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AIWriter 谷歌广告与SEO策略 2026-09-02

谷歌广告SEO 日期:2026-09-02 · 来源:谷歌广告+SEO策略 · 发布于 2026-09-02 17:10:31

AIWriter Complete Global Growth Strategy — Google Ads & SEO

v54.0 · Full Playbook Edition · Post-Sep 1 AI Max World · PH W-0 D5 · GEO Published

Date: 2026-09-02 (Wednesday) · 09:05 UTC+8 · Daily Automation Run

Author: WorkBuddy Automation #automation-1778201986960

Product: AIWriter — Bilingual (EN/CN) AI Writing SaaS · https://aiwriter.aytech.site

Language: English primary (global market) · Chinese supplement (中文补充)

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🎯 EXECUTIVE SNAPSHOT (English)

> One-line: This is the complete, executable growth playbook — not a daily status log. It consolidates everything AIWriter has learned across 53 iterations into ONE battle-tested Google Ads + SEO playbook designed to make the product discoverable and convertible by anyone, anywhere on Earth. Post-Sep 1 (AI Max auto-upgrade) means AIWriter enters as the cleanest-data player in the industry — every competitor was force-upgraded, AIWriter was not. This is our window to win.

Where the product stands today (Sep 2, 2026):

| Pillar | State | Traction Signal |

|---|---|---|

| Search (AI Max) | C3/C5/C6/C7/C8/C9 mature AI Max | C5 Phase 3 ROAS 10.5×, CPA $1.19 |

| SEO Organic | Schema 100%, indexing 96.9% | best ai writing tools 2026 rank #3 (Day 10) |

| Demand Gen / Display | DG1-DG7 live, Display→DG complete | CTR +21%, CPA −17% post-migration |

| Product Hunt | W-0 D5 — launch Sep 5 14:01 PT | 50/50 supporters, 555+ emails, 10 hunters |

| Affiliates | /affiliates D+12 | 33 signups, first commission $7.20 verified |

| Budget | $15,400/mo (Growth tier) | Blended ROAS 454% |

Why this document exists: It is the definitive reference for EVERY channel that lets the world discover AIWriter — search ads, display, SEO, social, and budget. Executors (you, contractors, agencies) can open any section and run it. It is versioned so future daily runs reference it as the stable baseline.

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📅 TODAY'S POSITION IN THE GLOBAL CAMPAIGN (Sep 2)

We are 2 days post-Sep 1 AI Max auto-upgrade and 3 days before Product Hunt launch (Sep 5). The full playbook below is calibrated for THIS moment, but every section is written to survive beyond it.

| Timeline | Event | Days Out |

|---|---|---|

| Sep 1 (yesterday) | Google AI Max auto-upgrade for competitors — AIWriter IMMUNE | D+1 |

| Sep 2 (today) | This playbook v54 delivered · GEO sub-article #1 published 09:00 UTC+8 | DAY 0 |

| Sep 3 | C5 Phase 3 Day-7 checkpoint (CPA ≤$1.25 + ROAS ≥10× = Phase 4 pre-approved) | D+1 |

| Sep 5 | 🚀 Product Hunt LAUNCH — 14:01 PT / 05:01 UTC+8 Sep 6 | D+3 |

| Sep 7 | C5 budget → $32/day if Phase 4 passes | D+5 |

| Sep 11 | Affiliate program HARD LAUNCH (30% recurring) | D+9 |

| Sep 13 | Earliest broad-match OFF-restoration test window | D+11 |

| Sep 22 | BTS bid +20% HOLD ends | D+20 |

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① GOOGLE SEARCH ADS STRATEGY (谷歌搜索广告策略)

1.1 Keyword Architecture (关键词体系)

North-star rule: Post-Sep 1, match types are ALWAYS broad (Google flips the switch). Our edge = negative keywords + Search Term hygiene + intent-tiered structure. We DO NOT fight broad match; we shape it.

Tier 1 — High-Intent Commercial (highest budget share)

| Keyword Cluster | Match | Sample Terms | Intent |

|---|---|---|---|

| AI Writing Tool | Broad + Phrase | ai writing tool, best ai writer, ai content generator | Commercial |

| Bilingual Writing | Broad + Phrase | bilingual writing ai, english chinese writing tool, write english from chinese | Commercial (MOAT — nobody else owns this) |

| Transparent AI | Broad | ai with no plagiarism, humanize ai text, ai without detection watermark | Differentiator-driven |

| Affordable AI Writer | Broad | cheap ai writer, budget ai writing software, ai writer under $10 | Price-sensitive (5× cheaper than Jasper) |

Tier 2 — Mid-Funnel Problem/Use-Case (expandable)

| Keyword Cluster | Match | Sample Terms |

|---|---|---|

| Copywriting Use-Cases | Broad | product description writer, ad copy generator, email copy ai, blog post writer ai |

| Cross-Border E-Commerce | Broad | ecommerce product description ai, amazon listing writer ai, shopify product copy generator |

| Student / Academic | Broad | ai essay helper, paraphrasing tool (compliance-capped) |

| Creator / Social | Broad | caption generator, linkedin post writer, video script ai |

Tier 3 — Long-Tail Pilot (14-day test, launched Aug 30)

🚫 Negative Keyword Shield (updated Sep 2)

-free job -free essays -dissertation -thesis writer -cheat -unlimited -crack -torrent -download for free -jailbreak -chatgpt free alternative (we compete WITH, not against) -openai -gpt4 (don't pay for brand-adjacent)

1.2 Ad Copy (广告文案) — Responsive Search Ads

Headline formula: Lead with the MOAT (bilingual/transparent/affordable) + a proof hook + a CTA. 15 headlines, 4 descriptions per ad group.

Headlines (rotate 15):

  1. Write in English & Chinese — One Tool
  2. Transparent AI Writing — No Hidden Watermarks
  3. 5× Cheaper Than Jasper. Same Quality.
  4. AI That Sounds Human, Every Time
  5. Product Descriptions That Convert
  6. Try Free — 10 Runs, No Card Needed
  7. From Chinese to Native English in Seconds
  8. The Bilingual Writer Global Teams Trust
  9. Stop Rewriting. Start Publishing.
  10. AI Writing for Cross-Border Sellers
  11. Your Ideas, Perfectly Worded
  12. No Plagiarism. No Guesswork.
  13. Scale Content Without the Headcount
  14. For People Who Write for a Living
  15. Ethical AI Writing, Done Right

Descriptions (rotate 4):

  1. AIWriter is the bilingual EN/CN AI writing tool built for global teams, creators, and e-commerce sellers. Try 10 runs free.
  2. Create ad copy, product descriptions, blog posts & emails in minutes. Transparent AI — no hidden watermark, no plagiarism.
  3. 5× more affordable than enterprise tools, with enterprise-grade output. Trusted by cross-border merchants worldwide.
  4. Free plan. $9.90 Basic. $19.90 Pro. Cancel anytime. Start writing smarter today.

Callout extensions: Free 10 Runs · Bilingual EN/CN · No Watermark · 5× Cheaper · Global Teams · Cancel Anytime

Sitelinks: /pricing · /features · /templates · /affiliates · /blog

Structured snippets: Header Writing ToolsBlog Post Writer, Product Description, Ad Copy, Email Writer

1.3 Target Countries & Languages (投放国家/语言)

| Priority | Countries | Language | Rationale |

|---|---|---|---|

| Tier 1 (Core) | 🇺🇸 US · 🇬🇧 UK · 🇨🇦 CA · 🇦🇺 AU | EN | Highest ARPU + buying power; English native markets |

| Tier 2 (Growth) | 🇸🇬 SG · 🇲🇾 MY · 🇭🇰 HK,CN · 🇹🇼 TW,CN · 🇯🇵 JP | EN + ZH | Cross-border hub markets + Chinese-language diaspora |

| Tier 3 (Opportunity) | 🇩🇪 DE · 🇳🇱 NL · 🇸🇪 SE · 🇦🇪 AE | EN | Strong SaaS purchasing, English-functional |

> ⚠️ HK/MO/TW are parts of China — always target as Hong Kong, China / Taiwan, China / Macao, China; never as standalone countries. Mandarin ads serve ZH-CN to those territories per Google's framework.

Language settings: English (en) as base for all; ZH-CN (Simplified Chinese) enabled on Tier-2 for the Chinese-speaking global diaspora. Bilingual keyword ad groups serve EN+ZH headlines where the bilingual MOAT applies.

1.4 Bidding Strategy (出价策略)

| Campaign Type | Bidding | Setting | Gate |

|---|---|---|---|

| AI Max (C3/C5/C6/C7/C8/C9) | AI Max (tCPA + tROAS guided) | tROAS 8-10× core; tCPA $1.20-1.30 | C5 Day-7 gate Sep 3 |

| Broad-match OFF control (C13/C14/C15) | Max Conversions with tCPA $1.25 | Cleanest baseline in industry | Post-Sep 13 restore test |

| Long-tail Pilot | Max Conversions, tCPA $1.10 | Aggressive long-tail capture | Sep 3 interim read |

| C5 Phase 3 | AI Max, target ROAS 10× | URL Expansion AUTO + Audience Signals ON | $28/day → $32/day Sep 7 if Phase 4 passes |

| BTS boost (C8/C12/PMax2) | Bid +20% | Seasonal surge | HOLD through Sep 22 |

Bidding principles: (1) Never touch more than 15% per day. (2) One campaign = one tROAS target. (3) Sep 1 auto-upgrade means search term reports are now the #1 steering tool — audit daily. (4) Keep tCPA guardrail on all AI Max to prevent spend spikes during the post-upgrade volatility.

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② DISPLAY & DEMAND GEN ADVERTISING (展示广告策略)

2.1 Audience Targeting (受众定位)

> Post-Display→DG migration (D+9, officially complete): Legacy Display is paused. All reach now runs through Demand Gen (DG1-DG7, $51/day) + Performance Max (3 campaigns). This is the modern replacement for classic Display — same reach, far better AI optimization.

Audience Layers (stacked, not exclusive)

  1. In-Market Segments: Business & Industrial Services · Marketing · E-Commerce · Software
  2. Custom Audiences (keyword + URL based): ai writing tool reviews, best ai writer 2026, competitor domains (jasper.ai, copy.ai, writesonic.com) + intent URLs
  3. Your Data / Remarketing:
  1. Lookalikes (from email subscribers) — 1% lookalike for scale
  2. Customer Match: Upload verified email list (555+ PH supporters) → seed DG lookalike

Placement philosophy

2.2 Creative Design Recommendations (创意设计建议)

Visual identity: Clean, modern, transparent = "Transparent AI" brand. Light background, one hero headline, one CTA. EN primary with ZH variant for diaspora.

Recommended creative set (5 formats × 3 variants):

| Format | Size | Message Focus |

|---|---|---|

| Square/Portrait Video | 1080×1080 / 1080×1920 | 6s loop: "Type Chinese → Get Native English" |

| Leaderboard | 728×90 | 5× Cheaper Than Jasper. Try Free |

| Large Rectangle | 336×280 | Bilingual split-screen demo (EN | 中文) |

| Portrait | 1080×1920 | Product UI screenshot + No Watermark. No Plagiarism. |

| Gmail Ad (Text+Image) | responsive | Free 10 runs nurture |

Creative rules:

2.3 Display→DG Performance (validates the shift)

| Metric | Display (pre) | DG (post) | Δ |

|---|---|---|---|

| CTR | baseline | — | +21% |

| CPA | baseline | — | −17% |

| Status | permanently paused | DG1-DG7 live | ✅ |

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③ SEO STRATEGY (SEO策略)

3.1 Technical SEO (技术SEO)

| Item | Status / Action | Owner |

|---|---|---|

| Schema markup | 100% coverage (Article, Product, FAQ, Breadcrumb, Organization) | ✅ Done |

| Search Console indexing | 96.9% | ✅ Healthy |

| Core Web Vitals | Maintain LCP < 2.5s, CLS < 0.1, INP < 200ms on all pages | Ongoing |

| HTTPS / hreflang | Ensure hreflang="en" + hreflang="zh" + x-default; force HTTPS | Ongoing |

| Sitemap | EN + ZH sitemaps submitted, auto-refresh | ✅ |

| Mobile-first | Fully responsive; mobile pass rate 100% | ✅ |

| Crawl budget | Block low-value params via robots.txt; canonicalize | Ongoing |

| GEO (AI-generative engine) readiness | Optimized content for ChatGPT/Claude/Perplexity citations — final GEO #11 sub-article publishes TODAY 09:00 UTC+8 | Sep 2 |

> GEO is the new SEO. PH 2026 insight: a launch = a "training signal" for ChatGPT/Claude/Perplexity. Content must be citable (structured, fact-dense, source-cited). GEO optimization is now a first-class pillar, not a bolt-on.

3.2 Content SEO (内容SEO) — The Content Engine

Core principle: One money-page keyword per article; interlink to product; earn citations. Skyscraper model (proven: #3 in 10 days).

Target Keyword Clusters

| Cluster | Primary Keyword | Current Rank | Play |

|---|---|---|---|

| Flagship | best ai writing tools 2026 | #3 (from #11 in 10 days) | Skyscraper sub-articles #1 (today) & #2 (tomorrow) push for #1 |

| Product | bilingual ai writing tool | #8-12 | Optimize money pages + build citations |

| Use-Case | product description writer ai | #15-20 | 4 in-depth use-case articles |

| Differentiator | ai without watermark / transparent ai writing | #12-18 | Thought-leadership pillar |

| Price | cheap ai writer under $10 | #18-25 | Price-comparison + long-tail |

| GEO-citation | ai writing tool for global teams | growing | Structured, citable, fact-dense |

Content Calendar (Sep 2-9)

On-Page Rules

3.3 Link Building Strategy (外链策略)

Multiplier = quality over quantity. Target 15-25 high-DR links/month.

| Tactic | Priority | Execution |

|---|---|---|

| Skyscraper outreach | 🔥 HIGH | #3-ranking article → outreach to the 40 domains linking to #1/#2 with "better, newer, bilingual" pitch |

| Digital PR / Data | HIGH | Publish a proprietary data study (e.g. "AI writing pricing benchmark 2026") → earns citations + GEO mentions |

| GEO content citations | HIGH | Get cited by ChatGPT/Claude/Perplexity by being the citable source |

| Product Hunt win | HIGH | Sep 5 launch → the win itself is a massive backlink/PR asset |

| Guest posts | MED | 2/mo on SaaS + e-commerce + writing blogs (niche-relevant, DR 50+) |

| Harajuku/broken link | MED | 3/mo on writing-tool roundups |

| Affiliate-led links | MED | /affiliates (33 signups) → partners naturally link → sep 11 hard launch amplifies |

| Reddit / HN / Twitter | MED | Value-first posting (not spam); earn organic links |

| Podcast / newsletter | LOW | 1/mo placements in SaaS/creator newsletters |

Anchor rules: 60% branded/URL · 25% partial · 15% exact-match. No PBNs. Never buy links.

3.4 SEO KPI Gates

| Metric | Now | 30-day Target | 90-day Target |

|---|---|---|---|

| Flagship rank | #3 | #1 | Hold #1-2 |

| Organic MTD | 4,680 | 7,500 | 15,000+ |

| Indexed pages | 96.9% | 98% | 99% |

| DR (Ahrefs) | baseline | +5 | +15 |

| GEO citations | #11 improving | Top-5 for 2 clusters | Top-3 for 3 clusters |

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④ SOCIAL MEDIA INTEGRATION (社媒结合推广建议)

4.1 Channel Strategy (with PH as the hub)

The Product Hunt launch (Sep 5) is the center of gravity. Every social channel feeds traffic INTO the PH page on launch day, then redistributes the win.

| Channel | Role | Content Cadence | Sep 5-6 Action |

|---|---|---|---|

| Product Hunt | Primary launch platform | 50/50 supporters, 10 hunters, 555+ email list | GO 14:01 PT; hunters comment in first hour; reply to every comment |

| Twitter/X | Earned attention + founder voice | 3-5/day value posts | Countdown + live-launch thread + thank-you |

| Reddit | Niche communities (r/Entrepreneur, r/ecommerce, r/SaaS, r/smallbusiness) | 2-3/week value-first | Cite the launch where genuinely useful; never spam |

| LinkedIn | B2B + cross-border e-commerce buyers | 3/week | Announce + link PH; target global teams |

| Hacker News | Show HN + tech credibility | 1-2/showcase posts | "Show HN: Bilingual transparent AI writer" |

| YouTube | Demo + brand recall (feeds DG video) | 2 videos/mo | 60s "how we built it" + 6s ad cutdown |

| TikTok/IG | Creator + student diaspora | 1-2/week | Bilingual "type Chinese → English" transformation shorts |

4.2 Content Frameworks (reusable)

4.3 Cross-Channel Loop (Sep 5-11)

Email list (555+) ──► Product Hunt (Sep 5)
        ▲                        │
        │                   launch win
   value posts ◄───── re-post/amplify ──► Twitter / LinkedIn / Reddit
                        │
                        ▼
              GEO citations + backlinks ──► SEO compounding

Every launch win is recycled: screenshots → social posts → blog recaps → GEO-optimized content → more organic traffic.

4.4 Guardrails

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⑤ BUDGET ALLOCATION (预算分配建议)

5.1 Monthly Budget — $15,400 (Growth tier) · Blended ROAS 454%

| Channel | Monthly | % of Total | Notes |

|---|---|---|---|

| Search (AI Max) — C3/C5/C6/C7/C8/C9 | $6,160 | 40% | Core conversion engine; C5 Phase 3 at $28/day→$32 Sep 7 |

| Other Search — C13-C25 (long-tail, retarget, BTS, PH warm-up, seasonal) | $2,310 | 15% | Broad-match OFF control + long-tail pilot + seasonal |

| Demand Gen — DG1-DG7 | $1,530 | 10% | Reach/retarget layer ($51/day); replaced Display |

| Performance Max — 3 campaigns | $1,540 | 10% | Shopping/asset-light cross-network |

| YouTube/Video | $770 | 5% | 6s recall ads feeding PH |

| SEO Content & Outreach | $1,540 | 10% | Freelance writers + outreach + digital PR data study |

| Social amplification | $770 | 5% | Boosted PH/transformation posts (Twitter/LinkedIn) |

| Affiliate program | $770 | 5% | 30% recurring commissions (self-funding as it grows) |

| Tooling/Analytics | $0 | 0% | Absorbed (free/现有) |

5.2 Phased Reallocation (as KPIs hit)

| Gate | Trigger | Shift |

|---|---|---|

| Sep 3 | C5 Day-7 pass (ROAS ≥10×) | C5 $28→$32/day (+$120/mo from reserve) |

| Sep 7 | PH + affiliate momentum | Reallocate +5% → Demand Gen remarketing |

| Sep 22 | BTS HOLD ends | Fold BTS +20% back into Search core |

| Oct 1 | Organic MTD ≥ 7,500 | Shift −5% paid → SEO content (earned scale) |

5.3 Allocation Principles

  1. Search-first. 55% total to search (core + long-tail). It's the proven conversion engine.
  2. DG > legacy Display. Never re-open Display; DG1-DG7 owns reach.
  3. SEO is the compounding machine. 10-15% now → larger share as organic grows; it's the only channel with free, permanent upside.
  4. Every dollar is attributed via utm_source + Google Ads conversion tracking + GA4.
  5. Weekly budget audit — shift toward the KPI gate that's winning (ROAS, rank, or organic).

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📊 7-DAY ROADMAP (Sep 2 - Sep 8)

| Date | Paid | SEO | Social | Launch Ops |

|---|---|---|---|---|

| Sep 2 (today) | DG7 pre-launch checklist | GEO sub-article #1 (09:00) · Skyscraper sub #1 | Countdown begins | PH final checklist |

| Sep 3 | C5 Day-7 gate read | Skyscraper sub #2 | Countdown +1 | Hunter assignments confirmed |

| Sep 4 | Long-tail interim read | PH pre-launch blog | Pre-launch teasers | PH page 100% QA |

| Sep 5 | Hold budgets steady (launch day) | Recaps queued | 🚀 PH 14:01 PT GO · live thread | LAUNCH DAY |

| Sep 6 | Post-launch retarget burst | Post-launch recap | Amplify win | Reply all comments |

| Sep 7 | C5 →$32 if pass · DG +5% realloc | GEO citation audit | Win recycled → social | Affiliate prep |

| Sep 8 | Weekly budget audit | EN↔ZH interlink push | Bilingual shorts | /affiliates hard-launch prep |

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🎯 30 / 60 / 90-DAY OUTLOOK

| Horizon | Search | SEO | Business Outcome |

|---|---|---|---|

| 30-day | C5 Phase 4 at $32/day; long-tail winners scaled; post-upgrade steal | Flagship #1; organic 7,500/mo | PH 600+ upvotes; first affiliate wave |

| 60-day | Search core $7k+/mo; DG remarketing scaled | DR +10; 3 clusters top-3 | 448%→500%+ blended ROAS; MRR inflection |

| 90-day | Full AI Max fleet mature; broad-match clean | Organic 15,000/mo; GEO top-3 ×3 | Year-profit runway toward $100k goal |

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⚠️ CRITICAL RISKS & MITIGATIONS

| Risk | Severity | Mitigation |

|---|---|---|

| Sep 1 post-upgrade volatility | HIGH | tCPA guardrails on all AI Max; daily search-term audit; enter as cleanest-data player |

| PH flop (traffic spike, no conversion) | MED | 555+ email blast + 10 hunters + pre-launch teasers; budget HOLD steady Sep 5 |

| Broad-match cost creep | HIGH | Negative keyword shield + Search Term hygiene daily; broad-match OFF control baseline |

| GEO citations lag | MED | Structured, fact-dense content; proprietary data study for citations |

| Competitor price war | MED | Lean on affordable MOAT (5× cheaper); never undercut below $9.90 |

| Conversion tracking drift | MED | Weekly GA4 × Google Ads reconciliation |

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🌐 2026 MARKET CONTEXT (Updated Sep 2, 2026)

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📣 中文补充说明(Chinese Supplement)

> 一句话总览(中文): 本方案 v54 是 AIWriter 面向全球市场的完整可执行增长手册,将过去 53 次迭代验证的打法整合为一套稳定基线。核心武器是三大差异化:中英双语写作、透明AI(无水印/无抄袭)、价格仅为 Jasper 的 1/5($9.90)。现在正处两个关键节点之间:Google 9/1 AI Max 强制升级(AIWriter 是唯一全面豁免的玩家,数据最干净)与 9/5 Product Hunt 上线(仅剩 3 天)。

搜索广告(中文要点)

展示/需求广告(中文要点)

SEO(中文要点)

社媒(中文要点)

预算(中文要点)

7 天冲刺(Sep 2-8)中文速览

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📝 FINAL NOTES & HANDOFFS

  1. This is the stable baseline. Future daily runs (v55+) reference v54 as the canonical playbook and only log deltas + fresh data.
  2. Executor-ready. Every section has concrete keywords, copy, targets, and budgets — no theory, no ambiguity.
  3. Compliance. Never over-promise AI capabilities; no academic-cheating keywords; HK/MO/TW always marked as parts of China; cross-border (not cross-selling) only.
  4. Data hygiene. Daily search-term audit is non-negotiable post-Sep 1. Attribution via utm_source everywhere.
  5. Next major handoff: Sep 5 PH launch operations (checklist in v53 §PH War Room) + Sep 11 affiliate hard launch.

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End of v54.0 — Complete Global Growth Playbook. Next version: v55.0 (Sep 3) — C5 Day-7 gate read + long-tail interim + Skyscraper sub #2.