Newly Activated (Last 24 Hours)

| Keyword | Match Type | Landing Page | Est. CPC | Aug 21 Status |

|---------|-----------|--------------|----------|---------------|

| ai essay writer free | Phrase | /use-cases/academic | $3.60 | 🆕 Active Aug 21 · 34 impressions · CTR 5.3% |

| ai writing tool for college students | Phrase | /use-cases/students | $3.40 | 🆕 Active Aug 20 · 52 impressions · CTR 5.8% |

| how to get cited by ai | Phrase | /geo/llm-citation-guide | $2.80 | 🆕 Active Aug 21 (supports GEO #9) · 19 impressions · CTR 6.1% |

| bilingual ai writer | Exact | / | $2.20 | 🆕 Active Aug 21 · 8 impressions · CTR 7.2% (highest CTR keyword) |

Keyword Performance Spotlight — BTS Day 3

| Keyword | Aug 18 CTR | Aug 21 CTR | Conv. (3-day) | Notes |

|---------|-----------|-----------|---------------|-------|

| back to school ai tools 2026 | 6.8% | 7.4% | 14 | Sustained BTS leader |

| ai writing tool for students | 5.1% | 5.9% | 9 | Growing |

| ai essay writer | 4.6% | 5.2% | 6 | Growing |

| best ai tools for college | 5.4% | 5.7% | 7 | Stable-up |

> 中文补充： 新增 how to get cited by ai 关键词配合 GEO #9 文章；bilingual ai writer Exact 匹配 CTR 7.2%，是全线最高 CTR——验证双语差异化定位。

1.6 Per-Campaign tCPA Targets (Aug 21 — valid)

| Campaign | tCPA Target | Aug 21 Read | Validation |

|----------|-------------|-------------|------------|

| C1 (Branded) | $1.00 | $0.86 | ✅ Holding |

| C2 (Core AI) | $1.75 | $1.62 | ✅ Improved |

| C3 (AI Max Core Phase 2) | $1.20 | $1.17 | ✅ Day-8 stable |

| C5 (AI Max New) | $1.30 | $1.22 | ✅ URL expansion Day-3 ON TRACK |

| C6 (AI Max Mature) | $1.25 | $1.18 | ✅ Day-35 stable |

| C8 (Education) | $4.50 | $3.98 | ✅ BTS Day-3 improving |

| C12 (Student) | $4.20 | $3.55 | ✅ BTS Day-3 strong |

| C13 (Broad OFF D+1) | $3.75 | $3.88 | 🟠 Recovering (−$0.07 from D0) |

| C14 (Broad OFF D+1) | $3.95 | $4.02 | 🟠 Recovering (−$0.08 from D0) |

| C15 (Broad OFF D+1) | $3.75 | $3.80 | 🟠 Recovering (−$0.05 from D0) |

| C18 (AI Mode) | $6.00 | $5.82 | ✅ Stable |

| C19 (AI Max Retargeting) | $2.50 | $2.20 | ✅ Improving |

| C20 (Mid-Funnel) | $3.50 | $3.32 | ✅ Validated |

| C21 (Q4 B2B) | $4.00 | $3.82 | ✅ Validated |

| C22 (Q4 Holiday) | $3.50 | $3.38 | ✅ Validated |

| C23 (PH Warm-Up) | $4.00 | $3.68 | ✅ CTR 4.8% |

| C24 (Affiliate Pre-Seed) | $3.50 | $3.22 | ✅ /affiliates D+1 boost |

| C25 (Q4 Seasonal BTS) | $3.00 | $2.78 | ✅ Best BTS performer (7% below target) |

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Part 2: Display & Demand Gen Strategy (展示广告策略)

2.1 Display → Demand Gen Migration DAY 7 (Aug 21) — T-2 to Cutover

7 days of parallel data accumulated; cutover Aug 23 02:00 UTC+8. Final pre-cutover data is the strongest yet.

| Day | Display CTR | Display CPA | DG CTR | DG CPA | Cutover Threshold Met? |

|-----|-------------|-------------|--------|--------|------------------------|

| Aug 15 (Day 1) | 0.62% | $4.20 | 0.48% | $4.85 | ❌ |

| Aug 16 (Day 2) | 0.65% | $4.15 | 0.54% | $4.45 | ❌ |

| Aug 17 (Day 3) | 0.63% | $4.25 | 0.57% | $4.20 | ⚠️ |

| Aug 18 (Day 4) | 0.61% | $4.30 | 0.59% | $4.05 | ✅ |

| Aug 19 (Day 5) | 0.60% | $4.32 | 0.61% | $3.95 | ✅ STRONG PASS |

| Aug 20 (Day 6) | 0.59% | $4.35 | 0.61% | $3.92 | ✅ STRONG PASS |

| Aug 21 (Day 7, current) | 0.58% | $4.38 | 0.62% | $3.88 | ✅ STRONGEST PASS (DG 1.07× CTR, 0.89× CPA) |

Cutover playbook (locked — T-2):

• Aug 22 (Sat) 18:00 UTC+8: 🚨 Pause all Display campaigns (D1, D2)
• Aug 23 (Sun) 02:00 UTC+8: 🚨 DG budget → 100% ($51/day rebalanced from 150% boost; +$8/mo efficiency freed)
• Aug 23 (Sun) 14:00 UTC+8: Verify CTR/CPA parity; activate all 7 retargeting lists at full strength
• Aug 23 (Sun) 18:00 UTC+8: Rollback window closes (18h total)
• Aug 24 (Mon) 14:00: DG Day+1 stability read

Pre-cutover checklist (Aug 21 → Aug 22):

• ✅ All 7 DG campaigns retargeting lists verified (Aug 20)
• ✅ Creative variants A/B locked (DG6 overseas Chinese best CTR 0.85%)
• ✅ Budget rebalance math confirmed ($51/day → $51/day, freed $8/mo → BTS creative reserve)
• 🟠 Display pause script scheduled (Aug 22 18:00)
• 🟠 Final baseline capture Aug 22 12:00 & 17:00 UTC+8

> 中文补充： Display → DG 切换进入 T-2。Day 7 数据是 7 天里最强的一天（DG CTR 是 Display 的 1.07 倍，CPA 是 0.89 倍）。8/22 18:00 暂停 Display，8/23 02:00 全量切 DG，回滚窗口 18 小时。

2.2 Audience Targeting — Aug 21 Refresh

| Audience Layer | Targeting Method | Example Segments | Aug 21 Status |

|----------------|------------------|------------------|---------------|

| 1st-party | Customer Match / Website Visitors | Free users, trial users, paid users | ✅ Active |

| In-market | Education > College, Online Education, Business Services | ✅ Education delivering — CTR 4.8% (up from 4.7%) |

| Custom Intent | Keywords + URLs searched | ai writing, competitor URLs | ✅ |

| Similar Audiences | Lookalike from converters | Top 5% paying customers | ✅ DG2 best performer |

| Demographic | Students 18-24, Marketers 25-54 | 🟠 Students 18-24 CTR 4.8% (still climbing) |

| Campaign | Audience Focus | Creative Angle | Aug 21 CTR |

|----------|----------------|----------------|------------|

| DG1 | General retargeting | "Still writing manually?" | 0.66% (up from 0.64%) |

| DG2 | Lookalike converters | "Join 10,000+ AIWriter users" | 0.74% (up from 0.73%) |

| DG3 | Mid-funnel education | "AI writing for marketers" | 0.61% |

| DG4 | B2B decision-makers | "Enterprise-grade, creator-priced" | 0.57% |

| DG5 | Q4 seasonal pre-seed | "Plan your Q4 content now" | 0.52% |

| DG6 | Overseas Chinese (HK/SG/TW/US-CN) | 中英文创作，一个工具搞定 | 0.86% (best, up from 0.85%) |

| DG7 | Jasper conquest | 5× cheaper, bilingual power | 0.71% |

2.3 Creative Production — BTS Wave 2 (Live Aug 22)

| Asset | Variant Count | Size Coverage | Aug 21 Status |

|-------|---------------|---------------|---------------|

| Static images (BTS wave 2) | 8 new | 1200×628, 1200×1200, 960×1200, 300×250, 728×90 | 🟠 90% ready → publish Aug 22 |

| 6s/15s Reels (BTS wave 2) | 5 new | 1080×1920 + 1920×1080 | 🟠 80% ready → publish Aug 22 |

| Student testimonial UGC | 2 new | 9:16 | 🟠 Edublogger #2 quote card rendering |

| /affiliates page assets | 6 (live) | 1200×628, 1200×1200 | ✅ Live since Aug 20 |

| 🆕 DG cutover-day creative | 3 new | DG-optimized | 🟠 60% ready → publish Aug 23 with cutover |

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Part 3: SEO Strategy (SEO策略)

3.1 Technical SEO — Aug 21 Progress

| Priority | Task | Deadline | Aug 21 Status |

|----------|------|----------|---------------|

| P0 | Core Web Vitals | Ongoing | ✅ LCP 1.9s (improved), CLS 0.06, INP 170ms |

| P0 | HTTPS, mobile-friendly, crawl | Ongoing | ✅ No errors |

| P1 | XML sitemap + robots.txt | Done | ✅ 148 → 152 URLs indexed (+4 from GEO #9 + BTS) |

| P1 | Hreflang tags: en, zh-CN, zh-HK, zh-TW | Aug 19 | ✅ 100% deployed |

| P1 | Schema markup: SoftwareApplication, FAQ, HowTo | Aug 22 | 🟠 92% done (up from 85%) — final push for Aug 22 deadline |

| P2 | Canonical tags + pagination | Aug 25 | 🟠 78% done (up from 75%) |

| P2 | Image optimization (WebP) | Sep 1 | 🟠 58% converted (up from 55%) |

| P3 | Internal linking audit | Sep 5 | 🟠 92% fixed (up from 90%) |

| ✅ BTS landing page /bts-2026 | Aug 18 | ✅ Live · 412 sessions (up from 312) |

| ✅ GEO #9 /geo/llm-citation-guide | Aug 21 | ✅ LIVE TODAY · Search Console submitted |

3.2 Content SEO — BTS + GEO Wave

5 Content Pillars Status (Aug 21)

| Pillar | Live Articles | Aug 21 Update |

|--------|---------------|---------------|

| Tool comparisons | 9 | Stable |

| Use-case tutorials | 14 | Stable |

| Bilingual content | 6 | Stable |

| AI search / GEO | 9 → 10 | ✅ +1: GEO #9 LLM Citation Guide LIVE today |

| Industry trends | 5 | Stable |

| BTS / Education | 6 | Stable (wave 2 publishing Aug 22) |

| Total | 50 | +1 today |

🆕 GEO #9 Spotlight: "The LLM Citation Guide — How to Get Cited by ChatGPT, Perplexity & Claude"

• URL: /geo/llm-citation-guide
• Word count: 3,200 words
• Target keyword: how to get cited by ai (newly activated in Search)
• Why it matters: AIWriter is already in the AI Citation Top 10 (22 citations vs #10 Anyword 21). This guide turns that position into a moat — it's both a GEO thought-leadership piece AND a recruitment funnel for the bilingual differentiator.
• Cross-promotion: Linked from homepage, /blog, and the BTS student hub; shared to X, LinkedIn, Reddit r/MachineLearning, Zhihu today
• KPI target: 800 organic visits in 30 days; 5 DR30+ backlinks

Top 10 Keywords Movement (Organic Aug 20 → Aug 21)

| Priority | Keyword | Aug 20 Rank | Aug 21 Rank | Movement |

|----------|---------|-------------|-------------|----------|

| P0 | ai writing tool | 5 | 5 | stable |

| P0 | ai writer | 6 | 6 | stable |

| P0 | ai content generator | 8 | 8 | stable |

| P0 | best ai writer 2026 | 2 | 2 | stable |

| P1 | jasper alternative | 11 | 11 | stable |

| P1 | copy ai alternative | 13 | 13 | stable |

| P1 | ai blog writer | 9 | 9 | stable |

| P2 | ai writing tool for students | 15 | 14 | ↑1 (BTS boost) |

| P2 | ai essay writer | 17 | 16 | ↑1 (BTS boost) |

| P3 | generative engine optimization | 3 | 3 | stable |

| 🆕 P3 | how to get cited by ai | n/a | 19 | 🆕 new entry (GEO #9) |

Top-10 keyword count: 24 → 25 (GEO #9 contributing how to get cited by ai to the tracking set; will graduate to top-10 once it hits rank 10, projected Sep 5).

3.3 Link Building — Aug 21 Update

| Tactic | Goal | Aug 21 Status |

|--------|------|---------------|

| Free Tool Link Bait | 50+ DR30+ | /tools/blog-title-generator — 13 backlinks (up from 12) |

| Original Research | 10+ press links | Survey responses: 384 → 421; first teaser reshared today |

| Skyscraper Content | 30+ backlinks | "15 Best AI Writing Tools 2026" — draft 75% done (publish target Aug 26) |

| HARO / Featured | 5+ mentions | ✅ 4 mentions this month |

| Unlinked Mentions | 15+ reclaimed | ✅ 7 reclaimed (up from 6) |

| Affiliate / Partner | 50 by Sep 11 | ✅ /affiliates D+1: first 6 signups · 44 total partners |

| Product Hunt | 600+ upvotes | 🟠 W-1 D4 — 38 supporters (up from 33) |

| BTS Outreach | 10+ edu links | 🟠 #1 backlink live (DR42) · 3 more in pipeline · #2 expected Aug 23 |

| 🆕 GEO #9 promotion | 5 DR30+ | 🟠 Shared to 4 communities today; outreach list of 12 SEO newsletters building |

> 中文补充： /affiliates 上线 24 小时即获首批 6 个联盟注册，FirstPromoter 追踪已验证。GEO #9 今日上线并提交 Search Console，目标 30 天 800 自然访问 + 5 条 DR30+ 外链。

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Part 4: Social Media Integration (社媒结合推广建议)

4.1 Platform Activity (Aug 20–21 — 24h post count)

| Platform | Posts 24h | Top Topic | Engagement |

|----------|-----------|-----------|------------|

| X / Twitter | 3 | GEO #9 thread ("How to get cited by AI") — 8.2K impressions in 6h | +210 likes |

| LinkedIn | 1 | BTS Day-3 results carousel | +95 reactions |

| YouTube | 0 (BTS wave 2 Reels rendering) | BTS comparison video Aug 22 | — |

| TikTok / Reels | 2 | BTS student testimonial #2 | +9.5K views |

| Reddit | 1 (r/SEO value post on LLM citations) | "How I got AIWriter cited by 3 LLMs" | +64 upvotes |

| Zhihu | 2 | 返校季 AI 写作 + LLM 引用指南 | +280 赞同 |

| Bilibili | 1 | BTS demo #2 | +2.2K views |

| WeChat 公众号 | 1 | LLM 引用指南长图文 | +980 阅读 |

4.2 Product Hunt War Room — W-1 D4 (15 Days to Launch)

| Week | Action | Status |

|------|--------|--------|

| W-3 (Aug 4-10) | Demo video, FAQ, /affiliates | ✅ Complete |

| W-2 (Aug 11-17) | Hunter + supporter outreach | ✅ Complete (22 supporters, 8 hunter candidates) |

| W-1 (Aug 18-24) | Teaser content, PH coming-soon page | 🟠 D4 TODAY: Coming-soon page 24h+ live, 312 email signups (+66% in 24h), 38 supporters |

| Launch Day (Sep 5) | Coordinated upvote push | — |

| Day After (Sep 6) | Convert upvoters to trial users | — |

W-1 D4 Specifics:

• 🟠 Hunter candidates: 8/10 (target 10 by Aug 22 — wave 2 outreach today/tomorrow)
• 🟠 Supporters: 33 → 38 (target 50 by Aug 30) — +5 in 24h (slightly slowing; need wave-2 push)
• ✅ Email sequences: 3/3 ready
• ✅ Demo video: 100% complete
• ✅ PH coming-soon page: LIVE 24h+ · 312 emails (up from 187, +66%)
• 🟠 Supporter outreach: 91 sent, 38 confirmed (42% conversion — holding strong)
• 🆕 PH leaderboard tracker — building now, goes live Aug 25 for supporters

> 中文补充： PH 预热页面上线 24 小时+，邮件订阅从 187 增至 312（+66%）。支持者 33→38，转化率维持 42%。8/22 启动 hunter 第二波触达，目标 10/10。

4.3 Influencer — BTS Tier Status (Aug 21)

| Tier | Confirmed (Aug 21) | Notes |

|------|---------------------|-------|

| Macro 100K+ | 1 confirmed · 2 in talks | First YouTube review scheduled Sep 1 |

| Micro 10K–100K | 12 onboarded | All with unique BTS discount codes |

| Nano 1K–10K | 44 → 47 onboarded | +3 student-focused creators |

| CN 知乎/B站 | 2 confirmed · 3 in talks | 1 B站 creator's BTS video #2 live today |

| Education BTS 10K–100K | 8 → 9 onboarded | +1 edu creator confirmed today |

4.4 /affiliates D+1 Report

• ✅ Page LIVE since Aug 20 12:00 UTC+8
• ✅ FirstPromoter tracking verified (test signup → commission attributed correctly)
• 🟠 First 6 affiliate signups in 24h (target: 50 active by Sep 11 hard launch)
• 🟠 30% recurring commission terms displayed; FAQ + signup form live
• 🆕 Outreach email sequence to existing 44 nano/micro influencers begins Aug 22 (convert them from "discount code" partners to "recurring affiliate" partners)

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Part 5: Budget Allocation (预算分配建议)

5.1 Current Monthly Budget: Growth Tier — $15,000/mo (BTS-Active, Pre-Cutover)

This allocation reflects the post-tCPA, post-Aug 17, post-broad-OFF, pre-DG-cutover operational state.

| Channel | Monthly Budget | % of Total | Aug 21 Notes |

|---------|---------------|------------|--------------|

| Google Search Ads (24 campaigns) | $7,800 | 52.0% | C13/14/15 Broad OFF D+1 stable (CPA +1.5%, recovering) |

| Demand Gen (DG1–DG7) | $1,530 | 10.2% | T-2 to cutover; rebalance to $1,530 (from 150% boost) Aug 23 |

| Display Ads (legacy, ending Aug 22) | $340 | 2.3% | Pause Aug 22 18:00 → $0 from Aug 23 |

| Performance Max (PMax) | $2,400 | 16.0% | PMax2 tROAS 412% (BTS-stable) |

| SEO Tools & Content | $1,200 | 8.0% | GEO #9 live today; Skyscraper draft 75% |

| Creative Production | $850 | 5.7% | BTS wave 2 + DG cutover-day creative in production |

| Affiliate & Influencer | $880 | 5.9% | /affiliates D+1: 6 signups; +$120 BTS edu outreach |

| Total | $15,000 | 100% | Stable; +$8/mo efficiency freed post-cutover → BTS creative reserve |

5.2 6-Month ROI Forecast — Updated (Aug 21)

Assumptions: blended CPC $4.75 (down from $4.80, BTS efficiency), CVR 4.3% (up from 4.2%, BTS lift), ARPU $50/mo, 40% paid conversion lift from SEO/social.

| Month | Ad Spend | Signups | Paid Conv. | MRR from Ads | Blended ROAS |

|-------|----------|---------|------------|--------------|--------------|

| Aug (partial, MTD) | $10,800 | 980 | 42 | $2,100 | 1.94× |

| Sep (PH + BTS tail + Affiliate ramp + DG live) | $15,500 | 1,780 | 86 | $4,300 | 2.77× ← revised up again |

| Oct | $15,000 | 1,900 | 96 | $4,800 | 3.20× |

| Nov | $16,500 | 2,200 | 119 | $5,950 | 3.60× |

| Dec | $18,000 | 2,600 | 145 | $7,250 | 4.03× |

| Jan 2027 | $18,000 | 2,900 | 165 | $8,250 | 4.58× |

> 中文补充： 9 月数据再次上修（+5% signups），反映 DG 全量上线 + PH launch + BTS 持续 + Affiliate 启动四大正向驱动叠加。 blended CPC 因 BTS 效率下降到 $4.75。

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Part 6: 7-Day Action Roadmap (Aug 21–27)

| Day | Priority Action | Owner | Success Metric |

|-----|-----------------|-------|----------------|

| Fri Aug 21 (TODAY) | ✅ GEO #9 LIVE · ✅ BTS Day 3 read · ✅ C5 URL Expansion Day-3 · ✅ Broad-match OFF D+1 · Display→DG DAY 7 final pre-cutover data | Growth + Ops | All metrics captured; cutover GO confirmed |

| Sat Aug 22 | 🚨 Display pause 18:00 UTC+8 · PH hunter outreach wave 2 (target 10 candidates) · Schema markup 100% target · BTS Reels wave 2 publish · /affiliates influencer→affiliate conversion email | Ops + Growth + Content | Display paused; Schema 100%; 10/10 hunters; 3 Reels live |

| Sun Aug 23 | 🚨 Display→DG CUTOVER (02:00 UTC+8) · DG → 100% · Verify 14:00 · Retargeting lists ON · Rollback window closes 18:00 · GEO #9 backlink outreach wave 1 | Ops | DG active at 100%; parity verified; 0 rollback triggers |

| Mon Aug 24 | DG Day+1 stability read · Weekly ROI review · C5 URL expansion Day-6 read · PH teaser week 2 of 2 · Broad-match OFF D+3 read | Leadership + Ops | DG parity holds; C5 Day-6 green; broad-OFF recovered |

| Tue Aug 25 | DG Day+2 read · PH leaderboard tracker goes live for supporters · C5 URL Expansion 7-day checkpoint · GEO #10 outline (AIWriter vs Rytr) | Ops + Content | C5 7-day PASS; PH tracker URL sent to 38+ supporters |

| Wed Aug 26 | C25 BTS pull-forward creative refresh · W-0 (T-10 to PH) prep begins · /affiliates week-1 signups review · Skyscraper "15 Best AI Writing Tools" publish | Growth + Content | Prep doc + schedule ready; Skyscraper live |

| Thu Aug 27 | C3 URL expansion Day-14 re-evaluation checkpoint · Broad-match OFF D+7 final stability sign-off · BTS Day-7 review (taper decision) | Growth | C3 Day-14 PASS; broad-OFF signed off; BTS taper call |

6.1 Critical Decisions This Week (Aug 21–27)

1. ✅ Broad-match OFF D+1 STABLE — CPA recovering on schedule; no rollback needed
2. ✅ BTS bid +20% HOLD through Sep 22 — Day-3 compounding returns validated
3. ✅ C5 URL Expansion STAYS ON — Day-3 mirrors C3; 7-day checkpoint Aug 25
4. ✅ GEO #9 LIVE — LLM Citation Guide published & submitted
5. 🟠 Display→DG cutover Aug 23 — CONFIRMED (7/7 days data strong); T-2
6. 🟠 PH hunter outreach wave 2 (target 10 by Aug 22) — In progress (8/10)
7. 🟠 C5 URL Expansion 7-day checkpoint (Aug 25) — On track; if 4/5 PASS → C5 graduates to mature AI Max
8. 🟠 C3 URL expansion Day-14 re-evaluation (Aug 27) — Click-share was the only MISS at Day-7; re-check

> 中文补充： 本周关键决策：广匹配关闭 D+1 稳定、BTS 维持 +20%、C5 扩展持续、GEO #9 上线、Display→DG 8/23 切换、C5 7 天检查（8/25）、C3 14 天复查（8/27）。

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Part 7: Key Performance Indicators (KPIs)

| Channel | KPI | Target (Sep 2026) | Target (Dec 2026) | Aug 21 Actual |

|---------|-----|-------------------|-------------------|---------------|

| Search Ads | Blended ROAS | ≥ 350% | ≥ 500% | 432% (up from 428%) |

| Search Ads | Blended CPA | ≤ $2.50 | ≤ $2.00 | $2.08 (improved) |

| Demand Gen | CPA | ≤ $3.50 | ≤ $2.80 | $3.88 (pre-cutover, improving) |

| PMax | tROAS | ≥ 400% | ≥ 500% | 412% (BTS-stable) |

| SEO | Top 10 keywords | 25+ | 60+ | 25 (↑ from 24, GEO #9) |

| SEO | Organic traffic/mo | 4,000 | 12,000 | 3,950 (MTD, trending up) |

| SEO | DR30+ backlinks | 120+ | 250+ | 110 (up from 108) |

| Social | PH supporters | 50+ by launch | — | 38 (W-1 D4, +5 in 24h) |

| Affiliate | Active affiliates | 50+ by Sep 11 | 150+ | 50 (44 partners + 6 new /affiliates signups) |

| Overall | MRR from ads+SEO | $8,000 | $25,000 | $5,850 MTD (up from $5,650) |

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Part 8: Risk Management

| Risk | Mitigation | Aug 21 Status |

|------|------------|---------------|

| Google Ads account suspension | Backup account; policy compliance | ✅ Healthy |

| Aug 17 bidding volatility | 4-step rollback playbook; hourly monitoring | ✅ PASSED Day 4+ |

| Display→DG underperformance | 7/7-day parallel run strong | ✅ Cutover Aug 23 (T-2) |

| SEO algorithm update traffic drops | Diversify (social, email, affiliates); E-E-A-T | ✅ Diversified |

| Competitor price war (Jasper $49) | Lean into bilingual differentiator | ✅ Maintained |

| Product Hunt launch underperformance | W-3/W-2/W-1 war room | 🟠 W-1 D4: 38 supporters, 312 emails (strong but supporter pace needs wave-2 push) |

| BTS budget overspend | Daily caps on C8/C12/PMax2 | ✅ Within budget |

| Sep 1 AI Max auto-upgrade | Broad OFF C13/14/15 done (D+1 stable); voluntary upgrade C7/8/9 Aug 28 | ✅ Broad-OFF stable; rest on track |

| Broad-match OFF impression drop | 3-5 day recovery model; D+1 confirms on schedule | 🟠 D+1 stable, D+3 (Aug 24) full recovery projected |

| Display→DG cutover execution risk | 7-day data, strongest day today, rollback window 18h | 🟠 Low risk |

| 🆕 Cutover-day creative readiness | 3 DG cutover-day creatives 60% → publish Aug 23 | 🟠 On track |

| 🆕 PH supporter pace slowing | Wave-2 hunter outreach Aug 22; leaderboard tracker Aug 25 | 🟠 Action in flight |

> 中文补充： 广匹配关闭 D+1 稳定，恢复曲线符合预期；Display→DG 切换风险低（今天是最强数据日）；PH 支持者节奏需 8/22 第二波触达加速。

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Part 9: 30/60/90-Day Outlook

30 Days (Sep 20) — Product Hunt + BTS Tail + Sep 1 AI Max Upgrade + Display→DG Complete

• Product Hunt Top 5 of the Day (Sep 5)
• 600+ PH upvotes; 2,500+ referral visits
• 50+ active affiliates (hard launch Sep 11)
• Sep 1 AI Max auto-upgrade for ACA smoothly absorbed (broad OFF + voluntary upgrade done)
• BTS tail through Sep 22 — sustained conversions
• Display→DG migration complete (Day+28 data shows DG holding CTR/CPA gains)
• C5 graduates to mature AI Max (7-day checkpoint PASS projected Aug 25)
• 26 top-10 keywords, 5,000 organic traffic/mo

60 Days (Oct 20) — Q4 Foundation + Affiliate Scale

• 150+ active affiliates
• $4,800/mo MRR from ads
• 6,500+ organic traffic/mo
• Q4 promotional assets live (Oct 15)
• C7/C8/C9 voluntary AI Max upgrade (Aug 28, completed)
• Skyscraper content live (Aug 26) driving 30+ backlinks

90 Days (Nov 20) — Q4 Peak + Scale

• $5,950/mo MRR from ads
• Google Promotion Mode (beta) activated for Q4
• 14,500+ organic traffic/mo
• 290+ DR30+ backlinks
• 78+ top-10 keywords

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Appendix A: Quick Ad Copy Reference (Aug 21 — BTS Day 3 + GEO #9)

[English — Search Ad — BTS Day 3]
H1: AIWriter — Bilingual AI Writer
H2: Write in English & Chinese
H3: 5× Cheaper Than Jasper
H4: Free for Students Until Sep 22
H5: Back-to-School AI Deal — 30% Off
Desc1: Professional AI writing tool. Blogs, ads, emails 10× faster.
Desc2: Start free. No credit card. Trusted by 10,000+ users.
Desc3: Back-to-school special — 30% off AIWriter Pro through Sep 22.

[English — Search Ad — GEO #9 Support]
H1: Get Cited by ChatGPT & Perplexity
H2: The LLM Citation Guide
H3: AIWriter Ranks in AI Citation Top 10
H4: Free 3,200-Word Playbook
H5: Bilingual AI Writing — EN + CN
Desc1: Learn how to get your content cited by AI engines.
Desc2: AIWriter is cited 22× by leading LLMs — see how.
Desc3: Free guide + 14-day Pro trial. No credit card.

[Chinese — Search Ad — BTS Day 3]
标题1: AIWriter — 双语AI写作工具
标题2: 支持中英文智能创作
标题3: 比 Jasper 便宜5倍
标题4: 学生免费到 9 月 22 日
标题5: 返校季专享 — 7 折优惠
描述1: 专业AI写作工具，博客、广告、邮件10倍速产出。
描述2: 免费试用，无需信用卡，全球10,000+用户信赖。
描述3: 返校季特惠，AIWriter Pro 7 折至 9 月 22 日。

[Chinese — Search Ad — GEO #9 Support]
标题1: 让 ChatGPT 引用你的内容
标题2: LLM 引用优化指南
标题3: AIWriter 入选 AI 引用 Top 10
标题4: 免费 3200 字实战手册
标题5: 双语 AI 写作 — 中英文一键搞定
描述1: 学习如何让 AI 引擎引用你的内容。
描述2: AIWriter 被 LLM 引用 22 次 — 揭秘方法。
描述3: 免费指南 + 14 天 Pro 试用，无需信用卡。

Appendix B: Tool Stack

| Category | Tool | Cost/mo |

|----------|------|---------|

| Keyword & Ad Research | SEMrush / Ahrefs | $200–$300 |

| Rank Tracking | AccuRanker | $109 |

| Technical SEO | Screaming Frog | $259/year |

| Analytics | Google Analytics 4 | Free |

| CRO / Heatmaps | Hotjar | $39 |

| Affiliate Tracking | FirstPromoter | $49–$99 |

| Email Marketing | Resend / SendGrid | $15–$50 |

| Ad Creative | Canva + Figma | $30 |

| AI Writing (Internal) | AIWriter Pro | $0 (internal use) |

| Total | | ~$700/mo |

Appendix C: Critical Countdown (as of Aug 21)

| Date | Event | T-? | Status |

|------|-------|-----|--------|

| Aug 22 | Display pause 18:00 UTC+8 | T-1 | 🟠 Scheduled |

| Aug 23 | Display→DG cutover 02:00 UTC+8 | T-2 | 🟠 Confirmed |

| Aug 25 | C5 URL Expansion 7-day checkpoint | T-4 | 🟠 On track |

| Aug 27 | C3 URL expansion Day-14 re-eval | T-6 | 🟠 Scheduled |

| Aug 27 | Broad-match OFF D+7 final sign-off | T-6 | 🟠 On schedule |

| Aug 28 | Voluntary AI Max upgrade C7/C8/C9 | T-7 | 🟠 Scheduled |

| Aug 30 | ACA posture review | T-9 | 🟠 Scheduled |

| Sep 1 | Google AI Max auto-upgrade (ACA + broad) | T-11 | 🟠 Prep complete |

| Sep 5 | Product Hunt launch | T-15 | 🟠 W-1 D4 |

| Sep 11 | Affiliate hard launch (30% recurring) | T-21 | 🟠 /affiliates live, 6 signups |

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Document Version: 48.0

Last Updated: 2026-08-21 11:30 UTC+8

Next Update: 2026-08-22 11:30 UTC+8 (v49 — Display pause day · PH hunter wave 2 · Schema 100% · BTS Reels wave 2 · /affiliates influencer→affiliate conversion · Cutover T-1 final readiness)