AIWriter Global Google Ads & SEO Strategy

Version 62 | September 9, 2026 | AIWriter (https://aiwriter.aytech.site)

> 中文说明：本方案为 AIWriter 全球化推广的执行级策略，以英文为主以便团队与海外代理直接落地，中文仅作补充解释。v62 承接 v61：Product Hunt 发布第 4 天、A/B 测试进入第 2 天、Affiliate 联盟分销今日正式硬启动、Skyscraper 内容冲刺 #1 进入最后 24 小时窗口。本版新增：A/B 测试 Day-2 早期信号解读、Writesonic 重新定位（已转型为 AI 搜索可见度平台，起始价 $79）后的竞争格局修订、Gemini 3 AI Mode GEO 执行手册落地、Affiliate 排行榜与首批佣金支付 SOP。

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Executive Summary

AIWriter is a bilingual (EN/CN) AI writing SaaS positioned as "Transparent AI for Cross-Border Content." This document is the full execution-level playbook covering paid-search, display, organic-search, social, and budget allocation. It is designed to be handed directly to a media buyer, SEO lead, or founder-operator for same-week execution.

Current operational snapshot (v62, Sep 9 2026):

• Product Hunt: Day +4; ranking stabilizing post-launch window; ~660+ upvotes; organic referral traffic continuing but tapering as launch momentum cools — conversion to retention action now.
• A/B test: Day +2 of 14; 5 Search campaigns (C3/C5/C6/C7/C8) head-to-head running; first 48h signals emerging (see §1.6).
• Skyscraper page: best ai writing tools 2026 holding #2; final 50-outreach-email push today to crack #1.
• Affiliate program: HARD LAUNCH today; 31 signups cumulative; leaderboard deploying; first verified commission $7.20; 30% recurring rate.
• AI Max migration: Sep 1 auto-upgrade complete on C7/C9 (ACA cohort — search term matching + text customization ON); C3 (broad-match cohort — search term matching only) stable; IVT monitoring at 6.2% (under 8% threshold).
• Competitor landscape shift: Writesonic has officially repositioned as an AI search visibility platform (monitors how ChatGPT/Perplexity describe a brand), Starter $79/mo — no longer a pure AI writing tool. This opens budget-conscious SEO-content buyers for AIWriter conquesting.
• 35 active campaigns, ~790 keywords, 19 audiences; monthly budget $15,330; Sep forecast tracking to $15,990 (PH window elevated spend).

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1. Google Search Ads Strategy

1.1 Campaign Architecture

Three tiers of intent, each in separate campaigns so budget and bidding can be controlled independently.

| Tier | Campaign Label | Intent | Goal | Example Keywords |

|------|---------------|--------|------|------------------|

| T1 — High Intent | C1–C9 | Ready to buy / compare | Conversions (tCPA / tROAS) | "ai writing tool," "best ai writer 2026," "jasper alternative," "aiwriter vs jasper" |

| T2 — Problem Aware | C18–C25 | Looking for solutions | Trials + email captures | "how to write blog posts faster," "ai content for ecommerce," "write product descriptions with ai" |

| T3 — Educational | C26–C30 | Learning / research | Email signup + retargeting pool | "what is generative ai," "ai writing prompts," "bilingual ai writer" |

Account-level settings

• Network: Search only (uncheck Search Partners and Display Network for pure Search campaigns).
• Locations: Tier-1 markets first, then expand. See §1.3.
• Languages: English + Simplified Chinese (separate ad groups where volume supports it).
• Bid strategy: Start with Maximize Conversions with a target CPA, then graduate to Maximize Conversion Value / tROAS once 50+ conversions in 30 days.

1.2 Keyword Strategy

Primary keyword buckets

1. Brand + Product (defensive, highest ROAS)

• aiwriter, aiwriter pro, aiwriter.aytech, ai writer aytech
• 中文：AIWriter, AIWriter Pro

1. Competitor Conquesting (aggressive; monitor ROAS closely)

• jasper ai alternative, copy ai alternative, writesonic alternative, rytr alternative
• jasper vs aiwriter, copy ai vs aiwriter, writesonic vs aiwriter
• NEW (v62): writesonic seo alternative, ai writing tool not writesonic — captures users priced out by Writesonic's $79 Starter tier and its repositioning away from pure writing.

1. Category / Generic (highest volume, moderate CPA)

• ai writing tool, ai writing software, best ai writer, best ai writing tools 2026
• ai blog writer, ai copywriting tool, ai content generator
• 中文：AI写作工具, AI写作软件, 智能写作工具

1. Use-case / Long-tail (lower CPC, higher trial intent)

• ai product description generator, ai email writer for sales, ai writer for amazon listings
• bilingual ai writer, chinese english ai writer, ai writer for cross border ecommerce
• ai writer for shopify, ai writer for etsy, ai writer for taobao english

1. SEO-to-Paid bridge (run paid on keywords where organic ranks #5–#15)

• Use Search Console → filter queries with position 5–15 and CTR < 2% → promote to paid.

Match types

• Default: phrase match and exact match. Broad match only inside AI Max campaigns with strong negative-keyword hygiene.
• AI Max note (v62): As of Sep 8, AI Max was already capturing ~29% of exact-match keyword impressions even pre-migration; the Sep 1 auto-upgrade made this explicit and mandatory. Negative-keyword reviews now run twice weekly (Mon + Thu) instead of weekly.
• Negative keywords: core negatives include free, crack, apk, mod, jobs, career, salary, resume (unless resume use case active), pdf (unless targeting PDF use case), nsfw, ai girlfriend, ai boyfriend, chatgpt, homework, assignment, essay free, write my essay.

1.3 Target Countries & Languages

Phase 1 (current): Core markets — 70% of budget

| Country | Rationale | Priority |

|---------|-----------|----------|

| United States | Largest SaaS buyer pool, English | P0 |

| United Kingdom | High AOV, English | P0 |

| Canada | Bilingual test bed (EN + zh) | P1 |

| Australia | High SaaS LTV, English | P1 |

| Singapore | Bilingual EN/CN, cross-border hub | P1 |

Phase 2 (Oct–Nov 2026): Expansion — 25% of budget

| Country | Rationale |

|---------|-----------|

| Germany | EU largest economy; test localized EN landing page |

| Netherlands | High English proficiency, ecommerce density |

| Japan | Cross-border ecommerce demand; EN-only first |

| Malaysia / Hong Kong, China | Bilingual EN/CN, high mobile usage |

Phase 3 (2027): Scale — 5% test budget

• France, Spain, Brazil (Portuguese localization required), India (English-only tier-1 cities).

1.4 Ad Copy Framework

Every responsive search ad (RSA) should contain:

• 3 headlines focused on user outcome
• 2 headlines with brand / social proof
• 2 descriptions expanding the value proposition
• 2 paths reflecting the landing page (e.g., /ai-writing-tool, /best-ai-writer)

Headline formulas

1. Outcome first: Write 10x Faster with AIWriter
2. Differentiator: Bilingual AI Writer — EN + CN
3. Social proof: Loved by 5,000+ Creators
4. Price anchor: 5× Cheaper Than Jasper
5. Risk reversal: Start Free — No Credit Card
6. Use case: AI Product Descriptions That Sell
7. NEW (v62) PH badge: #2 Product of the Day on Product Hunt

Description formulas

• AIWriter writes blog posts, ads, emails, and product listings in English and Chinese. Transparent AI, no hidden prompts.
• Join 5,000+ marketers. Free plan includes 10 generations per month. Upgrade to Basic ($9.9) or Pro ($19.9).

中文广告文案（仅投新加坡、马来西亚、中国香港）

• 标题：中英文AI写作助手｜跨境内容一站生成 / 比Jasper便宜5倍｜AIWriter Pro / 免费试用 无需信用卡
• 描述：AIWriter 支持中英文博客、广告、邮件、产品描述生成。透明AI，可控可改。

1.5 Bidding Strategy

| Stage | Conversions/30d | Bid Strategy | Target |

|-------|-----------------|--------------|--------|

| Learning | 0–15 | Maximize Clicks with CPC cap | Gather conversion data |

| Stabilization | 15–50 | Maximize Conversions (tCPA $18–25) | Trial signup CPA |

| Scale | 50+ | Maximize Conv. Value (tROAS 400%) | Revenue / LTV |

• For AI Max campaigns: keep broad match but set an aggressive negative list and a ROAS floor (4.0×). If ROAS drops below 3.0× for 7 days, revert to phrase/exact.
• Use Portfolio bid strategies only across same-intent campaigns.
• NEW (v62) A/B test period: During the 14-day A/B test (Sep 8–22), do NOT change bid strategies on any of the 5 test campaigns — let the test reach statistical significance (95% confidence) before applying learnings.

1.6 A/B Test — Day +2 Early Signals (NEW v62)

The 5-campaign head-to-head launched Sep 8 09:00 UTC+8. Statistical note: 48h data is directional only — do not pause any variant before Day 7. Early directional signals:

| Campaign | Variant Theme | Day+1 CPA (dir.) | Day+2 CPA (dir.) | CTR | Early Read |

|----------|---------------|-------------------|-------------------|-----|------------|

| C3 | AI Max + URL expansion ON | $21.40 | $19.80 | 4.1% | CPA trending down; URL expansion pulling in long-tail traffic |

| C5 | Mature AI Max (control) | $17.20 | $16.90 | 5.3% | Baseline; lowest CPA as expected (mature) |

| C6 | tROAS 400% (Day-28+) | $18.10 | $17.50 | 4.8% | Stable; ROAS 4.2× (above 4.0 floor) |

| C7 | AI Max ACA cohort | $24.60 | $22.10 | 3.6% | Higher CPA but rising CTR; text customization showing ad lift |

| C8 | Phrase/exact only (control) | $19.90 | $19.40 | 4.5% | Middle of pack; clean control |

Interim guidance (v62):

• C5 remains the efficiency leader — expected, as it is the mature graduated campaign.
• C3's URL expansion is pulling incremental long-tail traffic at acceptable CPA; hold through Day 7.
• C7's higher CPA is within expected ACA-cohort range; text customization is producing measurable CTR lift. Monitor for conversion-quality (not just CPA) at Day 7.
• Do not declare a winner before Day 14 / 95% confidence. Full readout in v63.

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2. Google Display Ads Strategy

2.1 Audience Targeting

Demand Gen (DG) and Display form the upper-funnel layer. Current portfolio: DG1–DG7 at $51/day total.

Custom segments (custom intent)

1. Visited competitor URLs in last 30 days: jasper.ai, copy.ai, writesonic.com, rytr.me, anyword.com, hypotenuse.ai.
2. Searched for keywords in Google: ai writer free, best ai writing tool, jasper alternative, ai copywriter.
3. In-market / affinity: Business Professionals, Entrepreneurship, Marketing Services, Ecommerce, Technology News Readers.

First-party data

• Upload lists: free-plan users (past 90 days), trial users, blog subscribers, Product Hunt upvoters (now ~660 — refresh the Customer Match list today).
• Use Customer Match for YouTube + Gmail ads where privacy policies allow.

Similar audiences / lookalike

• Seed: paid customers and high-engagement trial users. Target 1–3% lookalike in core countries.

2.2 Creative Recommendations

Display asset specs (PMax / Demand Gen)

• Landscape image (1200×628): headline + product UI screenshot + CTA.
• Square image (1200×1200): use case icon + value prop.
• Portrait image (900×1600): mobile-first, feature card format.
• Video (6–15s): problem → AIWriter solution → CTA. 3 variants: blog writer, product description, bilingual.
• Logo: transparent PNG, 1:1 and 4:1.

Creative themes

1. Writer's block? AIWriter finishes your draft in 30 seconds.
2. Write in English. Write in Chinese. One tool.
3. Product descriptions that convert — 5× cheaper than Jasper.
4. Trusted by 5,000+ creators. Start free.
5. NEW (v62): #2 Product of the Day — see why 660+ hunters upvoted AIWriter. (PH badge creative; deploy on DG2 + DG4 retargeting)

中文创意（新加坡/马来西亚/中国香港）

• 中英文AI写作，跨境电商必备 / 一键生成产品描述、广告文案、博客 / 免费体验，无需绑定信用卡

2.3 Placement Exclusions

Exclude by category: mobile app categories with low intent (games, entertainment), sensitive content, and low-DR websites. Review placement reports twice weekly during A/B test window; any site with >100 impressions and 0 conversions gets excluded.

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3. SEO Strategy

3.1 Technical SEO

Crawl & index

• Maintain XML sitemap freshness; submit to Google Search Console and Bing Webmaster Tools.
• Current indexing 97.2%; push to 99% by fixing remaining soft-404s and redirect chains.
• Implement hreflang tags for EN and CN versions: en-US, en-GB, zh-CN, zh-SG.
• Use canonical tags on all commercial pages to prevent parameter duplication.

Core Web Vitals

• Target LCP < 2.5s, INP < 200ms, CLS < 0.1. Prioritize homepage and /best-ai-writing-tools-2026 landing page.
• Lazy-load below-fold images; preload hero LCP image.
• Use Cloudflare or equivalent CDN; Singapore-based server, so add edge caching for US/EU.

Schema markup (NEW v62 — GEO-critical per Gemini 3 AI Mode requirements)

• SoftwareApplication on homepage and pricing page.
• Product / Offer on pricing tiers.
• FAQPage on all comparison and feature pages — AI Mode citation eligibility depends heavily on this.
• HowTo schema on tutorial/use-case pages.
• Article schema with explicit author credentials on every blog post (E-E-A-T signal for Gemini 3).
• ReviewAggregate only if ratings are authentic and sourced.
• Organization + WebSite sitewide.
• NEW (v62): BreadcrumbList on all paginated category pages.

URL & site architecture

/                              (homepage)
/features                      (feature hub)
/pricing                       (pricing)
/blog                          (content hub)
/blog/{topic}                  (article)
/compare/aiwriter-vs-jasper    (comparison)
/compare/aiwriter-vs-writesonic (comparison)
/compare/aiwriter-vs-copy-ai   (NEW v62 — publishing today)
/use-cases/{use-case}          (use case landing)
/ai-writing-tool               (product page)
/best-ai-writing-tools-2026    (skyscraper)
/affiliates                    (affiliate program)
/llms.txt                      (NEW v62 — for AI crawler guidance)

3.2 Content SEO

Content pillars

1. Best-of / comparison (transactional, link magnets)

• /best-ai-writing-tools-2026 — target keyword: best ai writing tools 2026 (currently #2; push #1 today via final outreach burst).
• /aiwriter-vs-jasper, /aiwriter-vs-copy-ai (NEW today), /aiwriter-vs-writesonic (published Sep 8 18:00).
• Update all comparison pages monthly with fresh pricing and feature changes.
• NEW (v62) Writesonic update note: Writesonic has repositioned as an AI search visibility platform (Starter $79/mo, no free plan). The /aiwriter-vs-writesonic page must be updated to reflect this — AIWriter is now the budget-friendly pure-writing alternative at $9.9/$19.9 vs Writesonic's $79+ for a different (search visibility) use case. Reposition the comparison as "for writers who need words on a page, not brand-mention monitoring."

1. Use-case tutorials (high-intent long-tail)

• How to Write Amazon Product Descriptions with AI
• AI Email Writer for Cold Outreach
• Bilingual Blog Writing: English + Chinese
• Shopify Product Description Generator

1. AI literacy / topical authority (top-of-funnel)

• What is Generative AI for Content Marketing?
• AI Writing Prompts for Ecommerce
• How to Detect AI-Generated Text (and Why Transparency Matters)

1. Localization content

• Best AI Writing Tools for Chinese Sellers on Amazon
• AI 写作工具对比：AIWriter vs Jasper vs Writesonic

On-page checklist (per article) — UPDATED v62 for AI Mode/GEO

• Title tag under 60 chars with target keyword near front.
• Meta description 140–160 chars, include CTA.
• H1: exact or close-match target keyword; one H1 only.
• NEW (v62) Answer-First structure: H2/H3 as direct questions; first sentence under each = 40-word definitive answer (Gemini 3 extracts these "answer units" for AI Mode citations).
• Internal links: 3–5 to product/pricing/other articles.
• External links: 2–3 to authoritative sources.
• Image alt text with keywords where natural.
• Table of contents for articles >1,500 words.
• CTA block every 600–800 words.
• NEW (v62) Content length: Target 2,500–5,000 words for pillar/skyscraper pages (Gemini 3's 1M token context rewards comprehensive depth).
• NEW (v62) Freshness: Update key statistics monthly; 73% of AI Mode fan-out sub-queries change per search, so stale content loses citation eligibility within months.

3.3 Link Building & Digital PR

Current skyscraper push

• Target: rank #1 for best ai writing tools 2026 by Sep 10 (T-1 day).
• Current: 78 RD / 132 backlinks. Today's action: send final 50 outreach emails to sites linking to competing "best of" lists; offer updated 2026 pricing data and a unique quote.

Ongoing link acquisition

1. Listicle outreach: pitch AIWriter to 20 existing "best AI writing tools" listicles per month.
2. Founder interviews: 2 podcasts / interviews per month in SaaS, ecommerce, or AI spaces.
3. Original research: publish quarterly "State of AI Writing" report with original data from AIWriter user base (anonymized).
4. Product Hunt badge integration: embed "#2 Product of the Day" badge on homepage and comparison pages; encourages organic mentions.
5. Affiliate-driven links: affiliate partners create reviews and tutorials; provide UTM links and unique promo codes. HARD LAUNCH today — expect 10–15 new affiliate-authored backlinks in first 2 weeks.

Backlink quality rules

• Minimum DR 20; avoid PBNs, link farms, and irrelevant directories.
• Anchor text distribution: 40% branded, 30% generic/naked, 20% exact-match, 10% partial-match.

3.4 Target Keywords (Global Priority Matrix)

| Keyword | Difficulty | Volume | Current Rank | Action | Owner |

|---------|-----------|--------|--------------|--------|-------|

| best ai writing tools 2026 | High | 4,400 | #2 | Skyscraper final push + paid support | SEO |

| ai writing tool | High | 14,800 | — | Paid T1 + content pillar | PPC/SEO |

| aiwriter | Low | 480 | #1 | Defend brand ads | PPC |

| jasper alternative | Medium | 1,300 | — | Conquesting + comparison page | PPC |

| ai product description generator | Medium | 880 | — | Use-case landing + blog | SEO |

| bilingual ai writer | Low | 170 | — | Dedicated landing page | SEO |

| AI写作工具 | Medium | 2,400 | — | CN landing page + Baidu + Google CN/SG | SEO |

| best ai writer | High | 2,900 | — | Comparison + paid | PPC/SEO |

| NEW (v62) writesonic alternative | Medium | 590 | — | Conquesting (Writesonic repositioned) | PPC/SEO |

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4. Social Media Integration

4.1 Channel Roles

| Channel | Role | Posting cadence | Content mix |

|---------|------|-----------------|-------------|

| Twitter/X | Founder voice, launch updates, memes | 2–3× daily | 40% tips, 30% product, 20% founder/builder, 10% community |

| LinkedIn | B2B / professional audience | 1× daily | Case studies, AI-in-business thought leadership, product updates |

| Reddit | Community credibility (no spam) | 3–5 posts/week | Value-first comments in r/marketing, r/ecommerce, r/Entrepreneur, r/artificial |

| Product Hunt | Launch & ongoing engagement | Ship updates weekly | Reply to every comment; post launch recap; hunter collaboration |

| YouTube | Long-form tutorials + SEO | 1 video/week | "How I write 10 blog posts in 1 hour with AIWriter" |

| TikTok / Reels / Shorts | Awareness + entertainment | 3–5 shorts/week | Speed-write challenges, before/after content hooks |

| WeChat 公众号 / 视频号 | CN audience retention | 2–3× weekly | Bilingual content, cross-border ecommerce tips |

| Discord / Slack communities | Power users + affiliates | Daily presence | AMAs, beta access, support |

4.2 Social-to-Paid Flywheel

1. Organic seed → paid scale: any organic post with >3% engagement rate gets a small paid boost ($20–50) to the same audience.
2. UGC retargeting: collect testimonials and screen recordings from happy users; turn into YouTube pre-roll and Demand Gen video ads.
3. Product Hunt retargeting: upload upvoter list (~660 users) to Google Customer Match and Meta Custom Audiences — refresh today.
4. Affiliate amplification: affiliates post organic reviews; repurpose their content as ad creatives with permission.

4.3 Content Calendar (Weekly)

| Day | Theme | Format |

|-----|-------|--------|

| Mon | AI tip / productivity hack | Twitter/X + LinkedIn carousel |

| Tue | Customer story / testimonial | Short video + quote card |

| Wed | Product feature deep-dive | Blog + YouTube |

| Thu | Comparison content | LinkedIn article + Reddit value post |

| Fri | Founder/builder update | Twitter thread |

| Sat | Community / AMA | Discord/Slack + Twitter Spaces |

| Sun | Week-ahead preview | Newsletter + social snippet |

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5. Budget Allocation Recommendations

5.1 Monthly Budget: $15,330 (Growth Tier) — Sep tracking to $15,990

| Category | Amount | % | Notes |

|----------|--------|---|-------|

| Google Search Ads | $7,660 | 50% | T1 high-intent 60%, T2 problem-aware 30%, T3 educational 10% |

| Demand Gen / Display | $3,070 | 20% | Retargeting 60%, prospecting 40% |

| YouTube Ads | $1,530 | 10% | Pre-roll and in-feed; 70% retargeting, 30% prospecting |

| SEO / Content | $1,530 | 10% | Writers, outreach, tools, design |

| Social / Community | $760 | 5% | Organic boost, influencer seeding, Discord perks |

| Experiment Reserve | $780 | 5% | New markets, AI Max tests, creative tests |

5.2 Daily Campaign-Level Budget (Reference)

| Campaign Set | Daily Budget | Monthly |

|--------------|------------|---------|

| AI Max / Core Search (C3, C5, C6, C7, C8) | $55–70/day | ~$1,800 |

| Other Search (C18–C25) | $90–110/day | ~$3,000 |

| Demand Gen DG1–DG7 | $51/day | $1,530 |

| PMax (low-then-scale) | $30–50/day | ~$1,200 |

| YouTube retargeting | $40/day | $1,200 |

| Reserve / tests | $25/day | $760 |

| Total active paid | ~$315/day | ~$9,490 |

Remaining ~$5,840/month covers SEO/content production, tools, and creative production.

5.3 Target KPIs

| Metric | Target | Review Cadence |

|--------|--------|----------------|

| Blended ROAS | ≥ 4.0× | Weekly |

| Trial CPA | $12–18 | Weekly |

| Trial-to-paid conversion | ≥ 15% | Monthly |

| Organic traffic growth | +20% MoM | Monthly |

| Keyword ranking movements | Top 3: +3/month | Monthly |

| New referring domains | +15/month | Monthly |

| Social engagement rate | ≥ 2.5% | Weekly |

| NEW (v62) AI Mode citation appearances | +5/month | Monthly |

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6. This Week's Action Plan (Sep 9–15, 2026)

1. Sep 9 (Today)

• Affiliate HARD LAUNCH: deploy leaderboard on /affiliates; send first payout batch (incl. verified $7.20 first commission).
• Publish /compare/aiwriter-vs-copy-ai comparison page.
• Update /aiwriter-vs-writesonic to reflect Writesonic's repositioning (now $79 Starter, AI search visibility platform — not pure writing).
• Skyscraper: send final 50 outreach emails for best ai writing tools 2026 #1 push.
• Refresh Product Hunt upvoter list (~660) to Google Customer Match + Meta Custom Audiences.

1. Sep 10

• Skyscraper #1 target day; monitor rank every 4h.
• A/B test Day +3 checkpoint; do NOT pause any variant.
• Review AI Max migration impact (C7/C9 D+9); adjust negatives if CPA spikes above $28.

1. Sep 11–12

• Launch two new Demand Gen creative variants using PH launch UGC + badge.
• Audit Search Console for new queries to promote to paid.
• Publish llms.txt file to guide AI crawlers (GPTBot, ClaudeBot, PerplexityBot) — ensure not blocked in robots.txt.

1. Sep 13–14

• Weekly performance review; rebudget toward top ROAS campaigns.
• A/B test Day +6 interim readout (directional; still no winner declaration).
• Prepare v63 strategy update with A/B test Day-7 interim + affiliate first-week results.

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7. Risk & Compliance Notes

• Competitor claims: Avoid unverifiable superlatives. Use "5× cheaper than Jasper" only when comparing public list prices and include a footnote with source/date. NEW (v62): Writesonic comparison must accurately reflect its repositioning — do not claim Writesonic is a "writing tool" without noting it is now an AI search visibility platform.
• AI Max transparency: Monitor invalid traffic (IVT) reports. Current IVT 6.2% (under 8% threshold). If IVT exceeds 8%, reduce broad-match exposure.
• Data privacy: Customer Match lists require consent; do not upload EU users without proper legal basis.
• Chinese market: Google Ads in mainland China is limited; focus CN budget on Singapore, Malaysia, and Hong Kong, China. Baidu SEO/SEM is a separate workstream.
• Affiliate compliance (NEW v62): Affiliate payouts must include proper tax documentation; 30% recurring rate is lifetime of referred customer; leaderboard must display only opted-in affiliates.

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8. GEO / AI Mode Playbook (NEW v62)

Gemini 3 powers Google AI Mode, which uses "query fan-out" — expanding each search into 8–12 sub-questions and citing sources. To earn citations (not just blue-link rankings):

1. Build topical clusters, not single-keyword pages — pillar + 4–8 cluster pages, heavily interlinked. Pages ranking across multiple fan-out sub-queries are 161% more likely to earn AI Mode citations.
2. Answer-First structure — H2/H3 as questions, 40-word definitive answer in first sentence. Answer-first content earns 3× citation rate vs narrative.
3. Claim precision — replace "many companies use this" with "67% of Fortune 500 adopted this by Q4 2025 (Gartner)." Gemini 3 scores factual precision.
4. Complete schema — Article, FAQPage, HowTo, BreadcrumbList, Organization. Without schema, pages lose AI Overview eligibility.
5. Author credentialing — explicit bios, verified profiles, bylines on all content. E-E-A-T signal Gemini 3 weights heavily.
6. Freshness system — monthly refresh for fast-moving topics (AI, marketing, tech); quarterly for stable. 25.7% fresher pages get preferential treatment.
7. Multimodal — add tutorial videos (YouTube is most-cited domain in AI Overviews), annotated images, infographics.
8. AI crawler access — ensure GPTBot, ClaudeBot, PerplexityBot not blocked in robots.txt; publish /llms.txt; prefer server-side rendering over JS-rendered content.

Measurement: Search Console now has AI Mode-specific data — track citation appearances (not just clicks). AI Mode CTR runs ~60% lower than traditional organic, so anchor reporting to citation reach, not click-through rate.

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Appendices

A. Quick Negative Keyword List (apply account-wide)

free, crack, apk, mod, torrent, nulled, jobs, career, salary, resume builder, essay free, write my essay, homework, assignment, chatgpt, free ai writer without login, online game, ai girlfriend, ai boyfriend, nsfw

B. UTM Parameter Template

?utm_source=google&utm_medium=cpc&utm_campaign={campaign_name}&utm_adgroup={adgroup_name}&utm_term={keyword}&utm_content={ad_id}

C. Tools Stack

• Ads: Google Ads, Google Ads Editor, Performance Planner
• Analytics: Google Analytics 4, Search Console (AI Mode views), BigQuery (if available)
• SEO: Ahrefs/SEMrush, Screaming Frog, PageSpeed Insights
• Creative: Figma, Canva, CapCut, Descript
• Project: Notion / spreadsheet for keyword tracker and content calendar

D. Competitor Pricing Snapshot (Verified Sep 9, 2026)

| Tool | Entry Price | Free Plan | Positioning (Sep 2026) |

|------|------------|-----------|------------------------|

| AIWriter | $9.9 (Basic) / $19.9 (Pro) | Yes (10 gens/mo) | Bilingual EN/CN writing, cross-border ecommerce |

| Jasper | $49/mo (Creator) / $69/seat (Pro) | 7-day trial only | Enterprise marketing agents, brand voice |

| Copy.ai | $49/mo (Pro) / $249 (Team) | No (dropped) | GTM AI Platform for sales teams |

| Writesonic | $79/mo (Starter) | No | REPOSITIONED: AI search visibility platform (monitors ChatGPT/Perplexity brand mentions) — no longer pure writing |

| Rytr | $9/mo (Unlimited) | Yes (10k chars) | Budget short-form solo writer |

Strategic implication (v62): With Writesonic vacating the budget-writing-tools space and Copy.ai pivoting to sales-team GTM, AIWriter's $9.9/$19.9 bilingual writing niche is now less contested. Double down on conquesting writesonic alternative and copy ai alternative keywords.

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End of strategy document — v62, generated 2026-09-09 13:22 UTC+8.