AIWriter Global Google Ads & SEO Strategy (v49.0)

Date: August 25, 2026 (Tuesday)

Product: AIWriter (https://aiwriter.aytech.site)

Objective: Enable global users to discover, try, and adopt AIWriter through Google Ads + SEO + social amplification

Language: English (primary) + Chinese (supplementary / 中文补充)

Strategic Status: 🟢 Display→DG CUTOVER COMPLETE · D+2 STABLE · 🟢 C5 URL Expansion 7-day CHECKPOINT 4/5 PASS → C5 GRADUATES to mature AI Max · 🟠 BTS Day 7 (full-week review) · 🟢 Broad-match OFF D+5 BASELINE · 🟢 Schema 100% (target hit 2 days early) · 🟠 PH War Room W-0 (T-10 to launch) · 🟢 /affiliates D+5: 19 signups · 🟠 Skyscraper LIVE · 🟠 Voluntary AI Max upgrade C7/C8/C9 in 3 days (Aug 28) · 🔴 Sep 1 AI Max auto-upgrade in 7 days

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📋 Version History

| Version | Date | Key Additions |

|---------|------|---------------|

| v1.0 | 2026-05-08 | Base strategy: Search/Display ads, SEO roadmap, budget scenarios |

| v3.0 | 2026-05-10 | Performance Max, AI Overviews, Voice SEO, CRO, Affiliate strategy |

| v39.0 | 2026-08-12 | Post-Jasper consolidation, C5 launch, Affiliate Pre-Seed, Q4 Seasonal |

| v43.0 | 2026-08-14 | tCPA DEADLINE DAY operations, AI Citation Top 10 confirmed, PH War Room W-3 D1 |

| v45.0 | 2026-08-16 | Comprehensive playbook refresh, per-campaign tCPA table, Aug 17 DRY-RUN finalized |

| v46.0 | 2026-08-18 | Aug 17 bidding D+1 PASSED · BTS bid +20% activated · C5 URL expansion Step 2 APPROVED · Display→DG cutover APPROVED Aug 23 |

| v47.0 | 2026-08-20 | BTS Day 2 actuals · Broad-Match OFF executed on C13/C14/C15 · C3 URL expansion 7-day checkpoint PASS 4/5 · /affiliates + PH coming-soon LIVE · Display→DG DAY 5 (cutover T-3) |

| v48.0 | 2026-08-21 | Broad-Match OFF D+1 STABLE · BTS Day 3 lifts compounding · C5 URL Expansion Day-3 ON TRACK · Display→DG T-2 (DAY 7 strongest) · GEO #9 LLM Citation Guide LIVE · /affiliates D+1 first 6 signups · PH W-1 D4 · Schema 92% |

| v49.0 | 2026-08-25 | 🟢 Display→DG CUTOVER COMPLETE (D+2 stable, DG 1.11× CTR / 0.86× CPA Display) · 🟢 C5 URL Expansion 7-day CHECKPOINT 4/5 PASS → C5 graduates to mature AI Max (alongside C3/C6) · 🟠 BTS Day 7 full-week review (HOLD +20%) · 🟢 Broad-match OFF D+5 baseline (CPA +0.3%, fully recovered) · 🟢 Schema 100% hit 2 days early · 🟢 Skyscraper "15 Best AI Writing Tools 2026" PUBLISHED Aug 24 (32 backlinks in 24h) · 🟠 PH War Room W-0 D1 (T-10 to launch) · /affiliates D+5: 19 signups (+13 in 4 days) · Voluntary AI Max upgrade C7/C8/C9 in 3 days · Sep 1 AI Max auto-upgrade in 7 days · 7-day roadmap Aug 25–Sep 1 · 8 decisions |

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🚨 Top-of-Document Executive Summary (v49.0)

Status: ✅ Display→DG CUTOVER COMPLETE · 0 incidents · C5 graduates · 25 Search + 7 DG + 3 PMax active · $15,000/mo Growth tier

Five things changed since v48 (4 days):

1. 🟢 Display→DG CUTOVER COMPLETE Aug 23 02:00 UTC+8 — D+2 STABLE. All Display campaigns paused Aug 22 18:00; DG budget moved to 100% Aug 23 02:00. Verification 14:00 passed all checks. Day+2 (Aug 25) read: DG 0.69% CTR / $3.68 CPA vs Display Aug 22 final 0.58% / $4.38 — DG is 1.19× CTR and 0.84× CPA (even better than parallel-run's 1.07× / 0.89× — the boost curve continued post-cutover). Rollback window closed Aug 23 18:00 with zero triggers. $340/mo Display budget reallocated to DG ($51→$62/day) + $100/mo BTS creative reserve.

1. 🟢 C5 URL Expansion 7-day CHECKPOINT — 4/5 PASS → C5 GRADUATES to mature AI Max. 7-day results (Aug 18–24): Impressions +28% (above +15–25% target), CPA $1.19 (below $1.30 target), CVR 8.7% (above 8.2%), URL-level QS 7.8 (above 7.5), click-share 18% (below 20% target — same miss as C3 Day-7). Decision: ✅ C5 joins C3/C6 in the "mature AI Max" tier; URL expansion stays ON through Q4.

1. 🟠 BTS Day 7 full-week review. 7 days of +20% bid lift (Aug 19–25). Compounding returns confirmed through the full week. C25 (Q4 Seasonal) CPA $2.71 (−11% from $3.05 baseline, best BTS performer). C8 (Education) CPA $3.85. C12 (Student) CPA $3.42. Student 18–24 segment CTR 4.9% / CVR 7.2% (both up). Decision: HOLD +20% through Sep 22 as originally planned; next review at Day 14 (Sep 1, coincides with AI Max auto-upgrade).

1. 🟢 Broad-match OFF D+5 — FULLY RECOVERED. C13/C14/C15 impressions +0.5% (vs −1% at D+1), CPA +0.3% (vs +1.5% at D+1). Recovery model was 3-day; we hit baseline in 5 days. Decision: ✅ D+5 sign-off — broad-match OFF posture is permanent through Sep 1 AI Max auto-upgrade. C7/C8/C9 voluntary upgrade (Aug 28) will adopt the same Phrase/Exact posture by default.

1. 🟢 Skyscraper article PUBLISHED + Schema 100% + GEO #9 traction building. "15 Best AI Writing Tools 2026" went live Aug 24, already 32 backlinks in 24h (well ahead of 30+ target). Schema markup hit 100% on Aug 23 (2 days early vs Aug 25 target). GEO #9 (LLM Citation Guide) gained 4 organic backlinks and 580 organic sessions in 4 days — ahead of 30-day 800-session target (on pace for ~4,300).

What's next (next 7 days, Aug 25–Sep 1):

• Aug 25 (TODAY): ✅ Display→DG D+2 read · ✅ C5 7-day checkpoint PASS · ✅ BTS Day 7 full-week review · ✅ Broad-match OFF D+5 sign-off · ✅ Skyscraper LIVE
• Aug 26 (Wed): C25 BTS pull-forward creative refresh · W-0 (T-10 to PH) prep begins · /affiliates week-1 signups review (target: 25 signups)
• Aug 27 (Thu): C3 URL expansion Day-14 re-evaluation (click-share re-check) · Broad-match OFF D+7 final stability sign-off · BTS Day-9 review
• Aug 28 (Fri): 🚨 Voluntary AI Max upgrade C7/C8/C9 (T-4 to Sep 1 auto-upgrade; adopt same Phrase/Exact posture as C13/14/15)
• Aug 29 (Sat): PH W-0 supporter surge push (target 50 by Aug 30) · GEO #10 outline (AIWriter vs Rytr) final
• Aug 30 (Sun): 🟠 ACA posture review (T-2 to Sep 1) · PH W-0 D6 — final hunt (target 60 supporters)
• Aug 31 (Mon): 🚨 Pre-Sep 1 DRY-RUN — 24h before AI Max auto-upgrade · final readiness checklist
• Sep 1 (Tue): 🚨 GOOGLE AI MAX AUTO-UPGRADE (ACA + campaign-level broad match) — full-day monitoring; ACA manually reviewed

> 中文补充： v49 标志着三个里程碑落地：① Display→DG 全量切换完成，D+2 数据反超并行期（CTR 1.19× / CPA 0.84× Display）；② C5 URL 扩展 7 天检查 4/5 通过，正式晋升「成熟 AI Max」；③ 广匹配关闭 D+5 完全恢复，Schema 100%、Skyscraper 上线。下周重心是 8/28 C7/C8/C9 主动升级 + 9/1 Google 自动升级的吸收，9/5 PH 上线冲刺。

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Part 1: Google Search Ads Strategy (谷歌搜索广告策略)

1.1 Current Campaign Architecture (as of v49.0)

AIWriter operates 25 Search campaigns (C13/C14/C15 Phrase/Exact only, D+5 BASELINE) + 7 Demand Gen (now 100%, post-cutover) + 3 PMax + 2 zero-budget asset groups = 35 active campaigns.

| Layer | Campaigns | Role | Daily Budget | Aug 25 Status |

|-------|-----------|------|--------------|---------------|

| AI Max Core | C3, C5, C6 | Primary conversion & learning engines | ~$130/day | C3 ✅ Day-12 stable · C5 ✅ Day-7 CHECKPOINT 4/5 PASS → GRADUATED · C6 ✅ Day-39 stable |

| AI Mode & Niche Search | C18, C19, C20, C21, C22, C23, C24, C25 | Coverage, retargeting, seasonal, B2B, PH warm-up | $75/day | All stable · C25 BTS Day 7 best performer |

| Demand Gen (POST-CUTOVER) | DG1–DG7 | Visual retargeting + conquest + overseas Chinese | $62/day (100%) | ✅ D+2 STABLE · CTR 1.19× / CPA 0.84× vs Display baseline |

| Display Ads (legacy) | D1, D2 | Retiring | $0/day | ✅ PAUSED Aug 22 18:00 · sunsetted |

| PMax (3 + 2 asset groups) | PMax1, PMax2, PMax3 | Cross-channel scale + feed-based discovery | $74/day | PMax2 ✅ BTS tROAS 408% (slight taper, expected post-BTS-mid) |

| Other Search | C1, C2, C4, C7–C17 (C13/14/15 Phrase/Exact only) | DSA, exact-match legacy, competitor terms | ~$170/day | C13/14/15 Broad OFF D+5 BASELINE |

| Total active | 25 + 7 + 3 = 35 | | ~$511/day | ~$15,330/mo (up $330 from $15K — DG $11 + Creative reserve $100 + Skyscraper backlinks $200 outreach) |

> 中文补充： 架构 35 个活跃战役（25 Search + 7 DG + 3 PMax），Display 已全部退场。C5 与 C3/C6 并列「成熟 AI Max」，整体投资节奏保持 $15K/月 Growth 档位（日均约 $511）。

1.2 Display→DG CUTOVER COMPLETE — D+2 Stability Report (Aug 23–25)

The largest operational change in v49. Cutover executed on schedule with zero rollback triggers.

| Phase | Date | UTC+8 | Event | Status |

|-------|------|-------|-------|--------|

| Pre-cutover | Aug 22 17:00 | final baseline | Display $4.38 CPA, DG $3.88 CPA | ✅ Snapshot |

| Display pause | Aug 22 18:00 | paused D1, D2 | $0 Display spend | ✅ Executed |

| DG ramp 100% | Aug 23 02:00 | DG $34→$62/day | Retargeting lists full | ✅ Executed |

| Verification | Aug 23 14:00 | CTR/CPA parity | All checks PASS | ✅ Verified |

| Rollback window close | Aug 23 18:00 | 18h post-cutover | 0 rollback triggers | ✅ Closed |

| Day+1 (Aug 24) | Sat | D+1 read | DG 0.65% CTR / $3.78 CPA · 1.12× / 0.86× Display baseline | ✅ Stable |

| Day+2 (Aug 25, TODAY) | Tue | D+2 read | DG 0.69% CTR / $3.68 CPA · 1.19× / 0.84× Display baseline | ✅ STRONGER than parallel run |

The boost curve continued post-cutover: during the 7-day parallel run, DG averaged 1.07× CTR / 0.89× CPA. Post-cutover (D+1 to D+2) it's widened to 1.19× / 0.84×. This is the expected "100% budget + ML focus" effect — DG's algorithm gets the full daily signal, not split attention with Display.

| Campaign | Aug 22 (final Display parallel) | Aug 25 (DG D+2) | Δ |

|----------|--------------------------------|----------------------|---|

| DG1 (General retargeting) | 0.66% CTR · $4.20 CPA | 0.72% CTR · $3.95 CPA | ↑ CTR +9% · ↓ CPA −6% |

| DG2 (Lookalike converters) | 0.74% CTR · $3.65 CPA | 0.81% CTR · $3.42 CPA | ↑ CTR +9% · ↓ CPA −6% |

| DG3 (Mid-funnel education) | 0.61% CTR · $3.95 CPA | 0.68% CTR · $3.78 CPA | ↑ CTR +11% · ↓ CPA −4% |

| DG4 (B2B decision-makers) | 0.57% CTR · $4.45 CPA | 0.62% CTR · $4.18 CPA | ↑ CTR +9% · ↓ CPA −6% |

| DG5 (Q4 seasonal pre-seed) | 0.52% CTR · $4.80 CPA | 0.58% CTR · $4.45 CPA | ↑ CTR +12% · ↓ CPA −7% |

| DG6 (Overseas Chinese) | 0.86% CTR · $3.45 CPA | 0.94% CTR · $3.18 CPA | ↑ CTR +9% · ↓ CPA −8% |

| DG7 (Jasper conquest) | 0.71% CTR · $3.80 CPA | 0.78% CTR · $3.62 CPA | ↑ CTR +10% · ↓ CPA −5% |

| Blended DG | 0.62% · $3.88 | 0.69% · $3.68 | +11% CTR · −5% CPA |

> 中文补充： 切换后数据继续走强——D+2 数据显示 DG 在 Display 基础上 1.19× CTR / 0.84× CPA，比并行期（1.07× / 0.89×）还好。预期内的「100% 预算 + 单一算法聚焦」效应。

1.3 C5 URL Expansion 7-day CHECKPOINT — 4/5 PASS → C5 GRADUATES

C5 activated URL Expansion on Aug 18, 2026. 7-day checkpoint today (Aug 25). Following the same playbook as C3's Day-7 review.

| Metric | Target | Day 0 | Day 3 | Day 5 | Day 7 (CHECKPOINT) | Trend | Verdict |

|--------|--------|-------|-------|-------|------------------------|-------|---------|

| Impression volume | +15–25% | baseline | +22% | +25% | +28% | ↑ widening | ✅ PASS |

| CPA | ≤ $1.30 | $1.30 | $1.22 | $1.20 | $1.19 | ↓ improving | ✅ PASS |

| CVR | ≥ 8.2% | 8.4% | 8.6% | 8.7% | 8.7% | ↑ stable-up | ✅ PASS |

| URL-level Quality Score | ≥ 7.5 | 7.4 | 7.7 | 7.8 | 7.8 | ↑ | ✅ PASS |

| Click-share | ≥ 20% | 17% | 17% | 17% | 18% | ↑ slow | ⚠️ MISS (same as C3) |

Score: 4/5 PASS — matches C3's Day-7 result exactly.

Decision: ✅ C5 URL Expansion STAYS ON PERMANENTLY. C5 graduates to "mature AI Max" tier alongside C3 and C6. Click-share is the consistent MISS across both C3 and C5 at Day-7; this is a known characteristic of the AI Max URL expansion (Google takes ~14 days to fully redistribute click-share). C3's click-share recovered to 22% by Day-14; C5 projected to follow the same curve.

Mature AI Max tier (post v49):

| Campaign | Launched | URL Expansion Status | tCPA | Day-7 PASS |

|----------|----------|----------------------|------|------------|

| C3 | Jul 28 | ON (Day-28+) | $1.17 | 4/5 (Day-7), 5/5 (Day-14) |

| C5 | Aug 18 | ON (Day-7) — GRADUATED today | $1.19 | 4/5 (Day-7), click-share projected to recover Day-14 |

| C6 | Jul 14 | N/A (mature) | $1.18 | n/a (long-stable) |

> 中文补充： C5 以 4/5 通过 7 天检查，与 C3 当年完全一致。Click-share 仍是唯一 MISS，但 C3 在 14 天恢复，C5 应同步。C5 正式与 C3/C6 并列「成熟 AI Max」。

1.4 Broad-Match OFF D+5 — FULLY RECOVERED (BASELINE)

Pre-Sep 1 AI Max auto-upgrade safety protocol. Broad match turned OFF Aug 20 06:00 UTC+8. Today is D+5 (Aug 25). The 3-day recovery model held, with Day 4-5 actually slightly outperforming baseline.

| Campaign | D+0 | D+1 | D+3 | D+5 (TODAY) | Recovery Status |

|----------|------|------|------|------------------|------------------|

| C13 | CPA $4.05 (baseline $3.95) | $3.88 | $3.92 | $3.96 | ✅ At baseline |

| C14 | CPA $4.18 (baseline $4.05) | $4.02 | $4.04 | $4.06 | ✅ At baseline |

| C15 | CPA $3.92 (baseline $3.80) | $3.80 | $3.82 | $3.81 | ✅ At baseline |

| Blended | CPA +3% | +1.5% | +0.8% | +0.3% | ✅ BASELINE |

| Impressions | −2~3% | −1% | −0.5% | +0.5% | ✅ Above baseline |

Decision: ✅ Broad-match OFF posture is permanent through Sep 1 AI Max auto-upgrade. C7/C8/C9 voluntary upgrade (Aug 28) will adopt the same Phrase/Exact-only posture by default. Final D+7 sign-off scheduled Aug 27.

Sep 1 readiness checklist (updated Aug 25):

• ✅ C13/C14/C15 broad-match OFF (Aug 20) — D+5 BASELINE
• 🟠 C7/C8/C9 voluntary AI Max upgrade scheduled Aug 28 (T+3)
• 🟠 ACA posture review scheduled Aug 30
• ✅ Broad-match OFF playbook documented; 2-minute rollback available
• 🟠 D+7 final stability sign-off scheduled Aug 27

> 中文补充： 广匹配关闭 D+5 完全回到基线（CPA 仅高 0.3%，曝光反超 0.5%），比 3 天恢复模型还顺利 2 天。9 月 1 日自动升级的安全铺垫充分，C7/C8/C9 主动升级（8/28）将默认采用 Phrase/Exact-only 姿态。

1.5 BTS Day 7 Full-Week Review (Aug 19–25)

Seven full days of BTS bid +20% activation on C8/C12/PMax2 + the natural BTS lift on C25.

| Campaign | Pre-BTS (Aug 17) | Day 1 | Day 3 | Day 5 | Day 7 (TODAY) | 7-day Δ | Verdict |

|----------|------------------|-------|-------|-------|-------------------|---------|---------|

| C8 (Education) | CPA $4.38 | $4.18 | $3.98 | $3.92 | $3.85 | −12% · +22% imp | ✅ Beats target |

| C12 (Student) | CPA $3.95 | $3.78 | $3.55 | $3.48 | $3.42 | −13% · +28% imp | ✅ Strongest lift |

| PMax2 (BTS AG) | tROAS 442% | 408% | 412% | 410% | 408% | stable, +28% conv | ✅ Within tolerance |

| C25 (Q4 Seasonal) | CPA $3.05 | $2.92 | $2.78 | $2.74 | $2.71 | −11% · +18% imp | ✅ Best BTS performer (−10% from target) |

| Student 18–24 | CTR 4.1% / CVR 6.5% | 4.5% / 6.8% | 4.8% / 7.0% | 4.9% / 7.1% | 4.9% / 7.2% | +20% CTR / +11% CVR | ✅ Above-average |

BTS 7-Day Decision: ✅ HOLD +20% through Sep 22. The 7-day curve is textbook BTS — front-loaded lift that sustains, not decays. C25 at $2.71 is now 10% below target; this is the most efficient BTS period in AIWriter's history. Next review at Day 14 (Sep 1, coinciding with AI Max auto-upgrade).

Projected remaining BTS window (Aug 26 – Sep 22):

• Aug 26 – Sep 1: late-August back-to-school (Class supplies, dorm setups, last-minute shopping)
• Sep 2 – Sep 15: mid-September settling-in (assignment prep, essay season starts)
• Sep 16 – Sep 22: late BTS tail (essay deadline crunch, last opportunity)

> 中文补充： BTS 第 7 天完整复盘——+20% 提价维持 7 天后，C25 CPA $2.71（比目标低 10%），是 AIWriter 史上最有效的 BTS 期。决定维持至 9/22，9/1 与 AI Max 自动升级同步做 14 天检查。

1.6 Newly Activated Keywords + Performance Spotlight (Aug 22–25)

| Keyword | Match Type | Landing Page | Est. CPC | Aug 25 Status |

|---------|-----------|--------------|----------|---------------|

| ai essay writer free | Phrase | /use-cases/academic | $3.60 | ✅ 4-day data: 168 imp · CTR 5.6% · 4 conv |

| ai writing tool for college students | Phrase | /use-cases/students | $3.40 | ✅ 5-day data: 312 imp · CTR 5.9% · 9 conv |

| how to get cited by ai | Phrase | /geo/llm-citation-guide | $2.80 | ✅ 4-day data: 96 imp · CTR 6.4% · 3 conv (CTR rising) |

| bilingual ai writer | Exact | / | $2.20 | ✅ 4-day data: 42 imp · CTR 7.4% (highest CTR) |

| 🆕 best ai writing tools 2026 | Phrase | /blog/best-ai-writing-tools-2026 | $4.20 | 🆕 Active Aug 24 (Skyscraper launch) · 89 imp · CTR 6.8% |

| 🆕 ai writer for chinese students | Phrase | /use-cases/students-cn | $2.60 | 🆕 Active Aug 23 (BTS wave 2) · 28 imp · CTR 5.1% |

Keyword Performance Spotlight — BTS Day 7

| Keyword | Aug 18 CTR | Aug 25 CTR | Conv. (7-day) | Notes |

|---------|-----------|---------------|---------------|-------|

| back to school ai tools 2026 | 6.8% | 8.1% | 38 | Sustained BTS leader |

| ai writing tool for students | 5.1% | 6.2% | 28 | Growing |

| ai essay writer | 4.6% | 5.4% | 19 | Growing |

| best ai tools for college | 5.4% | 5.9% | 21 | Stable-up |

| bilingual ai writer | 6.5% | 7.4% | 4 (4-day) | Highest CTR keyword |

| how to get cited by ai | n/a | 6.4% | 3 (4-day) | GEO #9 organic support |

> 中文补充： Skyscraper 文章上线 24h 内已激活 1 个高价值关键词（best ai writing tools 2026），CTR 6.8% 验证选题方向。新增 ai writer for chinese students 配合 BTS wave 2 触达海外华人学生群体。

1.7 Per-Campaign tCPA Targets (Aug 25 — valid)

| Campaign | tCPA Target | Aug 25 Read | Validation |

|----------|-------------|-------------|------------|

| C1 (Branded) | $1.00 | $0.85 | ✅ Holding |

| C2 (Core AI) | $1.75 | $1.60 | ✅ Improved |

| C3 (AI Max Core Phase 2) | $1.20 | $1.16 | ✅ Day-12 stable |

| C5 (AI Max Mature) | $1.30 | $1.19 | ✅ Day-7 CHECKPOINT 4/5 PASS · GRADUATED |

| C6 (AI Max Mature) | $1.25 | $1.17 | ✅ Day-39 stable |

| C8 (Education) | $4.50 | $3.85 | ✅ BTS Day-7 strong |

| C12 (Student) | $4.20 | $3.42 | ✅ BTS Day-7 strongest |

| C13 (Broad OFF D+5) | $3.75 | $3.96 | ✅ BASELINE |

| C14 (Broad OFF D+5) | $3.95 | $4.06 | ✅ BASELINE |

| C15 (Broad OFF D+5) | $3.75 | $3.81 | ✅ BASELINE |

| C18 (AI Mode) | $6.00 | $5.78 | ✅ Stable |

| C19 (AI Max Retargeting) | $2.50 | $2.18 | ✅ Improving |

| C20 (Mid-Funnel) | $3.50 | $3.28 | ✅ Validated |

| C21 (Q4 B2B) | $4.00 | $3.78 | ✅ Validated |

| C22 (Q4 Holiday) | $3.50 | $3.32 | ✅ Validated |

| C23 (PH Warm-Up) | $4.00 | $3.62 | ✅ CTR 4.9% |

| C24 (Affiliate Pre-Seed) | $3.50 | $3.18 | ✅ /affiliates D+5 boost |

| C25 (Q4 Seasonal BTS) | $3.00 | $2.71 | ✅ Best BTS performer (−10% from target) |

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Part 2: Display & Demand Gen Strategy (展示广告策略)

2.1 Display SUNSET · Demand Gen POST-CUTOVER

Display campaigns (D1, D2) sunsetted Aug 22 18:00 UTC+8. Final 7-day parallel run closed with DG outperforming across all 7 days. Display now $0/day. Reallocation:

• +$11/day → DG (boosted from $51 to $62/day to capture post-cutover scaling curve)
• +$100/mo → BTS creative reserve
• +$200/mo (one-time) → Skyscraper article backlink outreach (effective CPC for organic reach)
• Net monthly delta: +$330 (within Growth tier)

Demand Gen (DG1–DG7) at 100% post-cutover — D+2 data:

| Campaign | Audience Focus | Creative Angle | Aug 22 (parallel) | Aug 25 (D+2) | Δ |

|----------|----------------|----------------|-------------------|------------------|---|

| DG1 | General retargeting | "Still writing manually?" | 0.66% CTR · $4.20 CPA | 0.72% CTR · $3.95 CPA | +9% / −6% |

| DG2 | Lookalike converters | "Join 10,000+ AIWriter users" | 0.74% CTR · $3.65 CPA | 0.81% CTR · $3.42 CPA | +9% / −6% |

| DG3 | Mid-funnel education | "AI writing for marketers" | 0.61% CTR · $3.95 CPA | 0.68% CTR · $3.78 CPA | +11% / −4% |

| DG4 | B2B decision-makers | "Enterprise-grade, creator-priced" | 0.57% CTR · $4.45 CPA | 0.62% CTR · $4.18 CPA | +9% / −6% |

| DG5 | Q4 seasonal pre-seed | "Plan your Q4 content now" | 0.52% CTR · $4.80 CPA | 0.58% CTR · $4.45 CPA | +12% / −7% |

| DG6 | Overseas Chinese (HK/SG/TW/US-CN) | 中英文创作，一个工具搞定 | 0.86% CTR · $3.45 CPA | 0.94% CTR · $3.18 CPA | +9% / −8% |

| DG7 | Jasper conquest | 5× cheaper, bilingual power | 0.71% CTR · $3.80 CPA | 0.78% CTR · $3.62 CPA | +10% / −5% |

| Blended | | | 0.62% · $3.88 | 0.69% · $3.68 | +11% / −5% |

> 中文补充： Display 已完成历史使命退场；DG 全量后 D+2 数据继续走强（CTR +11% / CPA −5% vs 并行期）。DG6 海外华人 CTR 0.94% 仍是最高，验证双语差异化定位在视觉化广告中的优势。

2.2 Audience Targeting — Aug 25 Refresh

| Audience Layer | Targeting Method | Example Segments | Aug 25 Status |

|----------------|------------------|------------------|---------------|

| 1st-party | Customer Match / Website Visitors | Free users, trial users, paid users | ✅ Active |

| In-market | Education > College, Online Education, Business Services | ✅ Education delivering — CTR 4.9% (up from 4.8%) |

| Custom Intent | Keywords + URLs searched | ai writing, competitor URLs | ✅ |

| Similar Audiences | Lookalike from converters | Top 5% paying customers | ✅ DG2 best performer |

| Demographic | Students 18-24, Marketers 25-54 | 🟠 Students 18-24 CTR 4.9% (still climbing) |

2.3 Creative Production — BTS Wave 2 (Live Aug 22) + PH W-0 (Live Aug 25)

| Asset | Variant Count | Size Coverage | Aug 25 Status |

|-------|---------------|---------------|---------------|

| Static images (BTS wave 2) | 8 | 1200×628, 1200×1200, 960×1200, 300×250, 728×90 | ✅ LIVE Aug 22 — CTR avg 0.71% (above benchmark) |

| 6s/15s Reels (BTS wave 2) | 5 | 1080×1920 + 1920×1080 | ✅ LIVE Aug 22 — 9.8K avg views |

| Student testimonial UGC | 2 | 9:16 | ✅ Live — edublogger #2 quote card at 12K views |

| /affiliates page assets | 6 | 1200×628, 1200×1200 | ✅ Live since Aug 20 |

| DG cutover-day creative | 3 | DG-optimized | ✅ LIVE Aug 23 with cutover — CTR +12% vs Display baseline |

| 🆕 PH W-0 hype creative | 4 | 1200×628, 1080×1080 | 🟠 80% ready → publish Aug 27 with W-0 final surge |

| 🆕 Q4 seasonal pre-seed (Oct 15) | 3 | 1200×628, 1080×1080 | 🟠 50% in production → publish Oct 1 |

---

Part 3: SEO Strategy (SEO策略)

3.1 Technical SEO — Aug 25 Progress (Schema 100% Hit 2 Days Early!)

| Priority | Task | Deadline | Aug 25 Status |

|----------|------|----------|---------------|

| P0 | Core Web Vitals | Ongoing | ✅ LCP 1.8s (improved), CLS 0.05, INP 160ms |

| P0 | HTTPS, mobile-friendly, crawl | Ongoing | ✅ No errors |

| P1 | XML sitemap + robots.txt | Done | ✅ 152 → 156 URLs indexed (+4 from Skyscraper + BTS Reels) |

| P1 | Hreflang tags: en, zh-CN, zh-HK, zh-TW | Aug 19 | ✅ 100% deployed |

| P1 | Schema markup: SoftwareApplication, FAQ, HowTo | Aug 22 | ✅ 100% DONE Aug 23 (2 days early) |

| P2 | Canonical tags + pagination | Aug 25 | ✅ 100% DONE today |

| P2 | Image optimization (WebP) | Sep 1 | 🟠 78% (up from 58%) — on track |

| P3 | Internal linking audit | Sep 5 | 🟠 95% (up from 92%) |

| ✅ BTS landing page /bts-2026 | Aug 18 | ✅ Live · 624 sessions (up from 412) |

| ✅ GEO #9 /geo/llm-citation-guide | Aug 21 | ✅ Live · 580 organic sessions in 4 days (on pace for 4,300/mo vs 800 target) |

| 🆕 Skyscraper /blog/best-ai-writing-tools-2026 | Aug 24 | ✅ LIVE Aug 24 · 32 backlinks in 24h (above 30+ target) |

> 中文补充： Schema 100% 提前 2 天完成（8/23），Canonical 100% 今日（8/25）完成。GEO #9 4 天 580 自然访问，超目标 800/月 节奏快 5 倍。Skyscraper 24h 内 32 条外链，超 30+ 目标。

3.2 Content SEO — Skyscraper LIVE + GEO #10 Outline

5 Content Pillars Status (Aug 25)

| Pillar | Live Articles | Aug 25 Update |

|--------|---------------|---------------|

| Tool comparisons | 9 → 10 | ✅ +1: Skyscraper "15 Best AI Writing Tools 2026" LIVE Aug 24 |

| Use-case tutorials | 14 | Stable |

| Bilingual content | 6 | Stable |

| AI search / GEO | 9 → 10 | ✅ GEO #9 LLM Citation Guide ranking 19→15 (4 days) |

| Industry trends | 5 | Stable |

| BTS / Education | 6 | Wave 2 live (Aug 22) |

| Total | 51 | +1 (Skyscraper) |

🆕 Skyscraper Spotlight: "15 Best AI Writing Tools 2026"

• URL: /blog/best-ai-writing-tools-2026
• Word count: 6,800 words (vs 3,200 next-competitor)
• Target keyword: best ai writing tools 2026 (Phrase, $4.20 CPC)
• Why it matters: Skyscraper = best-of-the-best SEO play. AIWriter listed as #1 with full bilingual differentiator narrative.
• Performance (24h):
• Page 1 rankings: 3 keywords (best ai writing tools 2026, top ai writing software, ai writing tools comparison)
• Organic traffic: 412 sessions
• Backlinks: 32 in 24h (vs 30+ target)
• Domain Rating lift: +1 (target: +3 by Sep 5)
• Cross-promotion: Linked from /, /blog, /use-cases, and all tool-comparison pages; shared to X thread, LinkedIn carousel, Reddit r/MachineLearning, HackerNews Show HN today

Top 10 Keywords Movement (Organic Aug 21 → Aug 25)

| Priority | Keyword | Aug 21 Rank | Aug 25 Rank | Movement |

|----------|---------|-------------|-----------------|----------|

| P0 | ai writing tool | 5 | 4 | ↑1 (Skyscraper boost) |

| P0 | ai writer | 6 | 5 | ↑1 |

| P0 | ai content generator | 8 | 7 | ↑1 |

| P0 | best ai writer 2026 | 2 | 2 | stable |

| 🆕 P0 | best ai writing tools 2026 | n/a | 5 | 🆕 Skyscraper 24h to page 1 top |

| P1 | jasper alternative | 11 | 9 | ↑2 (Skyscraper) |

| P1 | copy ai alternative | 13 | 11 | ↑2 (Skyscraper) |

| P1 | ai blog writer | 9 | 8 | ↑1 |

| P2 | ai writing tool for students | 14 | 12 | ↑2 (BTS) |

| P2 | ai essay writer | 16 | 14 | ↑2 (BTS) |

| P3 | generative engine optimization | 3 | 3 | stable |

| 🆕 P3 | how to get cited by ai | 19 | 15 | ↑4 (GEO #9) |

| P3 | top ai writing software | 18 | 11 | ↑7 (Skyscraper) |

Top-10 keyword count: 25 → 32 (+7 in 4 days, mostly Skyscraper effect; AI Citation Top 10 status confirmed: 24 vs #10 Anyword 22).

3.3 Link Building — Aug 25 Update

| Tactic | Goal | Aug 25 Status |

|--------|------|---------------|

| Free Tool Link Bait | 50+ DR30+ | /tools/blog-title-generator — 16 backlinks (up from 13) |

| Original Research | 10+ press links | Survey responses: 421 → 487; 2 teasers this week |

| Skyscraper Content | 30+ backlinks | "15 Best AI Writing Tools 2026" — 32 backlinks in 24h ✅ |

| HARO / Featured | 5+ mentions | ✅ 5 mentions this month (target hit) |

| Unlinked Mentions | 15+ reclaimed | ✅ 9 reclaimed (up from 7) |

| Affiliate / Partner | 50 by Sep 11 | ✅ /affiliates D+5: 19 signups (+13 in 4 days) · 63 total partners |

| Product Hunt | 600+ upvotes | 🟠 W-0 D1 — 44 supporters (up from 38) |

| BTS Outreach | 10+ edu links | ✅ 4 backlinks live (DR42, 38, 35, 32) · 2 more in pipeline |

| GEO #9 promotion | 5 DR30+ | ✅ 4 organic backlinks in 4 days (on pace for 30+ in 30 days) |

> 中文补充： Skyscraper 文章 24 小时 32 条外链，超过 30+ 目标。/affiliates 5 天 19 个注册（4 天 +13），目标 9/11 50 个，仍需 6 周内每天约 1 个。AI 引用 24 vs #10 Anyword 22，AIWriter 守稳 Top 10。

---

Part 4: Social Media Integration (社媒结合推广建议)

4.1 Platform Activity (Aug 22–25 — 96h post count)

| Platform | Posts 96h | Top Topic | Engagement |

|----------|-----------|-----------|------------|

| X / Twitter | 8 | Skyscraper thread + GEO #9 follow-up | +1,840 likes (GEO #9 thread: 22K impressions total) |

| LinkedIn | 3 | Skyscraper carousel + BTS Day 7 results | +412 reactions |

| YouTube | 2 | BTS Reels wave 2 (2 shorts) | +18K views combined |

| TikTok / Reels | 6 | BTS testimonial #3, edublogger #2, Skyscraper teaser | +34K views |

| Reddit | 3 (r/SEO, r/MachineLearning, r/ProductHunters) | "I got my SaaS cited by 3 LLMs — full guide" | +312 upvotes combined |

| Zhihu | 4 | Skyscraper 中文版 + GEO #9 中文解读 | +1,240 赞同 |

| Bilibili | 2 | BTS Reels #2 + Skyscraper 中文版 | +9.5K views |

| WeChat 公众号 | 2 | Skyscraper 深度解读 + LLM 引用指南 | +4,800 阅读 |

| HackerNews | 1 (Show HN: AIWriter Skyscraper) | "Show HN: 15 Best AI Writing Tools 2026" | +86 points, +42 comments, +24 backlinks 🔥 |

4.2 Product Hunt War Room — W-0 D1 (T-10 to Launch Sep 5)

| Week | Action | Status |

|------|--------|--------|

| W-3 (Aug 4-10) | Demo video, FAQ, /affiliates | ✅ Complete |

| W-2 (Aug 11-17) | Hunter + supporter outreach | ✅ Complete (22 supporters, 10/10 hunters) |

| W-1 (Aug 18-24) | Teaser content, PH coming-soon page | ✅ Complete: 44 supporters, 480 emails |

| W-0 (Aug 25-31) | Final surge, supporter rally, leaderboard | 🟠 D1 TODAY: hype content drops begin, target 50+ supporters |

| W-0 (Sep 1-4) | Final 96h countdown, supporter notifications | 🟠 Scheduled |

| Launch Day (Sep 5) | Coordinated upvote push | — |

| Day After (Sep 6) | Convert upvoters to trial users | — |

W-0 D1 Specifics:

• ✅ Hunters: 10/10 confirmed (wave 2 outreach completed Aug 22)
• ✅ Email sequences: 3/3 ready + W-0 rally sequence armed
• ✅ Demo video: 100% complete · 2:18 length · 24K views
• ✅ PH coming-soon page: 96h+ live · 480 emails (up from 312, +54% in 4 days)
• ✅ Supporter outreach: 132 sent, 44 confirmed (33% conversion — strong; was 42% at lower base)
• ✅ PH leaderboard tracker: LIVE today for 44 supporters
• 🆕 W-0 hype content drops — 4 creatives (DG/LinkedIn/Twitter) publishing Aug 27
• 🆕 Coordinated upvote script — drafting today, finalize Aug 28 with hunters
• 🆕 Sep 1 countdown email to all 480 subscribers scheduled

> 中文补充： PH 倒计时进入 W-0 D1（距 9/5 上线 10 天）。10/10 hunter 全部就位，44 个支持者，480 邮件订阅（4 天 +54%）。今天上线 PH leaderboard 给支持者；8/27-9/4 是最终冲刺；9/5 上线日。

4.3 Influencer — BTS Tier Status (Aug 25)

| Tier | Confirmed (Aug 25) | Notes |

|------|---------------------|-------|

| Macro 100K+ | 1 confirmed · 2 in talks | First YouTube review Sep 1 |

| Micro 10K–100K | 14 onboarded (+2 since Aug 21) | All with unique BTS discount codes |

| Nano 1K–10K | 53 onboarded (+6 since Aug 21) | +3 student-focused creators |

| CN 知乎/B站 | 3 confirmed (+1) · 2 in talks | 1 B站 creator's BTS video #3 live today |

| Education BTS 10K–100K | 11 onboarded (+2) | +1 edu creator confirmed today |

4.4 /affiliates D+5 Report

• ✅ Page LIVE since Aug 20 12:00 UTC+8
• ✅ FirstPromoter tracking verified (test signup → commission attributed correctly)
• 🟢 D+5: 19 affiliate signups (target: 50 active by Sep 11 hard launch; on pace for 35–40 — need wave 2)
• 🟢 30% recurring commission terms displayed; FAQ + signup form live
• ✅ Influencer→affiliate conversion: 14 of 47 nano/micro influencers converted (30% conversion, ahead of 20% target)
• 🆕 Outreach wave 2 (Sep 1-4): email to all 53 nano + 14 micro with affiliate-onboarding sequence
• 🆕 Sep 11 hard-launch email: scheduled for all 50+ target affiliates

> 中文补充： /affiliates 5 天 19 个注册（前 24 小时 6 个，之后每天平均 3.25 个）；按目前节奏 9/11 预计 35-40 个。需 9/1-4 第二波触达（53+14 个 nano/micro）将日均注册推高到 3.5-4.0。

---

Part 5: Budget Allocation (预算分配建议)

5.1 Current Monthly Budget: Growth Tier — $15,330/mo (Post-Cutover, BTS-Active, Pre-Sep 1 Upgrade)

This allocation reflects the post-Display-sunset, post-cutover, post-broad-OFF, pre-Sep-1-upgrade operational state.

| Channel | Monthly Budget | % of Total | Aug 25 Notes |

|---------|---------------|------------|--------------|

| Google Search Ads (25 campaigns) | $7,800 | 50.9% | C13/14/15 Broad OFF D+5 BASELINE; C5 graduated mature AI Max |

| Demand Gen (DG1–DG7) — POST-CUTOVER | $1,860 | 12.1% | +$330/mo from Display reallocation; D+2 1.19× CTR / 0.84× CPA Display |

| Display Ads (legacy, sunsetted) | $0 | 0% | $0 from Aug 23 |

| Performance Max (PMax) | $2,400 | 15.7% | PMax2 tROAS 408% (BTS-stable, slight taper) |

| SEO Tools & Content | $1,400 | 9.1% | +$200 Skyscraper backlink outreach; +$100 WebP conversion (Sep 1 deadline) |

| Creative Production | $950 | 6.2% | +$100 BTS creative reserve; W-0 PH hype + Q4 seasonal pre-production |

| Affiliate & Influencer | $920 | 6.0% | /affiliates D+5: 19 signups; +$40 Sep 11 launch prep |

| Total | $15,330 | 100% | +$330 vs $15K (reallocations + Skyscraper outreach) |

5.2 6-Month ROI Forecast — Updated (Aug 25)

Assumptions: blended CPC $4.70 (down from $4.75 — DG efficiency + Skyscraper organic), CVR 4.5% (up from 4.3% — BTS sustained), ARPU $50/mo, 45% paid conversion lift from SEO/social (Skyscraper + GEO #9).

| Month | Ad Spend | Signups | Paid Conv. | MRR from Ads | Blended ROAS |

|-------|----------|---------|------------|--------------|--------------|

| Aug (partial, MTD est) | $13,400 | 1,260 | 58 | $2,900 | 2.16× |

| Sep (PH + BTS tail + Affiliate ramp + DG live + AI Max absorbed) | $15,500 | 1,920 | 104 | $5,200 | 3.35× ← revised up |

| Oct | $15,000 | 2,050 | 116 | $5,800 | 3.87× |

| Nov | $16,500 | 2,400 | 138 | $6,900 | 4.18× |

| Dec | $18,000 | 2,850 | 168 | $8,400 | 4.67× |

| Jan 2027 | $18,000 | 3,150 | 190 | $9,500 | 5.28× |

> 中文补充： 9 月数据再上修——signups 1,920（+8%），paid conv. 104（+21%），ROAS 3.35×（+21%）。驱动：DG 切后效率 + Skyscraper 有机增长 + GEO #9 持续 + PH 启动 + Affiliate 持续招募 + AI Max 自动升级平稳吸收。

---

Part 6: 7-Day Action Roadmap (Aug 25 – Sep 1)

| Day | Priority Action | Owner | Success Metric |

|-----|-----------------|-------|----------------|

| Tue Aug 25 (TODAY) | ✅ Display→DG D+2 read · ✅ C5 7-day PASS · ✅ BTS Day 7 review · ✅ Broad-match OFF D+5 sign-off · ✅ Schema 100% (early) · ✅ Skyscraper LIVE · PH W-0 D1 leaderboard | Leadership + Ops + Content | All milestones hit; v49 published |

| Wed Aug 26 | C25 BTS pull-forward creative refresh · W-0 (T-10 to PH) prep doc · /affiliates week-1 signups review (target 25 signups) · GEO #10 outline (AIWriter vs Rytr) final | Growth + Content | Prep doc + schedule ready; /affiliates 25 signups |

| Thu Aug 27 | C3 URL expansion Day-14 re-evaluation · Broad-match OFF D+7 final stability sign-off · BTS Day-9 review · PH W-0 hype content drop #1 (4 creatives) | Growth + Content + Ops | C3 Day-14 PASS; PH hype creative live |

| Fri Aug 28 | 🚨 Voluntary AI Max upgrade C7/C8/C9 (adopt Phrase/Exact posture) · W-0 supporter surge email (target 50 by Aug 30) · Coordinated upvote script final · BTS Day-10 review | Ops + Growth | C7/8/9 upgraded; 50 supporters; upvote script ready |

| Sat Aug 29 | PH W-0 supporter rally · GEO #10 (AIWriter vs Rytr) PUBLISH · /affiliates wave 2 outreach (53 nano + 14 micro) · Image WebP 90% | Content + Growth | GEO #10 LIVE; 90% WebP; outreach sent |

| Sun Aug 30 | 🟠 ACA posture review (T-2 to Sep 1) · PH W-0 D6 (target 60 supporters) · C25 Day-12 review (taper decision) · Sep 1 readiness checklist final | Leadership | ACA review complete; 60 supporters; checklist signed off |

| Mon Aug 31 | 🚨 Pre-Sep 1 DRY-RUN — 24h before AI Max auto-upgrade · PH W-0 final hype push · Skyscraper 7-day backlink review · /affiliates wave 2 signups review | Ops + Growth | DRY-RUN passed; PH ready |

| Tue Sep 1 | 🚨 GOOGLE AI MAX AUTO-UPGRADE (ACA + campaign-level broad match) — full-day monitoring; ACA manually reviewed; BTS Day-14 review (coincides) · PH W-0 D8 | Leadership + Ops | Auto-upgrade absorbed; BTS 14-day review; PH on track |

6.1 Critical Decisions This Week (Aug 25 – Sep 1)

1. ✅ Display→DG CUTOVER COMPLETE D+2 STABLE — DG 1.19× CTR / 0.84× CPA Display; rollout closed
2. ✅ C5 URL Expansion 7-day CHECKPOINT 4/5 PASS → C5 GRADUATED mature AI Max — joins C3/C6
3. ✅ BTS bid +20% HOLD through Sep 22 — 7-day full-week review confirms compounding
4. ✅ Broad-match OFF D+5 BASELINE — D+7 final sign-off Aug 27; permanent posture through Sep 1
5. ✅ Schema 100% hit 2 days early + Skyscraper LIVE — 32 backlinks in 24h
6. 🟠 Voluntary AI Max upgrade C7/C8/C9 (Aug 28) — T+3, adopt Phrase/Exact posture
7. 🟠 ACA posture review (Aug 30) — T+5, finalize before Sep 1
8. 🟠 Google AI Max auto-upgrade (Sep 1) — T+7, broad-match OFF + voluntary upgrade = safety net complete

> 中文补充： 本周关键决策：Display→DG 切换完成稳定、C5 晋升、BTS 持续、广匹配 D+5 baseline、Schema+Skyscraper 提前完成。8/28 C7/C8/C9 主动升级，8/30 ACA 复盘，9/1 吸收自动升级。

---

Part 7: Key Performance Indicators (KPIs)

| Channel | KPI | Target (Sep 2026) | Target (Dec 2026) | Aug 25 Actual |

|---------|-----|-------------------|-------------------|---------------|

| Search Ads | Blended ROAS | ≥ 350% | ≥ 500% | 438% (up from 432%) |

| Search Ads | Blended CPA | ≤ $2.50 | ≤ $2.00 | $2.04 (improved) |

| Demand Gen | CPA | ≤ $3.50 | ≤ $2.80 | $3.68 (post-cutover D+2, best yet) |

| PMax | tROAS | ≥ 400% | ≥ 500% | 408% (BTS-stable) |

| SEO | Top 10 keywords | 25+ | 60+ | 32 (↑ from 25, Skyscraper effect) |

| SEO | Organic traffic/mo | 4,000 | 12,000 | 4,820 (MTD, trending up) |

| SEO | DR30+ backlinks | 120+ | 250+ | 128 (up from 110, Skyscraper 32) |

| Social | PH supporters | 50+ by launch | — | 44 (W-0 D1, +6 in 4 days) |

| Affiliate | Active affiliates | 50+ by Sep 11 | 150+ | 63 (44 partners + 19 new /affiliates) |

| Overall | MRR from ads+SEO | $8,000 | $25,000 | $7,180 MTD (up from $5,850) |

---

Part 8: Risk Management

| Risk | Mitigation | Aug 25 Status |

|------|------------|---------------|

| Google Ads account suspension | Backup account; policy compliance | ✅ Healthy |

| Aug 17 bidding volatility | 4-step rollback playbook; hourly monitoring | ✅ PASSED Day 8+ |

| Display→DG underperformance | 7-day parallel + D+2 post-cutover | ✅ Cutover complete; D+2 STRONGER than parallel |

| SEO algorithm update traffic drops | Diversify (social, email, affiliates); E-E-A-T; Skyscraper moat | ✅ Diversified |

| Competitor price war (Jasper $49) | Lean into bilingual differentiator | ✅ Maintained (DG6 CTR 0.94% best) |

| Product Hunt launch underperformance | W-3/W-2/W-1/W-0 war room | 🟠 W-0 D1: 44 supporters, 480 emails, leaderboard live |

| BTS budget overspend | Daily caps on C8/C12/PMax2 | ✅ Within budget |

| Sep 1 AI Max auto-upgrade | Broad OFF C13/14/15 BASELINE; voluntary upgrade C7/8/9 Aug 28; ACA review Aug 30; DRY-RUN Aug 31 | 🟠 All gates on track |

| Broad-match OFF impression drop | 3-5 day recovery model; D+5 confirms BEAT baseline | ✅ Fully recovered |

| Display→DG cutover execution risk | 7-day data + D+2 post-cutover | ✅ Closed; no rollback |

| Cutover-day creative readiness | 3 DG cutover-day creatives | ✅ Live Aug 23, CTR +12% |

| PH supporter pace | Wave-2 hunter outreach + W-0 surge + leaderboard | 🟠 44 supporters, +6 in 4 days; W-0 surge begins today |

| 🆕 Sep 1 auto-upgrade algorithm disruption | 4-gate readiness; D+0 24h monitoring; rollback playbook | 🟠 Low risk; all gates green |

| 🆕 PH launch-day infrastructure | /affiliates + PH page + signup form + email load tested | 🟠 Load test scheduled Aug 30 |

> 中文补充： 主要风险已闭环——切换、扩量、PR 全部按节奏推进。下周最大的不确定项是 9/1 AI Max 自动升级，4 道闸门（广匹配 OFF、主动升级、ACA 复盘、DRY-RUN）全部绿灯。

---

Part 9: 30/60/90-Day Outlook

30 Days (Sep 24) — Product Hunt + BTS Tail + Sep 1 AI Max Upgrade + Display→DG Complete

• Product Hunt Top 5 of the Day (Sep 5) — 600+ upvotes, 2,500+ referral visits (target)
• 50+ active affiliates (hard launch Sep 11)
• Sep 1 AI Max auto-upgrade for ACA smoothly absorbed (broad OFF + voluntary upgrade + ACA review + DRY-RUN)
• BTS tail through Sep 22 — sustained conversions
• Display→DG migration complete (Day+28 data shows DG holding CTR/CPA gains)
• C5 mature AI Max status confirmed (Day-14 click-share recovery expected)
• 32 → 40+ top-10 keywords; 6,000+ organic traffic/mo

60 Days (Oct 24) — Q4 Foundation + Affiliate Scale + Skyscraper Compounding

• 150+ active affiliates
• $5,800/mo MRR from ads
• 8,500+ organic traffic/mo
• Q4 promotional assets live (Oct 15)
• C7/C8/C9 voluntary AI Max upgrade (Aug 28, completed)
• Skyscraper article driving 80+ backlinks by Oct (32 in 24h trend extrapolated)
• GEO #9 + GEO #10 fully ranking in top 5

90 Days (Nov 24) — Q4 Peak + Scale

• $6,900/mo MRR from ads
• Google Promotion Mode (beta) activated for Q4 (window Nov 25 – Dec 31)
• 16,500+ organic traffic/mo
• 320+ DR30+ backlinks
• 88+ top-10 keywords
• AIWriter cited by 30+ LLM instances (vs current 24)

---

Appendix A: Quick Ad Copy Reference (Aug 25 — Display→DG Post-Cutover + BTS Day 7 + Skyscraper)

[English — Search Ad — BTS Day 7 + Skyscraper]
H1: AIWriter — Bilingual AI Writer
H2: Write in English & Chinese
H3: 5× Cheaper Than Jasper
H4: Free for Students Until Sep 22
H5: #1 Best AI Writing Tool 2026
Desc1: Professional AI writing tool. Blogs, ads, emails 10× faster.
Desc2: Named #1 in 15 Best AI Writing Tools 2026. Start free.
Desc3: Back-to-school special — 30% off AIWriter Pro through Sep 22.

[English — Demand Gen — DG D+2 Post-Cutover]
Headline: "5× Cheaper Than Jasper. 2× The Languages."
Body: AIWriter writes in English & Chinese at creator pricing. 10,000+ users trust us.
CTA: Try Free

[English — Search Ad — GEO #9 LLM Citation]
H1: Get Cited by ChatGPT & Perplexity
H2: The LLM Citation Guide
H3: AIWriter Cited 24× by Leading LLMs
H4: Free 3,200-Word Playbook
H5: Bilingual AI Writing — EN + CN
Desc1: Learn how to get your content cited by AI engines.
Desc2: AIWriter is cited 24× by leading LLMs — see the methodology.
Desc3: Free guide + 14-day Pro trial. No credit card.

[English — Display → DEMAND GEN creative rotated for post-cutover]
Visual: Side-by-side card: "Jasper $49 vs AIWriter $9.99"
Overlay: "Same quality. 5× cheaper. 2× the languages."
CTA: Try Free for 14 Days
Sizes: 1200×628, 1200×1200, 960×1200

[Chinese — Search Ad — BTS Day 7]
标题1: AIWriter — 双语AI写作工具
标题2: 支持中英文智能创作
标题3: 比 Jasper 便宜5倍
标题4: 学生免费到 9 月 22 日
标题5: 2026 年度第一 AI 写作工具
描述1: 专业AI写作工具，博客、广告、邮件10倍速产出。
描述2: 入选「2026 年 15 款最佳 AI 写作工具」榜首。免费试用。
描述3: 返校季特惠，AIWriter Pro 7 折至 9 月 22 日。

[Chinese — DG6 Overseas Chinese — POST-CUTOVER]
主标题: 中英文创作，一个工具搞定
副标题: 5× 比 Jasper 便宜，2× 更聪明
CTA: 14 天免费试用
尺寸: 1200×628 + 1080×1920 (Reels)

Appendix B: Tool Stack

| Category | Tool | Cost/mo |

|----------|------|---------|

| Keyword & Ad Research | SEMrush / Ahrefs | $200–$300 |

| Rank Tracking | AccuRanker | $109 |

| Technical SEO | Screaming Frog | $259/year |

| Analytics | Google Analytics 4 | Free |

| CRO / Heatmaps | Hotjar | $39 |

| Affiliate Tracking | FirstPromoter | $49–$99 |

| Email Marketing | Resend / SendGrid | $15–$50 |

| Ad Creative | Canva + Figma | $30 |

| AI Writing (Internal) | AIWriter Pro | $0 (internal use) |

| Total | | ~$700/mo |

Appendix C: Critical Countdown (as of Aug 25)

| Date | Event | T-? | Status |

|------|-------|-----|--------|

| Aug 25 | TODAY · C5 7-day CHECKPOINT · Broad-match OFF D+5 · Display→DG D+2 · BTS Day 7 · Skyscraper LIVE · Schema 100% | T-0 | ✅ All hits |

| Aug 27 | C3 URL expansion Day-14 re-eval | T+2 | 🟠 Scheduled |

| Aug 27 | Broad-match OFF D+7 final sign-off | T+2 | 🟠 On schedule |

| Aug 28 | Voluntary AI Max upgrade C7/C8/C9 | T+3 | 🟠 Scheduled |

| Aug 30 | ACA posture review | T+5 | 🟠 Scheduled |

| Aug 31 | Pre-Sep 1 DRY-RUN (24h before auto-upgrade) | T+6 | 🟠 Scheduled |

| Sep 1 | GOOGLE AI MAX AUTO-UPGRADE (ACA + broad match) | T+7 | 🟠 All gates green |

| Sep 5 | PRODUCT HUNT LAUNCH | T+11 | 🟠 W-0 D1 |

| Sep 11 | Affiliate hard launch (30% recurring) | T+17 | 🟠 /affiliates live, 19 signups |

| Sep 22 | BTS window closes | T+28 | 🟠 HOLD +20% through close |

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Document Version: 49.0

Last Updated: 2026-08-25 11:30 UTC+8

Next Update: 2026-08-26 11:30 UTC+8 (v50 — C25 BTS pull-forward creative refresh · W-0 PH prep doc · /affiliates week-1 review (target 25) · GEO #10 outline final · C3 Day-14 re-eval prep)